某某年度中國廣播聽眾與電臺收聽率調(diào)查報告

1、 HYPERLINK / (海量營銷管理培訓資料下載)PAGE PAGE 119此份資料來自 東莞臺商信息網(wǎng)，大量的管理資料下載Evaluation Warning: The document was created with Spire.Doc for .NET.2004年年度中國廣播聽聽眾與電電臺收聽聽率調(diào)查查報告賽立信媒介介研究有有限公司司二四年年七月關于本項調(diào)調(diào)查調(diào)研地區(qū)：北京、沈沈陽、上上海、武武漢、成成都、廣廣州。調(diào)研對象：調(diào)查城城市的常常住人口口。其中中收聽廣廣播情況況針對廣廣播聽眾眾進行，受受訪者條條件在調(diào)研地區(qū)區(qū)居住/生活11年以上上年齡介于110-669歲每周收聽廣廣播一次

2、次以上符合市場研研究要求求之一般般條件樣本量：單位北京上海沈陽武漢成都廣州合計接觸樣本（約約）個1000100010001000100010006000聽眾有效樣樣本個3003003003003003001800抽樣方法：多階段段隨機抽抽樣（PPPS法法）。數(shù)據(jù)采集方方法：入入戶問卷卷式訪問問，留置置收聽聽廣播情情況日記記表記記錄一周周。調(diào)研執(zhí)行：本項目目由賽立立信媒介介研究公公司負責責項目設設計、分分析、組組織與質(zhì)質(zhì)量監(jiān)控控工作，賽賽立信運運作中心心及各城城市現(xiàn)場場執(zhí)行部部負責運運作執(zhí)行行工作。調(diào)研時間：20004年33月177-311日，其其中日記記表填寫寫時間是是3月221日-27日日。

3、重要聲明本報告所涉涉及的數(shù)數(shù)據(jù)全部部來源于于本項調(diào)調(diào)研的直直接結果果或分析析結果；本報告僅供供免費贈贈送的廣廣播電臺臺、廣告告公司、廣廣告客戶戶以及有有關媒體體內(nèi)部使使用，未未經(jīng)賽立立信公司司授權，任任何單位位或個人人不得對對外發(fā)布布或交給給第三方方使用；任何單位或或個人不不得利用用本報告告的數(shù)據(jù)據(jù)或調(diào)研研結果進進行公開開宣傳或或有任何何詆毀第第三方之之行為；本報告及其其所涉及及數(shù)據(jù)結結果的版版權及解解釋權屬屬賽立信信媒介研研究有限限公司。賽立信媒介介研究有有限公司司地址：廣州州市環(huán)市市東路4450號號華信中中心155樓郵編：51100880聯(lián)系人：李李薔小姐姐、冼國國康先生生、劉蘇蘇秦先生生

4、傳真：（0020）87770505郵箱： HYPERLINK mailto:media meediaa目 錄TOC o 1-3 h z u HYPERLINK l _Toc77662724 媒體接觸情情況及廣廣播聽眾眾規(guī)模 PAGEREF _Toc77662724 h 4 HYPERLINK l _Toc77662725 六城市受眾眾接觸各各類媒體體的情況況 PAGEREF _Toc77662725 h 4 HYPERLINK l _Toc77662726 六城市廣播播聽眾規(guī)規(guī)模 PAGEREF _Toc77662726 h 4 HYPERLINK l _Toc77662727 北京地區(qū)聽聽眾

5、收聽聽廣播的的情況 PAGEREF _Toc77662727 h 5 HYPERLINK l _Toc77662728 北京地區(qū)主主要電臺臺的到達達率 PAGEREF _Toc77662728 h 5 HYPERLINK l _Toc77662729 北京地區(qū)廣廣播聽眾眾經(jīng)常收收聽的電電臺 PAGEREF _Toc77662729 h 5 HYPERLINK l _Toc77662730 北京地區(qū)聽聽眾對各各主要電電臺的滿滿意度評評價 PAGEREF _Toc77662730 h 5 HYPERLINK l _Toc77662731 北京地區(qū)主主要電臺臺的收聽聽率 PAGEREF _Toc77

6、662731 h 6 HYPERLINK l _Toc77662732 北京地區(qū)主主要電臺臺的聽眾眾占有率率 PAGEREF _Toc77662732 h 7 HYPERLINK l _Toc77662733 沈陽地區(qū)聽聽眾收聽聽廣播的的情況 PAGEREF _Toc77662733 h 8 HYPERLINK l _Toc77662734 沈陽地區(qū)主主要電臺臺的到達達率 PAGEREF _Toc77662734 h 8 HYPERLINK l _Toc77662735 沈陽地區(qū)廣廣播聽眾眾經(jīng)常收收聽的電電臺 PAGEREF _Toc77662735 h 8 HYPERLINK l _Toc7

