劍橋BEC真題中級第二輯口語解析(Part-2)

1、第二輯Test 1Topic A: WHAT IS IMPORTANT WHEN ? Entertaining clients l Types of activitiesl Cost 【思路點撥】主題要點原因Entertaining clients已給要點Types of activities 活動類型Business objectives 商業(yè)目標Cost 花費Clients feelings 客戶的感受補充要點Background of clients客戶背景Customized activities 為客戶制定活動Clients demand 客戶需求Personalized servi

2、ces 個性化服務【詞匯短語】促銷贈品 Complimentary presents 迎賓室Hospitality room招待費 Entertainment allowance 定制Customize針對個人Personalize有目的的Purposeful商業(yè)目的 Business objectives客戶需求Customer demand包間Compartment舒適的 Cozy【句型點擊】l 間歇、停頓How shall I put it? 怎么說呢？Well, what I trying to say is. 我想說的是.Id like to begin byl 個人想法In my

3、opinion, Id say that.The point is that.Well, we should.【參考范例】Entertaining clients is not an easy job and should be handling appropriately and enjoyably. It contains more than just a wonderful meal, a sightseeing tour or a shopping trip. Good hospitality events can impress clients in a unique manner

4、in and outside of the office. When entertaining clients, we should decide the types of activities according to their interest and favorites. Moreover, these activities should help us achieve our business objectives, for example, we can have an intimate discussion about business with our clients duri

5、ng a meal in a cozy compartment where both where both sides tend to be more relaxed. In addition, we have to mix business with pleasure effectively so our clients wont feel that we are too purposeful. Cost is anther important factor when designing activities for clients. Higher expenses dont necessa

6、rily to greater satisfaction, and in some cases, the clients will be overwhelmed with our kindness. Therefore, when entertaining clients, sincerity appears to be more important, upon which a long and a steady business relationship is based. Topic B: WHAT IS IMPORTANT WHEN ? Choosing retail premises

7、to rentl Location l Length of contract【思路點撥】主題要點原因Choosing retail premises to rent已給要點Location位置Business boom生意興旺Length of contract合同年限Sustainable development可持續(xù)發(fā)展補充要點Rent and means of payment房租和支付方式Profit margin 利潤空間Landlords reputation房東的名聲Supportive development environment 有利的發(fā)展環(huán)境【詞匯&短語】房東 la

8、ndlord 利潤空間 profit margin租戶 tenant 房屋結構 building structure 可持續(xù)發(fā)展 sustainable development 合同到期 exploration of contract繁榮 boom prosperity 續(xù)簽合同 renew the contract租金 rent 押金 deposit【句型點擊】l 觀點闡述Well, it seems to me that.Thats true, but on the other hand.l 追加觀點Thats just what/all I was thinking.Well, the

9、point Im trying to make it thatAnother thing I want to mention is【參考范例】 When aiming to choose retail premises, you should always put the location on the top of your list. An ideal retail premises should be situated in the downtown district or a big residential area where the sources of the customers

10、 is guaranteed, in China, A lot of businessman believe in Fengshui and they think a good location is vital to the success of business. Besides, the length of contract is also an important factor in choosing retail premises because the retailer need time to develop market and customers. A steady and

11、uninterrupted business environment is most desired, and a long-term contract will ensure the retailers sustainable development. Whats more, rent and means of payment should never be overlooked, retailers in general have a big cash flow, therefore, a reasonable rent and flexible means of payment are

12、good for their capital turnover. A cooperative landlord is preferred and necessary for a win-win situation. Topic C: WHAT IS IMPORTANT WHEN ? Deciding on packaging for productsl Image l Production process 【思路點撥】主題要點原因Deciding on packaging for products已給要點Image形象Attraction of products 產品吸引力Production

13、 process 生產過程Quality control 質量控制補充要點Environment 環(huán)境Environmental protection環(huán)境保護Cost 成本Price control 價格控制【詞匯&短語】包裝材料wrapper，packaging material 不可再生資源non-renewable resources包裝設計package design有利環(huán)境的 environmental-friendly顧客的青睞 customer favor 膚淺的，表明的 superficial【句型點擊】l 自然過渡How shall I put it? 怎么說呢？Ac

