Marketing市場營銷專業(yè)詞匯中英文對照表

1、benefits 利益Benz 奔馳billing 帳單birth rate 出生率blanket purchase order 一攬子采購合同blind-paired comparison testing 雙盲比較測試blue collars 藍(lán)領(lǐng)bottom line 底線/ 盈虧一覽結(jié)算線brand awareness品牌意識/ 認(rèn)知brand extensions 品牌擴(kuò)展brand loyalty 品牌忠誠度brand mark 品牌標(biāo)志brand name 品牌名稱brand positioning品牌定位brand recognition品牌識別brand strategies

2、品牌戰(zhàn)略brand 品牌branding strategy 品牌化戰(zhàn)略branding 品牌化brand's equity 品牌的價(jià)值break-even analysis 盈虧平衡分析break-even volume 盈虧平衡產(chǎn)量breath of product assortment 產(chǎn)品線的寬度bribery 賄賂British Airways 英國航空公司brokers 經(jīng)紀(jì)人budgeting 預(yù)算bundle 捆綁Bureau of Census 人口統(tǒng)計(jì)局business strength rating 商業(yè)能力評分business plan 商業(yè)計(jì)劃business

3、position 經(jīng)營地位business sector 商業(yè)部門business services markets 商業(yè)服務(wù)市場business strategies 經(jīng)營戰(zhàn)略business unit strategy 經(jīng)營單位戰(zhàn)略buyback allowances 回購折讓buyback arrangements 產(chǎn)品返銷buyers' bargaining power 買方的討價(jià)還價(jià)能力buyers 采購者buying behavior 購買行為buying center 采購中心buying inertia購買慣性buying intention購買意圖buying off

4、ices連鎖商店的進(jìn)貨中心buying situation采購情況/ 類型buying task 采購任務(wù)capital gains 資本收益capital invested in product 產(chǎn)品投入資本市場營銷專業(yè)詞匯中英文對照表MarketingManagement營銷管理NewProductsDevelopment新產(chǎn)品開發(fā)ServiceIndustryMarketing服務(wù)業(yè)營銷Advertising廣告BusinessNegotiation商業(yè)談判InternationalMarketing國際市場營銷SalesChannels銷售渠道PublicRelationship公共關(guān)

5、系ConsumerBehavior消費(fèi)者行為SystemsofManagementInformation管理信息系統(tǒng)MarketingResearch營銷調(diào)研accessibility可進(jìn)入性accessoryequipmentmarkets附屬設(shè)備市場accountmanagementpolicies客戶管理策略positioning定位marketsegmentation市場細(xì)分salespromotion銷售促進(jìn)advertisingfeedback廣告反饋advertisingfrequency廣告頻率advertisingmedia廣告媒體advertisingreach廣告接受人數(shù)

6、advertisingmessage廣告信息advertisingsource廣告信息來源agentmiddleman代理商allowance折讓alteration退換AmericanMarketingAssociation美國營銷協(xié)會annualmarketingplan年度營銷計(jì)劃assurance保證attitudesofconsumers消費(fèi)者態(tài)度availability可獲得性/供貨能力awareness（產(chǎn)品）知曉度/知名度babyboomers嬰兒潮出生的一代人backwardchannelsforrecycling回收的后向渠道backwardintegration后向垂直一

7、體化banneradvertisements橫幅標(biāo)語廣告barcodes條形碼barter實(shí)物交易basicphysicalneeds基本生理需要BCGGrow-ShareMatrix波士頓增長-份額矩陣beforetests事前測試BehaviorScanInformationResourcesInc.行為掃描信息源公司behaviouralanalysis行為分析behaviouralhierarchies行為層級benchmarking基準(zhǔn)benefitclusters利益群體Carnival嘉年華cashcows現(xiàn)金牛類cashdiscounts現(xiàn)金折扣competitiveintel

8、ligence競爭情報(bào)/信息competitiveparitypromotionbudgeting競爭均勢cataloguesales目錄銷售categorizationofperception感知分類categorization分門別類centralization集中化促銷預(yù)算法competitivestrategycompetitivestrengthcompetitoranalysiscomplainthandling競爭戰(zhàn)略競爭優(yōu)勢/能力競爭者分析投訴處理chameleons/followers channel alternatives channel conflicts channe