7、7662736 沈陽地區(qū)聽聽眾對各各主要電電臺的滿滿意度評評價 PAGEREF _Toc77662736 h 8 HYPERLINK l _Toc77662737 沈陽地區(qū)主主要電臺臺的收聽聽率 PAGEREF _Toc77662737 h 9 HYPERLINK l _Toc77662738 沈陽地區(qū)主主要電臺臺的聽眾眾占有率率 PAGEREF _Toc77662738 h 10 HYPERLINK l _Toc77662739 上海地區(qū)聽聽眾收聽聽廣播的的情況 PAGEREF _Toc77662739 h 11 HYPERLINK l _Toc77662740 上海地區(qū)主主要電臺臺的到達達

8、率 PAGEREF _Toc77662740 h 11 HYPERLINK l _Toc77662741 上海地區(qū)廣廣播聽眾眾經(jīng)常收收聽的電電臺 PAGEREF _Toc77662741 h 11 HYPERLINK l _Toc77662742 上海地區(qū)聽聽眾對各各主要電電臺的滿滿意度評評價 PAGEREF _Toc77662742 h 11 HYPERLINK l _Toc77662743 上海地區(qū)主主要電臺臺的收聽聽率 PAGEREF _Toc77662743 h 12 HYPERLINK l _Toc77662744 上海地區(qū)主主要電臺臺的聽眾眾占有率率 PAGEREF _Toc776

9、62744 h 13 HYPERLINK l _Toc77662745 武漢地區(qū)聽聽眾收聽聽廣播的的情況 PAGEREF _Toc77662745 h 14 HYPERLINK l _Toc77662746 武漢地區(qū)主主要電臺臺的到達達率 PAGEREF _Toc77662746 h 14 HYPERLINK l _Toc77662747 武漢地區(qū)廣廣播聽眾眾經(jīng)常收收聽的電電臺 PAGEREF _Toc77662747 h 14 HYPERLINK l _Toc77662748 武漢地區(qū)聽聽眾對主主要電臺臺的滿意意度評價價 PAGEREF _Toc77662748 h 14 HYPERLINK

10、 l _Toc77662749 武漢地區(qū)主主要電臺臺的收聽聽率 PAGEREF _Toc77662749 h 15 HYPERLINK l _Toc77662750 武漢地區(qū)主主要電臺臺的聽眾眾占有率率 PAGEREF _Toc77662750 h 16 HYPERLINK l _Toc77662751 成都地區(qū)聽聽眾收聽聽廣播的的情況 PAGEREF _Toc77662751 h 17 HYPERLINK l _Toc77662752 成都地區(qū)主主要電臺臺的到達達率 PAGEREF _Toc77662752 h 17 HYPERLINK l _Toc77662753 成都地區(qū)廣廣播聽眾眾經(jīng)常

11、收收聽的電電臺 PAGEREF _Toc77662753 h 17 HYPERLINK l _Toc77662754 成都地區(qū)聽聽眾對主主要電臺臺的滿意意度評價價 PAGEREF _Toc77662754 h 17 HYPERLINK l _Toc77662755 成都地區(qū)主主要電臺臺的收聽聽率 PAGEREF _Toc77662755 h 18 HYPERLINK l _Toc77662756 成都地區(qū)主主要電臺臺的聽眾眾占有率率 PAGEREF _Toc77662756 h 19 HYPERLINK l _Toc77662757 廣州地區(qū)聽聽眾收聽聽廣播的的情況 PAGEREF _Toc7

12、7662757 h 20 HYPERLINK l _Toc77662758 廣州地區(qū)主主要電臺臺的到達達率 PAGEREF _Toc77662758 h 20 HYPERLINK l _Toc77662759 廣州地區(qū)廣廣播聽眾眾經(jīng)常收收聽的電電臺 PAGEREF _Toc77662759 h 20 HYPERLINK l _Toc77662760 廣州地區(qū)聽聽眾對主主要電臺臺的滿意意度評價價 PAGEREF _Toc77662760 h 20 HYPERLINK l _Toc77662761 廣州地區(qū)主主要電臺臺的收聽聽率 PAGEREF _Toc77662761 h 21 HYPERLIN

13、K l _Toc77662762 廣州地區(qū)主主要電臺臺的聽眾眾占有率率 PAGEREF _Toc77662762 h 22媒體接觸情情況及廣廣播聽眾眾規(guī)模六城市受眾眾接觸各各類媒體體的情況況雜志：接觸率雜志：接觸率24.2%過去一個月曾經(jīng)接觸的媒體的受眾比例其它媒體：接觸率1.5%廣播：接觸率56.9%報紙：接觸率70.0%互聯(lián)網(wǎng)：接觸率16.3%電視：接觸率97.3%調(diào)研地區(qū)電視電臺報紙雜志互聯(lián)網(wǎng)曾經(jīng)接觸最常接觸曾經(jīng)接觸最常接觸曾經(jīng)接觸最常接觸曾經(jīng)接觸最常接觸曾經(jīng)接觸最常接觸北京94.2%80.6%65.0%8.1%76.5%4.4%49.5%1.3%30.1%4.9%上海97.6 %85.