14、tually.Thats just how I see it .l 個人觀點Personally, I think.Frankly, I think.【參考范例】 Packing of products concerns the fate of products because it arouses peoples desire for purchase. When deciding on packaging for products, we should take several things into consideration. First of all, the image catch

15、es the eye of potential customers, people are sometimes skin deep when surrounded by a variety of products, their decisions are simply based upon the packaging, therefore a thoughtful design in color, shape and packaging materials is crucial in winning customers favor. On the other hand, the cost of

16、 packaging should be carefully dealt with because it is contained in the prices of the products. Increased price will make the products less competitive in a buyers market. After all, in comparison with packaging, people are more sensitive to price. Last but not least, our resources are limited and

17、some are even non-renewable. Once the products are opened up, the wrapper are useless, so it is expected that designers can develop further uses of packaging materials or at least make them environmental-friendly. 第二輯Test 2Topic A: WHAT IS IMPORTANT WHEN ? Selecting staff for promotion l Attitude to

18、 workl Current performance 【思路點撥】主題要點原因Selecting staff for promotion已給要點Attitude to work 工作態(tài)度Fundamental factor 基礎因素Current performance 目前表現Good reference 有參考性補充要點Career potential 職業(yè)潛力Future development 未來發(fā)展Adaptability 適應能力New position 新的職位【詞匯&短語】空缺職位 vacancy 人事部personnel行政管理部 administration 公關

19、 public relations總部 head office 工資 wages and salaries管理技能 managerial skill 職業(yè)前景 career prospect人力資源部 human resources 團隊協(xié)作 teamwork【句型點擊】l 常用開始語Thank you for your questionThe answer isLet me start with.In my viewIt is very likely that.l 表達觀點常用句What I am thinking is.Let me make my point very clear.It

20、is crystal clear that.There is no doubt that.I am into the first opinion.【句型點擊】When selecting staff for promotion, several factors should be taken into consideration, to begin with, the attitude to the work is one of the most fundamental elements. I believe attitude is everything. It is not uncommon

21、 to find workers who have great talents but are reluctant to make full contribution in their position, the point is, you have to love what you are doing and you have to try your utmost and reserve no effort to do it.Secondly, current performance is also very important, because it is obvious that att

22、itude and effort have to be measured in a certain way so that you can know everyones capability.Thirdly, you cant ignore career potential and adaptability, almost in every company, we can find employees who are excellent individuals but fail to cooperate in a team, these elements are all very essent

23、ial in ones career. Admittedly, it is not very likely to find all of them in one person, and then you have to consider about the specific position and grant priority to one of them.Topic B: WHAT IS IMPORTANT WHEN ? Considering a career changel Further study or trainingl Opportunities for future prom

24、otion【思路點撥】主題要點原因Considering a career change已給要點Future study training 未來學習和培訓Skill enhancement 技術改進Opportunities for future promotion 未來的升遷機會Better living conditions 居住環(huán)境改善補充要點Self-fulfillment 自我實現The best development of ones potential 最大程度挖掘個人潛力Personal interest 個人興趣Find joy in work 在工作中尋找快樂【詞匯&

25、;短語】實際工資 real wages 合并 merger最終目標 ultimate goal 個人收入 personal income壞的影響 adverse effect 工資價格螺旋上升 wage-price spiral精明的討價還價交易 horse-trading 無形資產 intangible assets資格 qualification 投資回報return on investment【句型點擊】l 更傾向于某一個選項I would take . as my priority 我會把.作為我的首選項。The pros of . Outweigh its cons. .的優(yōu)點多于它

26、的缺點。It is more essential to .。 更加重要。is a wiser choice. .是更明智的選擇。We are strongly tempted to.It is apt to. 我們會傾向于I would choose A over B. 我會選擇A，而不是Bl 表示兩者缺一不可They are two sides of the same coin.They are interdependent and are equally important. 他們相互依存，同等重要A is the bearing of B. B依賴于AIt is impossible t

27、o talk about A Without mentioning B.【參考范例】Well, career change. That is an interesting topic. As the old saying goes, look before you leap. Youd better be very careful when you make such big decisions. To begin with, further study and training has to be taken into account .the reason is quite obvious

