賣方要求建立貿(mào)易關(guān)系

1、Lesson 1Sellers Asking to Establish Trade Relations It is fairly true to say no customer, no business. To establish business relations with prospective dealers is one of the vitally important measures either for a newly established firm or an old one that wishes to enlarge its business scope and tur

2、nover. This chapter deals mainly with the establishment of business relations and credit inquires. Through the study of this chapter, students will be able to write letters on establishing business relations and inquiring about new customers credit status. Brief Introduction Establishment of busines

3、s relations means setting up business connections between two firms who have had no business dealings with each other before. Just as a factory requires a complete set of machinery to proceed with production, a firm engaged in international trade needs extensive business connections to open up as ma

4、ny international markets as possible and increase its trade volume much. Therefore, to establish extensive business relations with prospective dealers is of the utmost importance in the international trade. Foreign merchants may be approached through the following channels: WebBanksCommercial Counse

5、lors OfficeChambers of Commerce in foreign countriesTrade DirectoryAdvertisementsAttendance at trade fairs and exhibitions held at home and abroadMutual visits by trade delegations and groups, etc.self-introduction by merchants themselves Having obtained the name and address of the firm you are abou

6、t to enter into relations with, youd better get to know all the possible information about the firm, especially its financial position and business integrity which are considered vital in todays business. You may approach banks, chambers of commerce, or inquiry agencies for information. As a usual p

7、ractice, the first transaction dealers, especially importers, would be required to provide their own banks or trading partners with credit references. A letter aiming at establishing business relations often consists of the following parts:1) where you get the information about the person or company

8、 to whom you are writing the letter;2) your intention for export or import;3) a brief introduction to your business scope, experience and products;4) the reference as to your firms credit standing;5) expectation for cooperation and an early reply.Correspondencethe lines of business being handledlong

9、 history and wide experienceGoods- State simply, clearly and consciously what you can sell or what you expect to buy. Express the desire to establish the business relations.FinancesFinancial standingClosing-express the desire to establish the business relations.Three points usually contained in lett

10、ers aiming at establishing business relations:the source of information the intention of writing this letter a brief introduction of ones own company, including: the business scope, credit standing or financial positions, products and services that can be provided, etc.課文原文Dear Sirs, Your company ha

11、s been kindly introduced to us by Messrs. Freeman & Co. Ltd., Lagos, Nigeria, as prospective buyers of Chinese cotton piece goods. As this item falls within the scope of our business activities, we shall be pleased to enter into direct business relations with you at an early date. To give you a gene

12、ral idea of the various kinds of cotton piece goods now available for export, we enclose a brochure and a price list. Quotations and sample books will be airmailed to you upon receipt of your specific inquiry. We look forward to your favorable reply. Yours faithfully, 講解1. establish: v. 建立to establi

13、sh trade/business relations with與建立貿(mào)易/業(yè)務(wù)關(guān)系to enter into trade/business relations with與建立貿(mào)易/業(yè)務(wù)關(guān)系establishment: n. 建立establishment of trade relations with與建立貿(mào)易關(guān)系我們愿借這個時機與貴公司建立業(yè)務(wù)關(guān)系。Wed like to take this opportunity to establish business relations with your company.2. company: n.公司a trading company 一家貿(mào)易

14、公司an import and export company一家進出口公司可用于公司稱號中，如：Ford Motor Company福特汽車公司比較：corporation n. 公司corporation指的是大公司，僅用于稱號當(dāng)中；company可指任何規(guī)模的公司，不僅用于稱號中，還可泛指Chrysler Corporation克萊斯勒公司公司稱號該用company還是corporation?公司本人說了算。 2. company: n.公司續(xù)稱號中的“公司常用縮寫：Sanyo Electric Co. Ltd. 三洋電氣公司Motorola Inc. 摩托羅拉公司China Nation

15、al Machinery Imp/Exp Corp. 中國機械進出口公司Co. Ltd. 英= limited companyInc. 美= incorporated= limited companyCorp. = corporation3. introduce: v. 引見to introduce sb. to sb.Allow me to introduce Mr. Peterson, CEO of our company to you.請允許我向大家引見我公司的首席執(zhí)行官Peterson先生。Introduction: n. 引見to make/give sb an introducti

16、on to sthThe General Manager gave the audience a brief introduction to his company at the press release.總經(jīng)理在新聞發(fā)布會上對他公司做了簡短的引見。4. Messrs. 法語“先生的意思，用于以老板的姓為稱號的公司、商行前面 5. prospective: adj. 潛在的prospective buyers 潛在的買主6. cotton piece goods 棉布7. item: n. 工程；貨指闡明書、目錄、表格中所列的工程或系列產(chǎn)品We are interested in the f

