電子商務(wù) 商務(wù)英語 外文翻譯

1、附件1:外文資料翻譯譯文電子商務(wù)戰(zhàn)略1、隱私隱私權(quán)的問題是網(wǎng)上環(huán)境和電子商務(wù)戰(zhàn)略的辯論,也是當(dāng)今最熱門的話題之一。隱私不僅影響消費(fèi)者的在線信心和信任,而且還可能造成潛在的法律問題和倫理問題。如果消費(fèi)者不熟悉電子的隱私,對(duì)企業(yè)的在線做法感到不滿意,很難想像電子商務(wù)將有一個(gè)繁榮的未來。事實(shí)上,根據(jù)最近的一項(xiàng)民意調(diào)查顯示.美國人說,他們對(duì)醫(yī)療保健和犯罪的關(guān)注比不上他們對(duì)網(wǎng)上個(gè)人隱私損失的關(guān)注。并根據(jù)全球的DMA沃思林所進(jìn)行的研究,近百分之六十的購物者說,立法會(huì)需要使企業(yè)保持良好的隱私政策?；ヂ?lián)網(wǎng)行業(yè)是建立在企業(yè)與客戶之間的信任之上 - 隱私是信任的最重要的成分。除非他們有效地解決了隱私問題,否則互聯(lián)

2、網(wǎng)公司將會(huì)失去信任,以及他們客戶的生意。世界之窗萬維網(wǎng)是一個(gè)巨大的有方便信息的數(shù)據(jù)庫,是可以輕松的獲得人,公司,機(jī)構(gòu)和許多其他組織的資料來源。這帶來了關(guān)于互聯(lián)網(wǎng)上的隱私問題。消費(fèi)者的隱私得到了實(shí)質(zhì)性的關(guān)注,因?yàn)槲覀冞M(jìn)入了新時(shí)代的在線商務(wù)環(huán)境。互聯(lián)網(wǎng)的發(fā)展制定出了有關(guān)未來保護(hù)消費(fèi)者的隱私權(quán)的許多新問題。新技術(shù),可以提高數(shù)據(jù)的收集,不斷變化的市場趨勢和新的電子商務(wù)全球市場正在促使越來越重要的信息在全球經(jīng)濟(jì)中的重要作用。由于有關(guān)資料顯示,特別是已成為了一種有價(jià)值的商品,可以帶來更多的就業(yè)機(jī)會(huì),企業(yè)和客戶服務(wù)。因此,這些因素帶來了越來越大的壓力,收集、保存、處理和使用個(gè)人數(shù)據(jù)比以前更多了。這些因素也減

3、少了消費(fèi)者隱私和消費(fèi)者信心水平在這樣的環(huán)境中的缺乏。在某些情況下,公司沒有披露的基本技術(shù)和數(shù)據(jù)收集的特點(diǎn)已經(jīng)成為了他們自己的網(wǎng)站關(guān)注的焦點(diǎn)。用戶認(rèn)為該網(wǎng)站提供者并沒有通知他們正在發(fā)生的事情對(duì)他們幕后的數(shù)據(jù)有多大的作用。站在公司的角度想,說明他們是在監(jiān)測未經(jīng)授權(quán)的目的,這種做法很可能造成嚴(yán)重的信譽(yù)問題,并且會(huì)阻止網(wǎng)絡(luò)用戶訪問其網(wǎng)站和參與建議。對(duì)于這些關(guān)系著未來營銷方法和隱私問題的解決方案,有的技術(shù)戰(zhàn)略已經(jīng)發(fā)展到有助于預(yù)防和防范并且可以識(shí)別網(wǎng)站和網(wǎng)友稱其為數(shù)據(jù)磁鐵。它們包括Cookie,網(wǎng)絡(luò)信標(biāo)(或網(wǎng)頁錯(cuò)誤,這是在網(wǎng)站和商業(yè)電子郵件軟件代碼插入追蹤訪問和運(yùn)動(dòng)時(shí),建立的配置文件,數(shù)據(jù)聚合(個(gè)人電子郵

4、件地址和第三方銷售或市場營銷傳播的集合,個(gè)性化、軟件下載和社區(qū)站點(diǎn)之間共享數(shù)據(jù)。所有這些戰(zhàn)略已經(jīng)引起了關(guān)于隱私的問題,為電子商務(wù)的未來做了保障。我們必須確定在什么水平或超過什么水平處理這一對(duì)于消費(fèi)者的隱私在我們的網(wǎng)上保護(hù)世界新技術(shù)課程。隨著在線的用戶的增加,我們需要尋找“隱私政策”的在線服務(wù)。大多數(shù)Internet服務(wù)提供商(ISP的隱私政策,他們采取了張貼在他們的網(wǎng)站上和其他用戶的文檔里。當(dāng)你在網(wǎng)上沖浪時(shí),可以看到隱私政策性的網(wǎng)站上發(fā)布您的訪問。另外,可以尋找隱私“印章”,如TRUSTe或BBBOnline。如果你對(duì)政策不滿意或者是如果沒有政策或蓋章logo貼,你應(yīng)該避免使用該網(wǎng)站。消費(fèi)者已

