綜合廣告代理協(xié)議書(DOC10)

1、綜合廣告代理協(xié)議書LETTER OF AGREEMENT廣 告 主：_ 代 理 商：_ 代理商品與服務(wù)：_ 時間： 年 月 日合肥嘉寶傳播有有限公司（簡簡稱代理商）擔(dān)擔(dān)任 柯達(dá)達(dá)(中國)有有限公司 （以下稱廣告主主）“陽光之旅”行銷公關(guān)活活動的廣告代代理公司，須須遵照下述條條件：代理商同意向廣廣告主提供本本次行銷公關(guān)關(guān)活動的如下下內(nèi)容：活動整體設(shè)計及及策劃活動主題及主要要視覺形象設(shè)設(shè)計平面廣告、電視視廣告創(chuàng)意制制作廣告媒體的計劃劃及投放展覽設(shè)計和制作作的監(jiān)督大篷車改裝的設(shè)設(shè)計效果的監(jiān)監(jiān)督禮品、印刷品、卡卡通形象的設(shè)設(shè)計與制作代理商的服務(wù)亦亦將包括審核核所有已刊的的廣告提交廣廣告主，包括括核實廣

2、告面面積的實際尺尺寸、檢查已已刊廣告的質(zhì)質(zhì)量及印刷廣廣告的刊出位位置、審核電電臺及電視臺臺的播出證明明，并且審核核所有媒介及及有關(guān)的收費費單據(jù)。2代理商將按按照正常廣告告價目表向廣廣告主支取一一切媒介費用用。代理商的的酬報，媒介介傭金為媒介凈價的117.65%。代理商應(yīng)應(yīng)將媒介傭金金之外的所有有媒介返還折折扣全數(shù)歸還還廣告主。廣告主在其所取取得之媒介凈凈價低于代理理商報價的 10% 時，廣告主主可自行投放放，廣告主以以取得凈價為為基礎(chǔ)支付代代理商媒介傭傭金。3代理商將向向廣告主支取取一切由下列列工作產(chǎn)生之之費用，包括括制作美術(shù)稿稿件、制版、電電腦制作、打字組合、物物料、電臺及及電視臺廣告告制作

3、及藝員員（包括整理理節(jié)目）、照照片、證明書書及所有其它它廣告附屬物物品，包括與與取得個別人人士名字或照照片使用權(quán)的的相關(guān)費用。代代理商依此為為其成本另加加17.655%傭金計算算收費。代理理商將按其成成本向廣告主主支取與出差差公干、包裝裝、運(yùn)送、快快遞及郵電等等相關(guān)的一切切費用。中國最大的資料料庫下載4代理商亦將將對經(jīng)由第三三單位，如展展覽、攝影、電電視制作及準(zhǔn)準(zhǔn)備美術(shù)稿件件的監(jiān)督列為為收費項目。其其中涉及代理理商為此消耗耗的所有時間間成本，例如如布展、車體體改裝、監(jiān)督督影片剪輯、以以及核查創(chuàng)作作美術(shù)稿件過過程的所有階階段。5代理商將按按照成本向廣廣告主提供廣廣告草樣及電電視廣告畫面面構(gòu)思圖。

4、廣廣告主若要求求更全面的廣廣告草樣及文文字排版，則則由代理商內(nèi)內(nèi)部進(jìn)行的完完稿及電腦制制作工作，均均按照收費標(biāo)標(biāo)準(zhǔn)支取。廣廣告主可依據(jù)據(jù)實際情況自自行發(fā)包印刷刷、贈品業(yè)務(wù)務(wù)，代理商以以凈價基礎(chǔ)收收17.655%作為代理理傭金。6代理商未取取得廣告主的的書面同意前前，不得發(fā)放放任何廣告，亦亦不得在取得得廣告主書面面同意其估計成本前前，產(chǎn)生任何何將向廣告主主支取的費用用。7廣告主須于于代理商收費費單據(jù)發(fā)出日日期起計300天內(nèi)，付予予代理商費用用。惟以下第第10所列明電電視廣告制作作及媒介訂位位所需要預(yù)付付的金額則不不在此限。廣廣告主若對收收費單據(jù)有異異議，可在接接獲收費單據(jù)據(jù)后1星期內(nèi)提出出書面意