28、 with improved and enhanced skills; your job will be safer. Furthermore, opportunities for further promotion also play important roles here. Promotion means more salary and therefore better living conditions. Therefore, we are strongly attempted to choose it, and for some people, this is even the ul

29、timate goal of their job. But it is only half the story. You have to consider about the best development of your potential. In other words, you have to be very clear about your personal interest is and try to enjoy your work and find joy in it, I believe due to different value systems, people may ma

30、ke different choices upon the same thing. As long as I am concerned, I will choose a career that I can fulfill my dream. I mean, if it is not highly paid, I dont care, I will choose a career I like over opportunity of promotion.Topic C: WHAT IS IMPORTANT WHEN?Planning an advertising campaignl Market

31、 researchl Select appropriate media【思路點撥】主題要點原因Planning an advertising campaign已給要點Marketing research 市場調查The need of the consumers 顧客的需求Selecting appropriate media 選擇合適的媒體A good channel 好的媒介補充要點Credibility of the product 產品的信任度Sustainable development 可持續(xù)發(fā)展Innovation 創(chuàng)意Appealing power 強烈的吸引力【詞匯&

32、短語】廣告代理商 advertising agency 購物點廣告 p. o. p. advertising區(qū)域抽樣 area sampling 視聽廣告 audio-visual advertising促銷廣告 sales promotion advertising 路牌廣告 billboard advertising站臺廣告 platform side advertising 品牌偏好 brand preference受眾構成 audience composition 戶外廣告 outdoor advertising【句型點擊】提出自己的看法To achieve this goal, it

33、s better to It is more preferable to .的做法更可取。Better do A rather than do B。 最好A, 不要B。The schedule should be arranged as follows.is the soul of an enterprise.We should put .as the first consideration.More flexible methods should be taken. For instance.We should follow international practices to l 使用表達

34、有層次的連接詞First and foremostLast but not the leastFurthermore In other words【參考范例】 Advertising campaign is one of the most essential chains in marketing. Through advertising campaign, the products can be well-known to the audiences. To achieve this goal, it is better to do a market research beforehand.

35、 Only in this way you can know the need of the consumers and meet their acquirements accordingly. Therefore, we should put it as the first consideration. After this step, it is time to select appropriate media. Sometimes it is more preferable to find an advertising agency because they know better wh

36、at the best channel is for your product and service; sales promotion advertising; billboard advertising; outdoor advertising; audio-visual advertising, or whatever it is. You know, you have plenty of choices. On the other hand, they have a professional team to design an innovative advertisement for

37、you. If an advertisement is full of creativity, it will earn brand preference and loyalty of the consumers and maintain a sustainable market. Last but not the least, no matter how flexible your promotion methods are, the credibility of the product is the most important. 第二輯Test 3Topic A: WHAT IS IMP

38、ORTANT WHEN ? Choosing transport for a business tripl Conveniencel Cost-effectiveness【思路點撥】主題要點原因Choosing transport for a business trip已給要點Convenience 便利性To save time 節(jié)省時間Cost-effectiveness成本效應To save money 節(jié)約成本補充要點The quality of the service 服務質量Comfortable trips 舒適的旅程Package deal 一攬子交易Even hotel ca

39、n be included 旅店可以包括在內的【詞匯&短語】一攬子交易 package deal 出發(fā)時間 departure time優(yōu)待票excursion pass 途中轉機、轉車 stop over賓館預訂 hotel reservation 晚點 delay【句型點擊】other things being equal 同等條件下It is not uncommon to . 很常見 to seal the deal with 與.談妥某事 without any doubt. 【參考范例】When choosing a transport for a business tri

40、p, convenience should come first. I mean, other things being equal, you should choose the one that takes your minimal effort. In business world, time is money. You dont want delayed departure time or unexpected stop-over on the way. At the same time, it is not uncommon to refund a ticket or change a

41、 one-way ticket to a round trip ticket, if the transportation company can deal with these things effectively, undoubtedly we will choose it. Secondly, cost-effectiveness is also important. If a transportation company can offer us excursion pass, why not make it our choice? Thirdly, the quality of th