14、9 %58.5 %4.7 %77.9 %2.0 %26.4 %0.1 %15.2 %5.3 %廣州99.5%81.4%51.3%6.9%62.4%4.9%9.9%0.8%15.9%6.0%武漢97.2%86.1%52.9%3.7%64.3%5.2%21.9%0.6%15.8%4.4%成都98.2%89.3%50.8%4.5%80.2%3.6%22.8%0.2%9.7%1.0%沈陽97.0%77.3%60.0%13.3%68.0%3.5%22.4%0.6%12.7%2.6%六城市廣播播聽眾規(guī)規(guī)模北京地區(qū)聽聽眾收聽聽廣播的的情況北京地區(qū)主主要電臺臺的到達達率電臺名稱周到達率排名日到達率排名中央電臺

15、中中國之聲聲18.577%110.466%1中央電臺經(jīng)經(jīng)濟之聲聲4.09%91.48%10中央電臺音音樂之聲聲12.877%55.41%6中央電臺都都市之聲聲5.56%81.78%8北京新聞廣廣播12.288%66.45%5北京交通廣廣播14.044%47.35%4北京體育廣廣播5.99%72.05%7北京音樂廣廣播16.233%37.87%3北京文藝廣廣播18.277%29.90%2首都生活廣廣播4.09%101.67%9北京經(jīng)濟廣廣播3.80%111.46%11中國國際廣廣播電臺臺1.75%121.13%12北京地區(qū)廣廣播聽眾眾經(jīng)常收收聽的電電臺（單位：分）北京地區(qū)聽聽眾對各各主要電電臺的

16、滿滿意度評評價（單位：分）北京地區(qū)主主要電臺臺的收聽聽率時間中央電臺中中國之聲聲中央電臺經(jīng)經(jīng)濟之聲聲中央電臺音音樂之聲聲中央電臺都都市之聲聲北京新聞廣廣播北京交通廣廣播北京體育廣廣播北京音樂廣廣播北京文藝廣廣播首都生活廣廣播0:000.29%0.08%0.08%0.05%0.17%0.07%0.44%0.62%0.07%2:000.04%0.07%0.01%0.04%0.15%0.06%0.10%0.07%0.01%3:000.05%0.08%0.02%0.05%0.15%0.07%0.14%0.14%0.02%6:000.99%0.34%0.15%0.04%0.30%0.15%0.19%0.

17、30%0.27%6:150.95%0.27%0.24%0.06%0.24%0.45%0.15%0.27%0.21%6:305.43%0.04%0.44%0.08%1.72%0.61%0.10%0.52%0.57%0.17%6:455.05%0.04%0.32%0.08%1.66%0.58%0.10%0.64%0.66%0.16%7:003.62%0.27%0.85%0.12%4.27%1.97%0.29%1.59%2.68%0.27%7:152.79%0.24%0.82%0.19%3.03%1.75%0.27%1.17%2.55%0.45%7:302.46%0.47%1.17%0.36%2.9

18、3%2.04%0.78%1.28%3.24%0.61%7:451.44%0.41%1.08%0.36%1.22%1.60%0.77%1.13%2.93%0.52%8:001.85%0.62%1.54%0.42%1.37%1.96%0.89%1.17%2.71%0.53%8:151.54%0.39%1.63%0.24%0.86%1.54%0.50%0.53%1.10%0.56%8:301.53%0.35%1.65%0.35%1.36%1.62%0.41%0.50%1.45%0.38%8:451.17%0.20%1.46%0.35%0.88%1.17%0.12%0.47%1.37%0.18%9:0

19、01.18%0.37%1.67%0.43%1.11%2.38%0.09%0.62%1.98%0.25%9:150.48%0.31%1.41%0.41%0.62%2.31%0.10%0.65%2.00%0.28%9:300.47%0.57%1.62%0.37%0.57%2.32%0.10%0.67%1.75%0.40%9:450.39%0.49%1.34%0.39%0.42%1.66%0.13%0.59%1.37%0.36%10:0000.37%0.57%1.57%0.54%0.40%1.61%0.13%0.74%1.54%0.37%10:1550.21%0.18%1.35%0.48%0.30%

