外文翻譯---平面設(shè)計的感染力

1、中英文對照專業(yè)文章平面設(shè)計的感染力平面設(shè)計的表現(xiàn)形式非常多,是大家在日常生活中最常見,設(shè)計領(lǐng)域中用的最廣泛的一種設(shè)計。比如在這個互聯(lián)網(wǎng)飛速發(fā)展的時代,人們通過網(wǎng)頁了解最新的資訊。網(wǎng)頁的布局、色彩的搭配離不開平面設(shè)計;人們看的書籍雜志報紙,其封面封底的設(shè)計,各版面的排版等等也離不開平面設(shè)計;超市周末搞活動打特價,商品買二送一之類的信息都是通過宣傳單傳遞到消費(fèi)者的手中。宣傳單的設(shè)計也是平面設(shè)計的一種形式。年輕時尚的人們喜歡在周末到電影院看看電影資訊,電影院門口絢麗的電影海報也是平面設(shè)計。由此可見,平面設(shè)計無處不在,它已經(jīng)成為人們生活中息息相關(guān),不開缺少的一部分。 正因為平面設(shè)計應(yīng)用的領(lǐng)域非常的廣泛

2、,引起了越來越多的人們的注意。越來越多的人們開始學(xué)習(xí)研究平面設(shè)計。各大院校,各個培訓(xùn)機(jī)構(gòu)都推出了平面設(shè)計專業(yè),平面設(shè)計班。并開設(shè)了相關(guān)的平面設(shè)計課程供學(xué)生學(xué)習(xí)。但學(xué)生畢業(yè)后走入社會,設(shè)計的水平卻參次不平,這除了學(xué)生的領(lǐng)悟能力有差別外,還有一個更關(guān)鍵的原因,就是設(shè)計理念的理解。平面設(shè)計的表現(xiàn)方法一般有兩種:一種是手繪;另一種是電腦設(shè)計。手繪設(shè)計成本較低,形式活潑,常在校園內(nèi)的宣傳欄里看到這種設(shè)計方法。而電腦設(shè)計雖然成本較高,但是可以批量生產(chǎn),效果絢麗,表現(xiàn)形式更加豐富,是現(xiàn)今在設(shè)計領(lǐng)域中最常用的表現(xiàn)方法。也正因為電腦設(shè)計成為了主流設(shè)計,使得很多學(xué)生誤以為學(xué)平面設(shè)計就是學(xué)電腦設(shè)計,重點是要掌握電腦

3、設(shè)計用的軟件操作,比如現(xiàn)今流行的photoshop、coreldraw、illustrator等等。而忽視了設(shè)計的理念。這無疑使得很多學(xué)生的設(shè)計作品是圖片文字的堆積,展現(xiàn)的是純熟的軟件操作能力。設(shè)計作品空洞沒有感染力,也不可能與欣賞者產(chǎn)生情感共鳴。 平面設(shè)計的組成形式包括平面構(gòu)成和色彩兩大方面,在設(shè)計時考慮如何構(gòu)成,色彩如何搭配是設(shè)計成功與否的關(guān)鍵。而這些都需要運(yùn)用平面設(shè)計的原則。平面設(shè)計的原則包括一致原則、關(guān)聯(lián)原則、重復(fù)原則、延續(xù)性原則、協(xié)調(diào)原則、創(chuàng)造節(jié)奏、比例應(yīng)用等等。而這些原則都必須與平面設(shè)計的理念相結(jié)合,也就是設(shè)計的理念、設(shè)計的感性和設(shè)計的顯現(xiàn)三大方面緊緊的聯(lián)系在一起。否則設(shè)計出來的作

