世邦魏理仕：商業(yè)項(xiàng)目策劃模板及案列_圖文

1、 Land AreaTheProject 1A BC 2E D GF H I JM3LN4PK 5OLetter No.Existing FutureLOCAL RETAIL MARKET AND COMPETITION ANALYSIS3126710549118Analysis of Major Retail Areas Century Mart (Wusong Store /3 'Anderson Plaza Baogang Plaza <Baoyi Plaza 7 Golden Plaza ;A30?": ?"$ 9Beiyi RetailStreet

2、25Brilliance North Shanghai ShoppingCenter*3 &8(1Source: CB Richard EllisTaifu Plaza %Existing >+Future !>+A20 Retail Leisure Street A20 =&$' % Consumer Questionnaires Retailer InterviewsConsumer Profile 40 #Junior belowEducation 1-4.0%SOHO Employment 3Household Structure /$100%Per

3、sonal Income !Consumer Preference" "Preference for Area and Locations 60%Within 10 mins 10Time Shopping/Spending " % (/ "'+Traffic Patterns & $Trade Mix' Opinions on The Project- !Comments on Current Local RetailRetail Themes+ .All-around Shopping Center ' (#Obtai

4、n the opinions and intentions of th e retailers of the ProjectaXZ , 6$H2B &':hIHJ _j0Objective of the Retailer Interview_Te XZHIHPrinciples in Choosing RetailersEe HDGViews for the future development of the projectExplore the viability of developing trades within Potential OpportunitiesMarket PositioningRetailer DemandConsumer DemandMarket ResearchOpportunitiesStrength ThreatsWeaknessMarket PositioningRetail Type yQw , 0v & Wb EZ' 2yQ_u9Xe/qGOl&