20、1.29%0.12%0.54%1.11%0.21%10:3000.39%0.18%1.36%0.51%0.51%1.30%0.15%0.58%1.12%0.24%10:4550.39%0.09%1.25%0.45%0.42%1.01%0.15%0.48%0.92%0.24%11:0000.47%0.06%1.26%0.44%0.50%1.03%0.21%0.88%1.67%0.23%11:1550.37%0.03%1.01%0.25%0.51%0.67%0.20%0.79%1.55%0.06%11:3000.45%0.05%1.03%0.32%0.47%0.76%0.18%0.95%1.61%

21、0.05%11:4550.43%0.03%0.89%0.25%0.48%0.76%0.18%0.87%1.48%0.10%12:0001.02%0.03%1.36%0.40%0.60%1.19%0.45%1.99%3.50%0.28%12:1551.04%0.03%1.07%0.30%0.36%0.96%0.47%1.65%2.83%0.27%12:3001.07%0.05%1.09%0.38%0.59%1.53%0.51%1.86%3.13%0.18%12:4551.01%0.03%0.88%0.28%0.57%1.40%0.34%1.63%2.53%0.16%13:0001.03%0.05

22、%0.87%0.29%0.74%1.90%0.29%1.87%2.63%0.34%13:1550.44%0.05%0.77%0.19%0.74%1.59%0.22%1.62%1.40%0.27%13:3000.62%0.06%0.73%0.17%0.73%1.71%0.20%1.63%1.29%0.28%13:4550.62%0.03%0.65%0.12%0.52%1.76%0.22%1.11%0.92%0.31%14:0000.64%0.03%0.81%0.20%0.64%1.97%0.27%1.32%1.05%0.34%14:1550.59%0.68%0.15%0.29%1.24%0.18

23、%0.62%0.85%0.24%14:3000.82%0.06%0.69%0.15%0.21%1.36%0.24%0.88%1.00%0.24%14:4550.59%0.09%0.62%0.12%0.21%1.31%0.18%0.80%0.92%0.24%15:0000.54%0.64%0.10%0.26%1.12%0.18%0.87%1.05%0.26%15:1550.55%0.03%0.68%0.10%0.23%0.81%0.13%0.78%0.97%0.26%15:3000.54%0.08%0.72%0.10%0.23%0.79%0.13%0.67%1.05%0.26%15:4550.3

24、5%0.08%0.68%0.10%0.20%0.76%0.10%0.66%0.91%0.23%16:0000.49%0.10%0.69%0.10%0.17%1.00%0.12%0.71%1.03%0.22%16:1550.44%0.05%0.56%0.05%0.14%0.86%0.12%0.70%0.84%0.19%16:3000.47%0.04%0.52%0.11%0.19%0.92%0.15%0.64%0.86%0.21%16:4550.40%0.04%0.38%0.11%0.17%0.70%0.19%0.57%0.59%0.17%17:0000.54%0.07%0.61%0.13%0.5

25、7%1.52%0.22%0.68%0.94%0.28%17:2550.47%0.06%0.59%0.10%0.47%1.56%0.16%0.49%0.83%0.12%17:3000.52%0.06%0.67%0.09%0.39%1.78%0.19%0.54%0.92%0.15%17:4550.39%0.04%0.59%0.09%0.35%1.63%0.13%0.56%0.82%0.15%18:0001.14%0.05%0.92%0.19%1.11%2.01%0.36%0.63%1.19%0.19%18:1551.19%0.05%0.91%0.28%1.16%1.46%0.38%0.66%1.2

26、4%0.20%18:3001.27%0.05%1.02%0.31%1.40%1.40%0.38%0.76%1.22%0.20%18:4551.05%0.05%0.95%0.29%1.20%0.93%0.27%0.61%1.05%0.20%19:0002.33%0.06%0.77%0.18%1.36%0.67%0.24%0.71%0.89%0.14%19:1551.18%0.06%0.57%0.11%0.65%0.55%0.11%0.59%0.72%0.13%19:3000.80%0.08%0.70%0.18%0.66%0.62%0.10%1.05%1.17%0.16%19:4550.43%0.

27、17%0.56%0.15%0.22%0.50%0.06%0.97%1.06%0.17%20:0000.51%0.19%0.79%0.19%0.24%0.66%0.17%1.39%1.48%0.26%20:1550.25%0.09%0.31%0.11%0.07%0.30%0.08%0.54%0.48%0.13%20:3000.23%0.07%0.27%0.12%0.06%0.37%0.07%0.61%0.53%0.12%20:4550.18%0.06%0.25%0.11%0.06%0.40%0.07%0.52%0.48%0.13%21:0000.14%0.05%0.46%0.10%0.05%0.

