哥爾德斯密斯(Oliver

1、Unit Nine The First Part The Second Part The Third Part The Fourth PartA Survey Report on Owner-Managers A Survey Report on Owner-Managers in the UKin the UKEntrepreneur is a famous British business is a famous British business magazine,Which aims at magazine,Which aims at providing solutions for pr

2、oviding solutions for growing business. growing business. Entrepreneur Magazine is Entrepreneur Magazine is the banner publication of the the banner publication of the Entrepreneur Magazine Entrepreneur Magazine Group.Group.Something related to the passageSomething related to the passageThe First Pa

3、rt Content:1. Read the meeting agenda and talk about it Do listening practice 1.2. 3 2. Homework The Second Part Content: Go on listening Practice Background of the text Learn the new words and phrases1. Homework It stands for Master of Business It stands for Master of Business Administration and is

4、 a 2-year program Administration and is a 2-year program in management studies. Parallel with in management studies. Parallel with other Post Graduate courses, an MBA is a other Post Graduate courses, an MBA is a practical preparation for individuals in practical preparation for individuals in busin

5、ess or management.business or management.MBASomething related to the passageSomething related to the passageOliver Goldsmith an Irish-British essayist, poet, novelist, and dramatist. He attended Trinity College Before studying medicine in Edinburgh. Setting in London, he began writing essays, some o

6、f which were collected in The Citizen of the World . He won a reputation as a poet with The Traveler (1764), confirmed by his famous pastoral elegy The Deserted Village (1770).Something related to the passageSomething related to the passage奧利弗奧利弗哥爾德斯密斯（哥爾德斯密斯（Oliver Goldsmith, 1730-1774）的長(zhǎng)詩(shī)）的長(zhǎng)詩(shī)荒村荒村（

7、The Deserted Village）是感傷主義詩(shī)歌的杰作。）是感傷主義詩(shī)歌的杰作。他的他的世界公民世界公民（The Citizen of the World）原名為）原名為中國(guó)人信札中國(guó)人信札（Chinese Letters），虛構(gòu)了一個(gè)在倫敦游歷的中國(guó)），虛構(gòu)了一個(gè)在倫敦游歷的中國(guó)河南人李安濟(jì)（河南人李安濟(jì)（Lien Chi Altangi），把他），把他在倫敦的所見所聞寫成書信寄回北京禮部在倫敦的所見所聞寫成書信寄回北京禮部官員，以中國(guó)人的眼光對(duì)英國(guó)的政治、司官員，以中國(guó)人的眼光對(duì)英國(guó)的政治、司法、宗教、道德、社會(huì)風(fēng)尚進(jìn)行批評(píng)法、宗教、道德、社會(huì)風(fēng)尚進(jìn)行批評(píng)。 Oliver Gold

8、smithSomething related to the passageSomething related to the passageThe Third Part Content: Read the text and answer the questions Do some related exercises Go over some new words and phrases 4. Applied writing1. 5. Homework Answer questions according to the text: What is the reason for business ba

9、nkruptcy ? What is the reason for business bankruptcy ? 2. Could you describe entrepreneurs have different 2. Could you describe entrepreneurs have different character traits, but they have one factor in character traits, but they have one factor in common? common? 3. What does a business require to

10、 be successful? 3. What does a business require to be successful? 4. How many critical factors for success are there?4. How many critical factors for success are there?Understanding the passageUnderstanding the passage Understanding the passageUnderstanding the passage What is the reason for busines

11、s bankruptcy ? What is the reason for business bankruptcy ? The ultimate problem often lies in the fact that The ultimate problem often lies in the fact that founders of the business are not cut out to founders of the business are not cut out to start up and develop their own operation. start up and

12、 develop their own operation. Sometimes this is due to a lack of knowledge, Sometimes this is due to a lack of knowledge, skill or business experience, and sometimes to skill or business experience, and sometimes to personal weakness.personal weakness.2. Could you describe entrepreneurs have differe

13、nt 2. Could you describe entrepreneurs have different character traits, but they have one factor in character traits, but they have one factor in common? common? Understanding the text :Understanding the text :Some have a strong sense of humor, some none; Some have a strong sense of humor, some none

14、; some thrive on publicity and adulation, some some thrive on publicity and adulation, some need the trappings of wealth, others lead very need the trappings of wealth, others lead very simple lives. One factor which all successful simple lives. One factor which all successful entrepreneurs have in

15、common is that they are entrepreneurs have in common is that they are always on the move.always on the move.Understanding the text :Understanding the text : 3. What does a business require to be successful? 3. What does a business require to be successful? 4. How many critical factors for success ar

