泰國(guó)項(xiàng)目共享sa xt ek新房培訓(xùn)文件brief no brand

1、E K K A M A INEW PROJECT BY SANSIRILOCATIONE K K A M A IThonglor-EkkamaiThe Best Place to LiveTHONGLO - EKKAMAISite location & SurroundingPetchburi Rd.Sukhumvit 71 Rd.Sukhumvit Rd.Thonglor Rd.Khub by YooThe Monument ThongloHQQuattroTakaCeilEKKAMAIMass Transit SystemThong LoEkkamaiPhrom PhongPhra Kha

2、nongAsokeSukhumvitQueen Sirikit National Convention CenterDistance to BTS Ekkamai 1.5 km. Mass Transit SystemDon Mueang7 stations2 stations9 stationsEKKAMAI6 stationsFour Faced Buddha7 stationsGanesha Shrine5 stationsSuper Tower6 stationsOne Bangkok3 stationsCamillian HospitalSukhumvit HospitalKluay

3、namthai HospitalHospitalsBangkok HospitalKlongtan HospitalSamitivej HospitalAbsolute YouENER8IE PILATESWE FITNESSACTIVE LIFE FITNESSBASEVirgin ActiveSURFSETWellness & ParkFlow House BangkokAqua BikingBenchakiti ParkBenchasiri ParkSomdet Saranrat Maneerom ParkBounceRampuree Dance StudioThe Racquet Ro

4、ck ClimbingRSM Thong LoCheeks Thai BoxingRydeHealthLandEducation &OfficesBangkok UniversityModern MontessoriInt. Pre-SchoolSirinrat BuildingMaleenont TowerBumrungrad Residence and Office BuildingSt. AndrewsInt. School Ekkamai Int. SchoolBangkok Prep Int. SchoolWells Int. SchoolTrinity Int. SchoolSSP

5、 TowerBBC TowerBhiraj Tower at EmquartierThe AmericanSchool of BangkokCharn Issara Tower 2Srinakharinwirot UniversityBangkok TowerItalthai TowerItalthai TowerEDUCATION & OFFICESShopping & LifestylesThe EmporiumTerminal 21Rain HillK- VillageMajor CineplexGateway EkkamaiBig C Supermarket Index Living

6、MallEight Thong LoJ AvenuePark LaneEkkamai MallDONKI MallThe EmquartierFuji SupermarketSHOPPING &LIFESTYLEAfter You DessertWattana PanichThe CommonsCoffee Bean by DaoVanilla GardenMunchNhong Rim KlongFabLab CafeBaan Raei CafeThe Coffee ClubHonmonolfltlsGreyhound CafeJoushitsu SushiFood & CafeEl Gauc

7、hoFOODNightlife Octave Rooftop Lounge & BarRabbit HoleNunglenDemoDND72 CourtyardWishbeerBadmotelCassette Music BarWine RepublicEkkamai Beer HouseBottoms UpSing SingTDERMTHAYAINU BARShades of RetroJ.BoroskiNIGHTLIFECOMPETITORSE K K A M A IM Thonglor l Major Dev.1 KM. To BTS173 units l 85% sold170k/ s

8、qm l Fully FurnishedRhythm Ekamai l AP 280m. To BTS326 units l 100%sold200k/ sqm l Fully Fitted C Ekkamai l Choice Dev.2KM. To BTS729 units l 100 %sold130k/ sqm l Fully Fitted MARU l Major Dev.600m. To BTS332 units l 70% sold190k/ sqm l Fully Fitted TAKA Haus l Sansiri 1.7KM. To BTS269 units l 95% s

9、old190k/ sqm l Fully FittedThe Fine Bangkok l Sankyo Home1 km. To BTS220 units l 50% sold 180/ sqm l Partly Furnished High Rise 170kNearby ProjectsRENTAL YIELDE K K A M A IProjectAvg Asking RentalTHB/SQM/MonthRental YieldThe Alcove7206.29%Noble Reveal8125.41%Ceil6805.89%M Thonglor8205.67%The Loft Ek

