生鮮農(nóng)產(chǎn)品論文：中日生鮮農(nóng)產(chǎn)品流通體系的比較研究

1、生鮮農(nóng)產(chǎn)品論文：中日生鮮農(nóng)產(chǎn)品流通體系的比較研究【中文摘要】近年來(lái)我國(guó)社會(huì)經(jīng)濟(jì)快速發(fā)展,人民生活水平不斷提高,數(shù)量和價(jià)格已經(jīng)不再是消費(fèi)者選擇生鮮農(nóng)產(chǎn)品的唯一標(biāo)準(zhǔn),人們更注重產(chǎn)品的質(zhì)量和安全,因此對(duì)生鮮農(nóng)產(chǎn)品流通提出了較高的要求。目前我國(guó)生鮮農(nóng)產(chǎn)品流通體系已經(jīng)基本形成,但與發(fā)達(dá)國(guó)家相比,還有較大的差距,流通成本高,流通效率低等境況仍然沒(méi)有得到根本性的改變。而國(guó)外一些如美國(guó)、日本等發(fā)達(dá)國(guó)家在生鮮農(nóng)產(chǎn)品流通方面發(fā)展十分成熟,其中日本與我國(guó)農(nóng)業(yè)條件十分相似,因此研究我國(guó)和日本生鮮農(nóng)產(chǎn)品流通體系,借鑒日本的運(yùn)作經(jīng)驗(yàn)以探尋解決我國(guó)生鮮農(nóng)產(chǎn)品流通問(wèn)題的方法,具有重要的現(xiàn)實(shí)意義。本文首先對(duì)生鮮農(nóng)產(chǎn)品的內(nèi)涵、生

2、鮮農(nóng)產(chǎn)品流通體系和物流運(yùn)作特征進(jìn)行了歸納總結(jié)；其次結(jié)合中日15家企業(yè)和機(jī)構(gòu)的實(shí)際調(diào)研情況,對(duì)兩國(guó)生鮮農(nóng)產(chǎn)品流通體系中的渠道體系要素、流通載體要素以及規(guī)范和支撐要素進(jìn)行了分析,總結(jié)出兩國(guó)生鮮農(nóng)產(chǎn)品流通體系的優(yōu)劣；最后運(yùn)用流通論、現(xiàn)代物流理論和交易費(fèi)用理論進(jìn)行定性對(duì)比分析,得出我國(guó)流通主體組織化程度低,核心功能不突出,流通渠道銜接不緊密,物流運(yùn)作能力低,流通載體規(guī)范化程度低,交易方式原始,實(shí)體要素不完善,技術(shù)要素落后,制度要素不健全是造成我國(guó)生鮮農(nóng)產(chǎn)品流通與日本存在差距的主要原因?；谀：u(píng)價(jià)理論,本文還構(gòu)建出中日生鮮農(nóng)產(chǎn)品物流運(yùn)作綜合評(píng)價(jià)指標(biāo)體系。結(jié)合兩國(guó)實(shí)際調(diào)研數(shù)據(jù),運(yùn)用模糊綜合評(píng)價(jià)法對(duì)兩國(guó)生

3、鮮農(nóng)產(chǎn)品物流運(yùn)作進(jìn)行了模糊評(píng)價(jià),得出在物流運(yùn)作方面,日本屬于A級(jí)水平,而我國(guó)屬于C級(jí)水平,運(yùn)作環(huán)境差,運(yùn)作能力有限,運(yùn)作績(jī)效不高是造成兩國(guó)物流運(yùn)作存在差距的主要原因。因此提高流通主體組織化程度、減少流通環(huán)節(jié),縮短流通渠道,完善流通載體要素以及規(guī)范和支撐要素,實(shí)施全面化的供應(yīng)鏈管理對(duì)改善我國(guó)生鮮農(nóng)產(chǎn)品流通體系十分重要?！居⑽恼縒ith the rapid development of economic, peoples living standards improve in recent years. The amount and prices are no longer the sole

4、criterion for consumers to choose fresh agricultural products, they pay more attention to the quality and safety, so higher demand have been proposed in the circulation of fresh agricultural products. Although circulation system on fresh agricultural products has been formed basically, compared with

5、 developed countries, there is a large gap in the system of china. Such as high cost, low efficiency, and the other situation still have not been changed fundamentally. While countries such as U.S, Japan and other developed countries have more mature circulation system. With the similar agricultural

6、 conditions in China and Japan, there is a practical significance for learning from the experience of Japan to solve the problem in china by studing the circulation system on fresh agricultural products in these two countries.The paper summarized content, circulation system and logistics operating c

7、haracteristics of fresh agricultural products. Then with the actual research information on 15 enterprises and institutions in China and Japan, channel system, circulation of vector and specification and support elements were analyzed, advantages and disadvantages of the circulation system were summ

