鄢嫣m4u1welcome 完整版課件

1、Unit 1 Advertising Ask for more渴望無限 Enjoy some advertisements The taste is great. 味道好極了。Anything is possible一切皆有可能Just do it. 只管去做。Talk about the picturesQ 1: What is an advertisement? (definition)advertisementa good way to sell products/ servicesa good way to make people aware of social issuescomme

2、rcial adspublic service ads Observe the 4 pictures on Page 1. Try to divide them into two kinds.public service ads Earth DaySay No to drugsOxlin AirlinesSoft shine shampoocommercial adsThis poster is a advertisement. It offers the Airline service. It uses “I love to fly with Oxlin Airlines. Taking a

3、irlines is a fast way to get to another place. can much of time be saved.Poster 1commercialIn this wayThis poster strikes us a lot. It is trying to show us that the birds have else to build their nets. They have to build their nets in the sky all the trees cut down. It sends us a serious warning and

4、 tells us that we should protect the environment from now on. Poster 2nowherebecausehave been is harmful to the people who take drugs and their family. If someone takes drugs, he will become seriously ill. This poster is to educate people about health and problems in society and calls on people to c

5、arry out an anti-drugs campaign and it also tell us to ignore the problem around us.Poster 3 Taking drugsbothmeantnotThis poster is targeting young people especially girls, because they pay more attention to their appearance. It uses persuasive words “Shine that lasts for days” successfully to young

6、 people to buy this shampoo.Poster 4persuadeEnjoy more Ads! 1.Take TOSHIBA, take the world. (Toshiba Electronics)擁有東芝，擁有世界。3.Good to the last drop. (Maxwell)滴滴香濃，意猶未盡。 2.Lets make things better.(Philip Electronics)讓我們做的更好。4.Mosquito, bye bye bye.(Radar)蚊子,殺殺殺。A diamond lasts forever.Start Ahead. (Rejoice)Good to the last drop.滴滴香濃，意猶未盡成功之路，從頭開始（飄柔）鉆石恒久遠,