Unit 6 Do you follow Ads 英語3

1、Presented by Nancy Unit 6Unit 6Do You Follow Ads?Do You Follow Ads?Passage AThe Power of PersuasionThe Power of PersuasionEnjoy some advertisementsPublic Service Advertisement Tobacco kills more than heroine and cocaine together. .滴滴香濃，意猶未盡。滴滴香濃，意猶未盡。 M Men en a always lways r remember emember l lov

2、e ove b because ecause o of f r romance omance o only.nly.Take time to indulge. Nestle ice cream盡情享受吧.Mermaid songHome is where the Honda is.本田就是一個家。本田就是一個家。Tidein, dirts out. 汰漬到，污垢逃。不求最大，但求最好。 (中國光大銀行)渴望無限。（百事）You press the botton, we do the rest.The world smiles with Readers Digest.您只需要按快門，其余的我們來

3、做。(柯達(dá)相機(jī))Ask for more.To be the best rather than the largest.讀者文摘給全世界帶來歡笑。Word usageWord usage1.power1.powern. n. 能力能力; ;力力; ;權(quán)權(quán) powerful a. powerful a. 強(qiáng)有力的強(qiáng)有力的; ;有權(quán)威的有權(quán)威的e.g.e.g. In a democracy ,power must be divided. In a democracy ,power must be divided. Youre a powerful man. Youre a powerful man

4、.2. persuasion n. 2. persuasion n. 勸說，說服勸說，說服e.g. The purpose of persuasion is to e.g. The purpose of persuasion is to change the receivers attitude.change the receivers attitude.3. act v. 3. act v. 扮演；行動；演戲扮演；行動；演戲e.g.e.g. A patient will usually listen to A patient will usually listen to the doctor

5、s the doctors advice and act on it . advice and act on it .4. brand n. 4. brand n. 商標(biāo)商標(biāo); ;品牌品牌 v. v.在在上加商標(biāo)上加商標(biāo)e.g. So ,what should your brand be ?e.g. So ,what should your brand be ? That brand dyes well . That brand dyes well . 5.jeans n. 5.jeans n. 牛仔褲牛仔褲; ;工裝褲工裝褲e.g. A young man in jeans and e.g.

6、 A young man in jeans and a worn T-shirt . a worn T-shirt .6.actor n.6.actor n.男演員男演員e.g. His father was an actor.e.g. His father was an actor.a bad actor a bad actor 表現(xiàn)惡劣的人；慣犯；表現(xiàn)惡劣的人；慣犯；兇惡的動物兇惡的動物 actress actress 女演員女演員e.g. Shes not only a great dramatic actress e.g. Shes not only a great dramatic

7、actress but shes also very funny .but shes also very funny .7.exist V. 7.exist V. 存在存在; ;生存生存e.g.e.g. I was barely existing . I was barely existing .（我?guī)缀趸畈幌氯?。）（我?guī)缀趸畈幌氯?。?8.expose expose V.V. 暴露，顯露暴露，顯露e.g. A wise mother never exposes her e.g. A wise mother never exposes her children to the slightest

8、 possibility children to the slightest possibility of danger. of danger.（一個明智的母親從不會置其孩子于（一個明智的母親從不會置其孩子于絲毫可能的危險(xiǎn)中。）絲毫可能的危險(xiǎn)中。）exposure n.exposure n.暴露；曝光暴露；曝光9.invisible a. 9.invisible a. 看不見的，無形的看不見的，無形的e.g. A thin coil of smoke rose almost e.g. A thin coil of smoke rose almost invisibly into the sha

9、rp ,bright sky .invisibly into the sharp ,bright sky .(一縷輕煙幾乎不見蹤跡地升上了耀眼的晴空。）一縷輕煙幾乎不見蹤跡地升上了耀眼的晴空。） 10.everyday a. 10.everyday a. 每天的，日常的每天的，日常的e.g. She cooks and washes everyday .e.g. She cooks and washes everyday .（她每天煮飯洗衣。）（她每天煮飯洗衣。）Word usageWord usage 11.11.affect v.affect v.影響影響e.g.e.g. The dise

10、ase is beginning The disease is beginning to affect her eyesight . to affect her eyesight .同義詞：同義詞：influenceinfluencee.g.e.g. Dont let me influence your Dont let me influence your Decision.Decision.12. lower 12. lower V. V. 降下，放下降下，放下e.g. She bit her lower lip .e.g. She bit her lower lip .（她咬著下唇。）（她

