廣東貨品運作首次培訓(xùn)

1、店鋪貨品運作工作計劃一、貨品調(diào)整前期工作1、明確貨品調(diào)整的目的與對銷售產(chǎn)生的影響2、掌握所負(fù)責(zé)店鋪的銷售情況3、店鋪銷售、存貨數(shù)據(jù)的準(zhǔn)確性，確保賬實相符4、貨品調(diào)整的重點要確定（季初、季中、季末的貨品規(guī)劃）5、加強貨品調(diào)整后的各項檢視工作二、每周分天工作時間安排每周一：制作相關(guān)數(shù)據(jù)每周二: 制定補貨、調(diào)貨、促銷策略每周三：發(fā)出各項指令（調(diào)貨、補貨、減價）每周四：跟進貨倉到貨時間與調(diào)貨完成時間每周五：檢查所有工作落實情況，以數(shù)據(jù)為準(zhǔn)周六日：跟蹤銷售、臨時性工作處理大型節(jié)假日需每天查看暢銷款排名情況三、附：相關(guān)數(shù)據(jù)分析貨品銷售分析店鋪當(dāng)周累計今年：5月9- 15日 / 去年：5月11-17日今年：

2、5月1-17/ 去年：5月1-1716年夏季貨品銷售16年夏季貨品銷售銷售對比去年%男裝比去年%女裝比去年%銷售對比去年%男裝比去年%女裝比去年%花東-33%-34%-25%-30%-36%3%人和富民-26%-24%-31%-19%-25%-3%新石牌東-11%-17%5%-3%-12%22%廣州大源-9%-26%54%-9%-26%63%新南村-6%-11%10%-13%-15%-6%花山陽光店-6%-10%2%-19%-28%1%海珠南洲店-3%-19%34%8%-6%47%太和-1%-43%210%22%-17%151%白云龍歸22%18%31%13%9%23%大石31%36%20%2

3、3%10%59%東平廣場33%29%44%25%25%25%合計7%0%28%12%2%40%大圍7%1%24%1%-4%17% 分類型銷售分析全季類型大圍花東人和富民新石牌東當(dāng)周本月累計當(dāng)周本月累計當(dāng)周本月累計構(gòu)成%構(gòu)成%對比去年%構(gòu)成%對比去年%構(gòu)成%對比去年%構(gòu)成%對比去年%構(gòu)成%對比去年%構(gòu)成%對比去年%針織短袖38%39%-38%45%-23%40%-11%41%-17%35%37%-3%短袖襯衫14%17%-27%16%-16%22%13%19%-11%15%-20%14%-29%洗水長褲9%4%-50%5%-33%4%6%5%-7%11%138%9%51%牛仔長褲9%13%11%

4、-23%8%-32%8%-41%11%-20%9%-31%洗水中褲8%14%-25%11%13%6%8%4%-27%6%30%7%48%針織下身3%4%50%3%-38%2%-52%4%-26%4%92%5%128%牛仔中褲7%10%-13%5%-65%7%-18%6%-32%5%-64%7%-40%洗水九分褲3%-100%3%-40%6%50%6%69%5%19%4%77%牛仔九分褲2%1%-50%1%-68%-100%-100%牛仔短褲3%-100%1%-92%2%-68%3%-51%3%-46%4%-4%洗水短褲4%-100%1%-95%2%-85%4%-80%6%-57%4%-69%牛

5、仔七、八分褲0%-100%-100%男裝上身53%50%-33%60%-22%60%-14%61%-15%50%-11%52%-9%男裝下身47%50%-36%40%-54%41%-39%39%-41%50%-24%49%-15%男裝合計71%83%-35%81%-36%75%-24%72%-25%72%-17%69%-12%5月重點組合產(chǎn)品分析-何偉純性別 部類組合訂單數(shù)總銷售量銷售占比總庫存 （含未到）庫存占比售出率流轉(zhuǎn)周庫存占比含加單備注男裝上身推廣上身5662398912%16731%70%13 2%間條T恤24569103%15461%37%16 2%反領(lǐng)T恤9710360911%6