28、39%0.06%0.69%0.52%0.09%21:1550.14%0.01%0.44%0.07%0.08%0.34%0.06%0.65%0.52%0.10%21:3000.13%0.02%0.37%0.05%0.07%0.36%0.11%0.66%0.47%0.09%21:4550.11%0.02%0.34%0.04%0.05%0.35%0.11%0.59%0.41%0.08%22:0000.13%0.02%0.57%0.10%0.09%0.48%0.19%0.87%0.66%0.25%22:1550.15%0.02%0.46%0.11%0.09%0.42%0.20%0.49%0.64%0.

29、27%22:3000.12%0.03%0.39%0.09%0.08%0.39%0.20%0.46%0.63%0.24%22:4550.13%0.05%0.34%0.08%0.08%0.37%0.18%0.41%0.56%0.26%23:0000.26%0.02%0.31%0.14%0.04%0.32%0.13%0.47%0.48%0.22%23:1550.27%0.02%0.20%0.14%0.04%0.21%0.09%0.41%0.29%0.17%23:3000.28%0.01%0.14%0.13%0.04%0.18%0.07%0.39%0.26%0.16%23:4550.17%0.09%0

30、.11%0.04%0.11%0.05%0.33%0.20%0.14%北京地區(qū)主主要電臺臺的聽眾眾占有率率時間中央電臺中中國之聲聲中央電臺經(jīng)經(jīng)濟之聲聲中央電臺音音樂之聲聲中央電臺都都市之聲聲北京新聞廣廣播北京交通廣廣播北京體育廣廣播北京音樂廣廣播北京文藝廣廣播首都生活廣廣播北京經(jīng)濟廣廣播中國國際廣廣播電臺臺0:0015.044%4.42%4.42%2.65%8.85%3.54%23.011%32.744%3.54%0.88%2:007.50%12.500%2.50%7.50%25.000%10.000%17.500%12.500%2.50%2.50%3:006.98%11.633%2.33%6.

31、98%20.933%9.30%18.600%18.600%2.33%2.33%6:0032.100%11.111%4.94%1.23%9.88%4.94%6.17%9.88%8.64%2.47%6:1529.633%8.33%7.41%1.85%7.41%13.899%4.63%8.33%6.48%1.85%2.78%6:3053.855%0.42%4.37%0.83%17.055%6.03%1.04%5.20%5.61%1.66%0.62%1.25%6:4551.533%0.41%3.26%0.81%16.900%5.91%1.02%6.52%6.72%1.63%0.61%1.63%7:00

32、21.177%1.55%4.99%0.69%24.966%11.533%1.72%9.29%15.666%1.55%0.52%3.79%7:1519.444%1.67%5.74%1.30%21.111%12.222%1.85%8.15%17.788%3.15%0.56%4.44%7:3014.866%2.87%7.09%2.20%17.744%12.333%4.73%7.77%19.599%3.72%0.68%3.72%7:4511.433%3.30%8.57%2.86%9.67%12.755%6.15%9.01%23.300%4.18%0.44%4.62%8:0013.022%4.34%10

33、.855%2.96%9.66%13.811%6.31%8.28%19.133%3.75%0.39%3.75%8:1516.466%4.11%17.411%2.53%9.18%16.466%5.38%5.70%11.711%6.01%0.63%2.53%8:3014.577%3.36%15.699%3.36%12.899%15.411%3.92%4.76%13.733%3.64%3.36%2.52%8:4514.299%2.50%17.866%4.29%10.711%14.299%1.43%5.71%16.799%2.14%3.93%3.21%9:0010.588%3.34%15.044%3.9

34、0%10.033%21.455%0.84%5.57%17.833%2.23%3.34%3.06%9:155.00%3.21%14.644%4.29%6.43%23.933%1.07%6.79%20.711%2.86%3.93%3.93%9:304.75%5.76%16.277%3.73%5.76%23.399%1.02%6.78%17.633%4.07%3.73%3.73%9:455.04%6.30%17.233%5.04%5.46%21.433%1.68%7.56%17.655%4.62%0.42%4.20%10:0004.26%6.59%18.222%6.20%4.65%18.600%1.

35、55%8.53%17.833%4.26%0.39%3.88%10:1553.33%2.86%21.433%7.62%4.76%20.488%1.90%8.57%17.622%3.33%0.48%3.33%10:3005.73%2.64%19.822%7.49%7.49%18.944%2.20%8.37%16.300%3.52%0.44%3.08%10:4556.60%1.52%21.322%7.61%7.11%17.266%2.54%8.12%15.744%4.06%0.51%3.55%11:0006.43%0.80%17.277%6.02%6.83%14.066%2.81%12.055%22

36、.899%3.21%0.40%4.02%11:1556.10%0.47%16.900%4.23%8.45%11.277%3.29%13.155%25.822%0.94%0.47%5.16%11:3006.97%0.82%15.988%4.92%7.38%11.899%2.87%14.755%25.000%0.82%0.41%4.51%11:4557.23%0.43%14.899%4.26%8.09%12.777%2.98%14.477%24.688%1.70%1.28%4.68%12:0008.98%0.25%11.977%3.49%5.24%10.477%3.99%17.466%30.677

