BEC中級口試歷年真題PART2和答案匯總

1、BEC中級口試歷年真題PART2及答案匯總真題二Whatis important when entertaining clients?types of activitiesCostFirstly,we must chooseappropriate types of activities to entertain differe nt clients. Differentclients have different tastes interests and hobbies. In or der to make them feelsatisfied and comfortable we must

2、choose the activities th ey prefer and areinterested in. For example if you find your client has a taste for art or musicthen take him or her to a concert. If he or she is a sports fa n take him or herto the sports event.Secondly, Cost isnot always the essential thing. How much we spend is depe ndin

3、g on thenature/characteristics of the transaction or the size of the deal. Butsometimes we should consider the profit issue. If the company is expecting t omake big gain/profits out of a specific client, it should at least put inpropo rtional investment to entertain/please its clients. The ideal pla

4、n wouldbe spen ding as little money as possible to get the deal done. But you must notoffend y our clients. You should make them feel being welcomed.Whatis important when choosing retail premises to rent?Locationof site (transportation)Lengthof contractDemandfor products or servicesLaborcostsCompeti

5、tionLocalworkforce availableFirstly, locationof site is very important. You need to consider whether i t s convenient andeasy for raw material supply and transporting out the produc ts, whether it seasy to get access to the electricity, water, gas and other su pporting energy,whether it s convenient

6、 for staff to go to work.Secondly, lengthof contract is also important. Longer contract would cover issues in moredetails. The contract should cover certain matter, which are lik ely to happen,such as, assignment, service charges.What isimportant when deciding on packaging for products？Image product

7、ion processThe packaging ofour products is in fact a kind of advertisement for our pr oducts. So when wedecide on packaging for products we must first consider if th e packaging canreflect the image of our products. It must best represent the qu ality of ourproducts through its design and layout whi

8、ch can attract our custom ers to buyour products. The packaging should show the distinctive features of o ur productsso that every customer can have a better understanding of our produc ts afterjust taking a look at our products.Andwe should make sure that the customers can identify our products imm

9、ediatelythrough the packaging.Besides, the productionprocess decides the physical characters of your pr oducts. Forexample, what they are made of, metal glass or wood? Because of thes echaracters you have to select different kind of packaging. For example beingfr agile your products made of glass sh

10、ould be packaged in a soft containerwhich c an stand the impact of collision. Your wood products should be kept inthe antiwet and anti-mold packaging. As for metal products anti-wet andanti-rust packag ing is necessary. Appropriate packaging can ensure the quality ofyour products during the delivery

11、.Whatis important when packaging?imageproduction process convenienceFirst of all, whenpackaging, it s very important to choose the color, shape and design thatconvey the high-quality image to our customers. With special a ppearance, ithelps make the product distinct from others and attract consumers

12、 attention.Second, productionprocess is also important, the product will be handled f or many times duringits production process, so the packaging material we use sh ould be strongenough to resist any damage.(we should also consider the transit process sothat the package we design will protect the p

13、roduct against spoilage.Apart from thistwo aspects, it s also of great importance to offer consume rs convenience. Packagingshould be designed in such as way to make it easier fo r customers to open thecontainer and use the product.Attitude to workCurrent performancePersonal qualitiesAttitude to wor

14、k 工作態(tài)度: The staff who hold a positive attitude toward work should bepromoted. If a person likes his job, he will devote his heart and s oul into thejob and try every effort to accomplish the task. Moreover, his hard -workingmight well influence the other staff and set a good example for them. T heco

15、mpany needs such kind of spirit.Currentperformance (Quality of performance / work-related qualities)專業(yè)素質 : You know, all staff are looking forward to promotion. The one whogets the c hance should be the best one among all staff. Otherwise other staffwon t be convinced. Current performance can just t

16、ell all staff what he or shehas done and can also tell the staff the reason for promotion. Then everybodywill try his/her best to work hand and make some achievements.Personal qualities 人品 :Relevant personal qualities are important as well, such as loyalty to thecompany, responsibility and so on, si

17、nce these qualities can establishcredibility and integrity among colleagues. The selecting staff sh ould be as acontributor to the company and as a person of high personal standin g with acapacity for leadership.Communicationskills ， Cooperation skillsWhat is importantwhen considering a career chang

18、e?Further study or trainingOpportunities for future promotionSalaryLocationCompany reputationFirstly, furtherstudy or training cannot be neglected, since training can keep their skillscurrent and up-dated, thus making them more competitive throug hout their lives.Secondly, future promotionnormally p

19、rovides an increase in pay and status and brings you a sense ofcareer achievement.word 完美格式Thirdly, Salary isnot the most important thing in the world. I do think so.But without money, we llbe in difficulties. When we can t support our families, we will naturallyconsider career change.Location must

20、betaken into account, especially for one who is married andhas children. If thenew job means relocation, moving to a strange city, it canbe a great threat toone s family life, and various problems will arise, such as children s education,etc. Besides, people have to consider whether the climate, foo

