Unit5Gettingthemessage新

1、.Unit 5 Getting the messageThe First & Second PeriodTeaching Aims:I. Learn and master the new words and phrases appearing in this period.2. Improve the students reading ability.3. Let the students learn to protect themselves from misleading ads.Teaching Important Points:1. Master the following p

2、hrases: hand in hand; accuse of; get across; appeal to; aware of; keep an eye out for2. Improve the students reading ability.3. Enable the students to understand the passage better.Teaching Difficult Points:1. How to help the students understand the reading material exactly.2. How to help the studen

3、ts finish the concerned exercises after reading.Teaching Methods:1. Discussion method to talk about the advantages and disadvantages of ads.2. Fast-reading to help the students get the general idea of the passage.3. Careful reading to help the students get the detailed information about the passage.

4、4. Individual, pair or group work to make every student work in class.Teaching Aids: 1. the multimedia 2. the blackboardTeaching Procedures:Step Greetings and RevisionGreet the whole class as usual.T: In the last period, I asked you to make some sentences using the three important phrases. Now, whod

5、 like to make a sentence using “take., into consideration”?S: Id like to. When you are looking for a job, you should take working condition into consideration. T: Good. Next phrase “in charge of”. S: Mr. Wang is in charge of our class. T: Now the last phrase-be to blame. S: Mr. Brown is to blame for

6、 the car accident.Step Preparation for ReadingT: Very good. With the development of market economy, advertisements have become a dominant feature in television, radio and newspaper industry. Ads are used to persuade us to buy things. They can be useful when we are trying to decide what we should buy

7、. But some ads can be misleading when they give incorrect or false information. Are ads good or had for people? Please make a list of advantages and disadvantages of ads. Work in pairs. Youre given two minutes to prepare it. After that, share your list with the rest of the class. (Two minutes later,

8、 teacher asks some students to read what they wrote.)T: Now, Li Jun, do you think ads are good or had for people?S: I think they are good for us. They have some advantages. Firstly, they can help us buy and sell goods. Secondly, they can widen peoples knowledge. Lastly, they can make people more exp

9、erienced.T: Good. Sit down, please. Whats your opinion, Wu Dong?S: I think ads are bad for people. Firstly, ads always persuade people to buy their poorly made products. Secondly, they give people some misinformation. Lastly, they waste people too much time.Step ReadingT: OK. Sit down, please. Today

10、 were going to read a passage about advertising. It will tell us the advantages and disadvantages of ads. Before we read the passage, well learn the new words first. (Teacher deals with the new words with the students.)T: Now open your books and turn to Page 40. Read the passage as quickly as possib

11、le. Please underline the advantages and disadvantages of ads mentioned in the text while reading. (Teacher gives the students four minutes to read the passage and then asks two students to read the advantages and disadvantages of ads in the text.)T: (Four minutes later.)Have you finished?S: Yes.T: W

12、ang Li, what are the advantages of ads mentioned in the text?S: First, they help people make informed choices. Second, they increase product sales and make products cheaper. Thats all.T: Li Ming, can you say some other advantages?S: Let me have a try. I think they introduce new products and help peo

13、ple make the right decision.T: Right. Whod like to say the disadvantages mentioned in the text?S: Ill try. Ads mislead people by making them believe that a certain product is better than it really is or that they will be happier if they buy the product. Whats more, they are annoying. (While the stud

14、ents read out the answers, teacher writes them on the blackboard. )T: Well done. Sit down, please. Now read the passage again. This time you should read it as carefully as possible. Then answer some detailed questions on the screen. Of course, you can discuss them with your partner if necessary. Now

15、, begin. (Teacher shows the following questions on the screen.)l. Where can you find advertisements?2. Why is advertising popular?3. Whats the basic principle behind advertisements?4. How does advertising help consumers and companies?5. Why do advertisers often have to work hard to attract peoples a

16、ttention?6. What is a “bait-and-switch” ad?7. How can we protect ourselves from misleading ads?(Several minutes later, teacher checks the answers.)Suggested answers:1. Ads are broadcast on TV and over the radio, posted on the Internet and printed in newspapers and on posters in our cities.2. Because