42、e transportation should also be concerned. A good rest during the trip can make you in a good shape to seal the deal with your business partners. Lastly, if the transporter can offer some package deal such as hotel reservation, it would be a wise choice.Topic B: WHAT IS IMPORTANT WHEN ? Aiming for p

43、romotionl Quality of performancel Company loyalty 【思路點撥】主題要點原因Aiming for promotion已給要點Quality of performance 業(yè)績表現Prove ones capability 證明個人能力Company loyalty 公司忠誠度Personality plays the prime role個性扮演重要角色補充要點Intelligence 智慧Potential for development 發(fā)展的潛力Communication skill 溝通能力Work as a part of the te

44、am 團隊協(xié)作【詞匯&短語】由負責 be in charge of 熱情的 enthusiastic重要的， 關鍵的 crucial 細小的工作 small errands長期的 long-range 價值 merit管理的 administrative 監(jiān)督 supervise【句型點擊】That is to say.It is very crucial to.is known to all【參考范例】If you are aiming for a promotion, primarily, you should show a satisfactory performance. Th

45、at is to say, if you want to be in charge of something, you start from small errands and show your long-range merits. You have to show people what you are capable of. This is very crucial. Secondly, demonstrate your loyalty to the company, because no manager wants an outstanding but undependable to

46、take an administrative role and supervise a department. Thirdly, show your intelligence in the field you are working, face to the challenge that others fear to take, and then, your professional skills would be known to all. The last point, try to build an easy-going and enthusiastic personality. A b

47、rilliant yet not welcomed employee is definitely not qualified for a promotion.Topic C: WHAT IS IMPORTANT WHEN ? Exporting goods or services for the first timel Personal contactsl Professional advice 【思路點撥】主題要點原因Exporting goods or services for the first time已給要點Personal contacts 個人交往The prime factor

48、 關鍵因素Professional advice 專業(yè)建議Experience helps a lot 經驗很重要補充要點Good quality 良好品質Long-range cooperation 長期合作Negotiating skills談判技巧More profits 更多收益【詞匯&短語】個人交往 personal contact 質量檢查 quality inspection商業(yè)信用 commercial integrity 互利 mutual profit商業(yè)原則 approach to business 不變的宗旨 permanent principles【句型點擊】

49、.conclude business with. .與.做成生意.can do no harm.is the soul of an enterprise .is no exception.【參考范例】If you are in the exporting business for the first time, you have to build some personal contact with foreign importers in order to export goods or services. The two sides should have a rough idea of

50、the approach to business and commercial integrity of each other, and then conclude the exporting business. Besides, some professional advice from experience exporters can do no harm. Personally, I believe quality is the soul of an enterprise. It is no exception with exporting. To maintain a sound re

51、putation, you have to put quality as the first consideration. All products have to go through strict inspection before they are launched into the market. Lastly, negotiating skills can help a lot. Mutual profit is the common desire of both the exporter and the importer, it is therefore preferred if

52、contracts are honored and commercial integrity is maintained. It is a permanent principle.第二輯Test 4Topic A: WHAT IS IMPORTANT WHEN ? Dealing with complaints from clientsl Offering an apologyl Suggesting a solution to the problem【思路點撥】主題要點原因Dealing with complaints from clients me已給要點Offering an apolo

53、gy 表示歉意Show modesty 表示誠意Suggesting a solution to the problem針對問題建議解決方案Deal with the problem 解決問題補充要點Follow-up to clients feedback跟蹤客戶反饋Learn more from the customers 善于學習Expressing thanks to clients 向客戶致謝Maintain relationship維持關系【詞匯&短語】澄清、闡明 clarify 反饋 feedback訓練有素的 well-drilled 不便 、困難 inconvenie

54、nce客服代表 customer service representative 名聲 reputation 跟蹤 follow up 重視 value【句型點擊】l 常用小結句From the above information, it can be shown that.Before the close, let me just summarize the main points.Shall I just go over the main points?表達觀點常用句In my opinion, we should.Id like to point out.Let me emphasize 【參考范例】 When dealing with complaint from clients, we should always start off with an apology. A customer for us is just a master for his servant. It is unwise to argue with our clients especially when they are angry. An im