中職教材英語基礎(chǔ)模塊下冊Unit 9 Advertising（課堂PPT）

1、Unit 9 AdvertisingUnit 9 Advertising課文課文詞組詞組1-56-11譯文譯文完成句子完成句子（.1.1）1-45-8漢譯英漢譯英(I.2 P81)12022-3-28 Advertising is an important way of promotion in commercial business. W h a t i s a n a d v e r t i s e m e n t ? Advertisements are used to send commercial information about some commodities or servi

2、ces to the public. 22022-3-28 Advertising is an important way of promotion in commercial business. W h a t i s a n a d v e r t i s e m e n t ? Advertisements are used to send commercial information about some commodities or services to the public. 廣告是商品交易中一種重要的促銷手廣告是商品交易中一種重要的促銷手段。段。32022-3-28 Adver

3、tising is an important way of promotion in commercial business. W h a t i s a n a d v e r t i s e m e n t ? Advertisements are used to send commercial information about some commodities or services to the public. 什么是廣告？什么是廣告？42022-3-28 Advertising is an important way of promotion in commercial busin

4、ess. W h a t i s a n a d v e r t i s e m e n t ? Advertisements are used to send commercial information about some commodities or services to the public. 廣告被用來向公眾傳遞一些產(chǎn)品和服廣告被用來向公眾傳遞一些產(chǎn)品和服務(wù)的信息。務(wù)的信息。52022-3-28 If a fashion show is to be held on Saturday, and you paint a sign saying “Fashion Show coming

5、 to the Exhibition Center on Saturday”, that is an advertisement. If you put the sign on the back of an elephant and walk it into town, that means you are doing an advertising promotion. 62022-3-28 If a fashion show is to be held on Saturday, and you paint a sign saying “Fashion Show coming to the E

6、xhibition Center on Saturday”, that is an advertisement. If you put the sign on the back of an elephant and walk it into town, that means you are doing an advertising promotion. 如果在周六要舉行一場時裝秀如果在周六要舉行一場時裝秀72022-3-28 If a fashion show is to be held on Saturday, and you paint a sign saying “Fashion Sho

7、w coming to the Exhibition Center on Saturday”, that is an advertisement. If you put the sign on the back of an elephant and walk it into town, that means you are doing an advertising promotion. 而你畫了一個寫有而你畫了一個寫有“周六將在展覽中周六將在展覽中心上演一場時裝秀心上演一場時裝秀”的牌子，的牌子，82022-3-28 If a fashion show is to be held on Sat

8、urday, and you paint a sign saying “Fashion Show coming to the Exhibition Center on Saturday”, that is an advertisement. If you put the sign on the back of an elephant and walk it into town, that means you are doing an advertising promotion. 那就是一個廣告。那就是一個廣告。92022-3-28 If a fashion show is to be held

9、 on Saturday, and you paint a sign saying “Fashion Show coming to the Exhibition Center on Saturday”, that is an advertisement. If you put the sign on the back of an elephant and walk it into town, that means you are doing an advertising promotion. 如果你把這個牌子放在一頭大象背上，如果你把這個牌子放在一頭大象背上，102022-3-28 If a

10、fashion show is to be held on Saturday, and you paint a sign saying “Fashion Show coming to the Exhibition Center on Saturday”, that is an advertisement. If you put the sign on the back of an elephant and walk it into town, that means you are doing an advertising promotion. 牽著它進(jìn)城，牽著它進(jìn)城，112022-3-28 I

11、f a fashion show is to be held on Saturday, and you paint a sign saying “Fashion Show coming to the Exhibition Center on Saturday”, that is an advertisement. If you put the sign on the back of an elephant and walk it into town, that means you are doing an advertising promotion. 那就意味著你在進(jìn)行廣告促銷。那就意味著你在

12、進(jìn)行廣告促銷。122022-3-28 Advertising is bringing products or services to the attention of potential and current customers by means of sending brochures, flyers or mails, showing posters or newspaper ads, making radio, TV or the Internet commercials and so on.132022-3-28 Advertising is bringing products or

13、 services to the attention of potential and current customers by means of sending brochures, flyers or mails, showing posters or newspaper ads, making radio, TV or the Internet commercials and so on.通過發(fā)送宣傳冊、傳單或信函廣告，展示廣告通過發(fā)送宣傳冊、傳單或信函廣告，展示廣告牌、報紙廣告，做收音機(jī)、電視或互聯(lián)網(wǎng)商業(yè)牌、報紙廣告，做收音機(jī)、電視或互聯(lián)網(wǎng)商業(yè)廣告等途徑，使某些產(chǎn)品或服務(wù)引起潛在的以廣

14、告等途徑，使某些產(chǎn)品或服務(wù)引起潛在的以及現(xiàn)有的客戶的注意。及現(xiàn)有的客戶的注意。142022-3-28 Brochures can contain a great deal of information if designed well. Mails can be sent directly to selected customers. Most adults read newspapers, so putting ads in newspapers is a common way of advertising.152022-3-28 Brochures can contain a great

15、deal of information if designed well. Mails can be sent directly to selected customers. Most adults read newspapers, so putting ads in newspapers is a common way of advertising.如果設(shè)計得好的話，宣傳冊可包含大如果設(shè)計得好的話，宣傳冊可包含大量信息。量信息。162022-3-28 Brochures can contain a great deal of information if designed well. Mai

16、ls can be sent directly to selected customers. Most adults read newspapers, so putting ads in newspapers is a common way of advertising.郵寄廣告可以直接寄到經(jīng)過選擇的客郵寄廣告可以直接寄到經(jīng)過選擇的客人手里。人手里。172022-3-28 Brochures can contain a great deal of information if designed well. Mails can be sent directly to selected custo

17、mers. Most adults read newspapers, so putting ads in newspapers is a common way of advertising.大多數(shù)成年人都讀報紙，大多數(shù)成年人都讀報紙，182022-3-28 Brochures can contain a great deal of information if designed well. Mails can be sent directly to selected customers. Most adults read newspapers, so putting ads in newspa

18、pers is a common way of advertising.所以報紙上刊登廣告是一種常見的廣所以報紙上刊登廣告是一種常見的廣告途徑。告途徑。192022-3-28 Posters can be very powerful in places where the customers notice them. Interesting colorful ones will appear new to passers-by. 202022-3-28 Posters can be very powerful in places where the customers notice them.

