南開大學(xué)22年春學(xué)期《會(huì)展管理與服務(wù)（一）（二）（EI雙語(yǔ)）》在線作業(yè)-00003

1、-本頁(yè)為預(yù)覽頁(yè)P(yáng)AGE15-本頁(yè)為預(yù)覽頁(yè)-本頁(yè)為預(yù)覽頁(yè)22春學(xué)期（1509、1603、1609、1703）會(huì)展管理與服務(wù)（一）（二）（EI雙語(yǔ)）在線作業(yè)-00003第1題. 市場(chǎng)營(yíng)銷計(jì)劃初始階段的調(diào)研可以帶來的好處是?選項(xiàng)A：讓業(yè)務(wù)結(jié)構(gòu)能夠保證最大限度地創(chuàng)造收入和利潤(rùn)最大化選項(xiàng)B：使企業(yè)在廣告中創(chuàng)造所需要的形象選項(xiàng)C：使企業(yè)得以修正策略或目標(biāo)，或者對(duì)營(yíng)銷目標(biāo)做方向性調(diào)整選項(xiàng)D：在某些細(xì)分市場(chǎng)找到提高營(yíng)業(yè)收入的機(jī)會(huì)，發(fā)現(xiàn)以往所忽略的細(xì)分市場(chǎng)參考答案：D第2題. 酒店會(huì)議服務(wù)經(jīng)理小李和他的助理正在討論在哪里安放投影儀的屏幕。根據(jù)5英尺原則,下列說法正確的是?選項(xiàng)A：他們應(yīng)該將屏幕放在距投影儀5英尺

2、的地方選項(xiàng)B：他們應(yīng)該保證屏幕底距地面至少5英尺選項(xiàng)C：他們應(yīng)該保證屏幕距最遠(yuǎn)聽眾的椅子不超過寬度的5倍遠(yuǎn)選項(xiàng)D：他們應(yīng)該將屏幕放置在距最近聽眾的椅子5英尺遠(yuǎn)處參考答案：B第3題. 某酒店是一家機(jī)場(chǎng)酒店,有高質(zhì)量的會(huì)議室,有很多客房和完善店食品服務(wù)。以下有關(guān)其吸引公司會(huì)議業(yè)務(wù)的說法哪種正確?選項(xiàng)A：食品服務(wù)質(zhì)量對(duì)企業(yè)會(huì)議策劃者來說并非像酒店的新設(shè)備那樣重要選項(xiàng)B：該酒店具備公司獎(jiǎng)勵(lì)旅游的良好會(huì)址和所有必要的特征選項(xiàng)C：酒店太古舊，無法吸引企業(yè)會(huì)議業(yè)務(wù)選項(xiàng)D：酒店距離機(jī)場(chǎng)近，使得它對(duì)于公司會(huì)議策劃者很有吸引力參考答案：D第4題. Associations scope ranges from sm

3、all regional organizations through statewide associations to national and international ones. The members of are mostly successful managers in the industry, which is the most important market in convention business.選項(xiàng)A：trade associations選項(xiàng)B：Business Association選項(xiàng)C：Technical societies選項(xiàng)D：Professional

4、 and scientific associations參考答案：A第5題. 下列關(guān)于協(xié)會(huì)會(huì)議特征的說法中錯(cuò)誤的是?選項(xiàng)A：協(xié)會(huì)按固定的時(shí)間和周期舉辦選項(xiàng)B：選址受項(xiàng)目本身局限性或協(xié)會(huì)業(yè)務(wù)性的影響選項(xiàng)C：是否參會(huì)是會(huì)員們自己的選擇，他們需要在滿足商業(yè)需求的同時(shí)滿足度假的需要選項(xiàng)D：協(xié)會(huì)會(huì)議一般都在同類酒店里舉辦參考答案：D第6題. 對(duì)于一個(gè)主要由發(fā)言人講話,與會(huì)人員做筆記、瀏覽活頁(yè)夾信息,或需要用諸如筆記本電腦等計(jì)算機(jī)設(shè)備的會(huì)議來講,什么風(fēng)格的座椅是做好的選擇?選項(xiàng)A：禮堂風(fēng)格選項(xiàng)B：劇場(chǎng)風(fēng)格選項(xiàng)C：教室風(fēng)格選項(xiàng)D：董事會(huì)式的座位布局參考答案：C第7題. 酒店的廣告戰(zhàn)略應(yīng)當(dāng)最直接地以下面哪一點(diǎn)