21、d and the culturethere fit them or not.What is importantwhen planning an advertising campaign?Market researchSelecting appropriate mediaMarket research:It enables you to know what is popular in the market and what prices customerscan accept. All the above are very crucial for you to decide when, whe

22、re andwhom you can give your advertisement.Selectingappropriate media: For example, if your new product aims to reachyoung people,it is a wise choice to put an advertisement on either TV or Inter net, for theyoung are used to getting news there. Or it will be a waste of mone y.Pricing: Aftercarrying

23、 out market research, we can know what the most rational price of a newproduct is.What is importantwhen choosing transport for business trip?ConvenienceCost-effectivenessComfortFirstly,Convenience transport can help to make your trip easy, efficient and free fromfatigue.Secondly, It isadvisable not

24、to choose a transport whose cost is beyond yo ur budget, sinceexpensive transport can even stop you from meeting your targets.You shouldnever allow this kind of cost to ruin your whole business.Finally, Comfortmeans being physically relaxed and contented, free from worries andunhappiness. With comfo

25、rtable transport, you can arrive well rested and readyfor your work. This is vital for the success of your business.Whatis important when exporting goods or services for the first time?Cultural differencesProfessional adviceWhen exportinggoods or services for the first time ,it is very important t o

26、 consider culturaldifferences. Cultural differs from country to country. Peopl e in differentcountries have different tastes and needs for goods or services. In order tocater to the tastes and needs of people in foreign countries, a comp any shouldtake cultural differences into consideration when ex

27、porting goods or servicesfor the first time. Otherwise, the goods or services won t sell well.Professionaladvice is also important. Since the company has never done int ernationalbusiness before, it may lack experience of exporting goods or service s. If thecompany seeks professional advice, it may

28、avoid marketing disasters wh ich maylead to big losses. In addition, it s also important for the company tolocatea good exporting firm which can provide great assistance in selling goods orservices to foreign countries.What simportant when dealingwith complaints from clients?Offering an apologysugge

29、st a solution to the problemOffering anapology is the very basic level. When the clients think that th ey have receivedunfair treatments, the first thing that the company should do i s to calm themdown and try to keep the client. An apology is the first step and a usefulmethod to maintain control of

30、 the situation. Offering an apology is an important gesture to show that the hosting company is fully aware of thesituati on and would like to take the potential responsibility for its mistakes.The com plaining clients would feel that their complaints are being paidattention and m ay therefore be ha

31、ppy to proceed to the transaction with thehosting company.It is necessary tosuggest a solution to the problem as well.The clients wantto enter into the transaction in a good mood and with a re liable andtrustworthy business partner. Apart from an apology, the client would want tohave the problems an

32、d misunderstanding solved before their communicatio n movesto the next level. If the hosting company failed or refused to suggest a solution, its sincerity of entering into the transaction would be put intodoub t.What is importantwhen setting prices for new products?Production costsCompetitors price

33、sDemandQualityThe first thing wemust take into account is Production costs when setting prices for newproducts. Prices should cover the costs, such as insurance, raw m aterials, rentand equipment. Otherwise, the company will make a loss.Competitors prices: If we sell our products at a lower price th

34、an our comp etitors, we canseize a large market share quickly. Then, large sales volume can help ourcompany reduce production costs and achieve higher profits.Demand需求:When demand is strong, we can set high prices. When demand is weak, we can setlower price. Firms must estimate the quantities of a p

35、roduct tha t consumerswill demand and then set the price for the new product.Quality 質量 :If the new products are of better quality and can perform more functions thancompetitors , then the prices can be high.Whatis important when aiming to reduce staff turnover?Financial incentives career structureP

36、leasingwork environmentflexible working hours trainingFirstly, financialincentives are important. Staff want some sort of recogn ition for the job thatthey do. Correct Financial incentives plan will arouse th eir enthusiasm.Otherwise, they would feel being ignored (neglect/overlook).Secondly, career

37、structure is also important. Employees will remain with th eir employer ifcareer opportunities are presented. Career plans for those who w hat to upwardin the company undoubtedly improve morale and boost engagement. (T his can leadto some motivational values and enhance employees fulfillment.)Thirdl

38、y, creatinga pleasing workplace is very important when aim to retain good staff. Apleasing workplace includes everything from having the right tool s available toprovide basic comfort, such as proper lighting and noise control, etc.On top of that,flexible working hours should be also taken into acco

39、unt. I t allows the staff acertain degree of freedom, which is essential for the balan ce of life and work.Besides, trainingcannot be neglected, since training can keep their skills current and up-dated,thus making them more competitive throughout their lives. 真題四What is important whenPlanning a pre

40、sentation？AudienceEquipment neededFirstly ， Youneed to know who is going to be the target audience. Whether th e audience knowanything about the topic of your presentation, What they are int erested in,and Why they come to your presentation.Once you have found out som ething about the target audienc

