嬰幼兒營(yíng)養(yǎng)輔食起跑工程

1、Project GO (嬰幼兒營(yíng)養(yǎng)輔食起跑工程) - Social Business One Foundation, China Social Entrepreneur Foundation and Dumex is planning to set up a Project GO (嬰幼兒營(yíng)養(yǎng)輔食起跑工程) to help alleviating malnutrition in the Chinese rural areas. This involves setting up and testing out a brand new social business model in China.

2、 A social enterprise (BabyCo) will be set up with a new management and operation team. This would be a true start-up, involving the introduction and education of the product to the Chinese rural consumers. 李連杰壹基金，友成企業(yè)家扶貧基金會(huì)和多美滋嬰幼兒食品有限公司計(jì)劃實(shí)施一個(gè)嬰幼兒營(yíng)養(yǎng)輔食起跑工程，用于幫助減輕中國(guó)農(nóng)村地區(qū)營(yíng)養(yǎng)不良問(wèn)題，包括在中國(guó)建立并試驗(yàn)一個(gè)全新的公益性社會(huì)企業(yè)模式。一個(gè)

3、社會(huì)企業(yè)（嬰幼兒食品公司）將會(huì)負(fù)責(zé)建立一個(gè)管理團(tuán)隊(duì)和運(yùn)營(yíng)團(tuán)隊(duì)。這是一個(gè)真正的創(chuàng)業(yè)，包括把產(chǎn)品的信息和與之相關(guān)的教育介紹給中國(guó)農(nóng)村地區(qū)消費(fèi)者。General Manager總經(jīng)理1. Job functions 工作職能The General Manager will act as an entrepreneur to start up the business from scratch and build the model for future success. He needs to create the strategies and mobilizes different partner

4、s and resources to make things happen and drives the business. He will establish an office, build the team, develop relationship with local government, KOLs, HCPs and local retail trade, including local wholesalers and key hypermarkets, and the like, develop market entry plan to introduce the produc

5、t and services to the rural consumers, and generally set the stage for a long term presence in China. 總經(jīng)理將會(huì)作為一個(gè)企業(yè)家，從零開始業(yè)務(wù)，并為將來(lái)的成功建立模式。他需要?jiǎng)?chuàng)立戰(zhàn)略方向，動(dòng)員不同的合作單位和資源，做實(shí)事，并推動(dòng)業(yè)務(wù)發(fā)展。他將會(huì)建立一個(gè)辦公室，一個(gè)團(tuán)隊(duì)，與當(dāng)?shù)卣?，專家，保健中心，和?dāng)?shù)亓闶圪Q(mào)易（包括當(dāng)?shù)嘏l(fā)商，超市）建立關(guān)系，提出進(jìn)入市場(chǎng)的計(jì)劃，將產(chǎn)品和服務(wù)介紹給農(nóng)村消費(fèi)者，為在中國(guó)的長(zhǎng)期發(fā)展設(shè)定路徑模式等等。2. Dimensions 范圍Product line: YYB

6、product 產(chǎn)品線：營(yíng)養(yǎng)包產(chǎn)品Geographic Scope: during the start-up selected county villages in Jianshi County, EnShi city, Hubei province, and be prepared provincial roll out 地理范疇：開始階段-在湖北省恩施市建始縣選擇合適的村鎮(zhèn)，并擴(kuò)充至省外。3. Organization 組織Reported to: Board of Project Go,匯報(bào)對(duì)象：嬰幼兒營(yíng)養(yǎng)輔食起跑工程董事會(huì)或理事會(huì)Functional report to: Dumex

7、Head of Social Business 業(yè)務(wù)匯報(bào)對(duì)象：多美滋社會(huì)企業(yè)部首席代表 Subordinate: Marketing Manager, Business Manager, Finance/HR manager下屬：市場(chǎng)部經(jīng)理，業(yè)務(wù)部經(jīng)理，財(cái)務(wù)部/人事部經(jīng)理4. Working Relationships工作關(guān)系 External : local government, HCP, KOL, rural consumers, distributors / wholesalers, retail外部：地方政府，保健中心，專家，農(nóng)村消費(fèi)者，零售/批發(fā)經(jīng)銷商 Project GO : B