5、見。代代理商應(yīng)據(jù)此此對相關(guān)單據(jù)據(jù)提出書面澄澄清。8在廣告主同同意基礎(chǔ)上，凡凡涉及外幣付付費，廣告主主盡可能以外外幣付費。超逾30日免息息期仍未清付付的金額，代代理商保留按按當(dāng)時利率向向廣告主支取取利息的權(quán)利利。10代理商提提出第三單位位之確切依據(jù)據(jù)，根據(jù)規(guī)定定，若需預(yù)付付款的，廣告告主須為電視視廣告制作及及預(yù)定媒介廣廣告時間/篇幅預(yù)付實實付廣告制作作或媒介金額額予代理商。11在雙方同同意的免息期期過后，如費費用仍未獲清清付，代理商商保留權(quán)利給給予廣告主77天書面通知知，即廣告主主需在接到書書面通知7天內(nèi)支付一一切有關(guān)費用用。12由廣告主主授權(quán)的下述述服務(wù)，整體體活動設(shè)計及及策劃，代理理商將按每

6、小小時費用收取取，另加實報報實銷成本，或或任何經(jīng)雙方方事先同意的的金額。13由廣告主主以書面要求求的一切非經(jīng)經(jīng)常及額外工工作，皆收取取事先雙方同同意的費用。14代理商員員工執(zhí)行慣常常的工作任務(wù)務(wù)，例如實地地考察以改善善廣播時間以以及日常往返返廣告主辦事事處等，由此此產(chǎn)生的正常常交通費，代代理商將不收收費用。但廣廣告主須償還還代理商創(chuàng)作作部員工參與與特別廣告或或電視臺廣告告，以及代理理商員工負(fù)責(zé)責(zé)通常由廣告告主本身雇員員所處理的事事宜，所產(chǎn)生生的交通費用用實額。15本協(xié)議書書將由_年_月_日起起生效，直至至上述列出地地址或任何一一方以書面另另提地址所代代表的任何一一方解除為止止。16(a)本協(xié)議

7、書可可由任何一方方以書面通知知寄往另一方方，于90日內(nèi)解除除。在上述通知期限限內(nèi)，代理商商及廣告主的的一切權(quán)利、義義務(wù)及責(zé)任仍仍將完全執(zhí)行行及生效，包包括完成廣告告主授權(quán)代理理商進(jìn)行的發(fā)發(fā)放廣告稿，計計劃發(fā)稿至任任何截稿時間間在上述上述述通知90日期限內(nèi)內(nèi)的媒介。(c)本協(xié)議議書解除時代代理商須交回回廣告主前次次向廣告主支支取費用所產(chǎn)產(chǎn)生的全部資資產(chǎn)及物料以以及所有由代代理商或廣告告主訂立的合合同以及預(yù)訂訂的一切廣告告時間、空位位、藝員及其其它廣告相關(guān)關(guān)物。所有虧虧欠的費用及及回扣仍將歸歸入廣告主的的帳戶，不須須調(diào)整之前所所支付的傭金金。由代理商代表表廣告主訂立立的一切未完完成合同預(yù)留留廣告及

8、非收收費責(zé)任，廣廣告主將予代代理商賠償。代理商亦將交回回一切由廣告告主提供有關(guān)關(guān)廣告主產(chǎn)品品、銷售、數(shù)數(shù)據(jù)等資料以以及研究資料料。代理商同同意不泄露此此等機(jī)密資料料予任何于本本協(xié)議書解除除后可能雇傭傭此等服務(wù)的的人士。廣告主同意償還還代理商任何何之前由廣告告主授權(quán)而未未能完成工作作的制作成本本及附加傭金。此等等未完成工作作將退回予廣廣告主，廣告告主有權(quán)加以以完成并于日日后的廣告中中使用此等材材料及意念。廣告主亦可選擇擇委托代理商商在90日通告期期限之后的任任何日期發(fā)放放廣告予傳播播媒介。在在此情況下代代理商將按照照慣例收取正正常的傭金。在在期限（900日）屆滿后后廣告主未作作此類要求，則則該期