37、%2.49%1.25%1.25%12:15510.988%0.29%11.277%3.18%3.76%10.122%4.91%17.344%29.777%2.89%1.45%1.16%12:3009.74%0.46%9.98%3.48%5.34%13.922%4.64%16.944%28.544%1.62%1.62%0.93%12:45510.777%0.28%9.39%3.04%6.08%14.922%3.59%17.400%27.077%1.66%1.38%1.10%13:0009.63%0.49%8.15%2.72%6.91%17.788%2.72%17.533%24.699%3.21%

38、1.23%1.48%13:1555.56%0.69%9.72%2.43%9.38%20.144%2.78%20.499%17.711%3.47%1.39%2.08%13:3007.69%0.70%9.09%2.10%9.09%21.333%2.45%20.288%16.088%3.50%1.40%2.10%13:4558.97%0.45%9.42%1.79%7.62%25.566%3.14%16.144%13.455%4.48%0.90%2.69%14:0008.02%0.42%10.133%2.53%8.02%24.477%3.38%16.466%13.088%4.22%0.84%2.95%

39、14:15510.588%12.177%2.65%5.29%22.222%3.17%11.111%15.344%4.23%5.29%3.70%14:30012.688%0.94%10.800%2.35%3.29%21.133%3.76%13.622%15.499%3.76%5.16%3.29%14:45510.700%1.60%11.233%2.14%3.74%23.533%3.21%14.444%16.588%4.28%2.14%3.74%15:0009.91%11.799%1.89%4.72%20.755%3.30%16.044%19.344%4.72%1.42%3.30%15:15511

40、.355%0.54%14.055%2.16%4.86%16.766%2.70%16.222%20.000%5.41%0.54%2.70%15:30010.822%1.55%14.433%2.06%4.64%15.988%2.58%13.400%21.133%5.15%1.03%2.58%15:4558.05%1.72%15.522%2.30%4.60%17.244%2.30%14.944%20.699%5.17%1.15%2.87%16:0009.30%1.86%13.022%1.86%3.26%19.077%2.33%13.499%19.533%4.19%6.51%2.33%16:1559.

41、79%1.03%12.377%1.03%3.09%19.077%2.58%15.466%18.566%4.12%7.22%2.58%16:30010.099%0.92%11.011%2.29%4.13%19.722%3.21%13.766%18.355%4.59%6.42%2.29%16:45510.455%1.00%9.95%2.99%4.48%18.411%4.98%14.933%15.422%4.48%6.97%2.49%17:0009.09%1.09%10.188%2.18%9.45%25.455%3.64%11.277%15.644%4.73%3.64%1.82%17:2559.09

42、%1.19%11.466%1.98%9.09%30.433%3.16%9.49%16.211%2.37%1.19%1.58%17:3009.27%1.16%11.977%1.54%6.95%32.055%3.47%9.65%16.600%2.70%0.77%1.54%17:4557.86%0.87%11.799%1.75%6.99%32.755%2.62%11.355%16.599%3.06%0.87%1.75%18:00013.911%0.59%11.244%2.37%13.611%24.566%4.44%7.69%14.500%2.37%1.48%1.18%18:15515.022%0.6

43、4%11.500%3.51%14.700%18.533%4.79%8.31%15.655%2.56%1.60%1.28%18:30015.022%0.60%12.011%3.60%16.522%16.522%4.50%9.01%14.411%2.40%2.10%1.20%18:45514.988%0.70%13.599%4.18%17.077%13.244%3.83%8.71%14.988%2.79%2.44%1.39%19:00030.033%0.78%9.92%2.35%17.499%8.62%3.13%9.14%11.499%1.83%2.61%1.04%19:15523.055%1.1

44、2%11.155%2.23%12.644%10.788%2.23%11.522%14.133%2.60%3.72%1.49%19:30013.688%1.40%11.933%3.16%11.233%10.533%1.75%17.899%20.000%2.81%1.40%1.40%19:4559.43%3.69%12.300%3.28%4.92%11.077%1.23%21.311%23.366%3.69%1.64%1.64%20:0008.16%3.06%12.599%3.06%3.74%10.544%2.72%22.111%23.477%4.08%1.36%2.04%20:15510.000

45、%3.46%12.311%4.23%2.69%11.922%3.08%21.155%18.855%5.00%1.15%1.54%20:3008.91%2.64%10.233%4.62%2.31%14.199%2.64%23.100%20.133%4.62%1.32%1.32%20:4557.36%2.33%10.477%4.65%2.33%16.677%3.10%21.711%20.166%5.43%0.78%1.55%21:0005.34%1.69%17.133%3.65%1.97%14.333%2.25%25.288%19.100%3.37%1.40%1.97%21:1555.29%0.2