10、kamai8705.44%Average7805.74%Rental YieldSource: Rental YieldTHONGLOEKKAMAIPRAKANONGRental Rate500-750 Bht/ Sq.m.Yield 5-6% / YrPackage 4-10 MBRental Rate650-1,200 Bht/ Sq.m.Yield 6%+ / YrPackage 10-30 MBRental Rate400-700 Bht/ Sq.m.Yield 4-6% / YrPackage 3-10 MBEXPECTED RENTALYIELD = 5-6%Rental Dema

11、ndBangkok UniversityModern MontessoriInt. Pre-SchoolSirinrat BuildingMaleenont TowerBumrungrad Residence and Office BuildingSt. AndrewsInt. School Ekkamai Int. SchoolBangkok Prep Int. SchoolWells Int. SchoolTrinity Int. SchoolSSP TowerBBC TowerBhiraj Tower at EmquartierThe AmericanSchool of BangkokC

12、harn Issara Tower 2Srinakharinwirot UniversityBangkok TowerItalthai TowerItalthai TowerPrime SukhumvitThongloRental Markets in Sukhumvit AreaPrakanongSukhumvit 77Rental Markets in Sukhumvit AreaCAPITAL GAINE K K A M A ISource: Condominium PricesProjectCurrent Price THB/SQMChange from 2017The Alcove1

13、27,0003.7%Noble Reveal170,0006.3%Ceil128,00010.3%M Thonglor180,0005.3%The Loft Ekkamai186,0004.5%Average 6.02%Condominium PricesAverage growth of 5.9% per year Condominium Re-sale PricesLAND PRICE APPRECIATIONE K K A M A ILand Price by Treasury Department2008-20112012-20152016-2019103%FUTURE DEVELOP

14、MENTSE K K A M A IFuture DevelopmentsDONKI MallThonglo 10 HotelGrand Esta ClinicDonki Mall Japans biggest discount store chain 300 branches in Japan and four in Hawaii 6-storey retail space in Ekkamai 5 Construction 30% in progressDonki Mall 7-storey beauty clinic Dermatology, plastic surgery and an

15、ti-aging Construction 30% in progressGrand Esta ClinicThonglo 10 Hotel Hotel with 158 rooms EIA approved May 2017LOCATION Quintessential of residential area of Bangkok. & Highly accessible FLEXIBLE UNIT LAYOUTFit for each variety of lifestyle NEW LIFESTYLE ORIENTED BRAND Suite for the new target gen

16、erationsROOFTOP FACILITIESBangkok 360 degree skyline view KEY SELLING POINTSPROJECT INFORMATIONE K K A M A ILocation: Sukhumvit 63 Rd.(Ekkamai), Klongton Nua, Wattana District Land area: Approx. 2 Rai Project type: High-Rise Condominium, 2 BLDG, 1 Residential Building 38-storey and 1 Parking Buildin

17、g 9-storey with 3 Basement Floor Distance from BTS: 1.5 km. to BTS Ekkamai Total units: 537 units + 1 retail shop Parking ratio:266 Lots (49.55%) 257 Automated + 9 ConventionalConstruction Period: Starts July 2018 Finish December 2020 (Total 29 months)PROJECT INFORMATIONRoom Mix & Room TypeUnit Deta

18、ilsUnit area (Sq.m.)Total Units1Bedroom 1 Bathroom29.75-31.50 sq.m.3951Bedroom 1 Bathroom38.00 sq.m.102Bedroom 2 Bathroom45.50-57.00 sq.m.132Total 537 Workspace Lobby Laundry Room Sky Lap Pool with Hot & Cold Jacuzzi and Poolside Cinema The Bar & Lounge on 38th Co-Playing Space Active Fitness with E

19、quipment The Active Green Pavilion The Courtyard Garden Sky Meeting Hub & Sky Library Private Garden RooftopFACILITIES Facilities 2017 Energy Division of WPPs Young & Rubicam Brands. All Rights Reserved.P R O D U C T F E A T U R E SEXTEND YOUR STYLESIRI LIVINGPERSONALIZEDSPACESIRI LIFETECHSIRI EXPER