9、l decisions channel functions channel institutions channel management channel objectiveschannel of distributionchannel power 渠道權(quán)力 channel-control strategies channel-design decisionschannel-management decisions channels of communication組成材料和計(jì)算機(jī)化的訂購確定性研究需求情況變色龍/跟隨者可選擇的營銷渠道渠道沖突渠道決策渠道功能渠道組織結(jié)構(gòu)渠道管理渠道目標(biāo)分銷渠

10、道渠道控制戰(zhàn)略渠道設(shè)計(jì)決策渠道管理決策傳播渠道choicecriteria選擇標(biāo)準(zhǔn)closingasale結(jié)束銷售clothingretailers服裝零售商co-branding聯(lián)合品牌codeofethics（職業(yè)）道德標(biāo)準(zhǔn)componentmaterialsandpartsmarkets零部件市場computerizedorderingconclusiveresearchconditionsofdemandconformancetospecifications與規(guī)格一致conformance一致性confrontationstrategy對抗戰(zhàn)略conjointmeasurement聯(lián)合

11、測度法conjunctivemodel聯(lián)合模型consumerdecision-making消費(fèi)者（購買）決策consumergoodschannels消費(fèi)品分銷渠道consumergoods消費(fèi)品consumermarkets消費(fèi)品市場consumerneeds消費(fèi)者需求consumerpackaged-goodsfirms消費(fèi)者包裝食品公司consumerpromotion消費(fèi)者促銷consumertests消費(fèi)者測試consumer/householdmarket消費(fèi)者/家庭市場coercive power 強(qiáng)制權(quán)cognitive dissonance 認(rèn)識的不協(xié)調(diào)collection

12、 of data 數(shù)據(jù)收集collection 收款co-marketing alliances 聯(lián)合營銷聯(lián)盟combination compensation plan 結(jié)合式薪酬方案 commitment 承諾communication channels 傳播渠道communication process傳播過程communication 信息交流/ 溝通communications media 傳播媒體company personnel 公司員工comparative advertisements 比較廣告comparison of brands 品牌比較compensation deal

13、s 補(bǔ)償處理compensation plan 酬金方案 compensation/rewards 酬金 / 獎勵 compensatory 補(bǔ)償性的competition-orientated pricing競爭導(dǎo)向定價(jià)法competitive advantage 競爭優(yōu)勢competitive （supply-side） evolution競爭（供方）演變competitive factors 競爭因素consumers'perceptions消費(fèi)者感知consumption消費(fèi)contests競賽contingencyplanning權(quán)變計(jì)劃contractconstructio

14、n契約建筑業(yè)contractmanufacturing契約制造業(yè)contraction/strategicwithdrawalstrategy收縮/戰(zhàn)略性撤退戰(zhàn)略contractualentrymodes契約式進(jìn)入模式contractualverticalmarketingsystems合約式垂直營銷系統(tǒng)contributionmarginanalysis邊際貢獻(xiàn)（貢獻(xiàn)毛利）分析contributionmargin邊際貢獻(xiàn)controlstrategies控制戰(zhàn)略conveniencefoodstores便利食品商店conveniencegoods便利品convenience服務(wù)的便利性cor

15、ebenefitproposition（CBP）核心利益方案/提議corollary-datamethod推定數(shù)據(jù)法corporateHQ公司總部correctiveaction矯正行動costanalysis成本分析御性新產(chǎn)品開發(fā)戰(zhàn)略defensive positioning 防御性定位delivery time 交付時(shí)間delivery 配送demand characteristics 需求特征demand curve 需求曲線demand-oriented pricing需求導(dǎo)向定價(jià)法demographic environment人口統(tǒng)計(jì)環(huán)境department stores 百貨商店d

16、ependability 可靠性deregulation 放松管制descriptive research 描述性研究design decisions 設(shè)計(jì)決策desired percentage mark-up on retail預(yù)期零售利潤率desired percentage return 預(yù)期回報(bào)率determinant attributes 關(guān)鍵屬性determinants 決定因素different responses差別反應(yīng)differentiated marketing差異化營銷differentiation over time不同時(shí)間的差異differentiation st

17、rategy差異化戰(zhàn)略differentiation差異化diffusion of innovation theory創(chuàng)新擴(kuò)散理論dimension 因素dimensions of quality質(zhì)量維度direct costing profitability analysis 盈利性分析直接成本direct mail 直接郵寄direct marketing via advertising media 告媒體的直接營銷通過廣direct marketing 直接營銷direct product profitability (DPP) 利性 / 利潤率直接產(chǎn)品盈direct selling直銷