5、經(jīng)是在幫助自己的隱私保護(hù)和使用或進(jìn)行網(wǎng)上活動(dòng)提供給他們多種的選擇。他們可以選擇退出或收集信息的用戶數(shù)據(jù),在同時(shí)段上線。許多網(wǎng)站將提供域名注冊或者半私人活動(dòng)或服務(wù),您可以點(diǎn)擊表示接受或拒絕,通過在線交易或者對(duì)網(wǎng)站的使用,您可以給予其他任何信息或者是繼續(xù)提供服務(wù)的收益?？蛻艋蛳M(fèi)者可以選擇離開或者回到站點(diǎn)處。肖禹是不確定的法律法規(guī)和互聯(lián)網(wǎng)與政府有關(guān)的隱私。現(xiàn)在有在萬維網(wǎng)上的幾個(gè)有關(guān)于國家對(duì)隱私問題的大辯論。一些國家已經(jīng)通過了法律,并試圖通過立法,以適應(yīng)互聯(lián)網(wǎng)和網(wǎng)絡(luò)用戶的新技術(shù)。這些國家包括猶他州,他們那里通過的法律,是有關(guān)與數(shù)字簽名的法律。該法律的建立使銀行和其他機(jī)構(gòu)擔(dān)任允許個(gè)人和企業(yè)發(fā)送和接收網(wǎng)

6、絡(luò)機(jī)密信息的數(shù)字簽名的倉庫成立,以及具有約束力的合同進(jìn)行商業(yè)交易的機(jī)會(huì)。2、安全電子商務(wù)的發(fā)展創(chuàng)造了新的風(fēng)險(xiǎn)和潛在的弊端?？蛻艚?jīng)常性地購買產(chǎn)品或貿(mào)易投資,如信用卡,社會(huì)保障和網(wǎng)上銀行帳號(hào)使用個(gè)人信息。1999年12月艾美研究所的研究發(fā)現(xiàn),網(wǎng)上信用卡欺詐客商的成本超過每年4億美元。艾美估計(jì)到2005年這個(gè)數(shù)據(jù)可能上升到每年600億美元。經(jīng)過近千年的鋼筆簽名的商業(yè)交易紙基,電子商務(wù)正在改變業(yè)務(wù)的步伐,產(chǎn)生了極大的方便,節(jié)約了成本和提高了生產(chǎn)率。要搬到一個(gè)電子交易模式提供壯觀的成本效益,尤其是金融業(yè)。但是,它確實(shí)提高了對(duì)安全問題,必須穩(wěn)妥處理,在電子商務(wù)的一些內(nèi)在,以保證企業(yè)免疫力的危害。大多數(shù)企業(yè)

7、對(duì)于信息安全有良好的意愿,但是電子商務(wù)企業(yè)面臨的安全保護(hù),從病毒和特洛伊木馬威脅到自己的網(wǎng)頁,這種污損帶來了巨大的挑戰(zhàn),分布式拒絕服務(wù),甚至是心懷不滿的員工。安全需要是一個(gè)電子商務(wù)戰(zhàn)略核心業(yè)務(wù)的競爭力,并且它是電子商務(wù)的主要推動(dòng)者,你不能沒有安全的電子商務(wù)。在網(wǎng)上交易的安全的使許多來自電子商務(wù)事業(yè)出滿了擔(dān)憂。性能和安全性之間的權(quán)衡是變得越來越容易吞下的安全技術(shù)和越來越與企業(yè)系統(tǒng)集成。有多種方法來維護(hù)安全的電子商務(wù)網(wǎng)站,如PKI,加密,數(shù)字簽名和公鑰。一些安全策略如下:貌相的資產(chǎn),并確定誰需要訪問,然后再?zèng)Q定什么水平或安全層是適當(dāng)?shù)淖R(shí)別的風(fēng)險(xiǎn)水平,該公司愿意采取的安全戰(zhàn)略和管理上的風(fēng)險(xiǎn)評(píng)估為基礎(chǔ)

8、積極治理與有效的政策和程序,反映公司的經(jīng)營戰(zhàn)略和適應(yīng)這種國際標(biāo)準(zhǔn)和電子商務(wù)外部驅(qū)動(dòng)的戰(zhàn)略指導(dǎo)方針重溫隨著技術(shù)和業(yè)務(wù)環(huán)境的動(dòng)態(tài)發(fā)展的戰(zhàn)略附件2:外文原文1. PrivacyThe issue of privacy is one of the most debated and hottest topics in the online environment and e-strategy today. Privacy not only affects consumers online confidence and trust, but also may cause potential legal a