20、IENCEVIRTUALEXCERCISEFLEXIBLE LAY OUTCONNECTED LIFESTYLESMARTSOLUTIONFLEXIBLE FURNITURE (OPTIONAL)Experience moreExploit your freedomExcessive lifestyleXEXPERIENCECO-SHARINGFACILITIESCUSTOMIZEDPROMOTIONPRODUCT KEY SELLING POINTS 2017 Energy Division of WPPs Young & Rubicam Brands. All Rights Reserve

21、d.EXTEND YOUR STYLEPERSONALIZEDSPACESIRI EXPERIENCEVIRTUALEXCERCISEFLEXIBLE LAY OUTCONNECTED LIFESTYLESMARTSOLUTIONFLEXIBLE FURNITURE (OPTIONAL)Experience moreXEXPERIENCECO-SHARINGFACILITIESCUSTOMIZEDPROMOTION 2017 Energy Division of WPPs Young & Rubicam Brands. All Rights Reserved.EXTEND YOUR STYLE

22、SIRI LIVINGPERSONALIZEDSPACEVIRTUALEXCERCISEFLEXIBLE LAY OUTCONNECTED LIFESTYLESMARTSOLUTIONFLEXIBLE FURNITURE (OPTIONAL)Exploit your freedomXEXPERIENCECO-SHARINGFACILITIESCUSTOMIZEDPROMOTION 2017 Energy Division of WPPs Young & Rubicam Brands. All Rights Reserved.LIVE UNLIKE THE RESTALTCLUBPERSONAL

23、IZEDSPACEALTPLATFORMSIRI LIFETECHVIRTUALACTIVITIESFLEXIBLE LAY OUTCO-SHARINGFACILITIESCONNECTED LIFESTYLESMARTSOLUTIONFLEXIBLE FURNITURE (OPTIONAL)Excessive Lifestyle 2017 Energy Division of WPPs Young & Rubicam Brands. All Rights Reserved.CONNECTED LIFESTYLEVirtual exerciseX 2017 Energy Division of

24、 WPPs Young & Rubicam Brands. All Rights Reserved.CONNECTED LIFESTYLESmart solutionEV CHARGERSMART LOCKERIGLOO HOME (ONE-TIME PASSWORD GENERATION)HOME AUTOMATIONSMART WASHPRIVATE RENTAL LOCKERSMART CONVENIENCE STOREKOHLER EXPERIENCEFREE WIFI SANDEE DELIVERY BOT. ARCHITECT. INTERIOR. LANDSCAPE.Thats

25、ITHPROJECT DESIGNERARCHITECTURAL CONCEPTMASSING ANALYSISRESIDENTIALRESIDENTIALRESIDENTIALCORERESIDENTIALRESIDENTIALRESIDENTIALCORESLIDE MASSING TO GET WIND CHANNELTYPICAL CONDO MASSINGWIND ANALYSIS ON MASSINGWIND REALTIME AT EKKAMAIWING WALL HELP ON BRINGING COOL FRESH AIR TO ALL UNITSWIND ANALYSISD

26、IAGRAM SHOW THE DIFFERENT TEMPERATURE WHEN BUILDING WITH OR WITHOUT SHADINGSUN ANALYSISSUN SHADE: THE ABILITY OF SUNSHADE TO RADIATE ABSORBED HEATSUNSITE LOCATIONThong Lo Rd.Ekkamai Rd.LOCATION MAP and NEIGHBORHOODSoi Thong Lo 10Soi Ekkamai 5KHUN BY YOOGRAND CENTER POINT SHUKUMVIT 55TAKA HAUSTO T77

27、COMMUNITY HABITO MALL PHAKANONG- ONNUTTO BTS EKKAMAITO AIRPORT LINK RAILWAY AND EXPRESS WAY TO SUVANNABHUMI AIRPORTSUKHUMVIT ROADCEIL EKKAMAIBY SANSIRITO QUATTRO BY SANSIRISTARBUCKS THONG LOSHERBET NIGHT CLUBBIG C SUPERCENTERTOPS SUPERMARKETHEALTH LANDUFM FUJI SUPERMARKETTO BANGKOK INTERNATIONAL PRE