18、discount rate貼現(xiàn)率discount stores折扣商店discount 折扣discount/premium price policies折扣 / 溢價(jià)策略discriminant analysis差異分析法discriminatory adjustments 歧視價(jià)格調(diào)整costeffectiveness成本有效性costleadershipstrategy成本領(lǐng)先戰(zhàn)略costofcapital資本成本costofgoodssold(COGS)產(chǎn)品銷售成本costreductions降低成本產(chǎn)品cost-and-volumerelationship成本-數(shù)量關(guān)系cost-or

19、ientedpricing成本導(dǎo)向定價(jià)法cost-plus/mark-uppricing成本加成/溢價(jià)定價(jià)法costsandbenefitsofmarketingfunctions營銷職能的成本和效益costsofcompetitors競爭者成本costsofdistribution分銷成本countertrade對等貿(mào)易courtesy禮貌coverageofgeographicmarket地域性市場的范圍coverageofrelevantretailers相關(guān)零售商的銷售范圍credibility信譽(yù)creditterms信貸條款criticalassumptions關(guān)鍵假設(shè)cross-

20、elasticity交叉彈性customarypricing習(xí)慣性定價(jià)法customeranalysis顧客分析customercontact顧客接觸customerdemand顧客需求customerintimacy顧客親密度customerloyalty顧客忠誠度customerneed顧客需要customerorganizationofsalesforce按客戶組織銷售隊(duì)伍customerretention顧客維系/保留customersatisfaction顧客滿意度customersegmentpricing顧客細(xì)分市場定價(jià)customerservice顧客服務(wù)customer-or

21、ientedpricing顧客導(dǎo)向定價(jià)法customers'perception顧客感知dataconfidentiality數(shù)據(jù)保密dataresearch數(shù)據(jù)研究datasources數(shù)據(jù)來源dealers經(jīng)銷商deceptiveadvertisements欺騙性廣告deciders決策者decliningmarkets衰退市場decoding解碼defectrate缺陷率defenderstrategy防御型戰(zhàn)略defensivenew-productdevelopmentstrategy防discriminatorypricingadjustments歧視定價(jià)調(diào)整disjunc

22、tivemodel分離模型displayspace陳列空間disposableincome可支配收入dissonance-attributionhierarchy不和諧-歸屬層次結(jié)構(gòu)distributionchanneldesigns分銷渠道設(shè)計(jì)distributionchannelobjectives分銷渠道的目標(biāo)distributionchannel分銷渠道distributiondecisions分銷決策distributionpolicies分銷策略distribution分銷distributor/store（privatelabels）brands分銷商/私有品牌distribut

23、ors分銷商diversification多元化divest撤退divest出讓divestmentorliquidation收回投資或清算dividend紅利domestictargetmarketingstrategies國內(nèi)目標(biāo)市場定位的營銷戰(zhàn)略droppingproducts放棄產(chǎn)品dual/twochanneldistributionsystems雙重分銷系統(tǒng)durability耐用性earlyvslateadoption早期采購與后期采購earningspershare每股收益economicandtechnologicalfactors經(jīng)濟(jì)技術(shù)因素economicpower經(jīng)濟(jì)權(quán)

24、economiesofscale規(guī)模經(jīng)濟(jì)educationservices教育服務(wù)effectiveness有效性efficiency效率emergencygoods急需品emotionalappeals情感訴求empathy移情作用empiricalevidence經(jīng)驗(yàn)性實(shí)例empowerment授權(quán)encoding編碼enduse最終使用endorsement贊同engineering（產(chǎn)品）工程設(shè)計(jì)entrepreneurialstrategy企業(yè)家戰(zhàn)略entrystrategies進(jìn)入戰(zhàn)略environmentandpackagingdisposal環(huán)境與包裝處理environment

25、factors環(huán)境因素environmentalscanning環(huán)境掃描/分析environmentalstrategy環(huán)境戰(zhàn)略establishment機(jī)構(gòu)ethicalaudit（公司）倫理審計(jì)ethicsofmarketing營銷倫理道德ethniccomposition種族構(gòu)成EuropeanCommunity歐共體evaluationandrewardsystems評估與獎勵體系evaluationandselectionofsupplier評估和選擇供應(yīng)商evaluationofalternatives評估替代品/各種選擇evaluationofbrands品牌評估eventspo

