同濟(jì)大學(xué)實(shí)用寫(xiě)作期末卷

1、同濟(jì)大學(xué)課程考核試卷 （A卷）20122013學(xué)年第2學(xué)期命題教師簽名:                      審核教師簽名：課號(hào)： 課名：英語(yǔ)實(shí)用寫(xiě)作   考試考查：考試此卷選為：期中考試 （）、期終考試（）、重考（）試卷年級(jí)         專(zhuān)業(yè)   

2、      學(xué)號(hào)         姓名         得分        題項(xiàng)IIIIIIIVVVITotal得分       Part I. Complete the following statements with one or more words.

3、 (20%)1. The heading segment of a memo should usually include_, _, _and _.2. A memo is used only for communication within a company, i.e. it is an                 document and is not used for inter-company comm

4、unication. It may be distributed               （from superiors to subordinates）or             (from subordinate s to superiors).3. “4 Cs” principles&#

5、160;are very essential to business writing, which includes _, _, _and _.4. A resume or a CV contains such segments as                      ,      

6、;                        ,                         .5.

7、The content of any promotional material must arouse interest, _, _, and _.6. The language of resume or CV is very simple. The main feature appears under the heading Part-time Employment Record, that is, the use of action verbs in the          te

8、nse.7. At the end of a letter, “Encl.1”means                                          

9、0;.8. The main feature of the block format in letter writing is that _.9. Minutes of a meeting are written for two main purposes: to_ and to _. Part II. Identify the main types of appeal used in the following advertisement. (10%) Part III. Please decide whether each of the f

10、ollowing statements is true or false and write T or F for each statement on the answer sheet. (10%)1. ( T ) A major feature of instructions is that they should use short sentences beginning with an infinitive verb form. 2. (T ) Memos can be useful in situations where emails or texts are not ava

11、ilable or suitable.3. ( F ) Despite their difference in formality, personal and business letters following the same basic structure and format.4. ( ) We should try our best to use direct speech in writing minutes so as to maintain an objective attitude.5. ( ) Advertising is mainly used by marketers

12、to give consumers in the target market a positive image of a particular product or service.6. ( ) In sales reports, when we describe sales trends, expressions like a dramatic jump and a sharp drop indicate downward movement while a steep climb and a steady rise show upward movement.7. ( ) Press rele

13、ases, unlike TV advertisement, are not a type of promotional materials.8. ( ) A resume is the sum total of the reasons you give to a prospective employer to hire you.9. ( ) A company profile has informational rather than promotional purposes.10. ( ) The information that appears in your resume should

14、 be repeated in your job application letter.Part IV. Letter writing (15%)You wish to make a reservation at Island Shangri-La Hong Kong from May 8 through 15th for a business trip of members of your sales department. Write a complete letter of about 150 words to the hotel, in which you must desc

15、ribe the accommodation you require and provide information on the number of people and method of payment. You should also request information about activities and entertainment available during this time.Part V. Study the following graph carefully and write an essay in about 200 words. Concentr

16、ate on describing, comparing and interpreting the most relevant data. (20%)Sales of PC (Shanghai vs. Guangzhou   unit: Million)Part VI. Write a proposal with clear major headings and subheadings in about 250 words. (25%)Situation: As a college student, you have learned that quite a few universities have an English Learning Platform available, where