16、e there?4. How many critical factors for success are there? The flair of the entrepreneur and the solid The flair of the entrepreneur and the solid competence to the petence to the manager.Three. They are marketing, management and Three. They are marketing, management and personal.personal.Fill in t

17、he information:Critical factors for successMarketingA unique product; _; a good basic idea; _ active selling; quality; price; _. an innovative approach aggressive sales;and marketing strategies;heavy marketing investmentManagementDevoted senior executives; _; tight financial controls; _; investment

18、for the long term; _ of the management structure; disciplined and _ management of employees;_.hard work and commitment cash flow regular views and overhaul cost effective unwavering and total support from initial backersFill in the informationPersonal Diligence; concentration; _; _; perseverance; ab

19、ility to _. vision;flexibilityrecognize opportunities.Fill in the informationParaphrase the words: To repeat or copy the words of (another) of different kinds thank or realize Marked by or given to innovation devoted oppose fundamental or basic firm ultimate quote diverse appreciate defy innovative

20、unwavering dedicated Paraphrase the words: overpoweringoverpowering include include think or speak a lot think or speak a lot show or have show or have prosper prosper talenttalent have the ability needed have the ability needed for sth.for sth. outside signs of prestige, outside signs of prestige,

21、wealthwealth prosper ; thriveprosper ; thrive try to performtry to perform overwhelming attempt thrive flair trappings be cut out to/for flourish bear dwell on encompassMatch the words: due to due to be cut out to /for be cut out to /for be cast in the some be cast in the some mould mould 4. have a

22、sense of humor 4. have a sense of humor 5. thrive on publicity 5. thrive on publicity 6. virtual hermit 6. virtual hermit 7. have in common 7. have in common 8. on the move 8. on the move 9. fall under 9. fall under 10. aggressive sales 10. aggressive sales ( (財(cái)富）外部標(biāo)志財(cái)富）外部標(biāo)志 由于由于 幽默感幽默感 作秀揚(yáng)名作秀揚(yáng)名 隱姓埋

23、名隱姓埋名 歸歸類類 在前進(jìn)在前進(jìn) 富有進(jìn)取精神的銷售富有進(jìn)取精神的銷售 一個(gè)模子造的一個(gè)模子造的 ( (與與.) .) 共同之處共同之處11. marketing strategies 11. marketing strategies an innovative approach an innovative approach vision vision concentration concentration flexibility flexibility persistence persistence make breakthrough make breakthrough dwell on

24、dwell on let go of let go of in pursuit of in pursuit of 12.12. defy defy 創(chuàng)新的方法創(chuàng)新的方法 遠(yuǎn)見卓識(shí)遠(yuǎn)見卓識(shí) 市場(chǎng)策略市場(chǎng)策略 堅(jiān)持不懈堅(jiān)持不懈 突破突破 放棄放棄 追求追求 詳述；詳評(píng)詳述；詳評(píng) 處事靈活處事靈活 專心致志專心致志 反對(duì)反對(duì)Match the words:Make sentences with phrases: attempt to do sth. 試圖Translation: 他們?cè)噲D離開營(yíng)地，但被大雪止住了。They attempted to leave the camp but were st

25、opped by the heavy snow.2. due to由于, on the increase 不斷增加Translation: 由于開車速度太快而引起的交通事故在不斷增加。Accidents due to driving too fast are on the increase.Make sentences with phrases:Translation:他們?cè)谙嗤沫h(huán)境下長(zhǎng)大，因此在舉止上有許多共同點(diǎn)。3. havein common 有 共同之處They grew up in the same environment, so their behaviors had much

26、in common.Make sentences with phrases: in contrast to 和.形成對(duì)比Translation: 和山區(qū)的孩子們相比，我們就幸運(yùn)多了，能有機(jī)會(huì)使用計(jì)算機(jī)。In contrast to children in the mountainous areas, we are lucky to have access to computers.Make sentences with phrases:5. dwell on 講述Translation: 我們對(duì)她過于煩瑣地講述她過去的榮譽(yù)感到厭煩。We were bored to hear her dwell

27、ing too much on her past glories.Make sentences with phrases:6. have the appetite to / for 有的欲望Translation:你必須有成功的欲望并努力爭(zhēng)取實(shí)現(xiàn)。You must have the appetite for success and try hard to realize it. Make sentences with phrases: Sth. lies in the fact that 是Make sentences according to the pattern: 1. 答案可能是：在這

28、個(gè)領(lǐng)域有大量的畢業(yè)生。2. 他們貧窮的根源是：接受的教育太少。The answer may lie in the fact that there are large numbers of graduates in this field.The root of their poverty lies in the fact that they have received little education.2. Not all, both, every, etc. 并非所有/兩者/每個(gè) 都是Make sentences according to the pattern: 1. 1. 并不是所有的有錢