26、nsorship事件贊助event活動everydaylow-price（EDLP）天天低價(jià)evokedset引發(fā)的組合evolutionofmarket市場演變exchange交換exclusivedealing獨(dú)家銷售exclusivedistribution獨(dú)家分銷executivesummary執(zhí)行摘要exhibitionmedia展示廣告媒體existingmarket現(xiàn)有市場exitbarriers退出壁壘expansionpath擴(kuò)張途徑expectationmeasures（顧客）預(yù)期測度expectationsofcustomers顧客期望expectedunitsales預(yù)

27、計(jì)產(chǎn)量expectedvalue期望價(jià)值experiencecurve經(jīng)驗(yàn)曲線experimentalresearch實(shí)驗(yàn)性研究expertpower專長權(quán)exploratoryresearch探索性研究exportagents出口代理(商)exportjobbers出口批發(fā)商exportmanagementcompany出口管理公司exportmerchants出口貿(mào)易商export出口exporting出口商品extendedusestrategy擴(kuò)大使用戰(zhàn)略extendingvolumegrowth擴(kuò)大市場份額externaldatasources外部數(shù)據(jù)來源externalenviro

28、nment外部環(huán)境extrapolationofpastsalestrends過去銷售趨勢推測法facilitatingagencies輔助/中介機(jī)構(gòu)factoranalysis因素分析法fads時(shí)尚familybranding家族品牌familylifecycle家庭生命周期familystructure家庭結(jié)構(gòu)farmproducts農(nóng)產(chǎn)品fast-movingconsumergoods(FMCG)快速變動的消費(fèi)品fearappeals恐懼/顧慮訴求features特征FederalDepartmentStores聯(lián)邦百貨商店FederalTradeCode(FTC)聯(lián)邦貿(mào)易法案FedEx

29、(FederalExpress)聯(lián)邦快遞feedbackdata反饋數(shù)據(jù)fieldtestmarketing實(shí)地市場測試financing融資fisheries漁業(yè)fitandfinish結(jié)實(shí)度與外觀fixedcosts固定成本fixedsalary固定工資flankerstrategy側(cè)翼進(jìn)攻戰(zhàn)略flanker/fightingbrand戰(zhàn)斗品牌flankingandencirclementstrategies側(cè)翼進(jìn)攻與圍堵戰(zhàn)略flatorganizationalstructure扁平的組織結(jié)構(gòu)FOBoriginpricingFOB產(chǎn)地定價(jià)法focusstrategy集中戰(zhàn)略follower

30、s追隨者Ford福特公司foreignmiddlemen國外中間商forestry林業(yè)formalization形式/規(guī)范化formulate制定fortress/position-defencestrategy防御堡壘戰(zhàn)略Fortune財(cái)富雜志forwardintegration向前一體化franchisesystems特許系統(tǒng)franchising特許經(jīng)營freecallnumbers免費(fèi)電話號碼freegoods免費(fèi)商品freight-absorptionpricing免收運(yùn)費(fèi)定價(jià)法fringebenefits小額津貼frontalattackstrategy正面進(jìn)攻戰(zhàn)略fullcost

31、ingprofitabilityanalysis全成本盈利性分析full-servicewholesalers全方位服務(wù)的批發(fā)商functionalcompetenciesandresourceallocation職能能力與資源分配functionalefficiency職能效率functionalorganizationofsalesforce按銷售職能組織銷售隊(duì)伍functionalorganizationalstructure職能型組織結(jié)構(gòu)functionalperformance功能性能functionalstrategy職能戰(zhàn)略games比賽gap差距gatekeepers信息傳遞者

32、generalbehavioraldescriptors一般行為變量GeneralElectric(GE)通用電氣GeneralFoodsCorporation通用食品generalmerchandisediscountchains大眾商品折扣連鎖店GeneralMotors通用汽車geodemographics區(qū)域人口統(tǒng)計(jì)特征geographicadjustments地理調(diào)整geographicdistribution地理分布geographicalorganizationofsalesforce按地區(qū)組織銷售隊(duì)伍Gillette吉列剔須刀globaladjustments全球調(diào)整globa