9、滿，日日后雙方的關(guān)關(guān)系不再產(chǎn)生生任何權(quán)利及及義務(wù)。廣告主可選擇在在不遲于900日通知期限限最后一日前前由代理商將將一切有關(guān)印印刷、時間及藝員的的合同以及對對電臺或電視視臺所制作物物件的監(jiān)督工工作轉(zhuǎn)移予新新代理公司或或廣告主，使使通知期限結(jié)結(jié)束前可進(jìn)行行正常的移交交工作。代理商同意與廣廣告主及新代代理公司合作作落實有效率率的責(zé)任移交交工作。17廣告主付付予代理商款款項的毛額或或凈額須繳付付的，或代理理商付予媒體體供應(yīng)者款項項的毛額或凈凈額須繳付的的，或因代理理商提供服務(wù)務(wù)或額外服務(wù)務(wù)而須繳付的的，或與該等等服務(wù)有關(guān)的的各項應(yīng)繳稅稅項、關(guān)稅或或政府征費（例例如上海城建建稅、廣州防防洪基金及印印花稅

10、等），一一律由廣告主主承擔(dān)。18(a)廣告主不能能要求代理商商做出中華人人民共和國廣廣告法或中華華人民共和國國其它法律禁禁止進(jìn) 行的任任何事情，亦亦不能要求代代理商不做該該等法律規(guī)定定必須進(jìn)行的的任何事情。只有廣告主有資資格享有代理理商在本協(xié)議議上所承諾的的服務(wù)。代理理商毋須就有有關(guān)的承諾而而向第三者（包包括但不限于于任何與廣告告主有關(guān)的公公司）負(fù)任何何責(zé)任。(c )代理理商就提供任任何服務(wù)或無無法履行任何何服務(wù)承諾而而須向廣告主主承擔(dān)的責(zé)任任，只限于代代 理商就該項服務(wù)務(wù)所收取的傭傭金總額，而而代理商須向向廣告主承擔(dān)擔(dān)的責(zé)任亦同同時受下一條條 文所規(guī)限。任何與廣告主所所提供或認(rèn)可可的任何物料

11、料有關(guān)，或與與廣告主的任任何指示有關(guān)關(guān)，或由之而而引起的行動動、訴訟、費費用、損毀、損損失、索償或或追究，代理理商均毋須承承擔(dān)任何責(zé)任任，而廣告主主須向代理商商就有關(guān)事項項做出賠償。19廣告主前前述隨同本函函件所附的副副本將構(gòu)成對對文件內(nèi)條款款的接受。20本協(xié)議受受中國法律所所制約，并須須根據(jù)中國法法律詮釋。合肥嘉寶傳播有有限公司 明了了及同意_總經(jīng)理（代理商商）（廣告主）G&B Advvertissing AAgencyy (herreafteer refferredd to aas “AGGENCY”) agreees too servve as an addvertiising agen

12、ccy of (hereaffter rreferrred too as “AADVERTTISER”) in CChina in acccordaance wwith aand suubjectt to tthe foollowiing teerms aand coonditiions.AGENCY agreees to furniish too ADVEERTISEER alll the serviices ccustommarilyy furnnishedd by aadverttisingg agenncies exceppt as may bbe othherwisse muttua

13、llyy agreeed. WWithouut limmitingg the foreggoing AGENCCYs sservicces shhall iincludde forrmulattion oof marrketinng plaans inn coopperatiion wiith ADDVERTIISER, studyy and analyysis oof thee markket pootentiials ffor suuch prroductts, crreatioon andd execcutionn of aadverttisingg planns andd camppa

14、ignss of aall tyypes.AGENCY will bill the AADVERTTISER at noormal card ratess for all mmedia.AGENCY will bill the AADVERTTISER for eexpenddituree incuurred for aartworrk, enngraviing, eelectrrotypiing, ttype ccompossitionn, matterialls, raadio aand teelevission pproducction and ttalentt(inclludingg

15、packkage pprograams), photoographhs, teestimoonialss and all oother adverrtisinng adjjunctss, inccludinng exppendittures in coonnecttion wwith aacquirring aauthorrizatiion foor thee use of thhe nammes orr phottograpphs off indiividuaals, aat thee costt therreof tto AGEENCY pplus 117.65%. AGEENCY wwi