41、e, you need to keepin mind their interests and n eeds so as to make your presentation interestingand meaningful for the target a udience.Secondly, you needto decide what kind of equipment will be needed for the presentation, e.g.over-head projector; clear transparencies; computer; micropho ne, acous

42、tic forthe venue where the presentation will take place. Also,You need to make surethat the equipment needed will be available on the day when the pr esentationwill take place. what s more, you need to check that all the equipme nt is ingood condition and works well.What is important whenselecting a

43、n interpreter for a meeting with foreign clie ntsExperienceReliabilityFirstly, you needto select an interpreter who is experienced in interpreti ng for such meetings,the interpreter should have a wide knowledge about busines s management andfamiliar with the special terms and jargons for commercial

44、nego tiations,finance, law, etc. in addition, a background knowledge about the targe t countryis also important too.Secondly, theinterpreter for a meeting with foreign clients should be reli able in thefollowing aspects: being punctual for the meetings,keeping information learnedat the meetings conf

45、idential and interpreting accurately what is bein gdiscussedWhat is important whenintroducing a new product range onto the marketTimingadvance publicityFirstly ,theintroduction should be made at an appropriate time, i.e. when the market ismatured for having this new product range, in other words, th

46、ere w ill beprospective customers to buy the products. If there are any competitors w ho areplanning to introduce similar products onto the market, then it is necess arythat the introduction should be made ahead of their introduction so as to gr abas much market share as possible.Secondly, advancepu

47、blicity is important in that it will pave the way for the introduction, i.e.to make it known to the general public. There are differen t ways to implementadvance publicity.- - to have a newsconference to declare the introduction- -to advertise onTV/radio, in newspaper/magazines- -to deliversamples o

48、f the new product （delivery can be made in the streets, insupermarkets, to people s homes etc.）What is important when aimingto improve career prospects （職業(yè)規(guī)劃）?When aiming toimprove career prospects, I would take three factors into ac count, a goodreading habit, a good command of foreign languages, a

49、 further educ ation andorganic frame of the worldTo start with, agood reading habit can enrich your knowledge. When you are reading businessarticles, the latest business events will give you a clue of w hat to do on yourown opinions.Secondly, foreignlanguage learning is becoming increasingly（有意識的替換m

50、ore and more ） popular in companies because it guaranteeseffective communicatio n with overseas business partners.Thirdly, furthereducation helps you to step forward. With more training, your proficiency willbe improved. Last but not least, an organic knowledge syste m also plays animportant part in

51、 the career development. A broadened horizon（開闊眼界 ） would enhance your professional skills.What is important when aimingto improve career prospects?Reading business articlesLearning a foreign languageTrainingFirstly, readingbusiness articles is very important when trying to improvecareer prospects.T

52、his is a good way for you to keep up with the latest develop ment in relatedfield which may give you a clue of what to do next.Secondly, learninga foreign language is also important. For instance if you are good at speakingEnglish ,that would add weight to the improvement of care er prospects since

53、theglobalization economy and the wide-spread international c orporation all needsthe bridge of a common language ,and English is one of the most widely usedlanguages.Thirdly, trainingis another factor to consider. By doing so , you get acce ss to a range ofskills to meet different sorts of needs fro

54、m different jobs.What is important whendeciding how to transport goods?DestinationSpeeddelivery and loading of the goodspriceWhen you aredeciding how to transport goods, the destination of the delivery is the primeelement to be consideredFor the sake of （ 為了 ）convenience, various means of transporta

55、tion shouldbe adopted with regard todifferent distance of the delivery.Furthermore, wecan not overlook speed （論點2） . A more prompt delivery means a fasterturnover （此處意為流通量，注意它的其他兩種意思：營業(yè)額及turnover rate 員工的離職率）.On the other hand,delivery and loading of the goods should not be neglected. If the goods a

56、re nottaken care of, there could be damages either in transitor during the loadingand unloading process or by other reasons. If the percentage of the damagedportion is too high and the goods are in a bad condition, the company cansuffer from a huge loss.And now it comesto the last point: price. Othe

57、r things being equal, as long as the transportcompany can handle the items properly（可以用專業(yè)術語 “野蠻裝卸” rough handling 表示 ）,we would definitely choose the one that grants us the best offer.What is important whenpurchasing new machinery?the level of automation the level of automation qualitysafetyFirstly,

58、 Whenpurchasing new machinery for production line（生產線 ）, the level of automation should beconsidered first. Just imagine how much labor it will save if the whole processis computerized and fully automatic, that is exactly the reason why we buy newmachineries:to save labor and raiseefficiency.Secondly, weshould be aware of the maintenance requirement of the machine ries we bought. Itshould be stated crystal clear in the payment terms whether i t is theresponsibility of the buyer o