33、leliteconsumersegment全球精英消費(fèi)品市場globalexpansion全球擴(kuò)張globalmarketingcontrol全球營銷控制globalmarkets全球市場globalnichestrategy全球機(jī)會戰(zhàn)略globalstandardizationstrategy全球標(biāo)準(zhǔn)化戰(zhàn)略globalteenagesegment全球青少年市場globalization全球化global-marketexpansion全球市場擴(kuò)張goals總目標(biāo)going-rate/competitiveparitypricing競爭性平價(jià)定價(jià)法goodsproducers產(chǎn)品制造商Good

34、year固特異輪胎governmentagencies政府機(jī)構(gòu)governmentbuyers政府采購者governmentmarket政府市場governmentregulation政府管制greenhouseeffect溫室效應(yīng)greymarket灰色市場grossdomesticproduct(GDP)國內(nèi)生產(chǎn)總值grossmargin毛利grossnationalproduct(GNP)國民生產(chǎn)總值grossprofit毛利grossratingpoints(GRPs)總級別指數(shù)group/categoryproductmanager類別產(chǎn)品經(jīng)理growingmarkets成長市場gr

35、owthrateofmarket市場增長率growthstageofproductlifecycle產(chǎn)品生命周期的成長階段growth-extensionstrategies增長擴(kuò)張戰(zhàn)略growth-marketstrategiesformarketleaders市場領(lǐng)導(dǎo)者的市場增長戰(zhàn)略growth-marketstrategy成長性市場戰(zhàn)略growth-markettargetingstrategy成長性市場定位戰(zhàn)略guarantee/warranty保證/擔(dān)保guarantees保證Gucci古琦(世界著名時(shí)裝品牌)Haagen-Dazs哈根達(dá)斯hardtechnology硬技術(shù)Harva

36、rdBusinessReview哈佛商業(yè)評論harvest收獲harvestingpricing收獲定價(jià)法harvestingstrategy收獲戰(zhàn)略healthcare醫(yī)療保健healthmaintenanceorganizations(HMOs)(美國)衛(wèi)生保健組織heavybuyer大客戶HeilemanBrewingCompanyHeinz亨氏食品helpfulness有益性Henkel漢高Hertz赫茲(美國汽車租賃巨頭)Hewlett-Packard惠普公司hierarchyofstrategy戰(zhàn)略的層次highmargin/low-turnoverretailers高利潤/低周轉(zhuǎn)

37、率的零售商highmarketshareglobalstrategy高市場份額全球戰(zhàn)略high-contactservicesystem高接觸服務(wù)系統(tǒng)high-involvementproduct高參與產(chǎn)品high-involvementpurchase高參與購買hightmarketshare高市場份額戰(zhàn)略Hilton希爾頓HolidayInns假日旅館homogeneousmarket同質(zhì)市場Honda本田household/familylifecycle家庭生命周期household家庭hybridtechnology混合技術(shù)ideageneration創(chuàng)意的產(chǎn)生/生成ideasforn

38、ewproducts新產(chǎn)品創(chuàng)意/構(gòu)想idea-screeningprocess創(chuàng)意篩選過程identificationofsegments識別細(xì)分市場IllinoisToolWorks伊利諾斯工具廠imagepricing形象定價(jià)imitativepositioning模仿定位imitativestrategy模仿戰(zhàn)略impactevaluation影響評估impersonalsources非個人的信息來源implementationandcontrolofmarketingprograms營銷計(jì)劃的執(zhí)行和控制implementation實(shí)施improvementsinorrevisionso

39、fexistingproducts現(xiàn)有產(chǎn)品的改良或修正impulsebuying沖動購買impulsegoods沖動購買品incentives激勵income收入increasedpenetrationstrategy增加滲透戰(zhàn)略indirectcostingprofitabilityanalysis間接成本盈利性分析individualbrand個別品牌individualvalue個人價(jià)值industrialgoods&services工業(yè)產(chǎn)品和服務(wù)industrialgoodschannels工業(yè)品分銷渠道industryattractiveness行業(yè)吸引力industryat

