英語(yǔ)報(bào)刊新聞標(biāo)題的特點(diǎn)課件

1、3.新聞標(biāo)題的寫(xiě)作特點(diǎn)News Headlines1. Functions of News Headline2. Characteristics of News Headline3.新聞標(biāo)題的寫(xiě)作特點(diǎn)News Headlines1. F1. Functions of HeadlinesSummarizing the storyArousing the readers interestBeautifying the newspaper pageIndicating how much importance each news item has1. Functions of HeadlinesSum

2、ma2. The Structure of News HeadlinesThe general structure of headlines:Headline :the most important informationSub-headline: giving more additional information and supplement more details2. The Structure of News HeadlExample (Sub-headline)Bushs Battle of New Orleans The president stumbles in his ini

3、tial handling of Katrinas aftermath. But he has a history of righting himself.Example (Sub-headline)Example (Over line/strap line )Business groups say move to ban discrimination on basis of race, gender and disability is bureaucratic threat to free enterpriseSouth Africa National Assembly backs “equ

4、ality bill”Example (Key words) ROMANIA AND BULGARIAEU may drop need for visasYour examplesExample (Over line/strap line3. Categorization of HeadlinesOne-column headlinestreamer/banner 通欄大標(biāo)題One-deck headlinefour-deck headline一層題/二層題/四層題Crossline單行題flush-left headline靠左齊頭形，drop-line or indented head 階

5、梯下墜形，inverted pyramid form倒金子塔形，centered headline，jump head 轉(zhuǎn)頁(yè)標(biāo)題.新聞標(biāo)題的特點(diǎn).pdf3. Categorization of Headlines4. The lexical features of headlinesOne-syllable words/ short wordsAcronyms 首字母縮略（PM）Abbreviations 縮寫(xiě)詞 （TV）Journalistic coinageLoanwords4. The lexical features of heaban / bar prohibit(ion), pre

6、vent(ion)slam criticizequiz question, interrogateboost promote/promotion, increaseback support, approve ofPM Prime MinisterMP Member of Parliamentban / bar prohibit(ion), pr5. Grammatical Features of News Headlines(1) Omission of link verbs (be), articles (a, an, the), conjunction (and) and auxiliar

7、y verbsExample US carmakers ready to cut outputFears that sales of new vehicles may have dropped 15%Example U.S. ATTACKED HIJACKED JETS DESTROY TWIN TOWERS AND HIT PENTAGON IN DAY OF TERROR5. Grammatical Features of NewExample U.S. airborne units on Afghan frontier preparing to strikeExample US, EU

8、charges export rejectedYour examplesExample (2) Present tense (timeliness, vivid and eyewitness) for past eventsExample Foreign ministers stress key issuesKorean Peninsula, Iraq high on the agenda during weekend discussionsExample Brussels sets urgent agenda to pass e-commerce lawsExample Bush taps

9、Roberts as chief justiceYour examples(2) Present tense (timeliness,(3) Infinitives or simple present tense for future eventsExample Republicans to push farm housingExample Japan to help elderly joblessExample Hurricane to hit Gulf CoastYour examples(3) Infinitives or simple pres(4) Phrases as headli

10、nes(引用或者套用名言)Example (prepositional phrase)In Search of “Enemies”Violence over the farm invasions intensifies and the president mounts a fierce fight for his political survivalExample (participial phrase)Going beyond traditionsGu blends Chinese calligraphy with Western art(4) Phrases as headlines(引用

11、或者套Example (noun phrase)Hype and Hope for a Royal Baby The media go manic over rumors of an imperial pregnancy. Could an heir revive the dynasty?Example (noun phrase)A generation under academic pressureParents urged to reconsider stress on childrenYour examplesExample (noun phrase)（5）Pre-modificatio

12、nExample U.S. plans more Taiwan salesExample Foreign automakers rush to oil-rich RussiaExample Shotgun Death Riddle DramaYour examples（5）Pre-modificationExample 6. Basic sentence types of news headlines1. Narrative headlineMan jailed for murderChief Justice Rehnquist diesMove puts pressure on Bush2.

13、Quotation headline “We owe our lives to our pilot”German summit urgent SchmidtPresident: US-China relationships matter3.Interrogative headline Will Clinton and Putin get along?How Did This Happen? (Sep. 06, 2005, TIME)Your examples6. Basic sentence types of new7. Rhetorical features of headlinesParo

14、dy (仿擬): Temporary transformation of allusions, proverbs, famous sayings （New wine in an old bottle）7. Rhetorical features of headParody吉祥三寶之中國(guó)研究生版師兄！哎！論文出來(lái)老板看過(guò)了嗎？看啦！老板看完發(fā)到哪里去啦？爛刊！我怎么找也找不到它？沒(méi)人看啦！論文、爛刊、學(xué)生就是吉祥的一家！師姐！哎！論文完成就能畢業(yè)嗎？等項(xiàng)目結(jié)了！項(xiàng)目結(jié)了就能答辯嗎？Parody吉祥三寶之中國(guó)研究生版師兄！等老板批啦！干完這些老板會(huì)多發(fā)money嗎？你會(huì)知道的！老板、項(xiàng)目和mone