9、nd ethical problems. If consumers are not satisfied with e-privacy and businesses online pr actices, it is hard to imagine that e-commerce will have a prosperous future.In fact, according to a recent poll. Americans said they were more concerned about a loss of personal privacy online than they were

10、 about health care and crime. And according to research conducted for The DMA by Wirthlin Worldwide, nearly 60 percent of shoppers said legislation would be needed to make businesses observe good privacy policies.The Internet industry is built on trust between businesses and their customers and priv

11、acy is the number one ingredient in trust. Unless they effectively address the issue of privacy, Internet companies will lose the trust, and the business, of their customers.The World Wide Web is an enormous easily accessible source of information and databases that provides easy access to a number

12、of people, companies, agencies and many other sources. This brings about concerns about privacy on the Internet. Consumer privacy has received substantial attention as we move into the new age of online business environment. The growth of the Internet has developed many new concerns for the future a

13、bout protecting the privacy of the consumers.New technologies, increasing data collection, changing market trends and the new global market place for e-commerce are contributing to the increasingly important role of information in the global economy. As such information particularly has become a val

14、uable commodity that can bring jobs, businesses and customer services. Hence, these factors have created a mounting pressure to collect, hold, process and use personal data, more than before. These factors also have reduced the level of privacy and consumer confidence is lacking in such environment.

15、In some cases, the companies failure to disclose the basic techno logy and data-gather characteristics of their websites has become the focus of major concerns. The users feel that the website providers are being “sneaky” in gathering the data behind the scenes without informing them of what is goin

16、g on. For the companies involved, this suggestion that they are involved in such practices of surveillance and unauthorized purposes can create a serious reputation issue and discourage web users from visiting their sites. For future solutions to these concerns regarding marketing and privacy issues

17、, several technical strategies have been developed to help prevent or guard against not knowing or identifying websites and users called data magnets. They include cookies, web beacons (or web bugs, white are inserted in the software code of websites and commercial emails to track visits and movemen

18、ts and build profiles, data aggregation (collection of personal email addresses and transmission of third party sales or marketing, personalization and software downloads and data sharing between community sites. All these strategies have given rise to the protection of privacy issues for the future

19、 of e-commerce. We must determine at what level or beyond to proceed on this course for the protection of consumer privacy in our new world of online technology. As online users, we need to look for the “privacy policy” of the online services. Most Internet Service Providers (ISP has adopted privacy

20、 policies that they post on their web sites and other user documentation. When you surf the web, look for the privacy policies posted on the web sites you visit. Also, look for the privacy “seal” such as TRUSTe or BBBOnline. If you are not satisfied with the policy, or if there is no policy or seal

21、logo posted, you should avoid using the site.Consumers have several choices that are available to them in helping to protect their own privacy when using or conducting on-line activity. They can choose to opt-out of subscriber or data gathering information segments while on-line. Many websites will

22、offer domain registration or semi-private activities or services that you can click on to accept or decline giving any additional information or continuing to proceeds through the offered services during a transaction or use of the website. The customer or consumer can choose to leave or back out of

23、 the site.The future is uncertain as to the laws and governmental legislation concerning the privacy and the Internet. There is great debate in several states now concerning the issues of privacy on the World Wide Web. Some states have already adopted laws and are trying to pass legislation to adapt

24、 to the new technology of the Internet and web users. Such states include Utah, where they have passed laws concerning digital signature laws. This law created opportunities for banks and other institutions to act as the repositories of digital signatures allowing individuals and businesses to send

25、and receive confidential information over theweb, as well as conduct binding contractual business transactions.2.SecurityThe growth of e-commerce has created the potential for new risks and abuses. Customers routinely buy products, trade investments, and bank online using personal information such a

26、s credit card, Social Security, and account numbers. A December 1999 study by Meridien Research found that online credit card fraud cost merchants more than $400 million per year. Meridien estimates this could rise to $60 billion annually by 2005.After nearly a millennium of paper-based, pen-signed

27、commercial transactions, e-commerce is revolutionizing the pace of business and generating enormous convenience, cost savings and productivity gains. Moving to an electronic transactions model offers spectacular cost benefits, especially in the financial industry. However, it does raise concerns abo

28、ut security, which must be soundly addressed to assure corporate immunity to some of the hazards that are inherent in e-commerce.Most businesses have good intentions for information security, but e-commerce businesses face the huge challenge of protecting themselves from threats ranging from viruses and Trojan horses to web page defacing, distributed denial of services, and even disgruntled employees. Security needs to be a core business competency for e-strategy, and it is a prime enabler of e-business and you cannot have e-commerce wi