17、 truthful advertisements provide good information that helps customers to decide whether they want or need the advertised product and frequent advertising increases product sales. Whats more, advertising can make a product cheaper.3. By introducing a brand name to potential customers and by associat

18、ing the product with the customers needs, companies are about to influence the choices customers make.4. Truthful ads provide good information that helps customers to decide whether they want or need the advertised product. By explaining the features, functions and costs of a product or service, ads

19、 also allow customers to compare prices and quality before they actually go to the store. Good ads make it possible for companies to introduce new products and increase sales.5. Because there are many ads every day, advertisers must work hard to get their passage across.6. A “bait-and-switch” advert

20、isement is an ad, containing a trick, where the customer is shown one product and then given another.7. We must be careful when we read ads and we must learn to analyze ads.Step Language points1. Ads are found almost everywhere-they are broadcast on TV and over the radio，posted on the Internet and p

21、rinted in newspapers 廣告幾乎隨處可見電視和收音機(jī)播放廣告，因特網(wǎng)上登載廣告，報(bào)紙上印刷廣告 over the radio 通過廣播(=on the radio，by radio): We hear the latest news on the radio. 我們?cè)趶V播中聽到這個(gè)最新消息。 鏈接onover the phone通過電話: You are wanted on the phone. 有人打電話找你。2. The development 0f radio, television and other media has gone hand in hand with

22、the development of advertising. 廣播、電視和其他媒體與廣告業(yè)同步發(fā)展。 hand in hand手拉手，聯(lián)合；連在一起地 開放思維 face to face面對(duì)面 shoulder by shoulder肩并肩 side by side并排with the development of advertising隨著廣告的發(fā)展: With the development of industry and agriculture. More and more waste is produced. 隨著工農(nóng)業(yè)的發(fā)展，越來越多的廢物產(chǎn)生了。辨析：as與withas與with

23、都有”隨著”的意思，但as后加句子，with后加短語(yǔ)。As the time goes on, it is becoming warmer and warmer. 隨著時(shí)間的推移，天氣變得越來越暖和。go with與同行: Ill go with you. 我將和你一起去。鏈接go with與相配: Her hat goes well with her dress. 她的帽子和裙子很相配。3. People react to advertisements in different ways. 人們對(duì)廣告的反應(yīng)是不同的。react vi. 起反應(yīng)(to)；有影響，起作用(on，upon)The

24、eye reacts to light. 眼睛對(duì)光起反應(yīng)。Applause reacts on/upon a speaker. (聽眾的)掌聲對(duì)演講者很有影響。鏈接react against sb./sth. 反對(duì)，對(duì)抗某人(事)The farmers strongly against tax increases. 農(nóng)民強(qiáng)烈反對(duì)增加稅收。react with與起化學(xué)反應(yīng): Iron reacts with water and air to produce rust鐵與水和空氣起化學(xué)反應(yīng)而生銹。4. Some people find ads useful and entertaining；有些人

25、發(fā)現(xiàn)廣告有用也有趣；find sb. / sth.+形容詞/現(xiàn)在分詞/過去分詞作賓補(bǔ)We find it difficult to remember the words and grammar. 我們發(fā)現(xiàn)記住這些單詞和語(yǔ)法很難。She found a wallet lying on the ground. 她發(fā)現(xiàn)一只錢包掉在地上。When I retuned, I found my bike stolen. 當(dāng)我回到家時(shí)，才發(fā)現(xiàn)我的自行車被偷了。辨析：find，find out與discover(1)find多指偶然發(fā)現(xiàn)、碰到；后接名詞、復(fù)合結(jié)構(gòu)或that從句。Have you found t

26、he book you have been looking for? 你一直找的那本書找到了嗎?(2)find out指通過觀察、探索而發(fā)現(xiàn)事實(shí)的真相、真情，調(diào)查、找出原因，或發(fā)現(xiàn)秘密、錯(cuò)誤等，一般接名詞、代詞或從句。Have you found out why he was late? 你弄清他為什么遲到了嗎?(3)discover指發(fā)現(xiàn)客觀事物的存在，發(fā)現(xiàn)存在而不為人所知的事情；可指發(fā)現(xiàn)好事，也可指發(fā)現(xiàn)壞事；但用于好事較多。Columbus discovered America. 哥倫布發(fā)現(xiàn)了美洲。5. On the other hand, critics sometimes accuse