5、為基礎(chǔ)?選項(xiàng)A：酒店的年財(cái)政報(bào)告選項(xiàng)B：酒店的營(yíng)銷計(jì)劃和預(yù)算選項(xiàng)C：外面的顧問對(duì)酒店以前的廣告所做的評(píng)估選項(xiàng)D：酒店的客人滿意度調(diào)查參考答案：B第8題. 通常,公司客戶和獎(jiǎng)勵(lì)旅游組織最常使用的預(yù)訂系統(tǒng)是?選項(xiàng)A：免費(fèi)電話預(yù)訂選項(xiàng)B：酒店網(wǎng)站預(yù)訂選項(xiàng)C：會(huì)議中心預(yù)訂處選項(xiàng)D：分房名單參考答案：D第9題. 專門在會(huì)議舉辦城市提供會(huì)議服務(wù),為其安排住宿、預(yù)定餐廳、機(jī)場(chǎng)接送、娛樂項(xiàng)目、技術(shù)服務(wù)以及會(huì)議代表及配偶的特別活動(dòng)。這種公司是下面的哪一種選項(xiàng)A：獎(jiǎng)勵(lì)旅游承辦公司選項(xiàng)B：旅行社選項(xiàng)C：目的地管理公司選項(xiàng)D：協(xié)會(huì)管理公司參考答案：C第10題. 以下文件中,哪個(gè)是用來通知與會(huì)代表關(guān)于臨時(shí)費(fèi)用的種類和數(shù)

6、額,以及房費(fèi)餐費(fèi)具體數(shù)額和付費(fèi)程序的?選項(xiàng)A：價(jià)目和計(jì)費(fèi)公示表選項(xiàng)B：分付賬單選項(xiàng)C：總賬單選項(xiàng)D：總賬單簽字授權(quán)表參考答案：A第11題. 將消費(fèi)附加在房費(fèi)中,客人不必在其他活動(dòng)和服務(wù)中再付消費(fèi),這種小費(fèi)屬于以下哪種?選項(xiàng)A：給鐘點(diǎn)工的小費(fèi)選項(xiàng)B：給團(tuán)體用餐或宴會(huì)服務(wù)員的小費(fèi)選項(xiàng)C：一次性支付的小費(fèi)選項(xiàng)D：給管理人員的特殊小費(fèi)參考答案：C第12題. A small group booked a meeting in a hotel which will be held in the third week of October, which is the peak period of the h

7、otels previous period. What is the most likely price for this group?選項(xiàng)A：run-of- the -house-rate均價(jià)選項(xiàng)B：rack rate 門市價(jià)選項(xiàng)C：split rate選項(xiàng)D：discount參考答案：B第13題. Regardless of who attends the pro-con, form that meeting on, it should be the , who deals with both the client and the hotel staff.選項(xiàng)A：salesperson選項(xiàng)

8、B：Conference Services Secretary選項(xiàng)C：Hotel General Manager選項(xiàng)D：service managers參考答案：D第14題. 下面哪句話最好地概述了電話銷售在酒店業(yè)整體銷售中起的作用?選項(xiàng)A：任何時(shí)候只要有可能，電話銷售應(yīng)當(dāng)代替?zhèn)€人銷售訪問選項(xiàng)B：電話銷售應(yīng)當(dāng)被用來篩選潛在客戶和增加與客戶的聯(lián)系選項(xiàng)C：只有當(dāng)再也找不出更多的個(gè)人銷售訪問線索的時(shí)候才用電話銷售來打發(fā)時(shí)間選項(xiàng)D：應(yīng)當(dāng)支持個(gè)人銷售訪問，逐步淘汰電話銷售參考答案：B第15題. A clause allows the parties to agree in advance as to t

9、he amount and method for calculating damages that might be paid in event of cancellation.選項(xiàng)A：liquidated damage選項(xiàng)B：mitigating damages選項(xiàng)C：guestroom attrition選項(xiàng)D：food and beverage attrition參考答案：A第16題. 一家酒店與一家當(dāng)?shù)氐膱?bào)紙簽訂了一份協(xié)議:報(bào)紙每周為酒店刊登一次廣告,酒店為報(bào)紙的重要人物每周提供一次免費(fèi)晚餐。這個(gè)協(xié)議被描述為下列哪一種例子?選項(xiàng)A：使用酒店外廣告公司選項(xiàng)B：聯(lián)合廣告選項(xiàng)C：交換廣告選項(xiàng)

10、D：利用媒體購(gòu)買服務(wù)公司參考答案：C第17題. 通常對(duì)會(huì)址做最終決策的協(xié)會(huì)決策者是?選項(xiàng)A：執(zhí)行總監(jiān)選項(xiàng)B：董事會(huì)選項(xiàng)C：委員會(huì)主席選項(xiàng)D：協(xié)會(huì)主席參考答案：B第18題. 下面哪項(xiàng)活動(dòng)最有利于制定銷售職責(zé)、協(xié)調(diào)銷售工作并且有助于評(píng)估工作的效果?選項(xiàng)A：評(píng)估酒店資產(chǎn)選項(xiàng)B：制定市場(chǎng)營(yíng)銷計(jì)劃選項(xiàng)C：調(diào)查競(jìng)爭(zhēng)對(duì)手的管理方式選項(xiàng)D：挑選出銷售部的成員參考答案：B第19題. What does not require instruction for a master account billing authorization form?選項(xiàng)A：How hotel charges are to be po