19、 Interesting colorful ones will appear new to passers-by. 在顧客看到的地方，招貼廣告的作在顧客看到的地方，招貼廣告的作用是有力度的。用是有力度的。212022-3-28 Posters can be very powerful in places where the customers notice them. Interesting colorful ones will appear new to passers-by. 多彩有趣的招貼畫會使路人耳目一新。多彩有趣的招貼畫會使路人耳目一新。222022-3-28A m a j o r

20、a d va n t a ge o f ra d i o announcements is that they are usually cheaper than television ads, and many people still listen to the radio, for example, when they are in taxies or in their own cars.232022-3-28A m a j o r a d va n t a ge o f ra d i o announcements is that they are usually cheaper tha

21、n television ads, and many people still listen to the radio, for example, when they are in taxies or in their own cars.收音機(jī)里的廣告的主要優(yōu)點是它們比收音機(jī)里的廣告的主要優(yōu)點是它們比電視廣告便宜，電視廣告便宜，242022-3-28A m a j o r a d va n t a ge o f ra d i o announcements is that they are usually cheaper than television ads, and many people

22、 still listen to the radio, for example, when they are in taxies or in their own cars.很多人仍然聽收音機(jī)廣播，很多人仍然聽收音機(jī)廣播，252022-3-28A m a j o r a d va n t a ge o f ra d i o announcements is that they are usually cheaper than television ads, and many people still listen to the radio, for example, when they are

23、in taxies or in their own cars.比如當(dāng)他們在出租車上或者在開車的比如當(dāng)他們在出租車上或者在開車的時候時候262022-3-28 TV commercials are usually very expensive. But it is said that ads on TV have a very good effect because TV is becoming more and more popular. 272022-3-28 TV commercials are usually very expensive. But it is said that ads

24、 on TV have a very good effect because TV is becoming more and more popular. 電視廣告通常很貴，電視廣告通常很貴，282022-3-28 TV commercials are usually very expensive. But it is said that ads on TV have a very good effect because TV is becoming more and more popular. 但是據(jù)說電視廣告效果但是據(jù)說電視廣告效果很好，很好，292022-3-28 TV commercia

25、ls are usually very expensive. But it is said that ads on TV have a very good effect because TV is becoming more and more popular. 因為電視變得越來越流行。因為電視變得越來越流行。302022-3-28Ads can more or less make consumers change their attitudes toward some products or services. Advertising plays an important role in th

26、e commercial business.312022-3-28Ads can more or less make consumers change their attitudes toward some products or services. Advertising plays an important role in the commercial business.廣告或多或少能改變顧客對一些產(chǎn)品廣告或多或少能改變顧客對一些產(chǎn)品和服務(wù)的態(tài)度。和服務(wù)的態(tài)度。322022-3-28Ads can more or less make consumers change their attit

27、udes toward some products or services. Advertising plays an important role in the commercial business.廣告在商業(yè)中起著很重的作用。廣告在商業(yè)中起著很重的作用。332022-3-28 However, it is known that some ads give false information to mislead consumers. Some famous persons sometimes appear in ads to tell how wonderful a product is

28、.342022-3-28 However, it is known that some ads give false information to mislead consumers. Some famous persons sometimes appear in ads to tell how wonderful a product is.然而，眾所周知，一些廣告也會傳遞然而，眾所周知，一些廣告也會傳遞虛假的信息來誤導(dǎo)消費者。虛假的信息來誤導(dǎo)消費者。352022-3-28 However, it is known that some ads give false information to

29、 mislead consumers. Some famous persons sometimes appear in ads to tell how wonderful a product is.一些名人會出現(xiàn)在廣告里，說某產(chǎn)品一些名人會出現(xiàn)在廣告里，說某產(chǎn)品是如何地好，是如何地好，362022-3-28They help to make us believe that if we buy their products, we will be happier, healthier, more attractive, more popular, more successful, etc. 37

30、2022-3-28They help to make us believe that if we buy their products, we will be happier, healthier, more attractive, more popular, more successful, etc. 他們幫助（商家）使我們相信，如果他們幫助（商家）使我們相信，如果買了他們的產(chǎn)品，買了他們的產(chǎn)品，382022-3-28They help to make us believe that if we buy their products, we will be happier, healthie

31、r, more attractive, more popular, more successful, etc. 我們就會更快樂，更健康，更吸引人，我們就會更快樂，更健康，更吸引人，更出名，或者更成功等等。更出名，或者更成功等等。392022-3-28In fact, what they want is just to make us pay more money. So, it is necessary that we make sure what is real and what is false in the ads.402022-3-28In fact, what they want i

32、s just to make us pay more money. So, it is necessary that we make sure what is real and what is false in the ads.事實上，他們只不過是想讓我們付事實上，他們只不過是想讓我們付更多的錢。更多的錢。412022-3-28In fact, what they want is just to make us pay more money. So, it is necessary that we make sure what is real and what is false in the ads.因此，確認(rèn)廣告中什么是真的，什么因此，確認(rèn)廣告中什么是真的，什么是假的就十分必要