27、 of using ads to mislead us by making us believe that a certain product is better than it really is or that we will be happier if we buy it. 另一方面. 批評(píng)者有時(shí)指責(zé)公司濫用廣告誤導(dǎo)我們。讓我們相信某種其實(shí)很一般的 產(chǎn)品有多么好。購(gòu)買某種產(chǎn)品會(huì)令人更加愉快。on one handon the other hand (also) 一方面另一方面 On one hand the advertisement has a lot of advantages; o

28、n the other hand it has lots of disadvantages. 一方面廣告有很多好處，另一方面也有很多壞處。 accuse指責(zé)，控告，與of連用 The neighbors may accuse you of playing your radio too loudly. 鄰居可以控告你收音機(jī)的聲音開得太大。 He was accused of stealing in the supermarket. 他被指控在超市里行竊。 辨析：charge, accuse與sue的區(qū)別 charge, accuse, sue都有”指責(zé)，控告”之意，但accuse與of連用；ch

29、arge與with連用，而 sue與for連用。 He is charged with murder,他被指控殺人。If you dont complete the work according to the contract。I will sue you for damages. 如果你不按合同完成工作，我就會(huì)因?yàn)閾p失而控告你。6. The basic principle of advertising is fairly simple.廣告業(yè)的基本原則是相當(dāng)簡(jiǎn)單的。basic adj. 基本的；基礎(chǔ)的: We must grasp the basic principle of maths.

30、我們必須掌握數(shù)學(xué)的基本原理。 發(fā)散思維 base n. & v. 基礎(chǔ)，根據(jù)地，以為根據(jù)basically adv. 基本上Scientific theories must be based on face.科學(xué)理淪必須以事實(shí)為依據(jù)。 simple adj. 簡(jiǎn)單的，簡(jiǎn)易的，簡(jiǎn)樸的，單純的 The story is written in simple English. 這個(gè)故事是甩簡(jiǎn)單易懂的英語(yǔ)寫的。 The doctor lived a simple life. 醫(yī)生過著簡(jiǎn)樸的生活。 She wasnt as simple as people thought. 她不像人們想像中的那樣

31、頭腦簡(jiǎn)單。發(fā)散思維 simplify v.使簡(jiǎn)單，使單純，簡(jiǎn)化 simple-minded adj.頭腦簡(jiǎn)單的，愚蠢的高考試題賞析(NMET 2001)I am surprised that you should not have been fooled by such a(n) _trick.A. ordinary B. easy C. smart D. simple賞析：從surprised一詞可知”因?qū)Ψ奖蝗绱撕?jiǎn)單的花招愚弄而感到吃驚”。答案：D7. Customers see so many ads every day that advertisers must work hard t

32、o get their message across. 消費(fèi)者每天看到大量的廣告。因此廣告商必須使出渾身解數(shù)使消費(fèi)者明白他們的意圖。get across使被理解；通過He found it difficult to get his Chinese humor across to an English audience. 他發(fā)現(xiàn)自己的中國(guó)式幽默很難被英國(guó)觀眾所理解。The policeman is getting the children across the street. 警察帶領(lǐng)孩子們穿過馬路。Please get your idea across to the students. 請(qǐng)讓學(xué)

33、生們理解你的想法。開放思維get about走動(dòng);旅get abroad傳開來get along/on with與相處；進(jìn)展get at到達(dá)；夠著；了解，掌握get away忙得脫不開身get hack回來get behind落后get by通過注意：get后接過去分詞，是高考的一個(gè)考點(diǎn)，希望大家注意。如：get paid / changed / married / burnt / known等。高考試題賞析：(NMET 2004)Sarah，hurry up. Im afraid you wont have time to _ before the party. A. get changed

