外貿(mào)函電知識(shí)大解析

1、外貿(mào)函電知識(shí)大解析講真，對(duì)于外貿(mào)小白，“外貿(mào)函電”是個(gè)什么鬼，是很陌生的，但是作為野生知識(shí)份子，不懂就學(xué)，也沒(méi)啥好丟臉的。于是，我開始各種翻查資料、信息，終于知道了“外貿(mào)函電”的方方面面，同時(shí)，還收集了各個(gè)板塊的一些常用范文?？窗?，有心人天不負(fù)！首先，名詞解析，外貿(mào)函電：英文是foreign correspondence就是有著國(guó)際貿(mào)易關(guān)系的雙方由于彼此的業(yè)務(wù)往來(lái)而產(chǎn)生的信件，但在信息化高度發(fā)達(dá)的今天，該信件并不局限于紙質(zhì)信件，也可以是電子郵件、傳真或MSN，甚至微信。外貿(mào)函電最常用的內(nèi)容包括：建立業(yè)務(wù)關(guān)系、詢盤、發(fā)盤、回復(fù)、銷售合同、包裝、保險(xiǎn)、賠償、仲裁等。生意嘛，萬(wàn)變不離其宗，無(wú)非是買賣

2、之間的那些事兒，這些板塊基本就涵蓋了貿(mào)易的各個(gè)方面，后面的范文基本也包含了這些內(nèi)容。外貿(mào)函電基本要求：主題明確，內(nèi)容簡(jiǎn)潔，語(yǔ)言精煉，表述完整。外貿(mào)函電的格式：有固定的語(yǔ)言、習(xí)慣用法和常用句型。外貿(mào)函電的語(yǔ)氣：各部分語(yǔ)氣。開發(fā)信、詢盤回復(fù)一般要客氣，表達(dá)感謝；平常業(yè)務(wù)聯(lián)系要細(xì)心、信任；催促付款要緊急而不失禮貌；客戶索賠要理解、給予足夠的解釋和說(shuō)明。其它：外貿(mào)函電因?yàn)樗纳虡I(yè)性質(zhì)又導(dǎo)致沒(méi)有固定的格式、行文隨意。只要把基本要求做到可以。綜上，外貿(mào)函電就是一種溝通工具，使用好這個(gè)工具，可以讓你的外貿(mào)業(yè)務(wù)紅紅火火，當(dāng)然業(yè)務(wù)紅火了也別忘了“上個(gè)鎖”購(gòu)買保險(xiǎn)很重要！特別推薦領(lǐng)航國(guó)際的貨運(yùn)險(xiǎn)以確保貨物萬(wàn)無(wú)一失

3、：提單轉(zhuǎn)化“一鍵投?！敝苯?“一鍵”生成保單，簡(jiǎn)單便捷。網(wǎng)上直投+母子賬號(hào)，操作快捷方便7*24小時(shí)隨時(shí)投保，自動(dòng)核保。母子賬號(hào)：提供增值服務(wù),也可降低管理成本。產(chǎn)品齊全、理賠高效，上線險(xiǎn)種多，險(xiǎn)種對(duì)接全面。專業(yè)客服在線服務(wù)，專業(yè)理賠親自指導(dǎo)。費(fèi)率低、多家保險(xiǎn)公司任意選平安，太保、人保大平臺(tái)合作，以及與人保、國(guó)壽財(cái)、Allianz、Chubb進(jìn)行對(duì)接。俗話說(shuō)買個(gè)保險(xiǎn)買個(gè)心安，當(dāng)意外來(lái)臨，不至于讓前前后后的努力付之東流。最后，特別整理了十類最常用的外貿(mào)函電英文模板給大家參考：一、開發(fā)新客戶Dear XXX,We have learned from our old client that you

4、are one of the leading XXX importers in Italy. Therefore, we do hope there is a chance for us to cooperate with each other in the near future. （表明合作意向）We are one of the biggest XXX manufactures in China.（介紹自己的身份） All our products are manufactured strictly and provided to over 30 countries alrea

5、dy.Attached please find our latest catalogue and quotation.（直接給出報(bào)價(jià)單）We look forward to your trial order.Yours faithfully,XXX二、樣品寄送通知Dear XXX,Im now writing to inform you that the samples that you requested were sent by Federal Express today. （告知客戶寄送時(shí)間及方式）In the mail, Ive also enclosed a quotati

