蘋果APPSTORE產(chǎn)品上架以及審批流程

1、蘋果APP STORE 產(chǎn)品上架以及審批流程該文檔供參考，實(shí)際頁面隨時(shí)會(huì)有改動(dòng)，以實(shí)際官網(wǎng)頁面為準(zhǔn)，但是流程基本是一樣的。整個(gè)流程涉及的時(shí)間點(diǎn)：IDP注冊(cè)審批（1-2周）(公司已有賬號(hào)，忽略)產(chǎn)品提交后審批（1-2周）如果審批不通過，會(huì)有郵件通知并告知哪里審批不通過，改好后重新提交審批（又是1-2周）。需要特別注意的點(diǎn)：產(chǎn)品穩(wěn)定性，不要?jiǎng)硬粍?dòng)就崩潰，這樣會(huì)審批不通過按鈕等一看就懂，且可用Appstore上較多的小應(yīng)用就不要放了，審批比較難通過比較有創(chuàng)意的應(yīng)用審批比較容易通過產(chǎn)品版本號(hào)不要包含如下：build，version，beta詳細(xì)的產(chǎn)品上架以及審批流程：先在iPhone DevCente

2、r上注冊(cè)成為iphone develope（公司已經(jīng)有賬號(hào)）登錄，進(jìn)入Manage Your Applications，如下圖點(diǎn)擊Add New Application，如下圖，添加一個(gè)新的App 5、6、重要提醒：此頁的配置將會(huì)應(yīng)用到此iTunes Connect賬號(hào)下的所有應(yīng)用程序，其中包括兩個(gè)主要配置項(xiàng)：主語言和公司名稱。切記：一旦這兩項(xiàng)配置提交后，以后就不能修改了！圖中的A是主語言配置項(xiàng)：即用戶稍后輸入程序詳細(xì)數(shù)據(jù)所會(huì)使用的主要語言。圖中的B是公司的名稱：對(duì)于個(gè)人開發(fā)者，建議盡量起一個(gè)有趣的，容易記的名稱吧，不要省事的就用自己的賬號(hào)名，除非你的賬號(hào)名也很有特色：）上步的兩項(xiàng)配置完成后，

3、選擇 Continue繼續(xù)下面的配置，即出口產(chǎn)品承諾的頁相關(guān)的配置。這是由于美國(guó)法律對(duì)加密算法等的要求，如果你的應(yīng)用程序沒有涉及到加密啥的，可以選擇No，就可以跳過了。（一般開發(fā)者而言，做點(diǎn)小工具、小游戲啥的，應(yīng)該不會(huì)涉及到加密，因此可以直接skip跳過，繼續(xù)下面的內(nèi)容）。如果的確有涉及到加密，那么請(qǐng)選擇Yes，而后回答兩到三個(gè)關(guān)于用的加密算法的具體問題，而后根據(jù)需要還要提供相關(guān)的文檔，當(dāng)Apple認(rèn)為都OK了，那么才能繼續(xù)下面的配置，這就比較麻煩了，所以如果是個(gè)人開發(fā)者，沒有特殊的要求的話，就別搞啥子加密了，那樣會(huì)自找麻煩哦。我們繼續(xù)，下面就是提交程序時(shí)的核心數(shù)據(jù)了，即概要數(shù)據(jù)配置頁面，如下

4、圖所示（圖是網(wǎng)上找的，主要看格式吧）：對(duì)設(shè)備的要求（Device Requirements）：這就要根據(jù)你的應(yīng)用程序的類型來做出選擇了，比如如果你的應(yīng)用程序跟電話功能結(jié)合的很緊密，那么就請(qǐng)不要選擇iPod，否則用戶下載了，卻不能用，那就不好了。還有，請(qǐng)切記要給出明確的說明，此應(yīng)用所支持的iPhone的版本信息，目前iPhone已經(jīng)到4.x了。Apple要求，新提交的應(yīng)用必須支持4.0以上的系統(tǒng)，否則審查是通不過的了。其中的必填項(xiàng)包括：程序名(App Name），唯一標(biāo)示（SKU Number）程序名(Application Name）：這一項(xiàng)中所填的內(nèi)容，必須和你的程序安裝在iPhone或者i