6、1016%37%21 8%小字母T466918205%28492%39%25 4%網(wǎng)布T155610%940%39%47 0%格仔襯衫10233751%6481%37%26 1%普通襯衫706620866%49805%30%32 7%白襯衫523713964%38413%27%31 5%背心129270%1020%21%102 0%冰爽棉T961219096%77037%20%33 11%下身推廣下身5893318210%27113%54%9 4%牛仔長褲583125498%32823%44%22 5%慢跑褲15714851%10861%31%16 2%洗水長褲26215842%20372%2

7、2%30 3%九分褲27816802%21012%24%22 3%磨破牛仔36396702%29693%18%32 4%牛仔中褲42096102%35994%14%32 5%五分褲67037572%59466%11%39 8%洗水短褲25142931%22212%12%43 3%男裝 小計1040713173971%7233266%30%24 62%5月重點組合產(chǎn)品分析-何偉純性別性別部類部類組合組合訂單數(shù)訂單數(shù)總銷售量總銷售量銷售占比銷售占比總庫存總庫存 （含未到）（含未到）庫存占比庫存占比售出率售出率流轉(zhuǎn)周流轉(zhuǎn)周庫存占比庫存占比( (含加單）含加單）備注備注女裝女裝上身上身推廣上身推廣上身

8、307630761563156312%12%151315134%4%51%51%17 17 3%3%間條間條T T恤恤30833083109710978%8%198619864%4%36%36%23 23 5%5%長款長款T T37993799123212329%9%256725677%7%32%32%19 19 6%6%白襯衫白襯衫154215423973973%3%114511452%2%26%26%33 33 3%3%小字母小字母T T395639569869867%7%297029708%8%25%25%29 29 7%7%健美健美T T9339332272272%2%7067062%

9、2%24%24%18 18 2%2%露肩裝露肩裝241024105355354%4%187518755%5%22%22%28 28 4%4%普通普通T T恤恤948894881894189414%14%7594759420%20%20%20%37 37 17%17%連衣裙連衣裙348434846276275%5%285728577%7%18%18%41 41 6%6%防曬衫防曬衫45645681811%1%3753751%1%18%18%23 23 1%1%推廣下身推廣下身115711574754754%4%6826821%1%41%41%16 16 2%2%闊腿褲闊腿/p>

10、3913%3%9859852%2%28%28%19 19 2%2%磨破洗水磨破洗水34834889891%1%2592591%1%26%26%43 43 1%1%背帶裙（牛仔）背帶裙（牛仔）145114513453453%3%110611060%0%24%24%23 23 3%3%背帶裙（黑白）背帶裙（黑白）113711372672672%2%8708701%1%23%23%35 35 2%2%牛仔長褲牛仔長褲140814082502502%2%115811583%3%18%18%68 68 3%3%牛仔中褲牛仔中褲120712072082082%2%9999993%3%17%17%45 45

11、 2%2%磨破牛仔磨破牛仔402540256846845%5%334133417%7%17%17%35 35 8%8%洗水長褲洗水長褲9979971631631%1%8348342%2%16%16%209 209 2%2%半身裙半身裙159015902172172%2%137313732%2%14%14%23 23 3%3%背帶褲（牛仔）背帶褲（牛仔）157615761781781%1%139813982%2%11%11%47 47 3%3%背帶褲（黑白）背帶褲（黑白）75275283831%1%6696690%0%11%11%45 45 2%2%牛仔短褲牛仔短褲296629663103102

12、%2%265626567%7%10%10%57 57 6%6%洗水短褲洗水短褲232223221301301%1%219221926%6%6%6%69 69 5%5%女裝女裝 小計小計5686456864128131281329%29%440514405134%34%23%23%30 30 38%38%5月重點組合產(chǎn)品分析-人和富民性別性別部類部類組合組合訂單數(shù)訂單數(shù)總銷售量總銷售量銷售占比銷售占比總庫存總庫存 （含未到）（含未到）庫存占比庫存占比售出率售出率流轉(zhuǎn)周流轉(zhuǎn)周庫存占比庫存占比( (含加單）含加單）備注備注男裝男裝上身上身推廣上身推廣上身92992979079013%13%13913

13、91%1%85%85%10 10 1%1%格仔襯衫格仔襯衫19919996962%2%1031031%1%48%48%26 26 1%1%小字母小字母T T119811984044047%7%7947945%5%34%34%36 36 6%6%反領(lǐng)反領(lǐng)T T恤恤2218221861161110%10%1607160711%11%28%28%40 40 11%11%白襯衫白襯衫103310332812815%5%7527526%6%27%27%31 31 5%5%間條間條T T恤恤4854851311312%2%3543542%2%27%27%25 25 2%2%普通襯衫普通襯衫11801180