8、oard, Scientific Advisory Panel嬰幼兒營(yíng)養(yǎng)輔食起跑工程：董事會(huì)或理事會(huì)，科學(xué)咨詢委員會(huì) Dumex : Strategic Committee (YYB team- Dumex sales, marketing and medical nutrition team, R&D and industrial)多美滋：戰(zhàn)略委員會(huì)（YYB團(tuán)隊(duì)-多美滋銷售，市場(chǎng)，醫(yī)療營(yíng)養(yǎng)團(tuán)隊(duì)，研發(fā)和工廠）5. Duties and Areas of Responsibilities 職責(zé)和責(zé)任 To collaborate with the board and the strategic

9、committee to define and articulate BabyCo vision and to develop operation strategies for achieving that vision與董事會(huì)或理事會(huì)和戰(zhàn)略委員會(huì)溝通，詳細(xì)闡述嬰幼兒食品公司的愿景，并為達(dá)到目標(biāo)制定相關(guān)操作性政策。 To create testing operating plan that correlate with operating budgets for boards approval創(chuàng)建符合運(yùn)營(yíng)預(yù)算的測(cè)試生產(chǎn)計(jì)劃，并報(bào)批董事會(huì)或理事會(huì)。 Develops and monitors s

10、trategies for ensuring the long term financial viability of the company制定并監(jiān)控相關(guān)政策，確保公司財(cái)務(wù)長(zhǎng)期可持續(xù)發(fā)展。 Oversees the operation of organization and manages its compliance with legal and regulatory requirement管理公司的運(yùn)營(yíng)，并確保符合法律、法規(guī)要求。 Serves as the primary spokesperson and representative for the organization in e

11、stablishing partnership with government, KOLs, NGOs and other local institutes. Acts as a liaison between the organization and the community, building relationships with peer organizations when appropriate在與政府、專家、非政府機(jī)構(gòu)和其他當(dāng)?shù)貦C(jī)構(gòu)建立合作關(guān)系時(shí)，將作為公司的首要發(fā)言人和代表。 Actively advocates for the organization, its belief

12、s, and its programmatic efforts internally and externally積極對(duì)內(nèi)、對(duì)外宣傳公司的理念和綱領(lǐng)性成果。 Hires, manages and motivate the new team for a strong passion and commitment to building a successful business model. Evaluate staffs performance on a regular basis招聘、管理并調(diào)動(dòng)新團(tuán)隊(duì)的激情和奉獻(xiàn)精神，努力創(chuàng)建一個(gè)成功的企業(yè)模式。評(píng)估員工基本工作表現(xiàn)。 Prudently m

13、anages the organizations resources within budget guidelines and continuously seek for creative approach for executing various operating activities in compliance with the current laws and regulations 謹(jǐn)慎管理公司預(yù)算內(nèi)的資源，并積極尋求富有創(chuàng)造性的途徑，在符合法律、法規(guī)要求的前提下，持續(xù)開展各項(xiàng)運(yùn)營(yíng)活動(dòng)。 Develop management process and procedures in li

14、ne with the operation needs. Maintain a transparent operation and financial system. Ensure that staff practices all appropriate accounting procedures in compliance with GAAP (Generally Accepted Accounting Principles)根據(jù)運(yùn)營(yíng)需要，開發(fā)管理流程。維持一個(gè)透明的運(yùn)營(yíng)和財(cái)務(wù)體系。保證所有員工的行為嚴(yán)格按照GAAP會(huì)計(jì)流程。 Provides prompt, thorough, and a