5、Pod中后顯示的程序名是一致的，否則無法通過Apple的審查。唯一標(biāo)示（SKU Number）：這個(gè)字符串可以是任意格式的，但是建議使用Apple ID中的定義，試用URL格式的標(biāo)示串，如：com.xxx.getst。影響到產(chǎn)品在APPSTORE的url鏈接。其中的必填項(xiàng)包括：產(chǎn)品的發(fā)布日期以及價(jià)格以及銷售區(qū)域9、定價(jià)想要收錢嗎？想的話，就給自己的程序定個(gè)價(jià)，不想的話也很好啊，那就選擇Free，供人免費(fèi)下載，呵呵。估計(jì)大多數(shù)人還是想著掙些小錢吧，那就選一個(gè)合適的價(jià)位吧。注意：Apple提供的這個(gè)App Store可不是免費(fèi)的啊，所以它要從你的收入中提成的！Apple采用7:3分成，即開發(fā)者得到

6、總收入的7成，Apple得到剩余的3成。Apple就是這樣的強(qiáng)勢(shì)！10、地域選擇這個(gè)地方，可以選擇另外一個(gè)輸入用戶應(yīng)用程序數(shù)據(jù)的語言，如果你的應(yīng)用程序支持多語言，那么強(qiáng)力建議此處增加相應(yīng)的語言的描述，否則，English這個(gè)主語言就夠了版本信息：版本信息（Version Number），程序描述(Description），主要分類（Primary），子分類（subcatepory），關(guān)鍵字（Keywords），版權(quán)（Copyright），技術(shù)支持網(wǎng)址（Support URL），技術(shù)支持Email（Support Email Address）。這個(gè)此頁需要填寫的內(nèi)容，有如下需要注意的地方：版本信

7、息（Version Number）： 這個(gè)就無需多說了，一般都從1.0開始。程序描述(Description）：雖然我們之前選擇了主語言，一般為English，但是此處，我們同樣可以用兩種或多種語言輸入對(duì)自己程序的描述。對(duì)于此項(xiàng)具體的內(nèi)容，這是消費(fèi)者了解這個(gè)應(yīng)用的很重要的描述，同時(shí)對(duì)其做出購(gòu)買決定的影響也是很大的，所以盡量言簡(jiǎn)意核、引人入勝吧。注意：此處不要給一些關(guān)鍵字的列表！為了提高搜索的可見性，開發(fā)者輸入盡量多的關(guān)鍵字是無可厚非的，但這里絕不是輸入關(guān)鍵字的理想的場(chǎng)所，畢竟這個(gè)簡(jiǎn)單描述是用來給消費(fèi)者看的，本頁的下面專門提供了供用戶輸入關(guān)鍵字的地方！主要分類（Primary category）

8、：這個(gè)很簡(jiǎn)單，根據(jù)所開發(fā)的程序類型選擇合適的分類，比如：電紙書（Book）、小工具（Utilities）、音樂（Music），旅游（Travel），游戲（Games）等等。此頁還提供了子分類（subcategory）的選擇，這可以更加準(zhǔn)確的描述程序類型，比如游戲的子類包括：紙牌（Card），運(yùn)動(dòng)（Sports）等等。關(guān)鍵字（Keywords）：開發(fā)者可以輸入盡量多、準(zhǔn)確的關(guān)鍵字以便提高程序被搜索的概率！但最多不能超過100個(gè)字符。所以要選擇合適的，站在消費(fèi)者的角度，注意消費(fèi)者很可能不是技術(shù)人員！所以這里的關(guān)鍵字一定不要太多技術(shù)術(shù)語了！版權(quán)信息：這就是剛才起到那個(gè)公司名稱的官方名稱了技術(shù)支持UR