14、2882885%5%8928926%6%24%24%32 32 6%6%棉麻襯衫棉麻襯衫999919190%0%80801%1%19%19%40 40 1%1%牛仔襯衫牛仔襯衫11611622220%0%94941%1%19%19%16 16 1%1%冰爽棉冰爽棉T T187518752172174%4%1658165812%12%12%12%64 64 12%12%下身下身推廣下身推廣下身8748745705709%9%3043042%2%65%65%9 9 2%2%牛仔長褲牛仔長褲7927924124127%7%3803803%3%52%52%27 27 3%3%衛(wèi)衣褲衛(wèi)衣褲6464303

15、00%0%34340%0%47%47%34 34 0%0%磨破牛仔磨破牛仔5865861561563%3%4304303%3%27%27%27 27 3%3%九分褲九分褲6166161361362%2%4804803%3%22%22%32 32 3%3%慢跑褲慢跑褲4804801031032%2%3773771%1%21%21%24 24 3%3%洗水長褲洗水長褲34534546461%1%2992992%2%13%13%299 299 2%2%牛仔中褲牛仔中褲69069090901%1%6006004%4%13%13%33 33 4%4%五分褲五分褲145614561071072%2%134

16、9134910%10%7%7%61 61 9%9%洗水短褲洗水短褲48548535351%1%4504503%3%7%7%113 113 3%3%牛仔短褲牛仔短褲1431439 90%0%1341341%1%6%6%67 67 1%1%男裝男裝 小計小計19776197765423542374%74%143531435366%66%27%27%31 31 62%62%5月重點組合產(chǎn)品分析-人和富民性別性別部類部類組合組合訂單數(shù)訂單數(shù)總銷售量總銷售量銷售占比銷售占比總庫存總庫存 （含未到）（含未到）庫存占比庫存占比售出率售出率流轉(zhuǎn)周流轉(zhuǎn)周庫存占比庫存占比( (含加單）含加單）備注備注女裝女裝上身

17、上身推廣上身推廣上身62662628428413%13%3423423%3%45%45%29 29 4%4%長款長款T T5525521841848%8%3683684%4%33%33%33 33 5%5%間條間條T T恤恤5195191121125%5%4074074%4%22%22%68 68 5%5%小字母小字母T T6876871471477%7%5405407%7%21%21%54 54 6%6%健美健美T 2%1511512%2%20%20%25 25 2%2%白襯衫白襯衫36536569693%3%2962962%2%19%19%148 148 3%3%

18、普通普通T T恤恤1688168831531514%14%1373137321%21%19%19%43 43 15%15%連衣裙連衣裙50550593934%4%4124125%5%18%18%46 46 5%5%露肩裝露肩裝37637668683%3%3083084%4%18%18%51 51 3%3%防曬衫防曬1%1271271%1%12%12%64 64 1%1%下身下身推廣下身推廣下身3103101051055%5%2052052%2%34%34%41 41 2%2%背帶裙（黑白）背帶裙（黑白）23323351512%2%1821821%1%22%22%91

19、91 2%2%背帶裙（牛仔）背帶裙（牛仔）38038060603%3%3203201%1%16%16%53 53 4%4%闊腿褲闊腿褲41141162623%3%3493492%2%15%15%50 50 4%4%牛仔中褲牛仔中1%1341342%2%13%13%67 67 2%2%磨破牛仔磨破牛仔9149141091095%5%8058058%8%12%12%67 67 9%9%背帶褲（黑白）背帶褲（黑白1%1541540%0%11%11%31 31 2%2%牛仔長褲牛仔長褲28528527271%1%2582584%4%9%9%65 65 3%3%背帶褲（牛仔）背帶褲（牛仔）34334332321%1%3113112%2%9%9%62 62 4%4%半身裙半身裙28528523231%1%2622622%2%8%8%37 37 3%3%洗水短褲洗水短褲49649626261%1%4704706%6%5%5%157 157 5%5%牛仔九分褲牛仔九分褲1261262 20%0%1241242%2%2%2%124 124 1%1%女裝女裝 小計小