11、咬著下唇。）13. defense n. 13. defense n. 防衛(wèi)，防衛(wèi)物防衛(wèi)，防衛(wèi)物e.g. The best defense is to attack.e.g. The best defense is to attack.（進(jìn)攻是最好的防御。）（進(jìn)攻是最好的防御。）14.action n. 14.action n. 行動；作用；功能行動；作用；功能e.g.e.g. As always ,Peter had a reason As always ,Peter had a reason for his actionfor his action15. available 15. ava

12、ilable adj. adj. 得到的，可得到的得到的，可得到的e.g.e.g. There is only a little There is only a little money available for this money available for this trip. trip.16. analyst n. 16. analyst n. 分析員分析員e.g. My analyst warned e.g. My analyst warned me that I liked married me that I liked married men too much .men too

13、 much .17.argue v. 17.argue v. 爭論；爭辯；辯論爭論；爭辯；辯論e.g. They are arguing over foreign e.g. They are arguing over foreign policy.policy.18. aware adj. 18. aware adj. 知道的；意識到的知道的；意識到的e.g. Smokers are well aware of the e.g. Smokers are well aware of the dangers to their own health.dangers to their own heal

14、th.be aware ofbe aware of 意識到；知道意識到；知道e.g. He wasnt aware of the e.g. He wasnt aware of the danger.danger.19. behavior 19. behavior 行為；舉止；態(tài)度行為；舉止；態(tài)度e.g. e.g. The students found that The students found that his behavior had changed .his behavior had changed .20.lie in 20.lie in 在于在于; 睡懶覺睡懶覺e.g. I lik

15、e to lie in at weekends.e.g. I like to lie in at weekends.（我愛在周末睡懶覺。）（我愛在周末睡懶覺。） The solution lies in the improvement of The solution lies in the improvement of the economic environment .the economic environment .（解決辦法在于改善經(jīng)濟(jì)環(huán)境。）（解決辦法在于改善經(jīng)濟(jì)環(huán)境。）21.21.take in take in 接受；理解；接受；理解； 拘留；欺騙拘留；欺騙e.g. He pers

16、uaded Jo to take e.g. He persuaded Jo to take him in .him in .( (他說服喬收留了他。）他說服喬收留了他。）22.in exchange (for)22.in exchange (for) 換取；作為換?。蛔鳛?的交換的交換e.g. If his plan failed ,he could e.g. If his plan failed ,he could offer them in exchange for his offer them in exchange for his own freedom and that of his

17、 own freedom and that of his men .men .23.turn into 23.turn into 把把變成變成 進(jìn)入進(jìn)入e.g. He turned those e.g. He turned those sentences into English .sentences into English . I saw him turn into the I saw him turn into the library .library .24.in some way24.in some way 在某個方面在某個方面e.g. Does this information h

18、elp the e.g. Does this information help the person in some way ?person in some way ?( (是否這些信息在某些方面能幫到別人？）是否這些信息在某些方面能幫到別人？） 25.after all 25.after all 畢竟畢竟e.g. e.g. It is not surprising you It is not surprising you have got a stomachache .have got a stomachache .After all ,you have eaten too After al

19、l ,you have eaten too much .much . The power of persuasion Advertising follows us everywhere .Advertising follows us everywhere . Whenever we Whenever we turn onturn on the television , the television , listen to the radio or open a newspaper listen to the radio or open a newspaper or magazine , we

20、or magazine , we are bombarded withare bombarded with advertisements.advertisements. bombard v. bombard v. 不斷攻擊不斷攻擊（被問題，要求）困擾（被問題，要求）困擾be bombard with : be bombard with : 被被.猛攻猛攻e.g. The speaker was bombarded with e.g. The speaker was bombarded with questions.questions.(說話的人被問了許多問題。說話的人被問了許多問題。) The

21、y invite us to try a new type of They invite us to try a new type of orange juice, wear X-brand jeans orange juice, wear X-brand jeans or watch the latest film .or watch the latest film .They beg us to notice the difference They beg us to notice the difference and discover the advantages ,they and d

22、iscover the advantages ,they exist to make us want what they exist to make us want what they are selling.are selling.他們懇請我們注意其產(chǎn)品的獨(dú)特之處并看到他們懇請我們注意其產(chǎn)品的獨(dú)特之處并看到其優(yōu)點(diǎn)。其優(yōu)點(diǎn)。廣告的存在是要誘使我們產(chǎn)生購買他們所廣告的存在是要誘使我們產(chǎn)生購買他們所推銷的產(chǎn)品的欲望。推銷的產(chǎn)品的欲望。 Strangely ,the more we Strangely ,the more we are exposed are exposed to to advert