17、ollowing items in your catalogue.我們對他們目錄里的一下產(chǎn)品感興趣。8. scope: n. 范圍scope of business (business scope)運營范圍我們的運營范圍包括 Our business scope covers 我們的運營范圍包括各類電器和電子產(chǎn)品。 Our business scope covers various electric and electronic goods. to fall/come into/within ones business scope屬于某人的運營范圍Garments do not come wi

18、thin our business scope. 服裝不屬于我們的運營范圍。 他們想要的貨物正好屬于我們的業(yè)務(wù)范圍。 The items you need happen to fall into our business scope.9. at an early date: 早日10. general idea: 概略，大約的引見11. available: adj.可用(得、買、找)到的 Our Sony headsets are currently available. 我們的索尼耳麥目前有貨。 available to(某人) for(某目的) from (某處) 難民(refugees

19、)沒有食物。 Food is not available to the refugees. 我們?nèi)缃裼懈黝惒葜破?straw-ware)供出賣。 We have a variety of straw-ware available for sale now. 紅茶如今沒有存貨(stock)。 Black tea is currently not available from stock.12. enclose: v. 隨附；封入 We enclose a copy of our pricelist. 隨函寄去我方價目表一份。 A copy of our pricelist is enclosed

20、. 隨函寄去我方價目表一份。 Enclosed is a copy of our pricelist. 隨函寄去我方價目表一份。 Enclosed please find a copy of our pricelist. 隨函寄去我方價目表一份，請查收。 Please find enclosed a copy of our pricelist. 隨函寄去我方價目表一份，請查收。 We thank you for your letter of July 18 enclosing a sample cutting of woolen material. 謝謝他方七月十八日內(nèi)附毛料剪樣的來信。 en

21、closure n. 附件 他來翻譯現(xiàn)隨函附寄我們最新的手冊(brochure)一份。 We enclose a copy of our newest brochure. Please find enclosed a copy of our newest brochure.13. brochure: n. 小冊子，手冊下面的price list (或pricelist): 價錢單sample books: 樣品本第二課詳細(xì)講解14. quotations: n. 報價第五課詳細(xì)講解15. airmail: v. 空寄第二課詳細(xì)講解16. upon/on receipt of: 收到以后書面用語

22、 We lost no time in contacting the supplier upon receipt of your order. 收到他們的訂單以后我們立刻聯(lián)絡(luò)了供貨商。 收到樣品以后我們將立刻安排消費。 Upon receipt of the samples we will arrange production immediately. 另：receipt: n. 收據(jù)17. specific inquiry: 詳細(xì)詢盤關(guān)于inquiry一詞，以后再講。18. look forward to: 盼望，等待收到 to是介詞，后接名詞或名詞性短語 We are looking fo

23、rward to your early reply. 我們等待他們早日回答。 我等待與他見面。 I am looking forward to meeting you. 等待收到他們確實認(rèn)(confirmation)。 We are looking forward to (receiving) your confirmation.小結(jié)重要言語點：introduceitem available enclose look forward to重要知識點：company cotton piece goodsbrochure price listquotations sample book 重要搭配：

24、prospective buyersfall/come within/into ones business scopeestablish/enter into business relations withat an early dategeneral ideaavailable for exportupon receipt ofspecific inquiryfavorable replyTranslation: 茲引見，本公司是一家人造珠寶imitation jewelry的出口公司，在這一行已有多年的閱歷。 We are introducing ourselves as an expor

25、ter of imitation jewellery having years of experiences in this line.他們上周寫給總部the headquarters的信已轉(zhuǎn)交給我公司，因該產(chǎn)品屬我們運營。Your letter addressed to our head office last week has been given to us because the article you mentioned falls within our business scope. 我們可供出口的輕工產(chǎn)品light industrial products種類繁多。 We have

26、 various kinds of light industrial products available for export.很高興收到他方內(nèi)附插圖目錄的來信。We are glad to receive your letter enclosing illustrated catalogue.我們盼望收到他們對于我們產(chǎn)品的詳細(xì)要求。 We look forward to receiving your specific requirements for our products.我們是一家信譽良好的私人公司private company，非常希望與他們建立貿(mào)易關(guān)系。 We are a wel

27、l established private company and desire to establish trade relations with you.經(jīng)理簡單地給我引見了一下Johnson公司的情況，他們有能夠成為我們的客戶。The manager gave me a brief introduction to Messrs Johnson which is a prospective customer.為了讓他們對表格中的產(chǎn)品有個大體了解，特隨附小冊子及最新的價錢單各一份。In order to give you a general idea of the items in the sheet, we are enclosing a brochure and a latest price list.我們的產(chǎn)質(zhì)量量quality上乘，價錢優(yōu)惠。Our products are superior in quality and favorable in price. 敬啟者： 從今年4月份的廣交會上得知他們Messrs. Barrington Bros. Ltd. 地址：910