34、 B. get changeC. get changing D. get to change賞析：get changed”換衣服”，get后接過去分詞表示被動(dòng)，表示”某人換衣服”。答案：A8. For that reason, companies spend large amounts 0f money employing advertisers. 為此。公司花大筆的錢雇用廣告商。spend是及物動(dòng)詞，主語(yǔ)必須是”人”的名詞或代詞，常用于sb. spend money on sth. 或sb. spend money(in)doing sth. 。I spent 180 yuan on the

35、 bike.買這輛自行車我花了180元。He spends a lot of money (in)buying books. 他花了很多錢買書。高考試題賞析(2004·上海)According to a recent U.S. survey，children spend up to 25 hours a week _ TV.A. to watch B. to watching C. watching D. watch賞析：該題考查動(dòng)詞短語(yǔ)。根據(jù)句意，排除多余成分(up to)可看出spend time(in)doing sth結(jié)構(gòu)故選C項(xiàng)。答案：C辨析cost，pay，charge與

36、offer 這幾個(gè)詞都表示”花費(fèi)(金錢)”，但用法不一樣。(1) cost是以”物，事”為主語(yǔ)，常用于sth. cost (sb.) some money結(jié)構(gòu)。The coat cost her 20 yuan. 這件外套花了她20元。cost無(wú)被動(dòng)語(yǔ)態(tài)。(2) pay用于付款給別人，付一個(gè)賬單或者付幾筆款項(xiàng)等，它是及物動(dòng)詞，賓語(yǔ)可以是”人”或”錢”的名詞或代詞。Yesterday he paid the money he owed. 他昨天還清了欠款。(3) charge指收取別人多少錢，主語(yǔ)為人或旅館等。The hotel charged me £10 for a room fo

37、r the night. 那家旅館一間房一晚向我收費(fèi)10英鎊。(4) offer出價(jià)，開價(jià)；提供，出售，“人”作主語(yǔ)。We offered him the house for £1000. 我們要價(jià)l000英鎊賣給他那幢房子。比較 We offered him £1000 for the house.我們出價(jià)1000英鎊買他那幢房子。高考試題賞析(2004·湖南)They _ us 150 000 for the house. Shall we take it?A. provided B. supplied C. shown D. offered賞析：這句話的意思

38、為：他們出價(jià)15萬(wàn)英鎊買我們那幢房子，我們賣嗎?答案：D9. The best chance to reach customers is to appeal to their emotions. 接近消費(fèi)者的最好機(jī)會(huì)是迎合消費(fèi)者的情感。appeal to投合(興趣或心愿)；吸引，引起興趣The idea appealed to his father. 這主意很合他爸爸的心愿。How did the course appeal to you? 你覺得這門課程有趣嗎?10. Not all ads are used to promote a product or to increase a com

39、panys profits. 并不是所有的廣告都用來促銷商品或?yàn)楣驹黾永麧?rùn)。 not all = all not并非所有的(為部分否定)，也可寫為：All ads are not used to. . . ，all的全部否定為none或nothing，no one。 Not all the students go to see the film. = All the students dont go to see the film. 并非所有的學(xué)生都去看電影。 None of the students go to see the film. 沒有一個(gè)學(xué)生去看電影。辨析：both與everyb

40、oth兩個(gè)都，both的部分否定為not both或both not，全部否定為neither。every每個(gè)，部分否定為not every或every not, 全部否定為none, no one或nothing。Not both of the answers are right. = Both of the answers are not right. 兩個(gè)答案不都對(duì)。Neither of the answers are right. = Both of the answers are wrong. 兩個(gè)答案都錯(cuò)了。Not every student has a dictionary. =

41、Every student hasnt a dictionary. 并非每個(gè)學(xué)生都有一本詞典。11. First of all, we should always keep an eye out for “hidden information”. 首先。我們要警惕“隱藏的信息”keep an eye out意思為 “當(dāng)心；警惕”。如：Keep an eye out! Were close to his farm. 小心點(diǎn)，我們到了他的農(nóng)場(chǎng)了。We should keep an eye out for thieves. 我們要防范扒手。開放思維 look / watch out (for) 小心

42、。當(dāng)心The Third Period The Object ComplementTeaching Aims:1. Revise one of the members of the sentence the Object Complement to make the students acquire a correct and clear knowledge of it.2. Do plenty of exercises to enable the students to master and use it freely.Teaching Important Point:Revise and