15、y就是吉祥的一家！師妹！啊？學(xué)校像太陽(yáng)照著大家！那老板呢？老板是向日葵緊跟朝令夕改的太陽(yáng)！那我們呢？我們是綠葉老實(shí)工作襯托紅花！噢！明白啦！學(xué)校、老板和我們就是吉祥如意的一家！ 等老板批啦！ 近日，在350億美元的股票市值灰飛煙滅5年之后，美國(guó)安然公司的前董事長(zhǎng)和首席執(zhí)行官終于被送上了審判臺(tái)，但追究他們的刑事責(zé)任并非易事難就難在兩位老大沒(méi)有留下親筆批示，命令手下造假。這是一場(chǎng)考驗(yàn)?zāi)托暮椭腔鄣目剞q，也是一次對(duì)人性貪婪的審判撼山易，撼董事長(zhǎng)難談安然兩位老大受審 在一個(gè)接一個(gè)的公司丑聞中，我們常常會(huì)看到這樣一種狀況：高超的斗爭(zhēng)藝術(shù)，被美國(guó)公司高管運(yùn)用到自保中。包括券商在內(nèi)的許多美國(guó)大公司，干了許多壞

16、事和丑事，但倒霉受罰的都是下面的普通工作人員，很少觸及高管，董事長(zhǎng)更是高高在上，非常安全。 確實(shí)，撼山易，撼董事長(zhǎng)難。究其原因，是公司高管層層設(shè)防，有許多絕緣層。更何況， 南方周末2006.05.11 近日，在350億美元的股票市值灰飛煙滅5年之后，美國(guó)安然公Example :A Tale of Two Debtors “There is no practice more dangerous than that of borrowing money”, advised George Washington. The great man couldnt tell a lie, yet while

17、his saying is true, if it were taken too literally capitalism would grind to a halt. For the Japanese government to borrow money, pots of it, to try to revive the worlds second largest economy has surely made sense. . And in America, the worlds largest economy, it has surely made sense for Americas

18、new private caped crusaders to borrow money, pots of it, to invest in search of profit. A Tale of Two Cities by Charles DickensExample :Example :Candidate in the WindHow a wavering Hillary Rodham Clinton finally decided to declare Well, its about the time. Yesterday, Hillary Rodham Clinton turned th

19、e longest-running unofficial campaign in political soap-opera history into something real. She is now an actual, for the record, read-my-lips candidate for the U. S. Senate from New York. Candle in the Wind by Elton John in memory of Lady Diana SpencerExample :Example :TO SAVE OR NOT TO SAVE Uncle S

20、am sends the wrong message. Why is the personal savings rate in the U. S. so low? Conventional wisdom says its because many people earn just enough to get by.Example :The Immigrants Dilemma: To Boycott or Not to Boycott? A split is growing over how militant the upcoming Day Without Immigrants should

21、 be.(TIME April 18, 2006)Example :Example :Do as the Maoris do UN Secretary-General Kofi Annan does the “hongi”, a traditional Maori greeting with Maori Affairs Minister Dover Samuels while meeting the cabinet in Wellington yesterday. Annan is on an official visit to New Zealand. (Feb24, 2000 China

22、Daily)Example :英語(yǔ)報(bào)刊新聞標(biāo)題的特點(diǎn)課件（2）Metaphor (隱喻):Example :AFP（法新社） under fire over Vietnam drug arrestFrom The Sydney Morning Herald. Australian Federal Police are facing fresh controversy over their policy of giving information to foreign police in cases that could end in the death penalty. Sydney gamb

23、ler Huu Trinh faces death by firing squad for heroin trafficking after being arrested by Vietnamese police working in co-operation with the AFP.（2）Metaphor (隱喻):Example :（3）Rhyme & alliterationAfter the boom everything is gloom.Weather worries.Peis pyramids puzzle Paris.Credit Craze. (Citibank gives

24、 green lights to issue credit cards in China.)（3）Rhyme & alliterationAfter t(4) PunBurning questions on tunnel safety unanswered (About the possibility of fires in the Channel tunnel.)Return to gender (About a reoccurrence of sexual harassment in London post offices.)(4) PunBurning questions on tuTh

25、e pun in this case is in the words burning questions. The questions are about fires, hence burning questions, but burning question is another way of saying an important or urgent question.The term gender has to do with male and female; and the newspaper article in question deals with the return of t

26、ension in the working relationship of men and women in London post offices. The headline is a pun on the instruction Return to sender, which is stamped on letters that cannot be delivered and must be sent back to the people who wrote them. The pun in this case is in theExample :Colin Powells swan-song view of the world A winter