9、L和Email（Support URL和Support Email Address）：這兩項(xiàng)內(nèi)容是必須提供的，Email相信都回有的，Support URL，就是產(chǎn)品的網(wǎng)站，或者介紹的網(wǎng)頁，如果沒有的話，最簡(jiǎn)單的辦法就是到某個(gè)有名的博客站上申請(qǐng)一個(gè)賬號(hào)，然後把博客的地址寫進(jìn)去就好了！11、對(duì)程序的評(píng)級(jí)Apple提供了好幾個(gè)評(píng)級(jí)的標(biāo)準(zhǔn)，開發(fā)者需要根據(jù)所開發(fā)程序的實(shí)際情況進(jìn)行相應(yīng)的選擇，比如是否包含成人內(nèi)容等，而后該頁會(huì)根據(jù)用戶的選擇給出相應(yīng)的程序評(píng)級(jí)，這個(gè)大家根據(jù)實(shí)際情況填寫就好了，沒有什么好壞之分，開發(fā)者自己體會(huì)吧，呵呵。12、上傳數(shù)據(jù)完成了上面的數(shù)據(jù)收集后，Apple就要求用戶上傳相應(yīng)的程序

10、文件以及截屏圖了。關(guān)于這部分，用戶只需要根據(jù)提示，上傳相應(yīng)的文件即可，包括：程序文件：是個(gè)zip包，該包中只包含編譯成功的app文件。512的圖標(biāo)：這是個(gè)jpg格式的大圖標(biāo)，用于在Apple Store中的顯示。程序截圖：主截圖以及最多4個(gè)其他截圖。再次強(qiáng)調(diào)一下，截圖是重中之重！盡量給用戶展示出最好的界面！13、檢查頁面當(dāng)所有的上述頁面都完成后，我們可以在這個(gè)最后的頁面再次檢查一下我們所填入的內(nèi)容是否完整、正確，畢竟這可是商品的包裝??！只有好的包裝才能吸引消費(fèi)者的目光，從而才會(huì)產(chǎn)生潛在的收入。點(diǎn)擊提交后，我們退出編輯界面，回到了此篇第二幅圖所示的界面，程序處于In Review的狀態(tài)！一般而言

11、，Apple會(huì)在1-2周內(nèi)通過Email通知你審查的結(jié)果，如果通過了，那么此處就變?yōu)榱薘eady for Sale狀態(tài)，那么你就可以在iTunes中搜索到自己的應(yīng)用程序了。如果沒有通過，此處會(huì)是Rejected狀態(tài)，Apple會(huì)通過郵件給出原因，開發(fā)者需要根據(jù)郵件中的描述做出修改后，再次提交申請(qǐng)。整個(gè)上架發(fā)布流程到此結(jié)束。蘋果上架的官方審批規(guī)則請(qǐng)看下面的網(wǎng)站（需要有IDP登陸）：沒有賬號(hào)的看后面吧，我也貼出來。Apple App Review GuidelineIntroduction 介紹Were pleased that you want to invest your talents an

12、d time to develop applications for iOS. It has been a rewarding experience - both professionally and financially for tens of thousands of developers and we want to help you join this successful group. We have published our App Store Review Guidelines in the hope that they will help you steer clear o

13、f issues as you develop your app and speed you through the approval process when you submit it.我們很高興，你要投資你的才能和時(shí)間來開發(fā)應(yīng)用程序的操作系統(tǒng)。它一直是一個(gè)有益的經(jīng)驗(yàn)-專業(yè)和財(cái)政數(shù)以萬計(jì)的開發(fā)者，我們想幫助你加入該集團(tuán)成功的。我們已經(jīng)出版了我們的應(yīng)用程序商店審查準(zhǔn)則的希望，他們會(huì)幫助你避開問題你發(fā)展你的應(yīng)用程序和速度通過審批程序當(dāng)您提交。We view Apps different than books or songs, which we do not curate. If you wa

14、nt to criticize a religion, write a book. If you want to describe sex, write a book or a song, or create a medical app. It can get complicated, but we have decided to not allow certain kinds of content in the App Store. It may help to keep some of our broader themes in mind:我們認(rèn)為，應(yīng)用不同的書籍或歌曲，我們沒有牧師。如果

15、你要批評(píng)宗教，寫一本書。如果你想描述，寫一本書或一首歌，或創(chuàng)建一個(gè)醫(yī)療程序。它可以變得很復(fù)雜，但我們決定不允許某些類型的內(nèi)容的應(yīng)用程序商店。它可以幫助保持我們的一些更廣泛的主題思想：We have lots of kids downloading lots of apps, and parental controls dont work unless the parents set them up (many dont). So know that were keeping an eye out for the kids.We have over 350,000 apps in the App

