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1、 PrefaceThe day of double11,a large diamond was taked by 20million Clerk:What can I do for you?Consumer:I want to buy a ring.Clerk:There are three kinds of price, $10,000,$1,00,000,$1,000,000,Which one do you want?Consumer:$1,000,000? So cheap, Ill get it!PS:(聲音為淘寶交易時的提示聲) According to double11to se

2、e the成員:陳玉潘成員:陳玉潘 蔡文靜蔡文靜 王漣淳王漣淳 周亞周亞online shoping BackgroundTmall(called taobao at that time) began to hold the commodity promotion(商品促銷) on november 11,2009.At first ,the reason is that making people remember taobao and trying to appeal consumers to consume through the commodity promotion.But now

3、“Doubll 11” has become the e-commerce(電子商務) Festival,even influences offline stores(線下商城) . End before dawn of 2013-11-12,alipay has made 35.019 billion turnover(成交額)and 170 million bills in all.This years turnover 2009年 5200萬2010年9.36億2011年33.6億From the data of growing year by year,and the quickly

4、of development of shopping online,whats more,showing the netizen strong purchasing power .2012年191億2013年350.19億 News Video:“Double-11” Festival in China online retailers gear up for shopping spreeRetailer:零售商Gear up:促進,增加:狂歡Retailer:零售商Gear up:促進,增加:狂歡 A network vocabulary about online shopping“Chop

5、ing the hand family(剁手族) is that someone who is a white-collar worker is addicted to the online shopping. They feel very regretful after buying a lot of things through the Internet and promise they wont do it again .”The example of onine shopping on november 111、Liuyan,lives in Urumchi,spending much

6、 time on online shopping.She bought many goods through the Internet,such as dresses,articles of everyday use.starting from the day of 11th ,she has experienced the difficulty of shoping online.However,there are two favorite goods which she likes best havent been bought.2、Shenjing,a white-collar work

7、er(白領) is also an online shopping expert.Influenced by other people,she often pay much attention on the items(物品) through the Internet.This year,even if the double 11 didnt come,she has alreay plan to buy a overcoat and a dress.But refused by her relatives.At the early morning on november 11,she con

8、troled herself successfully.However,when she went to the office ,she failed and brought the overcoat ultimatly.Weibo newsW:Its double 11 today, do you want buy something ?C:I want to buy a lot of things. But I need a rational (理性的)consideration.W:Come on, why are you so hesitant, I have bought a lot

9、 of things.After double 11.W: I have run out of all my money! What did you buy? C:Nothing, I m so rational Consumers charateristics1、hightly educated2、Rationalized3、Fashion consumption4、Willing to face sales personnel directly5、consumers taste has become more and more high 6、the incresed number of w

10、omenThe reason of crazy shoping1、fear of loss(怕吃虧)2、follow the trend3、fall into temptation(誘惑)4、reduce pressureRational netizens how to avoid the attraction of double111、avoid expressage fastigium(快遞高峰期) 2、the goods doesnt cheap much than before,its just a methods for promotion3、draw lessons from th

11、e past The expert views on unreasonable consumptionhave the correct valuesDiscernment (辨別力)The evaluation of the foreign mediaAshamedNew recordThe bigest shopping dayLogistics is busyManifest the power of consumption Our groups suggestion1、Think about the things whether you really need;2、Dont be bli

12、nd by the price3、Communicate with the sensible people4、Have a firm beliefInterview recording重慶師范大學重慶工商大學服裝設計師 Whats your opinion on double 11?四川外國語大學Reporter: Now we are interviewing the foreign students of CTBU on the double 11. Hello, where are you from?Foreigner:Im from the USA.C:What do you think of the double 11, you buy something?

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