AC尼爾森2013年6月全國(guó)快速消費(fèi)品品類回顧

1、Confidential & Proprietary Copyright 2010 The Nielsen CompanyCross-category Overview Jun 2013 品類回顧品類回顧2013 年年 06月月 Copyright 2012 The Nielsen Company. Confidential and proprietary.Macro Economy ParametersQuarter2 2013Copyright 2012 The Nielsen Company. Confidential and proprietary.Copyright 2012

2、 The Nielsen Company. Confidential and proprietary.3GDP Growth vs. YA 國(guó)內(nèi)生產(chǎn)總值對(duì)比去年同期增幅國(guó)內(nèi)生產(chǎn)總值對(duì)比去年同期增幅 Data source: National Statistics Bureau (Quarterly Update)數(shù)據(jù)來(lái)源：國(guó)家統(tǒng)計(jì)局 （季度更新）Copyright 2012 The Nielsen Company. Confidential and proprietary.4GDP Growth vs. YA 國(guó)內(nèi)生產(chǎn)總值對(duì)比去年同期增幅國(guó)內(nèi)生產(chǎn)總值對(duì)比去年同期增幅 Data source:

3、National Statistics Bureau (Quarterly Update)數(shù)據(jù)來(lái)源：國(guó)家統(tǒng)計(jì)局 （季度更新）Copyright 2012 The Nielsen Company. Confidential and proprietary.5National Total Retail Sales of Consumer GoodsValue Growth vs. YA 社會(huì)消費(fèi)品零售銷售總額對(duì)比去年同期增幅社會(huì)消費(fèi)品零售銷售總額對(duì)比去年同期增幅 Data source: National Statistics Bureau (Monthly Update)數(shù)據(jù)來(lái)源：國(guó)家統(tǒng)計(jì)局 （

4、月度更新）* Jan13數(shù)據(jù)未公布在國(guó)家統(tǒng)計(jì)局網(wǎng)站數(shù)據(jù)未公布在國(guó)家統(tǒng)計(jì)局網(wǎng)站Copyright 2012 The Nielsen Company. Confidential and proprietary.6National CPI 全國(guó)居民消費(fèi)價(jià)格分類指數(shù)全國(guó)居民消費(fèi)價(jià)格分類指數(shù)Data source: National Statistics Bureau (Monthly Update)數(shù)據(jù)來(lái)源：國(guó)家統(tǒng)計(jì)局 （月度更新）Copyright 2012 The Nielsen Company. Confidential and proprietary.7China Consumer Confi

5、dence Index中國(guó)消費(fèi)者信心指數(shù)中國(guó)消費(fèi)者信心指數(shù)Source: Nielsen Consumer Confidence Survey (Quarterly Update)數(shù)據(jù)來(lái)源：尼爾森消費(fèi)者信心調(diào)查 （季度更新）Copyright 2012 The Nielsen Company. Confidential and proprietary.8China CCI, CPI, FMCG Growth Rate vs. YA中國(guó)消費(fèi)者信心指數(shù)，物價(jià)指數(shù)，快速消費(fèi)品增長(zhǎng)率中國(guó)消費(fèi)者信心指數(shù)，物價(jià)指數(shù)，快速消費(fèi)品增長(zhǎng)率Source: Nielsen Consumer Confidence S

6、urvey, Retail Measurement (Quarterly Update)數(shù)據(jù)來(lái)源：尼爾森消費(fèi)者信心調(diào)查 / 零售研究（季度更新）Copyright 2012 The Nielsen Company. Confidential and proprietary.9Store Count (Total City + Town)Universe store reduced slightly, due to the reduction of Other Stores. MT grew 15% while Grocery Stores were stable.Total store cou

7、nt and importanceMT and TT split in total universe3,372,6213,283,7353,247,354Store Count Importance (Total City + Town)-6%+15%-0%OthersGrocery Modern Trade-1%ACV Importance (Total City + Town)*Including estimated number for Cosmetics based on 2011 new Cosmetics definitionData source: Nielsen Retail

8、Establishment Survey 2012Copyright 2012 The Nielsen Company. Confidential and proprietary.10Store Count (Total City + Town)All Modern Trade formats grew to contribute to the 15% Total MT store count growth. CVS and Minimarket led the growth.Modern Trade store count and importanceModern Trade store t