40、tractiveness-businesspositionmatrix行業(yè)吸引力-業(yè)務(wù)地位矩陣industrydynamics產(chǎn)業(yè)動態(tài)industryevaluation產(chǎn)業(yè)評估industryevolution產(chǎn)業(yè)演變inelastic缺乏價(jià)格彈性influences影響者info-communicationsindustry信息通信行業(yè)infomercials商業(yè)信息廣告informationage信息時(shí)代informationsearch信息搜集informationtechnology信息技術(shù)information信息informative告知性的ingredient成份in-home

41、personalinterview個人家庭訪談in-houseusetests內(nèi)部使用測試innovation創(chuàng)新innovativeness創(chuàng)新性installation設(shè)施in-storedisplay店內(nèi)展示in-storepositioning店內(nèi)布局in-storepromotion店內(nèi)促銷intangibles無形integratedmarketingcommunicationplan(IMC)整合營銷傳播計(jì)劃integrationofperception感知整合integration整合Intel因特爾intensityofmarketposition市場地位的集中程度inten

42、sity集中程度intensivedistribution密集型分銷interactionsacrossmultipletargetmarkets多目標(biāo)市場間的相互作用interactivemedia交互式媒體interestrates利率internaldatasources內(nèi)部數(shù)據(jù)來源internalmarketing內(nèi)部營銷internalorganizationalstructure內(nèi)部組織結(jié)構(gòu)internationaladvertising國際廣告internationalchannels國際分銷渠道internationaldivision國際分部internationalmark

43、eting國際營銷internationalorganizationaldesign國際組織設(shè)計(jì)internationalizationofservices服務(wù)的國際化introductorystageofproductlifecycle產(chǎn)品生命周期的推出階段inventorylevel庫存水平investorrelationsadvertising投資關(guān)系廣告issueadvertising觀點(diǎn)廣告jobbers批發(fā)商Johnson&Johnson強(qiáng)生jointventures合資juryofexecutiveopinion行政管理人員群體意見法justnoticeablediffe

44、rence(JND)恰巧注意到的差異just-in-time(JIT)managementsystem準(zhǔn)時(shí)制管理體系just-in-timepurchasingarrangements及keyaccountmanagement主要客戶管理keyaccounts關(guān)鍵客戶keybenefits核心利益keyenvironmentalissueidentification確定主要的環(huán)境問題keyvariables關(guān)鍵變量key/houseaccounts關(guān)鍵/機(jī)構(gòu)客戶laboratorytests實(shí)驗(yàn)室測試leapfrogstrategy蛙跳戰(zhàn)略learninghierarchy學(xué)習(xí)層級結(jié)構(gòu)lega

45、lservices法律服務(wù)legislation立法legitimatepower法定權(quán)l(xiāng)evelofcompensation酬金水平leveloftechnicalsophistication技術(shù)的復(fù)雜程度LeviStrauss李維史特勞斯Levi's列維斯（全球最大的牛仔服制造商）exicographicmodel詞典編纂模型ifestyle生活方式imited-servicewholesalers有限服務(wù)的批發(fā)商ineextension產(chǎn)品線擴(kuò)展inefilling產(chǎn)品線填充inestretching產(chǎn)品線延伸listprice訂價(jià)Loyd'sofLondonlocali

46、zationstrategylocationpricing倫敦勞埃德保險(xiǎn)公司本地化戰(zhàn)略場所定價(jià)后勤聯(lián)盟長期記憶location位置lodging房屋出租logisticalallianceslong-termmemorylostcustomer失去的顧客LouisVuitton路易威登（法國著名時(shí)尚品牌）low-contactservicesystem低接觸服務(wù)系統(tǒng)low-costdefender低成本防御型low-costposition低成本地位low-involvementhierarchy低參與程度層級結(jié)構(gòu)macrorisks宏觀風(fēng)險(xiǎn)macro-environment宏觀環(huán)境macro

47、-segmentation宏觀細(xì)分mail-orderretailers郵購零售商maintainingmarketshare保持市場份額maintenancestrategy保持戰(zhàn)略managementoverhead管理費(fèi)mandatoryadaptation強(qiáng)制性適應(yīng)manufacturerbrand制造商/全國性品牌manufacturers'agents/representatives生產(chǎn)商的代理商/銷售代表manufacturers'exportagents(MEA)制造商出口代理manufacturers'salesoffices/branches生產(chǎn)商的