11、sted選項(xiàng)B：An honest appraisal of hotel services選項(xiàng)C：The limit of financial responsibility the meeting group will accept選項(xiàng)D：The names and specimen signatures of those who are authorized to sign for any master account expenses參考答案：B第20題. Which one can best explain the purpose of the marketing plan?選項(xiàng)A：kn

12、owing the strengths and weakness選項(xiàng)B：creating an awareness of the problems and obstacles faced by the property and helps managers to think ahead to make better use of the propertys resources.選項(xiàng)C：forming the base of information of marketing and advertising decision.選項(xiàng)D：explaining the goals to members

13、who will participate in the marketing activities and how to achieve it參考答案：B第21題. Written SOPs presented together in a manual provide a constant reference for sales and banquet personnel, and are an essential training tool for new employees. Area that might be included in an SOP manual include:選項(xiàng)A：b

14、ooking policies選項(xiàng)B：Meeting room rental fees and procedures選項(xiàng)C：Rate guidelines for high-and low-demand periods選項(xiàng)D：Banquet and room reservation cut-off dates參考答案：A,B,C,D第22題. 非營(yíng)利性組織市場(chǎng)中一個(gè)最重要的市場(chǎng)細(xì)分是SMERF團(tuán)體,下列哪些團(tuán)體包含在此團(tuán)體中?選項(xiàng)A：社會(huì)團(tuán)體選項(xiàng)B：工會(huì)團(tuán)體選項(xiàng)C：軍人組織選項(xiàng)D：聯(lián)誼會(huì)參考答案：A,C,D第23題. Various factors must be considered in

15、arriving at an agreed rate, just as in determining the charges for meeting rooms. What are the considerations?選項(xiàng)A：what is the extent of the groups guestroom commitment?Its meeting room commitment選項(xiàng)B：B. How much can the members be expected to spend for food and beverage選項(xiàng)C：How much of an exhibit area

16、 will the group need選項(xiàng)D：How great is the demand from other groups for these particular days參考答案：A,B,C,D第24題. 當(dāng)服務(wù)一天以上會(huì)議團(tuán)隊(duì)時(shí),所有的酒店大會(huì)用的都是相似的摘要。摘要闡述了每一天每一小時(shí)的活動(dòng),其中,包含有下列活動(dòng)中的( )選項(xiàng)A：會(huì)議選項(xiàng)B：茶歇選項(xiàng)C：預(yù)訂流程選項(xiàng)D：展覽操作指南參考答案：A,B,C,D第25題. 下列會(huì)議中屬于企業(yè)會(huì)議類型的是?選項(xiàng)A：專業(yè)/技術(shù)會(huì)議選項(xiàng)B：管理會(huì)議選項(xiàng)C：培訓(xùn)會(huì)議選項(xiàng)D：研討會(huì)參考答案：A,B,C第26題. 酒店業(yè)受經(jīng)濟(jì)形勢(shì)的影響很大,當(dāng)今

17、的會(huì)議需求雖然呈上升的趨勢(shì),但會(huì)議規(guī)模卻越來越小,高端奢侈酒店的增長(zhǎng)非常有限,結(jié)果是選項(xiàng)A：旺季住房資源緊張選項(xiàng)B：餐飲的議價(jià)力度越來越大選項(xiàng)C：其他條件的談判更困難選項(xiàng)D：免費(fèi)房的靈活度更低參考答案：A,C,D第27題. What types of meetings are belong to Company/ Corporate meetings ?選項(xiàng)A：Professional / technical meeting選項(xiàng)B：management meetings選項(xiàng)C：Training meetings選項(xiàng)D：workshop/seminar參考答案：A,B,C第28題. 下列關(guān)于協(xié)議

18、/合同的描述中不正確的是?選項(xiàng)A：從實(shí)用角度看，協(xié)議和合同的功能并不是完全相同的選項(xiàng)B：在發(fā)出協(xié)議書之后，很對(duì)酒店會(huì)再發(fā)一個(gè)描述客戶在酒店內(nèi)將獲得什么資源和服務(wù)的方案給會(huì)議承辦人選項(xiàng)C：不要急于回簽合同，要仔細(xì)看一下客戶有沒有對(duì)合同文本做過任何修改選項(xiàng)D：一份嚴(yán)謹(jǐn)?shù)膮f(xié)議是雙方成功執(zhí)行會(huì)議的前提參考答案：A,B第29題. 下列有關(guān)會(huì)議明細(xì)表中摘要的描述正確的是?選項(xiàng)A：摘要只針對(duì)某個(gè)具體的單一的活動(dòng)選項(xiàng)B：摘要為會(huì)議策劃和與酒店部門的聯(lián)系提供了工具，這無疑是大會(huì)服務(wù)過程中最重要的元素選項(xiàng)C：摘要通常由大會(huì)服務(wù)經(jīng)理與會(huì)議策劃人協(xié)力準(zhǔn)備選項(xiàng)D：一份摘要需要足夠長(zhǎng)已包含所有的細(xì)節(jié)參考答案：B,C,D第