4、品空洞,且缺乏感染力,也很難使欣賞者產(chǎn)生情感的共鳴。平面設(shè)計作品需要有感染力,同樣需要與欣賞者產(chǎn)生情感的共鳴。筆者曾為所在學(xué)院做了一個招生手冊的平面設(shè)計,起到了很好的宣傳效果,與宣傳的對象產(chǎn)生了情感的共鳴。 宣傳手冊分為六大部分來設(shè)計制作。封面封底的設(shè)計和院內(nèi)五個系部(資源工程系、土木工程系、信息工程系、管理資源系、基礎(chǔ)科學(xué)系)的簡介。設(shè)計的要求是吸引高考生和家長的眼球,使他們了解學(xué)院的各個專業(yè),體現(xiàn)學(xué)院的內(nèi)涵建設(shè),提高學(xué)院知名度。這些要求無疑必須使設(shè)計作品有強(qiáng)烈的感染力,與高考生和家長產(chǎn)生情感上的共鳴。才能使高考生和家長信任筆者們學(xué)院,報考筆者們學(xué)院。要做到(下轉(zhuǎn)第178頁)(上接第172頁

5、)這些,是從設(shè)計的理念、設(shè)計的感性和設(shè)計的顯現(xiàn)三個方面來思考,并設(shè)計制作完成的。 設(shè)計的理念是感染力的源泉,體現(xiàn)作品表達(dá)什么,是“意”的所在。在這個平面設(shè)計作品中要表達(dá)的是學(xué)院的內(nèi)涵建設(shè)、體現(xiàn)學(xué)院的風(fēng)采、強(qiáng)調(diào)學(xué)院優(yōu)秀的辦學(xué)模式等等。 設(shè)計的顯現(xiàn)是感染力之態(tài),是作品呈現(xiàn)在欣賞者面前的形態(tài)。在這個平面設(shè)計中分別介紹了五個系的專業(yè)特色。根據(jù)每個系不同的特點,選擇了五個顏色來進(jìn)行版面設(shè)計。資源工程系在設(shè)計中選擇用土紅色來表現(xiàn)。土木工程系根據(jù)系部專業(yè)的特點選用了土黃色。信息工程系選用了藍(lán)色。管理工程系用的是綠色。而基礎(chǔ)科學(xué)系則選擇用黃色。封面封底用大紅色為主色調(diào),搭配上金色。用抽象的幾何形態(tài)將整體風(fēng)格統(tǒng)

6、一。 設(shè)計的感性是通過作品的感性來感覺體會的,是感染力之在。在欣賞整個設(shè)計時,設(shè)計的感性得到了很好的體現(xiàn)。紅色的封面封底搭配上金色的文字給人很強(qiáng)的視覺沖擊力,吸引欣賞這的眼球。同時紅色代表了熱情和喜慶。預(yù)示著學(xué)院蓬勃發(fā)展的勢頭,體現(xiàn)出學(xué)院的精神面貌。資源工程系是筆者院的重點專業(yè),是學(xué)院的特色。土紅色正好恰如其分的表現(xiàn)出了其系在學(xué)院的重要地位以及專業(yè)特色。土木工程系的專業(yè)與建筑、土木息息相關(guān),土黃色也很好的體現(xiàn)了這點。藍(lán)色代表了理想,代表了科技信息,用藍(lán)色來設(shè)計信息工程系也是恰如其分的。管理工程系用的綠色,象征了生命力、安寧。做為基礎(chǔ)科學(xué)系的黃色,則讓人最先想到的是太陽的顏色,是孕育萬物泥土的顏

7、色,是孕育其他專業(yè)的基礎(chǔ)。整體風(fēng)格統(tǒng)一用抽象的幾何形態(tài)來表現(xiàn),體現(xiàn)出學(xué)院的內(nèi)涵建設(shè)和風(fēng)采。 Graphic design forms very much, is everybody in their daily lives the most common, design of the field with one of the most extensive design. For example, in the rapid development of the Internet era, the people through the webpage understanding of the l

8、atest information. Webpage layout, color is inseparable from the graphic design; people read books magazines and newspapers, its cover design, the layout of the layout and so on is also inseparable from the graphic design; supermarket weekend activities on special goods, buy such information is prop