23、ising the less we notice it .We advertising the less we notice it .We get get so so used toused to seeing advertisements seeing advertisements everywhere that they become largely everywhere that they become largely invisible ,invisible ,as ifas if they were another part they were another part of our

24、 everyday lives. But does that of our everyday lives. But does that mean that we are mean that we are no longerno longer affected by affected by them?them? 令人奇怪的是，我們接觸廣告越多，就越令人奇怪的是，我們接觸廣告越多，就越少注意它們。對這些比比皆是的廣告，我少注意它們。對這些比比皆是的廣告，我們已習(xí)以為常，所以往往視而不見，似乎們已習(xí)以為常，所以往往視而不見，似乎它們已成了我們?nèi)粘Ｉ畹牧硪徊糠?。但它們已成了我們?nèi)粘Ｉ畹牧硪徊糠?。?/p>

25、那是不是說我們已不再受廣告的影響了呢？那是不是說我們已不再受廣告的影響了呢？ strangely ad. strangely ad. 奇怪地奇怪地; ;其妙地其妙地; ;不可思議地不可思議地e.g. Strangely ,they hadnt invited her to e.g. Strangely ,they hadnt invited her to join them.join them.（令人奇怪地是，他們沒邀請她參加。）（令人奇怪地是，他們沒邀請她參加。）be exposed to be exposed to 使面臨；暴露使面臨；暴露e.g. The liquid is not to

26、 be exposed e.g. The liquid is not to be exposed to air , for it will soon evaporate .to air , for it will soon evaporate .( (這種液體不可暴露在空氣中，這種液體不可暴露在空氣中，因?yàn)樗鼤芸煺舭l(fā)掉。因?yàn)樗鼤芸煺舭l(fā)掉。) )no longer no longer 不再不再e.g. She no longer feared that e.g. She no longer feared that they should misunderstand they should m

27、isunderstand her .her .（她不再害怕他們會誤解她了。）（她不再害怕他們會誤解她了。） One advertising expert believes One advertising expert believes that the special power of advertising that the special power of advertising lies inlies in the fact that we do not the fact that we do not pay pay muchmuch attention to attention to

28、it . it .lie in lie in 在于在于; ; 睡懶覺睡懶覺pay attention to pay attention to 注意注意 一位廣告專家認(rèn)為，廣告的特殊一位廣告專家認(rèn)為，廣告的特殊魅力就在于：我們并不太在意它。魅力就在于：我們并不太在意它。 Dr. Herbert Krugman, who was Dr. Herbert Krugman, who was head of research for a major head of research for a major advertising company for many advertising company

29、for many years ,says that years ,says that the lessthe less we notice ads, we notice ads, the morethe more we we are affectedare affected by them. by them. 赫伯特赫伯特. .克魯格曼博士，一位多年克魯格曼博士，一位多年擔(dān)任打廣告公司研究項(xiàng)目的負(fù)責(zé)擔(dān)任打廣告公司研究項(xiàng)目的負(fù)責(zé)人說，我們越不在意廣告，受它人說，我們越不在意廣告，受它的影響也就越深。的影響也就越深。 Dr. Krugman believes that when we Dr. Kr

30、ugman believes that when we stop noticingstop noticing advertisements, we lower advertisements, we lower our defenses, allowing the messages of the our defenses, allowing the messages of the advertisements to advertisements to be taken inbe taken in and stored, and stored, ready to ready to be trigg

31、ered intobe triggered into action at the action at the right moment. right moment. stop doing sth stop doing sth 停止做某事（一件事）停止做某事（一件事）take in take in 接受；理解；接受；理解； 拘留；欺騙拘留；欺騙be triggered intobe triggered into 被實(shí)施；被觸發(fā)被實(shí)施；被觸發(fā) 克魯格曼博士認(rèn)為，當(dāng)我們不克魯格曼博士認(rèn)為，當(dāng)我們不在注意廣告時，我們的防范意在注意廣告時，我們的防范意識也在消退，廣告的信息就乘識也在消退，廣告的信息就乘

