商務英語和函電詢盤和回復市公開課金獎市賽課一等獎課件

1、Enquiry & Reply-From Group 1“第1頁Part1 Enquiry第2頁Introduction1.What is an enquiry?2. Types of enquiries4.Necessary components 3. “First Enquiry”第3頁DefinitionWhat is an enquiry?An enquiry is made when one party of a transaction wants to get a supply of products, service or information from the other p

2、arty/parties. It is the first step of a business negotiation.The essential points of an enquiry should be： simplicity, clearness and conciseness.第4頁General Enquiry-a request for a pricelist, catalogue, sample or quotation of price and other terms This kind of letter should be simple and direct in co

3、ntent.Specific Enquiry- an enquiry for goods of a certain specification (It is made when a buyer intends to conclude some business with the seller.) When this is to be sent, many companies use a printed form for the purpose of eliminating the trouble of writing a letter.Types of enquiries第5頁“First E

4、nquiry”:If a buyer sends his enquiry to a seller whom he has never before dealt with, this is the “First Enquiry”.In such a letter, he should begin by telling the addressee how he obtains his name. Some details of his own business such as the kind of goods handled, quantities needed, usual terms of

5、trade, and any information likely to enable the supplier to decide what he can do for you, will also help.第6頁Necessary components11111111. Messrs. Brown & Clark of this city inform us that you are exporters of all cotton bed-sheets and pillowcases. 2.We have seen your advertisement in Alibaba. com a

6、nd are interested in3.We have been informed by the Bank of Canada, Vancouver, that you are one of the leading exporters of textiles in Shanghai and 4.We learn from our Embassy in your country that you are manufacturing and exporting a variety of Cassette Tape RecordersAt first ,you should show how y

7、ou obtained the addressees information.第7頁2) We are proud to inform you that we are one of the biggest silk importers in the world, and weve been importing from India before.Necessary components3) Our firm, established nearly half a century ago, has extensive connections with food stores in the citi

8、es and towns. 1) We are large dealers in textiles and believe there is a promising market in our area for your goods.Secondly, addressers self-introduction.第8頁Necessary componentsThirdly ,show what you want.quotations (price, price terms, payment terms, discount, etc) lead time sample(s)$。.illustrated catalogues備運時間:從訂貨至到貨所需時間。第9頁Necessary componentsLooking forwa