15、ccurate information to keep the board and strategic committee appropriately informed of the organizations social and financial position為董事會(huì)或理事會(huì)和戰(zhàn)略委員會(huì)提供及時(shí)的、全面的和準(zhǔn)確的信息，以確保能正確掌握公司的社會(huì)和財(cái)務(wù)定位。 Manage advertising and communication opportunities for cost effective PR, advertising, educational, media campaign

16、etc管理公司的廣告和宣傳業(yè)務(wù)，并采用性價(jià)比較高的公共關(guān)系，廣告，教育和媒體活動(dòng)。 Oversees sales, distribution and services strategies and operation strategies for continuous product availability and accessibility監(jiān)督銷售，分發(fā)；服務(wù)戰(zhàn)略和運(yùn)營(yíng)戰(zhàn)略，保證產(chǎn)品的適應(yīng)性和可接受性。 Develop fund raising strategies with the board and supports the board in fund raising activiti

17、es提供董事會(huì)或理事會(huì)財(cái)務(wù)增資戰(zhàn)略，并支持董事會(huì)或理事會(huì)的財(cái)務(wù)增資活動(dòng)。6. Key Results Areas 主要業(yè)績(jī) Development of a replicable social business model with achievement of the key objectives of :創(chuàng)建可復(fù)制的社會(huì)企業(yè)模式，并達(dá)成以下目標(biāo)： Social objectives target 社會(huì)目標(biāo) Anemia reduction rate降低貧血率 Nutrition knowledge target achievement提高營(yíng)養(yǎng)知識(shí) Village sales lady jo

18、b creation achievement給農(nóng)村婦女提供工作機(jī)會(huì) Economic objectives經(jīng)濟(jì)目標(biāo) Sales, P&L control銷售，損益控制 Effective management of operational and A&P budgets有效管理運(yùn)營(yíng)和應(yīng)收/應(yīng)付預(yù)算 Team organization and motivation團(tuán)隊(duì)建設(shè)和工作積極性7. Profile要求l Strong Passion and enthusiasm on social business and CSR對(duì)社會(huì)公益性企業(yè)和社會(huì)企業(yè)責(zé)任有著非常強(qiáng)烈的激情和熱情l Personali

19、ty個(gè)性 Strong business sense, entrepreneur type強(qiáng)力的業(yè)務(wù)感知能力，企業(yè)家風(fēng)格 A dynamic, high energy individual with a strong work ethic很強(qiáng)的工作道德感，并充滿干勁 Pragmatic and professional in nature, willing to seize opportunities, roll up his/her sleeves to get the job done本性務(wù)實(shí)、專業(yè)，善于抓住機(jī)會(huì)，做好工作。 Independent and self-sufficient,

20、 yet also humble enough to seek support and ask for guidance and assistance when necessary獨(dú)立、自立，并在需要幫助的時(shí)候能夠謙虛地尋求支持 Willingness to travel extensively能適應(yīng)頻繁出差l Knowledge and experience知識(shí)和經(jīng)驗(yàn)o Knows the lower tier or rural markets and what it takes to succeed at the point of retail / personal sales. Loca

21、l and deep knowledge and network of Hubei province 湖北省了解低端/農(nóng)村市場(chǎng)，并指導(dǎo)如何取得業(yè)務(wù)成功。熟悉湖北省的情況, 并擁有巨大的人脈關(guān)系和網(wǎng)絡(luò)。o Experience in start-up with 10 years working experience工作經(jīng)驗(yàn)不少于10年。o Ability to deal with a broad spectrum of issues from government relationship to sales and supply chain.能夠較好的處理政府關(guān)系，保證銷售和供應(yīng)鏈o Good relationship with the government operation, trade與政府運(yùn)營(yíng)和貿(mào)易機(jī)構(gòu)擁有良好關(guān)系。o understanding of business, interpersonal skills and analytical mind較強(qiáng)的業(yè)務(wù)理解能力，人際關(guān)系技巧，和分析能力o Basic computer operation is a plus.懂得基本電腦操作較好l Leader and management behavioral competences領(lǐng)導(dǎo)和行為管理能力o capable of managing on his/