9、ype split133,572148,868171,843Store Count Importance (Total City + Town)+26%+7%+14%MinimarketSupermarketHypermarketCVS+9%+15%ACV Importance (Total City + Town)Data source: Nielsen Retail Establishment Survey 2012Copyright 2010 The Nielsen Company. Confidential and proprietary.Retail Index(RI2012)Cro

10、ss-category Overview Jun 2013品類回顧品類回顧2013年年06月月 Copyright 2012 The Nielsen Company. Confidential and proprietary.12China Cross Category Information59 Nielsen defined Categories 59 尼爾森產(chǎn)品定義尼爾森產(chǎn)品定義 Note: Categories in blue are Baby Products注意：藍(lán)色標(biāo)注為嬰兒產(chǎn)品注意：藍(lán)色標(biāo)注為嬰兒產(chǎn)品Copyright 2012 The Nielsen Company. Con

11、fidential and proprietary.13Source: Nielsen Retail Index (Monthly Update)數(shù)據(jù)來(lái)源：尼爾森零售跟蹤調(diào)查（月度更新）Food, Non-Food MAT Value Growth Rate in National Total 全國(guó)全國(guó) 食品類和非食品類食品類和非食品類 MAT銷售額增長(zhǎng)率銷售額增長(zhǎng)率Copyright 2012 The Nielsen Company. Confidential and proprietary.14Food, Non-Food Quarterly Value Growth Rate in Na

12、tional Total 全國(guó)全國(guó) 食品類和非食品類食品類和非食品類 季度銷售額增長(zhǎng)率季度銷售額增長(zhǎng)率Copyright 2012 The Nielsen Company. Confidential and proprietary.15Food, Non-Food Monthly Value Growth Rate in National Total 全國(guó)全國(guó) 食品類和非食品類食品類和非食品類 月度銷售額增長(zhǎng)率月度銷售額增長(zhǎng)率Copyright 2012 The Nielsen Company. Confidential and proprietary.16Food, Non-Food By

13、Super Groups MAT Val. Growth Rate in National Total 全國(guó)全國(guó) 食品類和非食品類食品類和非食品類 MAT銷售額增長(zhǎng)率銷售額增長(zhǎng)率Non-Food 非食品非食品Food 食品食品Copyright 2012 The Nielsen Company. Confidential and proprietary.17Food, Non-Food by Super Groups Quarterly Val. Growth Rate in National Total全國(guó)全國(guó) 食品類和非食品類食品類和非食品類 季度銷售額增長(zhǎng)率季度銷售額增長(zhǎng)率Food 食品

14、類食品類Non-Food 非食品類非食品類Copyright 2012 The Nielsen Company. Confidential and proprietary.18Food Super Groups Monthly Value Growth Rate in National Total 全國(guó)全國(guó) 食品類子類食品類子類 月度銷售額增長(zhǎng)率月度銷售額增長(zhǎng)率Copyright 2012 The Nielsen Company. Confidential and proprietary.19Non-Food Super Groups Monthly Value Growth Rate in

15、National Total 全國(guó)全國(guó) 非食品類子類非食品類子類 月度銷售額增長(zhǎng)率月度銷售額增長(zhǎng)率Copyright 2012 The Nielsen Company. Confidential and proprietary.20Val. Market Size is ranked by MAT Jun 13 Data, Semi-annually Update銷售額市場(chǎng)規(guī)模以銷售額市場(chǎng)規(guī)模以13年年06月滾動(dòng)年度數(shù)據(jù)排序，半年度更新月滾動(dòng)年度數(shù)據(jù)排序，半年度更新Food MAT Val/Vol/Avg.Price Growth Rate in Nat Total全國(guó)全國(guó) 食品類食品類 MA

16、T銷售額銷售額/銷售量銷售量/平均價(jià)格平均價(jià)格 增長(zhǎng)率增長(zhǎng)率Copyright 2012 The Nielsen Company. Confidential and proprietary.21Val. Market Size is ranked by MAT Jun 13 Data, Semi-annually Update銷售額市場(chǎng)規(guī)模以銷售額市場(chǎng)規(guī)模以13年年06月滾動(dòng)年度數(shù)據(jù)排序，半年度更新月滾動(dòng)年度數(shù)據(jù)排序，半年度更新Non-Food MAT Val/Vol/Avg.Price Growth Rate in Nat Total全國(guó)全國(guó) 非食品類非食品類 MAT銷售額銷售額/銷售量銷售