8、ed up. Finally based on the circulation of theory, logistics theory and transaction cost theory, the comparative analyses were given. The main reasons which cause the gap on the circulation of fresh agricultural products between China and Japan include low level of organization and not prominent cor

9、e function on the main circulation, not close convergence on the circulation channels, low logistics capabilities, low standardization on the vector of circulation, original transactions, incomplete physical elements, not advanced technology and imperfect institutional factors.According to fuzzy eva

10、luation theory, an evaluation index system of logistics operation on fresh agricultural products in China and Japan were built. With actual research data, logistics operations on fresh agricultural products in these two countries were evaluated. The results showed that Japan is A class and China is

11、C class. Poor operational environment, limited operational capability and low operational performance are the main reasons for making the gap in these two countries. So it is very important for ameliorating circulation system on fresh agricultural products in China with increasing level of organizat

12、ion on the main circulation, reducing links, shortening channels, improving circulation of vector and specification and support elements and implementing supply chain management.【關(guān)鍵詞】生鮮農(nóng)產(chǎn)品 流通體系 比較研究【英文關(guān)鍵詞】Fresh Agricultural Products Circulation System Comparative study【目錄】中日生鮮農(nóng)產(chǎn)品流通體系的比較研究摘要6-7Abstra

13、ct7第1章 緒論10-171.1 研究背景及意義10-111.1.1 研究背景10-111.1.2 研究意義111.2 國(guó)內(nèi)外研究現(xiàn)狀11-141.2.1 國(guó)內(nèi)研究現(xiàn)狀11-131.2.2 國(guó)外研究現(xiàn)狀13-141.3 本文研究?jī)?nèi)容和方法14-171.3.1 研究?jī)?nèi)容14-151.3.2 研究方法及技術(shù)路線15-17第2章 生鮮農(nóng)產(chǎn)品流通體系理論概述17-232.1 生鮮農(nóng)產(chǎn)品內(nèi)涵及特征172.1.1 生鮮農(nóng)產(chǎn)品定義與范圍172.1.2 生鮮農(nóng)產(chǎn)品的特征172.2 生鮮農(nóng)產(chǎn)品流通體系構(gòu)成17-202.2.1 生鮮農(nóng)產(chǎn)品流通的內(nèi)涵182.2.2 生鮮農(nóng)產(chǎn)品流通體系構(gòu)成18-202.3 生鮮農(nóng)產(chǎn)

14、品物流特征分析20-232.3.1 生鮮農(nóng)產(chǎn)品物流內(nèi)涵20-212.3.2 生鮮農(nóng)產(chǎn)品物流特征分析21-23第3章 中國(guó)生鮮農(nóng)產(chǎn)品流通體系分析23-453.1 中國(guó)生鮮農(nóng)產(chǎn)品流通現(xiàn)狀分析23-273.1.1 中國(guó)生鮮農(nóng)產(chǎn)品生產(chǎn)現(xiàn)狀23-243.1.2 中國(guó)生鮮農(nóng)產(chǎn)品消費(fèi)現(xiàn)狀24-263.1.3 中國(guó)生鮮農(nóng)產(chǎn)品流通現(xiàn)狀26-273.2 中國(guó)生鮮農(nóng)產(chǎn)品流通體系調(diào)研分析27-373.2.1 調(diào)研對(duì)象選擇及調(diào)研內(nèi)容確定27-283.2.2 實(shí)地調(diào)研情況分析28-373.3 中國(guó)生鮮農(nóng)產(chǎn)品流通體系實(shí)證分析37-453.3.1 渠道體系要素38-423.3.2 流通載體要素42-433.3.3 規(guī)范與支撐

15、要素43-45第4章 日本生鮮農(nóng)產(chǎn)品流通體系分析45-684.1 日本生鮮農(nóng)產(chǎn)品流通現(xiàn)狀分析45-484.1.1 日本生鮮農(nóng)產(chǎn)品生產(chǎn)現(xiàn)狀45-474.1.2 日本生鮮農(nóng)產(chǎn)品消費(fèi)現(xiàn)狀47-484.1.3 日本生鮮農(nóng)產(chǎn)品流通現(xiàn)狀484.2 日本生鮮農(nóng)產(chǎn)品流通體系調(diào)研分析48-604.2.1 調(diào)研對(duì)象選擇及調(diào)研內(nèi)容確定48-494.2.2 實(shí)地調(diào)研情況分析49-604.3 日本生鮮農(nóng)產(chǎn)品流通體系實(shí)證分析60-684.3.1 渠道體系要素60-654.3.2 流通載體要素65-664.3.3 規(guī)范與支撐要素66-68第5章 中日生鮮農(nóng)產(chǎn)品流通體系對(duì)比分析68-905.1 中日生鮮農(nóng)產(chǎn)品流通體系定性對(duì)比分析68-725.1.1 渠道體系要素對(duì)比分析68-705.1.2 流通載體要素對(duì)比分析70-715.1.