16、 Store. We dont need any more Fart apps. If your app doesnt do something useful or provide some form of lasting entertainment, it may not be accepted.If your App looks like it was cobbled together in a few days, or youre trying to get your first practice App into the store to impress your friends, p

17、lease brace yourself for rejection. We have lots of serious developers who dont want their quality Apps to be surrounded by amateur hour.We will reject Apps for any content or behavior that we believe is over the line. What line, you ask? Well, as a Supreme Court Justice once said, Ill know it when

18、I see it. And we think that you will also know it when you cross it.If your app is rejected, we have a Review Board that you can appeal to. If you run to the press and trash us, it never helps.If you attempt to cheat the system (for example, by trying to trick the review process, steal data from use

19、rs, copy another developers work, or manipulate the ratings) your apps will be removed from the store and you will be expelled from the developer program.This is a living document, and new apps presenting new questions may result in new rules at any time. Perhaps your app will trigger this.Lastly, w

20、e love this stuff too, and honor what you do. Were really trying our best to create the best platform in the world for you to express your talents and make a living too. If it sounds like were control freaks, well, maybe its because were so committed to our users and making sure they have a quality

21、experience with our products. Just like almost all of you are too.Table of ContentsTerms and conditionsFunctionalityMetadata, ratings and rankingsLocationPush notificationsGame CenteriAdsTrademarks and trade dressMedia contentUser interfacePurchasing and currenciesScraping and aggregationDamage to d

22、evicePersonal attacksViolenceObjectionable contentPrivacyPornographyReligion, culture, and ethnicityContests, sweepstakes, lotteries, and rafflesCharities and contributionsLegal requirements1. Terms and conditions1.1As a developer of applications for the App Store you are bound by the terms of the H

23、YPERLINK /membercenter/index.action l agreements t _blank Program License Agreement(PLA), Human Interface Guidelines (HIG), and any other licenses or contracts between you and Apple. The following rules and examples are intended to assist you in gaining acceptance for your app in the App Store, not

24、to amend or remove provisions from any other agreement.2. Functionality2.1Apps that crash will be rejected應(yīng)用程序崩潰將被拒絕2.2Apps that exhibit bugs will be rejected表現(xiàn)出的錯(cuò)誤，將被拒絕的應(yīng)用程序2.3Apps that do not perform as advertised by the developer will be rejected不執(zhí)行由開發(fā)商發(fā)布的應(yīng)用程序?qū)⒈痪芙^2.4Apps that include undocumented

25、 or hidden features inconsistent with the description of the app will be rejected無證或隱蔽的特點(diǎn)與應(yīng)用程序的描述不一致的應(yīng)用程序，包括將被拒絕2.5Apps that use non-public APIs will be rejected使用非公開的API的應(yīng)用將被拒絕2.6Apps that read or write data outside its designated container area will be rejected讀取或?qū)懭肫渲付ǖ娜萜鲄^(qū)域外的數(shù)據(jù)將被拒絕2.7Apps that dow

26、nload code in any way or form will be rejected以任何方式或形式的下載代碼將被拒絕2.8Apps that install or launch other executable code will be rejected安裝或啟動(dòng)其他可執(zhí)行代碼將被拒絕2.9Apps that are beta, demo, trial, or test versions will be rejected“試用”，“演示”，“審判”，或“測(cè)試”版本將被拒絕2.10iPhone apps must also run on iPad without modificatio

27、n, at iPhone resolution, and at 2X iPhone 3GS resolution2.11Apps that duplicate apps already in the App Store may be rejected, particularly if there are many of them, such as fart, burp, flashlight, and Kama Sutra apps.2.12Apps that are not very useful, are simply web sites bundled as apps, or do no

28、t provide any lasting entertainment value may be rejected2.13Apps that are primarily marketing materials or advertisements will be rejected2.14Apps that are intended to provide trick or fake functionality that are not clearly marked as such will be rejected2.15Apps larger than 20MB in size will not