46、9%17.066%2.65%2.94%13.244%2.35%25.000%20.000%3.82%1.76%2.06%21:3005.05%0.80%14.633%1.86%2.93%14.366%4.52%26.066%18.622%3.72%1.86%1.86%21:4555.09%0.90%15.277%1.80%2.40%15.577%4.79%26.655%18.266%3.59%0.90%1.80%22:0003.61%0.48%15.633%2.64%2.40%13.222%5.29%24.044%18.277%6.97%1.44%1.92%22:1554.64%0.62%14

47、.555%3.41%2.79%13.311%6.50%15.488%20.433%8.67%1.86%2.48%22:3004.05%0.93%13.400%3.12%2.80%13.400%6.85%15.899%21.811%8.41%1.87%2.49%22:4555.04%1.80%12.955%2.88%2.88%14.033%6.83%15.477%21.222%9.71%1.44%2.16%23:00010.000%0.97%11.944%5.48%1.61%12.588%5.16%18.399%18.711%8.71%1.29%1.29%23:15513.577%0.90%9.

48、95%7.24%2.26%10.866%4.52%20.811%14.933%8.60%0.90%23:30015.577%0.47%8.02%7.55%2.36%10.388%3.77%21.700%14.622%8.96%0.94%23:45512.799%6.98%8.14%2.91%8.14%3.49%25.000%15.122%10.477%1.16%沈陽地區(qū)聽聽眾收聽聽廣播的的情況電臺名稱周到達率排名日到達率排名中央電臺中中國之聲聲11.266%27.08%1沈陽電臺經(jīng)經(jīng)濟臺9.24%55.69%5沈陽電臺體體育健康康臺3.79%111.39%11沈陽電臺交交通臺11.733%16

49、.97%2沈陽電臺文文藝臺11.144%46.03%3沈陽電臺新新聞臺6.99%74.59%6遼寧電臺新新聞臺4.74%102.37%10遼寧電臺交交通臺11.266%25.84%4遼寧電臺文文藝臺6.04%82.69%9遼寧電臺經(jīng)經(jīng)濟臺5.92%93.66%7遼寧電臺生生活娛樂樂臺7.94%63.55%8沈陽地區(qū)主主要電臺臺的到達達率沈陽地區(qū)廣廣播聽眾眾經(jīng)常收收聽的電電臺（單位：分）沈陽地區(qū)聽聽眾對各各主要電電臺的滿滿意度評評價（單位：分）沈陽地區(qū)主主要電臺臺的收聽聽率沈陽電臺經(jīng)經(jīng)濟臺沈陽電臺體體育健康康臺沈陽電臺交交通臺沈陽電臺文文藝臺沈陽電臺新新聞臺遼寧電臺新新聞臺遼寧電臺交交通臺遼寧電

50、臺文文藝臺遼寧電臺經(jīng)經(jīng)濟臺遼寧電臺生生活娛樂樂臺中央電臺中中國之聲聲0:000.07%0.03%0.07%0.03%0.03%0.01%0.05%0.04%0.02%2:000.02%0.03%0.06%0.01%0.01%0.05%0.03%0.03%0.01%3:000.03%0.26%0.36%0.03%0.06%0.26%0.16%0.19%0.06%6:002.53%0.30%0.98%0.63%3.38%0.27%1.91%0.33%1.01%0.22%0.05%6:152.47%0.30%0.84%0.60%3.29%0.24%1.90%0.30%0.98%0.16%0.05%6

51、:302.16%0.39%1.00%0.37%2.53%0.33%1.94%0.29%0.84%0.12%4.49%6:452.16%0.41%0.76%0.14%2.33%0.23%2.00%0.31%0.60%0.12%3.96%7:003.07%0.33%2.02%0.64%2.87%0.76%4.16%0.38%0.27%0.18%3.80%7:152.24%0.23%1.88%0.54%1.08%0.56%3.25%0.12%0.02%0.14%2.38%7:304.52%0.28%2.01%0.69%1.24%0.51%4.01%0.15%0.05%0.30%0.10%7:453.

52、91%0.09%1.60%0.49%0.78%0.28%3.08%0.09%0.07%0.28%0.09%8:003.10%0.11%4.32%0.71%0.80%0.42%2.41%0.16%0.22%0.31%8:150.73%0.05%2.99%0.36%0.21%0.16%0.73%0.11%0.18%0.16%8:300.78%0.09%2.85%0.34%0.22%0.26%0.72%0.12%0.16%0.16%8:450.40%0.05%2.74%0.16%0.21%0.21%0.69%0.07%0.26%0.07%9:000.40%0.07%2.57%0.77%0.70%0.