28、P SCHOOLTO THE AMERICAN SCHOOL OF BANGKOKTO BTS THONG LOTO EMPORIUM & EMQUARTIERJ- AVENUE THONG LOVILLA MARKETTO SAMITIVEJ HOSPITALTO THE MONUMENT THONG LONIHONMARU MALLTO CAMILIANHOSPITALSITE44.50 m42.00 m89.00 m12.00 To Sukhumvit Rd.To Petchburi Rd.4 storey condo Height 20mLiberty Tower8 storeyHei

29、ght 21mSURROUNDING AREASTOWERPARKING7 storey buildingHeight 20mEKKAMAI ROAD.Canal 8m wide12 mSITE SURROUDING ELEVATION 11 KEYPLANLEVEL 25th (ROOF GARDEN)+82.10 mBuildingHeight 28m+140.55 mTOP ROOFRESIDENTIAL TOWER BUILDINGHeight 140.55 mCanal 8m widePARKING BUILDINGHeight 24.75 mCommercial BuildingH

30、eight 16m89 mLEVEL 9th 29.30mLEVEL 8th 26.00m42 mBuilding 21 m+140.55 mLEVEL 5 th 16.10 m.LEVEL 25th (ROOF GARDEN)+82.10 m KEYPLAN44.50 mISOMETRIC OF RETAIL and LOBBY AREASPERSPECTIVEVIEW 1PERSPECTIVE OF RETAIL and DROP OFF AREARETAIL : Curve Laminated glassVERTICAL FIN : Aluminum extrusion accented

31、 colorRETAIL : Laminated glassWall Feature : Stone claddingTOWER : Concrete precast3rd-24th FLOOR PLANS, TYPICAL SINGLE LOAD CORRIDOR-NATURAL VENTILATIONPERSPECTIVEVIEW 2PERSPECTIVE OF RETAIL and DROP OFFPERSPECTIVEVIEW 3PERSPECTIVEVIEW 4PERSPECTIVE OF LOBBY LOOING TOWARD DROP OFFPERSPECTIVEVIEW 5PE

32、RSPECTIVE OF RETAIL and LOBBY LOOKING FROM GARDENPERSPECTIVE OF AUTOMATED PARKING and WAITING LOBBYELEVATION OF TYPICAL RESIDENTIAL FACADETYPICAL FLOOR2.80 ceiling heightPRODUCT DEVELOPMENTSITE DIMENSION ( Approximately 2 Rai )12.52 m173.99 m167.86 mTOWERRETAILAUTOMATIC PARKING12.19m14.39.m14.37.mEK

33、KAMAI RODGROUND FLOOR PLANSoi Thong lo Guard HouseMain EntranceAutomatic ParkingDrop-offParking LobbyJuristicLobbyLandscapeLandscapeEKKAMAI RODMEP Service AreaTOWERRETAILAUTOMATIC PARKINGEKKAMAI RODRETAILA.InB.WalkwayC.OutASITE CIRCULATIONDROP OFFBA.LOBBYB.JURISTICC.LIFT LOBBYD. MAIL ROOME. TROLLEY

34、STORAGEF. DRIVERS LOUNGEG. GABAGE ROOMH. TO MAIN PARKBACCDEFGHLOBBYMAIN ENTRANCE6.00 m6.55 m6.00 m13.00 m13.00 m6.00 m6.30 m80 sq.m.100 sq.m.A.LOBBYB.JURISTICC.LIFT LOBBYD.MAIL ROOME.TROLLEY STORAGEF.DRIVERS LOUNGEG.GABAGE ROOMH. TO MAIN PARKBACCDEFGHLOBBYSITE VIEW 360 DEGREESHEIGHT 130 MSITE DIMENS

35、ION ( Approximately 2 Rai )NORTH VIEWHEIGHT 130 MHEIGHT 130 MSITE DIMENSION ( Approximately 2 Rai )EAST VIEWHEIGHT 130 MSITE DIMENSION ( Approximately 2 Rai )SOUTH VIEWHEIGHT 130 MSITE DIMENSION ( Approximately 2 Rai )WEST VIEWHEIGHT 130 MHEIGHT 130 MSITE DIMENSION ( Approximately 2 Rai )NORTH VIEWHEIGHT 130 MSITE D