29、人都過著幸福的生活。并不是所有的有錢人都過著幸福的生活。2. 2. 并不是所有學(xué)生都來(lái)聽講座并不是所有學(xué)生都來(lái)聽講座(lecture) (lecture) 。Not all that wealthy people live a happy life. Not all students attended the lecture.Make sentences according to the pattern: 3. It must be appreciated that 必須要懂得/意識(shí)到It must be appreciated that there are a lot of difficul

30、ties on your way to success.It must be appreciated that your dress can be changed, whereas your disposition is in born. 1. 1. 必須要懂得在你走向成功的路上有許多困難。必須要懂得在你走向成功的路上有許多困難。2. 2. 必須要意識(shí)到你的衣著可以改變，而你的氣質(zhì)必須要意識(shí)到你的衣著可以改變，而你的氣質(zhì) （disposition) disposition) 是天生的是天生的(be in born)(be in born)。4. Whatever the difference

31、is , there is one factor - 無(wú)論什么不同，有一點(diǎn)是共同的-Make sentences according to the pattern: 1.無(wú)論什么不同，有一點(diǎn)是共同的無(wú)論什么不同，有一點(diǎn)是共同的- - 他們有著共同的信念。他們有著共同的信念。2. 2. 無(wú)論什么不同，有一點(diǎn)是共同的無(wú)論什么不同，有一點(diǎn)是共同的-他們的文化背景相同他們的文化背景相同. .Whatever the difference is , there is one factor - they share the same belief.Whatever the difference is ,

32、there is one factor - they come from the same background. 5. There is a misconception that 有一種錯(cuò)誤的觀念，認(rèn)為Make sentences according to the pattern: 有一種錯(cuò)誤的觀念，認(rèn)為在大多方面男孩子都比女孩有一種錯(cuò)誤的觀念，認(rèn)為在大多方面男孩子都比女孩子聰明。子聰明。There is a misconception that boys are cleverer than girls in most respects.There is a misconception th

33、at a blind person cannot make a drawing.2. 有一種錯(cuò)誤的觀念，認(rèn)為盲人不會(huì)作畫有一種錯(cuò)誤的觀念，認(rèn)為盲人不會(huì)作畫。The Fourth Part:The Fourth Part:Content: Applied WritingContent: Applied Writing Steps:Steps: 1. Read the council meeting agenda1. Read the council meeting agenda 2. Answer the questions 2. Answer the questions 3. Do exerc

34、ises 3. Do exercises Notes Notes Santa Barbara Santa Barbara 加利福尼亞，圣芭芭拉加利福尼亞，圣芭芭拉 council council 理事會(huì)理事會(huì) faculty; teachers and instructorsfaculty; teachers and instructors全體教師全體教師 keynote keynote 基調(diào)基調(diào) Nano Nano 納米納米 ； fireside room fireside room 休閑廳休閑廳 Pacifica suitePacifica suite；Pacifica Pacifica

35、套房套房 UC; University of CaliforniaUC; University of California kiosk; newsstand or booth kiosk; newsstand or booth 報(bào)攤報(bào)攤 permit n. license permit n. license 許可證，執(zhí)照許可證，執(zhí)照1. 1. lagoon; lagoon; 礁湖礁湖 parting lot parting lot 停車場(chǎng)停車場(chǎng)Questions: What is the meeting about? 2. Hong long does it last?Its about Ca

36、lifornia council on science and technology.(CCST Meeting).Two days. The board meeting will begin at _ (time) in _ (place). 2. If you were a council member, youd better arrive between _.3:30pm, June 25,2003.the Board Room6:00 and 7:00pm. June 25, 2003;Simulate and Create3. The council meeting will be

37、 held from _ to _ in _.4. How to get to the meeting place: From Highway 217 stop at _, turn right on _ just beyond _, turn left at _ the kiosk8:30 am2:30 pmMcCune RoomMesa Roadthe East Gatethe second stoplight. into Ocean Road, follow the Ocean Road to_ on the left hand and take A short walk to the

38、Faculty Club.5. Parking Lots No. _, No. _ and No._ are available for meeting participants.Parking Lot 23Parking Lot 2322 2327Complete the following agenda according to Chinese cues given:1. Introduction of Guests2. Approval of Minutes of the Last Meeting3. Report from Board of Directors4. California

39、 Economy5. Break6. Nanotechnology Discussion7. Lunch8. Energy9. Other business10. AdjournComplete the following agenda according to Chinese cues given: 8:30am - 8:45am 8:45am - 9:00amCall to order and opening Registration 9:00am - 9:15am Welcome & Introduction 9:15am - 10:00am Report of the Managing Board on the 2002 financial year 10:00am - 10:45am Break 11:00am - 11:30am Allocation of prof