高中英語《Unit1AdvertisingReading》-完整精講版課件

1、Unit 1 AdvertisingReading：Advertisements( 1 )Nanjing Ninghai middle SchoolFirst reading1) What do advertisements encourage people to do?2) What does PSAs stand for?3) What are PSAs meant to do?zX.x.KzX.x.KRead the article once more and find the answers to the following questions1) Where are advertis

2、ements most commonly found?2) What is the difference between commercial advertisements and public service advertisements?3) Why are some of the advertisements clever according to the article?4) When did China begin a nationwide public service advertising campaign?5) Why should we follow the advice i

3、n PSAs?Answer the questions1) Where are advertisements most commonly found?2) What is the difference between commercial advertisements and public service advertisements?Billboards, newspapers, magazines, the internet, radio and television are the most common places to find advertisements.A commercia

4、l advertisement is one which someone has paid for to promote a product or service. PSAs are often placed for free, and intended to educate people about health, safety,or any other issue whichaffects public welfare.3) Why are some of the advertisement clever according to the article?4) When did China

5、 begin a nationwide public service advertising campaign?5) Why should we follow the advice in PSAs?Because most advertisements dont tell you the complete truth even if they dont lie.In 1996.Because all of the PSAs are meant to be helpful , and we can often learn a lot by following the advice they gi

6、ve. Read the following sentences and decide whether they are true or false according to the article1) Advertisements are found in many places.( )2) PSAs are only found in newspapers. ( )3) All advertisements tell the complete truth. ( )4) PSAs and commercial ads use some of the same methods. ( )5) C

7、ommercial ads can often give us some valuable information about how to live our lives.( )6) An ad warning people against smoking is an example of a PSA. ( )TTTFFFWhat do you think they mean?1. persuasive a. sending ( children ) to school2. promote b. able to make someone believe something3. intended

8、 c. meant or planned to do4. be aware of d. killing oneself5. cures e. help a thing or an idea become popular6. nationwide f. know or realize7. schooling g. makes an ill person better or solve a problem8. committing suicide h. happen throughout a country becfghadCommercial adsPublic service adsAre t

9、hey commercial advertisements or PSAs?1) Make it possible with Canon. 佳能數(shù)碼相機(jī)廣告 2)The daily modern 日產(chǎn)（尼桑）汽車廣告 3)Planned Parenthood Children by choice, Not by chance4) Theres no better way to fly. 德國漢莎航空 5)The power of dreams 本田汽車廣告6) Make Poverty History7) Like no other 索尼產(chǎn)品廣告8) Take TOSHIBA, take th

10、e world. zX.x.KzX.x.K9)One by one they step forward: a nurse, a teacher, a homemaker. And lives are saved. 10) We can beat extreme poverty, starvation, AIDS. But we need your help11)The choice of a new generation. 新一代的選擇。百事可樂 12)Ask for more 渴望無限百事流行鞋13)Impossible made possible 使不可能為可能佳能打印機(jī)14) Were

11、not asking for your money; were asking for your voice.CAs: PSAs:1245781112133691014Reading strategy: reading expository writingIntroduction of subjectSupporting detailsConclusionAn example from our textThe opinion: Even if an ad does not lie, it does not mean it tells you the complete truthSupportin

12、g details: All it says is that it fights it and that is not the same thing at all.The conclusion: We must not fall for this kind of trick! Read the passage again and decide the main ideas for each paragraph after discussion. Para1 Para2 Para3 Para4Advertisements are important and popular in our dail

13、y life. We have two types of advertisements in all kinds of media. We should not believe all the advertisements. Public service ads always tell us the truth. DiscussionWhats your opinion of advertisements?Doing business without advertisements is like wink at a girl in the dark. You know what you are doing, but nobody else does. - Stewart H. Britt做生意沒廣告猶如在女孩眨眼你知道你在做什么，但沒有其他人知道 布列特You can tell the ideals of a nation by its advertisements. - Norman Douglas從一個國家