9、agated through the single transfer to the hands of consumers. Flyers design is also a form of graphic design. Young people love fashion over the weekend to have a look the movie cinema, cinema gorgeous movie poster and graphic design. Thus, graphic design is everywhere, it already became the people

10、to live be closely bound up, without missing part.Because of graphic design application field is very extensive, caused the attention of more and more people. More and more people began to study graphic design. Universities, the various training institutions have launched a professional graphic desi

11、gn, graphic design classes. With the opening of the graphic design course for the students to learn. But after the student graduates entering society, design is the Senate, uneven, which in addition to the students ability to understand differences, there is a more important reason is the understand

12、ing of the concept, design. Graphic design performance method generally has two kinds: one kind is hand-painted; another kind is the computer design. Hand painted design low cost, the form of lively, often in the campus publicity column to see this kind of design method. And computer design, althoug

13、h the high cost, but can be produced in batch, the effect of brilliant, form more rich, is now in the field of design, the most commonly used methods of performance. It is because computer design has become the mainstream design, makes many students think to learn graphic designing is to learn compu

14、ter design, key is to master the computer design of the software operation, such as the popular Photoshop, CorelDRAW, illustrator etc. While ignoring the design concept. This undoubtedly makes many students' design works is a picture of letters, the show is skilled software skills. Design works

15、of cavities with no appeal, and it is impossible to enjoy empathize.Graphic design form includes a planar composition and color design in two aspects, considering how to form, how to mix colors is the key to success for design. And these need to apply principles of graphic design. Graphic design pri

16、nciples include principle, principle of relevance, principle of repetition, continuity principle, coordination principle, create rhythm, proportion application etc. And these principles must be related to graphic design concept of combining, also is the design concept, design sensibility and design

17、show three aspects closely linked. It works out the design is empty, and the lack of appeal, also make it difficult for the listener produce emotional resonance.Graphic design works need to have appeal, same need and appreciation to produce emotional resonance. The author has a school to do a manual

18、 free graphic design, played a very good publicity, and publicity of the object produced emotional resonance.Brochure is divided into six parts to design. Cover design and hospital department of the Ministry of five ( Department of resources engineering, Department of civil engineering, information

19、engineering, management resources, basic science department ) brief introduction. Requirement is designed to attract students and parents eye, so that they understand the various professional college, reflect the college 's connotation construction, enhancing the college visibility. These requir

20、ements it must make the design work has a strong appeal and the college entrance examination, students and parents have emotional resonance. In order to make the students and parents trust of the college, the academy registering for examination. To do ( next turning 178th page ) (on receive the 172n

21、d page ) of these, from the design concept, design sensibility and design show three aspects, and design completed.The concept of the design is the source of infection, expression is what works," meaning" place. In the graphic design works to express is the college's connotation constr

22、uction, reflect the college style, emphasis on academic excellence mode etc.Design of the show is power of the state, is presented in the works in front of morphology of appreciation. In the graphic design were introduced in five is a professional characteristics. According to the different characte

23、ristics of each system, choose five color layout. Department of resources engineering in the design of the choice of red soil performance. Department of Civil Engineering Department of the Ministry of the professional according to characteristics of selected soil yellow. Department of information en

24、gineering of the blue. Department of management science and engineering is the use of green. While the basic science department chose yellow. Cover with a big red as the main color, with golden. Abstract geometric forms will overall style uniform.Design perception is through the works of the sensibi

25、lity to sensory experience, is infectious in. In appreciation of the whole design, design sensibility is well reflected. Red cover with gold text gives a very strong visual impact, attract appreciation of the eye. While red represents passion and festival. Herald of the momentum of vigorous development, reflects the college spirit. Department of resources engineering is the author of the focus of the professional, is the college's characteristics. Red soil is to a proper extent demonstrated