43、master some different kinds of words and phrases as Object Complements.Teaching Difficult Point:How to choose proper words or structures as an object complement, especially between “infinitive” “-ing” form and “-ed” form.Teaching Methods:Review, explanation and inductive methods.Teaching Aids: 1. th

44、e blackboard 2. the multimediaTeaching Procedures:Step I GreetingsGreet the whole class as usual.Step Grammar StudyT: In the last period weve learnt something about the Object Complement. Today well learn more about this grammar item. First, look at the sentences on the screen. Underline the Object

45、Complement and tell what part of speech each of the object complement is.1. The doctor advised Mary to have more exercise.2. How shall we set the whole thing going?3. Please get your blood tested in the next room.4. They made him captain of the ship.5. Why dont we dye it blue?6. He found everything

46、there in good order.7. He ordered them away.(Teacher tells the class to prepare, then asks some students to give the answers. )Suggested answers:1. to have more exercise (infinitive) 2. going (present participle)3. tested (past participle) 4. captain of the ship (noun)5. blue (adjective) 6. in good

47、order (preposition phrase)7. away (adverb)T: From these sentences we can see what can be used as object complement. They are (Bb. infinitive; v.-ing / pp./ n. / adj. / prep-phrase / adv. )T: We often use the infinitive as object complement. The sentence structure is like this. Bb: Subject + Predicat

48、e (vt.) + Object + to + Infinitive (do sth. ) Do you know which of the verbs can be used in this sentence structure?S: advise, invite, persuade, encourage, allow, permit, ask, require, expect, wish, want, order, force, forbid, warn. (Teacher writes these words on the blackboard. )T: Some verbs can b

49、e followed by the infinitive as object complement without “to”. The sentence structure is like this Bb: Subject + Predicate (vt.) + Object + Infinitive (do sth. ) Can you tell me which of the verbs can be used in this structure?S: have, make, let, hear, observe, see, watch, feel, notice, listen to(T

50、eacher writes these words on the blackboard. )T: If we turn the sentence structure into the passive voice, the word “to” can not be omitted. Are you clear about that?S: Yes.T: Besides the infinitive, we can also use the present participle and the past participle as object complement. This is the sen

51、tence structure. Bb: Subject + Predicate ( vt. ) + Object + v. ing / p. p. Can the verbs we mentioned just now be used in this sentence structure?S : Some of the verbs of sensation, such as “hear, observe, see, watch, feel, notice, listen to” can be used in this sentence structure.S: The verb “have”

52、 can also be used in this sentence structure, too.T: You are both right. Now look at the screen. Compare the sentences in each group and pay attention to their differences:1. I often hear them sing this song. / Suddenly he heard someone knocking gently on the window. / He once heard the song sung in

53、 German.2. Suddenly he felt the atmosphere grow tense. / She felt something crawling up her back. / I felt a great weight taken off my mind.3. She was often seen to act like that. / Dont you see a girl running towards us? / She was glad to see her children well taken care of in the nursery.4. I wont

54、 have you say such things. / Im sorry to have you waiting so long. / Youd better have your shoes mended.5. I have to get him to start at once. / He tried to get the engine running. / She got a new coat made.T: Look at the first group of sentences. We use the infinitive as object complement to expres

55、s the whole of an action or event, and we use the present participle to suggest part of an action.Ss: But when shall we use the past participle as object complement?T: As we know, the object is the logical subject of the object complement. When we try to express a passive meaning, the past participl

56、e should be used. Do you understand?Ss: Yes.T: Look at the fourth group. The first sentence means: cause somebody to do something. The second one means: cause somebody to do something all the time and the third sentence means: have someone else to do something. Is that clear?Ss: Yes.T: In the last g

57、roup we can see the verb “get” has the same meaning as the verb “have”, but we must say “get sb. to do sth. “. Are you clear about that?Ss: Yes.T: Some of the verbs, such as “believe, consider, feel, find, think, know, etc. “can be followed by” to be + adj./n. “as object complement. Sometimes “to be” can be omitted. Look at the sentence structure on the blackboard Bb: Subject + Predicate (believe, consid