6、on.（附上最新的報(bào)價(jià)單）Please let me know at your earliest conveniences as soon as they arrive. Thanks a lot!Im looking forward to your earliest response.Yours sincerely,XXX三、拒絕臨時(shí)取消訂單Dear Sir,Thank you for your letter of March 12th. Were very sorry that we cant accept cancelling the order at the last moment.（

7、表明自己的態(tài)度）Since your products are ready for shipment, it will be a huge loss for us if you cancel the order.（說(shuō)明理由）So we have difficulties in accepting your request.Best regards,XXX四、付款確認(rèn)Dear XXX,Ive received your mail informing that the amount of ￥100,000,000 （再次說(shuō)明金額）as payment for my invoic

8、e NO.1234567 has been transferred to our bank.Thank you very much for your cooperation.Yours,XXX五、邀請(qǐng)來(lái)訪Dear XXX,It was great to meet you at the 2017 Canton Fair last week（喚起客戶記憶）and wed like to thank you for your being interested in our XXX.In order to deepen our business relations, wed like to invit

9、e you to our company in Shanghai.（表明意向）This would be a good opportunity for you to get an overview of our facilities and company cultures, as well as to discuss common interests.Well meet all your expenses during this visit.（告知客戶關(guān)注的來(lái)訪費(fèi)用）With regard to possible dates, we do hope that you could come a

10、t the end of the month.（表明意向時(shí)間）Please let me know whether this would be suitable for you. Im looking forward to your reply.Yours sincerely,XXX六、介紹新產(chǎn)品Dear XXX,Were pleased to inform you that weve made our new products available on the market. Much to our delight, they enjoy great popularity.（說(shuō)明新產(chǎn)品已上市

11、且好評(píng)不斷）As we guess you might be interested, weve sent you by UPS half a dozen samples for your trail use. （告知已寄送試用品）The new products are likely to revolutionize all the XXX in use at present. For more information, please visit .（告知公司網(wǎng)址）Attached please find copy of our latest catalogue and quotat

12、ion.（附上報(bào)價(jià)單） We hope youll take this opportunity to enlarge your business scope.Yours sincerely,XXX七、維護(hù)老客戶Dear XXX,Its been three month since we executed your last order.Recently weve developed new business relations with three more purchasers, from whom we got in large quantities of XXX. （

13、告知產(chǎn)品近期很受歡迎）Id like to inform you that for a limited period of time, we are reducing prices on certain items. （告知老客戶降價(jià)通知）Please have a look at the attached catalogue and quotation. If you wish to order large quantities, e-mail me. Well work out terms and conditions to our mutual benefit.Were gla

14、d to give you this discount in view of your previous orders（告知客戶折扣只有他才有）and would appreciate a prompt reply.Yours sincerely,XXX八、請(qǐng)求介紹新客戶Dear XXX,Id like to inform you that weve sent XXX you required last month.（簡(jiǎn)要回復(fù)之前的郵件）Attached are our catalogue and quotation for the complete ranges.Our company ha

15、s established business relationship with you since 2014. As you know, were devoting ourselves to expand our business abroad all the time. （表明想要擴(kuò)展業(yè)務(wù)的意向）I would appreciate it if you could recommend some potential purchasers to us. （說(shuō)明想要他推薦新客戶）Its known to all that Chinese XXXs are renowned for th

16、eir good quality, attractive designs and fine workmanship. They have enjoyed great popularity in the European market.（闡述自己的優(yōu)勢(shì)）We believe that through your favorable help well meet with extensive reception in your country.We look forward to your favorable reply.Yours,XXX九、轉(zhuǎn)介紹被拒絕Dear XXX,Thank you for

17、 your email of March 12th, we can fully understand your situation and are sorry for putting you in a dilemma.（說(shuō)明自己了解客戶的難處并表示感謝）Thank you all the same.Yours faithfully,XXX十、感謝介紹客戶Dear XXX,Thank you very much for introducing XXX Company to us.（直接表明郵件主題）The establishment of new business relationship with such a large company helped increasing our sales greatly.Last week, we signed a contract with the director Mr. XXX, who held you in high regard and was particularity