32、機(jī)進(jìn)入我們的大腦，在那里儲機(jī)進(jìn)入我們的大腦，在那里儲存起來，隨時準(zhǔn)備在適當(dāng)?shù)臅r存起來，隨時準(zhǔn)備在適當(dāng)?shù)臅r機(jī)被付諸行動。機(jī)被付諸行動。 He says that the effects of advertising He says that the effects of advertising on the individual are small, but over a on the individual are small, but over a period of time they have a powerful period of time they have a powerful e

33、ffect on the masses.effect on the masses. 他說，廣告的效應(yīng)對個人是微不他說，廣告的效應(yīng)對個人是微不足道的，但一段時間之后，它對足道的，但一段時間之后，它對廣大百姓便會產(chǎn)生一種巨大的影廣大百姓便會產(chǎn)生一種巨大的影響。響。 Advertising Advertising serves an important serves an important function function in society. Selling in society. Selling goods is an essential part of any goods is an e

34、ssential part of any economyeconomy. . Advertisements Advertisements help to sell goods help to sell goods by informing people about the by informing people about the products products and services available. and services available. 作用；功能作用；功能經(jīng)濟(jì)經(jīng)濟(jì)產(chǎn)品產(chǎn)品 廣告在社會中具有重要的作用。出售貨物廣告在社會中具有重要的作用。出售貨物是任何經(jīng)濟(jì)形式都必不可少

35、的一部分。廣告是任何經(jīng)濟(jì)形式都必不可少的一部分。廣告通過向人們提供有關(guān)市場有售商品和服務(wù)的通過向人們提供有關(guān)市場有售商品和服務(wù)的信息來銷售商品。信息來銷售商品。They supply us with information They supply us with information about new goods and developments about new goods and developments that may be useful to us.that may be useful to us. 它們提供對我們可能有用的新產(chǎn)品它們提供對我們可能有用的新產(chǎn)品及新成果的有關(guān)信息

36、。及新成果的有關(guān)信息。 Often, advertisements help to Often, advertisements help to pay pay forfor the the entertainmententertainment we enjoy. we enjoy. Sponsors, who support events Sponsors, who support events in in exchange forexchange for advertising advertising exposureexposure, , help to lower the cost of

37、 help to lower the cost of concertsconcerts, , sports events and festivals.sports events and festivals. 廣告經(jīng)常資助我們的娛樂廣告經(jīng)常資助我們的娛樂活動。贊助商們以資助各活動。贊助商們以資助各種活動的方式來換取廣告種活動的方式來換取廣告宣傳，從而會降低音樂會、宣傳，從而會降低音樂會、運(yùn)動比賽和節(jié)日活動的費(fèi)運(yùn)動比賽和節(jié)日活動的費(fèi)用。用。 But most But most expertexperts who study s who study advertising and its adver

38、tising and its influenceinfluence on human on human behavior argue that, behavior argue that, more thanmore than being a being a source of information, advertising source of information, advertising existexists s to persuade. to persuade. 但是大多數(shù)研究廣告及其對人行為影響的但是大多數(shù)研究廣告及其對人行為影響的專家們認(rèn)為，廣告不僅是一種信息資源，專家們認(rèn)為，廣

39、告不僅是一種信息資源，它的存在就是為了說服勸導(dǎo)。它的存在就是為了說服勸導(dǎo)。 It sells products and services by It sells products and services by turning turning them ithem intonto images and dreams. To do so, images and dreams. To do so, it may not always tell us everything it may not always tell us everything about the products we are b

40、eing about the products we are being persuaded to buy.persuaded to buy. 廣告將產(chǎn)品和服務(wù)變換成圖像和夢想廣告將產(chǎn)品和服務(wù)變換成圖像和夢想來銷售。為此，它不一定總是把勸說來銷售。為此，它不一定總是把勸說我們?nèi)ベ徺I的產(chǎn)品的一切詳情都告訴我們?nèi)ベ徺I的產(chǎn)品的一切詳情都告訴我們。我們。 A market analyst says that all A market analyst says that all advertising, advertising, no matter howno matter how innocentinnocent, , is is misleadmisleadinging in some wayin some way. .no matter howno matter how 不管怎樣不管怎樣in some wayin some way 在某些方面在某些方面無辜的；無知的無辜的；無知的誤誤 導(dǎo)導(dǎo) 一個市場分析家認(rèn)為，一切廣告，無論其一個市場分析家認(rèn)為，一切廣告，無論其本意多么好，都有一定的誤導(dǎo)作用。本意多么好，都有一定的誤導(dǎo)作用。 When asked about the power of When asked about the power of advert