19、30題. Equipment used at a convention can come from any of three sourcesthe ,the , or an outside AV specialist hired by either the convention organization or the hotel. And equipment may come form any combination of the three.選項(xiàng)A：meetings選項(xiàng)B：convention organization,選項(xiàng)C：hotel選項(xiàng)D：management參考答案：B,C第31題.

20、 Most hotels have adopted a policy of quoting room rates not more than one year in advance and firm menu prices not more than six months before the event. Some hotels even quote a more restricted policy.選項(xiàng)A：對(duì)選項(xiàng)B：錯(cuò)參考答案：A第32題. 如果你在制定年度計(jì)劃,要記住在酒店財(cái)年的預(yù)算框架內(nèi)安排廣告費(fèi)用。選項(xiàng)A：對(duì)選項(xiàng)B：錯(cuò)參考答案：A第33題. In order to save mone

21、y and maximize company productivity, many firms today are combining meetings or holding different meetings back-to-back at the same property.選項(xiàng)A：對(duì)選項(xiàng)B：錯(cuò)參考答案：A第34題. 會(huì)議開始前要可會(huì)前會(huì),檢查所有費(fèi)用是否已經(jīng)計(jì)入總賬。選項(xiàng)A：對(duì)選項(xiàng)B：錯(cuò)參考答案：B第35題. 無論銷售部的機(jī)構(gòu)設(shè)置是何種類型,至關(guān)重要的是讓所有員工了解他們?cè)趯?shí)現(xiàn)市場(chǎng)銷售計(jì)劃目標(biāo)中的作用。選項(xiàng)A：對(duì)選項(xiàng)B：錯(cuò)參考答案：A第36題. The marketing plan w

22、ill serve as the propertys “road map” , and should include programs to attract business to each of the propertys revenue centersrooms, banquet facilities, meeting rooms, restaurants, the spa, and so on.選項(xiàng)A：對(duì)選項(xiàng)B：錯(cuò)參考答案：A第37題. 在挑選目標(biāo)市場(chǎng)時(shí),首先要做的是針對(duì)酒店還未獲得的潛在市場(chǎng)。選項(xiàng)A：對(duì)選項(xiàng)B：錯(cuò)參考答案：B第38題. 公司客戶和獎(jiǎng)勵(lì)旅游組織的會(huì)議規(guī)模比較小,出席的人數(shù)

23、可以預(yù)測(cè),并且組織者通常支付客房費(fèi)用,所以他們最常使用免費(fèi)預(yù)訂電話。( )選項(xiàng)A：對(duì)選項(xiàng)B：錯(cuò)參考答案：B第39題. 大多數(shù)會(huì)議都采用總賬單的形式結(jié)賬。( )選項(xiàng)A：對(duì)選項(xiàng)B：錯(cuò)參考答案：B第40題. Your hotel function space is a precious asset, and your goal as a convention service manager is to maximize its utilization.選項(xiàng)A：對(duì)選項(xiàng)B：錯(cuò)參考答案：A第41題. 當(dāng)同時(shí)需要預(yù)訂幾家酒店時(shí),這樣的會(huì)議通常被稱作全市范圍會(huì)議,并且由第三方客房預(yù)訂公司負(fù)責(zé)預(yù)訂酒店。( )選

24、項(xiàng)A：對(duì)選項(xiàng)B：錯(cuò)參考答案：B第42題. 酒店收取視聽設(shè)備的費(fèi)用應(yīng)該是多少,這樣的單一標(biāo)準(zhǔn)是能被確定的。( )選項(xiàng)A：對(duì)選項(xiàng)B：錯(cuò)參考答案：B第43題. 參展商首先通過參展商服務(wù)手冊(cè)與主辦方的接觸。做出參展決定后,他們會(huì)向主辦方預(yù)訂場(chǎng)地。( )選項(xiàng)A：對(duì)選項(xiàng)B：錯(cuò)參考答案：B第44題. 酒店可以根據(jù)掌握的客戶情況來靈活確定會(huì)議費(fèi)用的支付方式。如對(duì)于政治團(tuán)體這樣的組織,就不用擔(dān)心費(fèi)用支付問題。( )選項(xiàng)A：對(duì)選項(xiàng)B：錯(cuò)參考答案：B第45題. These change orders contain the identification number and any other pertinent id