48、銷售辦事處/分支機(jī)構(gòu)manufacturingprocess制造過程manufacturing制造業(yè)marketaggregationstrategy整體市場戰(zhàn)略marketattractivenessfactors市場吸引力因素marketattractiveness市場吸引力marketattractiveness/businesspositionmatrix市場吸引力/業(yè)務(wù)地位矩陣marketcircumstances市場環(huán)境marketdemographics市場人口分布/統(tǒng)計(jì)特征marketdimension市場量度marketentrystrategies市場進(jìn)入戰(zhàn)略markete

49、xclusion市場排斥marketexpansionstrategy市場擴(kuò)張戰(zhàn)略marketfactors市場因素marketfollowers市場跟隨者marketgrowthrate市場增長率markethierarchy市場等級marketinclusion市場納入marketleaders市場領(lǐng)導(dǎo)者marketmeasurement市場測量marketopportunityanalysis市場機(jī)會分析marketoriented以市場為導(dǎo)向的marketpositionfactors市場地位因素marketpositioninganalysis市場定位分析marketpotentia

50、lmeasurements市場潛力測度marketresearch市場研究marketsegment細(xì)分市場marketsegmentation市場細(xì)分marketshare市場份額markettargeting目標(biāo)市場選擇market市場marketability市場開拓能力market-entrystrategies市場進(jìn)入戰(zhàn)略marketingactionplan營銷行動計(jì)劃marketingaudit營銷審計(jì)marketingchannel營銷渠道m(xù)arketingcodesofconduct營銷行為規(guī)范marketingcommunication營銷溝通/傳播marketingcon

51、cept營銷觀念marketingcontrol營銷控制marketingdecisionsupportsystems(MDSS)營銷決策支持系統(tǒng)marketingenvironmentaudit營銷環(huán)境審計(jì)marketingflowsandfunctions營銷過程和職能marketingfunctionareaaudit營銷功能領(lǐng)域的審計(jì)marketingimplicationsof對營銷的影響marketinginformationsystem營銷信息系統(tǒng)marketinginstitutions營銷機(jī)構(gòu)marketingmanagement營銷管理marketingmessage營銷信

52、息marketingmix營銷組合marketingpolicy營銷策略marketingproductivityareaaudit營銷生產(chǎn)力領(lǐng)域的審計(jì)marketingprogramcomponents營銷計(jì)劃內(nèi)容marketingprogram營銷計(jì)劃/方案marketingrelationship營銷關(guān)系marketingresearch營銷研究marketingstrategy營銷戰(zhàn)略market-managementorganizationalstructure市場管理組織結(jié)構(gòu)mark-upprice產(chǎn)品/溢價(jià)價(jià)格Marlboro萬寶路MarriottHotel萬豪酒店mass-ma

53、rketpenetrationstrategy大規(guī)模市場滲透戰(zhàn)略mass-marketstrategy大市場戰(zhàn)略matrixorganizationalstructure矩陣組織結(jié)構(gòu)Mitsubishi日本松下電子matureconformists成熟的隨大流者maturemarkets成熟市場maturestageofproductlifecycle產(chǎn)品生命周期的成熟階段McDonald's麥當(dāng)勞McDonnellDouglas麥道公司MCI電訊公司(前世界通信公司)MDSS(Marketing-DecisionSupportSystem)市場決策支持系統(tǒng)measurability可

54、測度性measureorindex測量指標(biāo)measurementcriteria計(jì)量標(biāo)準(zhǔn)mediaaudiences媒體受眾medicalandhealthservices醫(yī)療衛(wèi)生服務(wù)MedicoContainmentServicesmemoryofconsumers消費(fèi)者記憶Mercedes-Benz梅賽德斯-奔馳MercerManagementConsulting美國美智管理顧問公司merchandising推銷merchantmiddlemen國內(nèi)貿(mào)易中間商merchantwholesalers商業(yè)批發(fā)商messagestructure信息結(jié)構(gòu)MichaelPorter邁克爾-波特microrisks微觀風(fēng)險(xiǎn)microsegmentation微觀細(xì)分MillerTydingACT,USA米勒泰丁法案minging礦業(yè)MinnesotaMiningandManufacturingCompany(3M)明尼蘇達(dá)礦業(yè)和制造公司Minolta美能達(dá)miscellaneoussources多方面來源mission宗旨missionaryselling推銷式銷售MitsubishiHeavyIndustries三菱重工modifiedrebuy調(diào)整再購monosegmen