29、download over cellular networks (this is automatically prohibited by the App Store)2.16Multitasking apps may only use background services for their intended purposes: VoIP, audio playback, location, task completion, local notifications, etc.2.17Apps that browse the web must use the iOS WebKit framew

30、ork and WebKit Javascript2.18Apps that encourage excessive consumption of alcohol or illegal substances, or encourage minors to consume alcohol or smoke cigarettes, will be rejected2.19Apps that provide incorrect diagnostic or other inaccurate device data will be rejected2.20Developers spamming the

31、App Store with many versions of similar apps will be removed from the iOS Developer Program2.21Apps that are simply a song or movie should be submitted to the iTunes store. Apps that are simply a book should be submitted to the iBookstore.2.22Apps that arbitrarily restrict which users may use the ap

32、p, such as by location or carrier, may be rejected3. Metadata (name, descriptions, ratings, rankings, etc)3.1Apps or metadata that mentions the name of any other mobile platform will be rejected3.2Apps with placeholder text will be rejected3.3Apps with descriptions not relevant to the application co

33、ntent and functionality will be rejected3.4App names in iTunes Connect and as displayed on a device should be similar, so as not to cause confusion3.5Small and large app icons should be similar, so as to not to cause confusion3.6Apps with app icons and screenshots that do not adhere to the 4+ age ra

34、ting will be rejected3.7Apps with Category and Genre selections that are not appropriate for the app content will be rejected3.8Developers are responsible for assigning appropriate ratings to their apps. Inappropriate ratings may be changed/deleted by Apple3.9Developers are responsible for assigning

35、 appropriate keywords for their apps. Inappropriate keywords may be changed/deleted by Apple3.10Developers who attempt to manipulate or cheat the user reviews or chart ranking in the App Store with fake or paid reviews, or any other inappropriate methods will be removed from the iOS Developer Progra

36、m3.11Apps which recommend that users restart their iOS device prior to installation or launch may be rejected3.12Apps should have all included URLs fully functional when you submit it for review, such as support and privacy policy URLs4. Location4.1Apps that do not notify and obtain user consent bef

37、ore collecting, transmitting, or using location data will be rejected4.2Apps that use location-based APIs for automatic or autonomous control of vehicles, aircraft, or other devices will be rejected4.3Apps that use location-based APIs for dispatch, fleet management, or emergency services will be rej

38、ected4.4Location data can only be used when directly relevant to the features and services provided by the app to the user or to support approved advertising uses5. Push notifications5.1Apps that provide Push Notifications without using the Apple Push Notification (APN) API will be rejected5.2Apps t

39、hat use the APN service without obtaining a Push Application ID from Apple will be rejected5.3Apps that send Push Notifications without first obtaining user consent will be rejected5.4Apps that send sensitive personal or confidential information using Push Notifications will be rejected5.5Apps that

40、use Push Notifications to send unsolicited messages, or for the purpose of phishing or spamming will be rejected5.6Apps cannot use Push Notifications to send advertising, promotions, or direct marketing of any kind5.7Apps cannot charge users for use of Push Notifications5.8Apps that excessively use

41、the network capacity or bandwidth of the APN service or unduly burden a device with Push Notifications will be rejected5.9Apps that transmit viruses, files, computer code, or programs that may harm or disrupt the normal operation of the APN service will be rejected6. Game Center6.1Apps that display

42、any Player ID to end users or any third party will be rejected6.2Apps that use Player IDs for any use other than as approved by the Game Center terms will be rejected6.3Developers that attempt to reverse lookup, trace, relate, associate, mine, harvest, or otherwise exploit Player IDs, alias, or othe

43、r information obtained through the Game Center will be removed from the iOS Developer Program6.4Game Center information, such as Leaderboard scores, may only be used in apps approved for use with the Game Center6.5Apps that use Game Center service to send unsolicited messages, or for the purpose of

44、phishing or spamming will be rejected6.6Apps that excessively use the network capacity or bandwidth of the Game Center will be rejected6.7Apps that transmit viruses, files, computer code, or programs that may harm or disrupt the normal operation of the Game Center service will be rejected7. iAds7.1A

