房地產(chǎn)市場(chǎng)的劃分及影響因素

1、 房地產(chǎn)市場(chǎng)的劃分及影響因素摘要:消費(fèi)者心理對(duì)購(gòu)買(mǎi)行為起著重要作用。不同城市的房地產(chǎn)消費(fèi)者在選擇住房的過(guò)程中有其不同的心理特點(diǎn),文章通過(guò)對(duì)太原2009年上半年房地產(chǎn)市場(chǎng)消費(fèi)者心理調(diào)查研究從消費(fèi)者角度來(lái)分析住宅房地產(chǎn)市場(chǎng)及其影響因素。調(diào)查內(nèi)容包括:購(gòu)房者基本特征、購(gòu)房者購(gòu)買(mǎi)力偏好和影響因素等。通過(guò)分析,人們可以更清楚地了解房地產(chǎn)市場(chǎng)及其運(yùn)作,從而促進(jìn)房地產(chǎn)市場(chǎng)營(yíng)銷,規(guī)范房地產(chǎn)市場(chǎng)交易,指導(dǎo)消費(fèi)者更加理性合理地消費(fèi)。 關(guān)鍵詞:太原住宅消費(fèi)者特征;購(gòu)買(mǎi)力分析;住宅消費(fèi)偏好;購(gòu)房影響因素 abstract:the consumer psychology plays an important role

2、in buying behavior. the real estate consumers in different cities have different psychological characteristic in choosing the house. the paper takes taiyuan consumer psychology in the first half of 2009 as an example to study and analyze the residential real estate market and its influencing factor.

3、 the investigation content includes: the basic characteristics of buyers, the purchasing power preference and influencing factors of buyers. by analysis, people can clearly understand real estate market and its operation, so as to promote real estate marketing, regulate its market transactions, guid

4、e consumers to consume rationally and reasonably. key words:taiyuan residential consumer characteristics; analysis of buying power; residential consumer preferences; purchase influencing factors 2009年,企業(yè),甚至于一些住房銷售的中介及媒體,不要總是打住房消費(fèi)者的主意,不要以為用幾句煽動(dòng)性語(yǔ)言就會(huì)讓這些住房消費(fèi)者俯首帖耳,順從地進(jìn)入市場(chǎng),而是要看看其房地產(chǎn)產(chǎn)品的價(jià)格合理不合理,產(chǎn)品質(zhì)量如何,要學(xué)會(huì)分析消費(fèi)者的心理。LoCaLhoST希望每一個(gè)住房的消費(fèi)者都成為自己決策的主人,希望每一個(gè)住房消費(fèi)者可以通過(guò)各種合理的方式、渠道來(lái)獲得相應(yīng)的信息。 參考文獻(xiàn) 1 蘇朝輝.消費(fèi)者的購(gòu)買(mǎi)行為與購(gòu)買(mǎi)風(fēng)險(xiǎn).商業(yè)時(shí)代,2003 2 高炳華