16、ll bbill AADVERTTISER at coost foor exppendittures in coonnecttion wwith ttravell, paccking, forwwardinng, exxpresss and postaage exxpensees.AGENCY will incluude a superrvisioon feee on pphotoggraphyy, TV produuctionn, andd artwwork ppreparrationn. Thiis covvers aall asspectss of AAGENCYY timee incu

17、urred such as loocatioon hunnting, castting, editiing suuperviision, and checkking aall sttages of arrtworkk deveelopmeent.AGENCY will proviide laayoutss and storyy-boarrds att costt to AADVERTTISER. Compprehennsive layouuts annd typpesettting rrequirred byy ADVEERTISEER, fiinisheed artt, andd mechh

18、anicaal passte-upps preeparedd withh the agenccy willl chaarged at sttandarrd houurly rrates.AGENCY shalll not placee any adverrtisinng witthout firstt obtaainingg the approoval oof thee ADVEERTISEER in writiing, nnor shhall iit inccur anny exppenditture, for wwhich the AADVERTTISER shalll be bbille

19、dd, exccept sshippiing exxpensees, wiithoutt firsst obttaininng thee apprroval of thhe ADVVERTISSER inn writting ffor thhe esttimatee costt therreof.ADVERTIISER wwill rremuneerate AGENCCY witthin 330 dayys froom AGEENCYss invooice ddate wwith tthe exxceptiion off the prepaaymentt for TV prroducttion

20、 aand meedia bbookinng as mentiioned in #110 bellow. AADVERTTISER shalll objeect aggainstt invooices withiin onee weekk afteer recceipt in wrritingg and AGENCCY shaall thhen cllarifyy the relevvant iinvoicces inn writting.For alll foreeign ccurrenncy exxpendiituress, ADVVERTISSER aggrees to paay the

21、e AGENNCY byy the same foreiign cuurrenccy.AGENCY will reserrve thhe rigght too charrge ADDVERTIISER iintereest att the prevaailingg markket raate foor thee sum outsttandinng in excesss of the 330 dayys creedit tterm.ADVERTIISER sshall pay 1100% ddeposiit up frontt to AAGENCYY for TV prroducttion.AD

22、VERTIISER sshall pay 1100% uup froont too AGENNCY foor alll mediia boooking requiiremennt.AGENCY will reserrve thhe rigght too termminatee all expennditurres onn behaalf off ADVEERTISEER in the eevent paymeents aare noot madde witthin aagreedd creddit teerms bby givving AADVERTTISER 7 dayys wriitten

23、 noticce.For thee servvices listeed bellow ass authhorizeed by ADVERRTISERR, AGEENCY sshall bill its hhourlyy timee charrges, out-oof-poccket ccosts or suuch ammount as shhall bbe agrreed uupon iin advvance.Publiciity.Design and ppreparrationn of ccooperrationn of oother non ccommisssion-able adverr

24、tisinng.Design and/oor preeparattion oof boookletss and printted maatter.Design of laabels of paackagiing, eetc.Design and/oor preeparattion oof merrchanddisingg and saless aidss.For ressearchh fee and oother reseaarch rrelateed cosst, AGGENCY shoulld preepare an esstimatte forr the approoval oof th

25、ee ADVEERTISEER. AGGENCY shoulld invvoice ADVERRTISERR accoordingg to tthe appproveed esttimatee.All exttraorddinaryy and unusuual woork reequestted byy ADVEERTISEER in writiing wiill bee charrged aat a ffee too be mmutuallly aggreed in addvancee.AGENCY will assumme witthout chargge to ADVERRTISERR

26、all normaal traavel eexpensses off AGENNCY peersonnnel enngagedd in rregulaar dutties ssuch aas fieeld trravel to immprovee broaadcastt timee, andd routtine ttravell to aand frrom ADDVERTIISERss offiice, AADVERTTISER will reimbburse AGENCCY itss net cost for ttravell of ccreatiive peersonnnel inn co

27、nnnectioon witth speecificc adveertiseementss or ccommerrcialss and for aany trravel of AGGENCY persoonnel in coonnecttion wwith mmatterrs norrmallyy handdled bby ADVVERTISSERs stafff.This aggreemeent shhall bbecomee effeectivee fromm and sshall contiinue uuntil termiinatedd by eeitherr partty at th