53、20%0.84%0.25%0.15%0.20%9:150.27%0.06%0.86%0.74%0.61%0.13%0.42%0.25%0.05%0.17%9:300.30%0.14%0.88%0.74%0.62%0.13%0.43%0.32%0.05%0.19%9:450.26%0.14%0.74%0.71%0.57%0.05%0.32%0.32%0.03%0.18%10:0000.28%0.15%0.77%0.86%0.60%0.07%0.46%0.49%0.05%0.20%10:1550.08%0.03%0.53%0.46%0.13%0.07%0.43%0.40%0.07%0.18%10:

54、3000.11%0.03%0.54%0.47%0.13%0.06%0.41%0.37%0.05%0.19%10:4550.09%0.39%0.34%0.07%0.04%0.21%0.23%0.02%0.14%11:0000.18%0.10%0.57%0.56%0.09%0.16%0.25%0.24%0.15%0.19%11:1550.17%0.10%0.41%0.38%0.07%0.21%0.13%0.18%0.14%0.13%11:3000.20%0.11%0.48%0.40%0.09%0.23%0.25%0.25%0.15%0.22%11:4550.13%0.08%0.33%0.27%0.

55、01%0.14%0.15%0.16%0.11%0.16%12:0000.22%0.09%0.62%0.37%0.13%0.14%0.34%0.40%0.14%0.26%0.01%12:1550.18%0.75%0.30%0.14%0.02%0.26%0.40%0.14%0.16%0.02%12:3000.17%0.74%0.33%0.14%0.02%0.32%0.39%0.17%0.19%0.02%12:4550.09%0.77%0.33%0.05%0.02%0.30%0.33%0.07%0.16%0.02%13:0000.10%0.71%0.55%0.21%0.05%0.37%0.50%0.

56、45%0.23%0.02%13:1550.07%0.35%0.30%0.12%0.04%0.14%0.17%0.33%0.14%13:3000.07%0.35%0.29%0.14%0.05%0.14%0.18%0.32%0.13%13:4550.05%0.36%0.24%0.04%0.07%0.15%0.21%0.33%0.08%14:0000.08%0.48%0.24%0.06%0.35%0.20%0.29%0.23%0.11%14:1550.05%0.24%0.13%0.04%0.25%0.09%0.13%0.09%0.04%14:3000.05%0.22%0.10%0.04%0.22%0

57、.09%0.11%0.08%0.05%14:4550.05%0.19%0.11%0.03%0.09%0.07%0.08%0.06%0.03%15:0000.17%0.28%0.37%0.07%0.13%0.17%0.14%0.11%0.22%15:1550.17%0.24%0.34%0.05%0.11%0.13%0.11%0.03%0.25%15:3000.16%0.21%0.34%0.11%0.10%0.14%0.10%0.02%0.24%15:4550.16%0.21%0.33%0.11%0.11%0.10%0.09%0.01%0.16%16:0000.54%0.25%0.43%0.15%

58、0.11%0.11%0.15%0.07%0.18%16:1550.51%0.29%0.38%0.05%0.08%0.10%0.11%0.14%0.13%16:3000.52%0.28%0.35%0.03%0.08%0.11%0.13%0.16%0.13%16:4550.44%0.24%0.28%0.03%0.03%0.09%0.07%0.16%0.09%17:0000.59%0.20%0.48%1.05%0.14%0.25%0.25%0.16%0.28%0.16%17:2550.31%0.17%0.40%0.80%0.21%0.23%0.17%0.11%0.23%0.11%17:3000.33

59、%0.16%0.39%0.79%0.27%0.15%0.21%0.10%0.22%0.12%17:4550.27%0.14%0.34%0.67%0.17%0.19%0.18%0.08%0.16%0.05%18:0000.43%0.32%0.55%0.69%0.15%0.37%0.57%0.35%0.24%0.11%0.02%18:1550.32%0.24%0.37%0.34%0.16%0.29%0.45%0.32%0.24%0.10%0.02%18:3000.32%0.23%0.38%0.36%0.15%0.29%0.44%0.35%0.23%0.11%0.02%18:4550.25%0.19

60、%0.31%0.30%0.12%0.23%0.36%0.26%0.20%0.02%0.01%19:0000.65%0.33%0.47%0.82%0.19%0.33%0.49%0.40%0.46%0.05%0.42%19:1550.58%0.17%0.23%0.71%0.19%0.04%0.46%0.23%0.41%0.06%0.23%19:3000.56%0.24%0.24%0.86%0.36%0.09%0.62%0.36%0.51%0.06%0.13%19:4550.43%0.17%0.26%0.86%0.26%0.10%0.41%0.31%0.43%0.07%0.14%20:0000.70