45、pps that artificially increase the number of impressions or click-throughs of ads will be rejected7.2Apps that contain empty iAd banners will be rejected7.3Apps that are designed predominantly for the display of ads will be rejected8. Trademarks and trade dress8.1Apps must comply with all terms and

46、conditions explained in theGuidelines for Using Apple Trademarks and Copyrightsand theApple Trademark List8.2Apps that suggest or infer that Apple is a source or supplier of the app, or that Apple endorses any particular representation regarding quality or functionality will be rejected8.3Apps which

47、 appear confusingly similar to an existing Apple product or advertising theme will be rejected8.4Apps that misspell Apple product names in their app name (i.e., GPS for Iphone, iTunz) will be rejected8.5Use of protected 3rd party material (trademarks, copyrights, trade secrets, otherwise proprietary

48、 content) requires a documented rights check which must be provided upon request8.6Google Maps and Google Earth images obtained via the Google Maps API can be used within an application if all brand features of the original content remain unaltered and fully visible. Apps that cover up or modify the

49、 Google logo or copyright holders identification will be rejected9. Media content9.1Apps that do not use the MediaPlayer framework to access media in the Music Library will be rejected9.2App user interfaces that mimic any iPod interface will be rejected9.3Audio streaming content over a cellular netw

50、ork may not use more than 5MB over 5 minutes9.4Video streaming content over a cellular network longer than 10 minutes must use HTTP Live Streaming and include a baseline 64 kbps audio-only HTTP Live stream10. User interface10.1Apps must comply with all terms and conditions explained in theApple iOS

51、Human Interface Guidelines10.2Apps that look similar to apps bundled on the iPhone, including the App Store, iTunes Store, and iBookstore, will be rejected10.3Apps that do not use system provided items, such as buttons and icons, correctly and as described in theApple iOS Human Interface Guidelinesm

52、ay be rejected10.4Apps that create alternate desktop/home screen environments or simulate multi-app widget experiences will be rejected10.5Apps that alter the functions of standard switches, such as the Volume Up/Down and Ring/Silent switches, will be rejected10.6Apple and our customers place a high

53、 value on simple, refined, creative, well thought through interfaces. They take more work but are worth it. Apple sets a high bar. If your user interface is complex or less than very good, it may be rejected11. Purchasing and currencies11.1Apps that unlock or enable additional features or functional

54、ity with mechanisms other than the App Store will be rejected11.2Apps utilizing a system other than the In App Purchase API (IAP) to purchase content, functionality, or services in an app will be rejected11.3Apps using IAP to purchase physical goods or goods and services used outside of the applicat

55、ion will be rejected11.4Apps that use IAP to purchase credits or other currencies must consume those credits within the application11.5Apps that use IAP to purchase credits or other currencies that expire will be rejected11.6Content subscriptions using IAP must last a minimum of 7 days and be availa

56、ble to the user from all of their iOS devices11.7Apps that use IAP to purchase items must assign the correct Purchasability type11.8Apps that use IAP to purchase access to built-in capabilities provided by iOS, such as the camera or the gyroscope, will be rejected11.9Apps containing rental content o

57、r services that expire after a limited time will be rejected11.10Insurance applications must be free, in legal-compliance in the regions distributed, and cannot use IAP11.11In general, the more expensive your app, the more thoroughly we will review it11.12Apps offering subscriptions must do so using

58、 IAP, Apple will share the same 70/30 revenue split with developers for these purchases, as set forth in the Developer HYPERLINK /membercenter/index.action l agreements t _blank Program License Agreement.11.13Apps that link to external mechanisms forpurchases or subscriptionsto be used in the app, s

59、uch as a “buy button that goes to a web site to purchase a digital book, will be rejected11.14Apps can read or play approved content (specifically magazines, newspapers, books, audio, music, and video) that is subscribed to or purchased outside of the app, as long as there is no button or external l

60、ink in the app to purchase the approved content.Apple will not receive any portion of the revenues for approved content that is subscribed to or purchased outside of the app12. Scraping and aggregation12.1Applications that scrape any information from Apple sites (for example from, iTunes Store, App