28、e aaddresss givven abbove oor succh othher adddresss as mmay bee desiigned by eiither partyy in wwritinng.(a)Thiis agrreemennt mayy be tterminnated by eiither partyy uponn 90 ddays writtenn notiice maailed to thhe parrty too whomm suchh notiice iss addrressedd.The rigghts, dutiees andd respponsibbil

29、itiies off AGENNCY annd ADVVERTISSER shall ccontinnue inn fulll forcce andd effeect duuring this periood of noticce, inncludiing thhe commpletiion off planns forr and the pplacinng of adverrtisemments ADVERRTISERR has authoorizedd AGENNCY too placce in any mmedia whosee clossing ddates fall withiin

30、thee 90-dday nootice periood.Upon teerminaation of thhis aggreemeent, AAGENCYY shalll traansferr to AADVERTTISER all pproperrty annd matterialls preevioussly chhargedd or cchargeeable to ADDVERTIISER aand alll conntractts andd reseervatiions ffor tiime, sspace, taleent annd othher addvertiising adju

31、nncts eentereed intto by AGENCCY or ADVERRTISERR, andd all shortt ratees andd rebaates sshall be foor thee accoount oof ADVVERTISSER, wwithouut adjjustmeent off commmissioons prreviouusly ppaid.ADVERTIISER wwill iindemnnify AAGENCYY on aall inncompllete ccontraacts, reserrvatioons annd nonn-charrgea

32、blle commmitmeents eentereed intto by AGENCCY on behallf of ADVERRTISERR.(d)AGEENCY wwill aalso rreturnn to AADVERTTISER all iinformmationn provvided byADVERTIISER oon ADVVERTISSERs produucts, saless, or markeeting data and mmarkett reseearch inforrmatioon andd AGENNCY aggrees not tto dissclosee suc

33、hh conffidenttial iinformmationn to aanyonee who mightt engaage thheir sservicces affter ssuch tterminnationn.ADVERTIISER aagreess to rreimbuurse AAGENCYY for produuctionn costts pluus commmissiion off any incommpletee workk prevviouslly autthorizzed byy ADVEERTISEER. Suuch inncompllete wwork wwill

34、bbe retturnedd to AADVERTTISER and AADVERTTISER will have the rright to coomplette andd use such materrial aand iddeas iin itss futuure addvertiising.ADVERTIISER mmay ellect tto havve AGEENCY pplace adverrtisemments in meedia oon dattes suubsequuent tto thee 90-dday nootice periood. Inn suchh casees

35、 AGEENCY wwill rreceivve thee usuaal commmissiion. IIf no such requeest iss madee by AADVERTTISER beyonnd thee 90-dday exxpirattion pperiodd no rright or liiabiliities shalll arisse outt of tthis rrelatiionshiip aftter suuch exxpirattion ddate.All priint, ttime aand taalent contrracts and tthe suupe

36、rviision of prroducttion oof radio oor TV propeertiess willl be aassignned byy AGENNCY too the new aagencyy or tto ADVVERTISSER iff ADVEERTISEER so electts, noot latter thhan thhe lasst dayy of tthis 990-dayy notiice peeriod so thhat a normaal traansitiion maay takke plaace att the end oof thee noti

37、ice peeriod.AGENCY agreees to coopeerate with ADVERRTISERR and the nnew aggency to efffect an effficieent trransittion iin ressponsiibilitties.All taxxes, ddutiess, levvies oor simmilar regullatoryy impoosts(ssuch aas, buut nott limiited tto, Buusinesss Taxx, Cusstom DDuty, Stampp Dutyy, etcc.) thha

38、t arre appplicabble too the grosss or nnet ammountss of AADVERTTISERs payymentss to AAGENCYY or tto AGEENCYss paymments to meedia ssuppliiers oor thaat ariise ouut of or inn connnectioon witth AGEENCYss perfformannce off the serviices oor anyy addiitionaal serrvicess(the “Appllicablle Taxxes”) shalll be ffor thhe acccount of ADDVERTIISER.(a)ADVVERTISSER shhall nnot reequiree AGENNCY too do aanythiing prrohibiited, or to omitt to ddo anyythingg requuired, by tthe Addvertiising Law oor othher laaw of the PPeoplees Reepubliic of Chinaa.Only ADDVERTIISER iis enttitledd to rreply on AGGENCYs