17、量/平均價(jià)格平均價(jià)格 增長(zhǎng)率增長(zhǎng)率Copyright 2012 The Nielsen Company. Confidential and proprietary.22Food MAT Value Growth Rate 食品類食品類 MAT銷售額增長(zhǎng)率銷售額增長(zhǎng)率 Copyright 2012 The Nielsen Company. Confidential and proprietary.23Food MAT Value Growth Rate 食品類食品類 MAT銷售額增長(zhǎng)率銷售額增長(zhǎng)率 Copyright 2012 The Nielsen Company. Confidential

18、and proprietary.24Non - Food MAT Value Growth Rate 非食品類非食品類 MAT銷售額增長(zhǎng)率銷售額增長(zhǎng)率Copyright 2012 The Nielsen Company. Confidential and proprietary.25Non - Food MAT Value Growth Rate 非食品類非食品類 MAT銷售額增長(zhǎng)率銷售額增長(zhǎng)率Copyright 2012 The Nielsen Company. Confidential and proprietary.26Baby Products MAT Value Growth Rat

19、e 嬰兒產(chǎn)品嬰兒產(chǎn)品 MAT銷售額增長(zhǎng)率銷售額增長(zhǎng)率Copyright 2012 The Nielsen Company. Confidential and proprietary.27Cosmetic Top 30 Products MAT Value Growth Rate 化妝品店化妝品店 Top 30 品類品類MAT銷售額增長(zhǎng)率銷售額增長(zhǎng)率Jun 2013 ScanTrack Hypermarket Cross-category Overview品類回顧品類回顧 2013年年06月月Copyright 2010 The Nielsen Company. Confidential and

20、 proprietary.Copyright 2012 The Nielsen Company. Confidential and proprietary.29Available ScanTrack Hyper Service Cities(18) with 2 Yr back data for the categories on the following page 18 城市大賣場(chǎng)城市大賣場(chǎng)北京 Beijing杭州 Hangzhou上海 Shanghai無(wú)錫 Wuxi成都 Chengdu西安 Xian廣州 Guangzhou重慶 Chongqing哈爾濱 Haerbin深圳 Shenzhe

21、n沈陽(yáng) Shenyang東莞 Dongguan大連 Dalian武漢 Wuhan濟(jì)南 Jinan昆明 Kunming天津 Tianjin蘇州 SuzhouCopyright 2012 The Nielsen Company. Confidential and proprietary.30ScanTrack Cross Category Information75 Nielsen defined Categories 75尼爾森定義品類尼爾森定義品類 Copyright 2012 The Nielsen Company. Confidential and proprietary.31Food,

22、Non-Food MAT Value Growth Rate in Hypermarkets大賣場(chǎng)大賣場(chǎng) 食品類和非食品類食品類和非食品類 MAT銷售額增長(zhǎng)率銷售額增長(zhǎng)率Copyright 2012 The Nielsen Company. Confidential and proprietary.32Food, Non-Food Weekly Value Sales in Hypermarkets大賣場(chǎng)大賣場(chǎng) 食品類和非食品類食品類和非食品類 周銷售額周銷售額Periods is from 2011 Week 27 to 2013 week 26, totally 2 years期數(shù)從期數(shù)從

23、2011年第年第27周到周到2013年第年第26周，共周，共2年年Copyright 2012 The Nielsen Company. Confidential and proprietary.33Food, Non-Food By Super Groups MAT Val. Growth Rate in Hypermarkets 大賣場(chǎng)大賣場(chǎng) 食品類和非食品類食品類和非食品類 MAT銷售額增長(zhǎng)率銷售額增長(zhǎng)率Non-Food 非食品非食品Food 食品食品Copyright 2012 The Nielsen Company. Confidential and proprietary.345Food, Non-Food Quarterly Value Growth Ratein Hypermarkets 大賣場(chǎng)大賣場(chǎng) 食品類和非食品類食品類和非食品類 季度銷售額增長(zhǎng)率季度銷售額增長(zhǎng)率QuarterlyCopyright 2012 The Nielsen Company. Confidential and proprietary.35Food, Non-Food by S