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1、公司的融資外文翻譯 financing your company material source: /./0././login.aspx?returnurlhttp%3a%2f%/./.%2fnstladvancedsearch.aspx author: robert a.s once a company is formally established, the next step is that of raising capital ? and certainly plenty of it. raising money for a start-up company may be the si
2、ngle most arduous, and time-consuming activity undertaken during ones career. the decisions made regarding company financing impact its future growth opportunities, so it is important to understand the myriad of issues involved withfinancing choices. proper financial planning is of such critical imp
3、ortancein this chapter, we discuss how much money is needed, how long it takes to find it, and where to go to seek funding. if a company carefully manages their products development and consistently meets key development milestones in a timely manner, they will greatly improve their chances of secur
4、ing the capital needed. being properly prepared and learning some key aspects about funding will make this challenging job more rewarding. in the following section, i would like to share with you several notions that are important to understand before raising capital. the total amount of money a com
5、pany needs, depends upon the product and company business modelbefore raising money ,determine the amount of money needed for the specific product, and estimate the amount of money needed to move through to each product development stage. when calculating the needed capital, be sure to include all e
6、xpenses in addition to product development costs, such as market development and corporate development costs. there are two pitfalls when projecting financial requirements. the first one is estimating that less money is required than really needed. this is a common problem for first-time entrepreneu
7、rs because they are not familiar with development costs, or the obstacles and types of delays that increase costs. a good way to avoid under estimation, is to base cost estimates on the amount of actual capital similar companies raised during each stage of their development, and estimate the total m
8、onies required to reach commercialization. each source has different interests, different limitations, and each source brings a different value to an organization. it is important to know the objectives and interests of each capital source, so you may focus your precious time on the ones that have t
9、he highest likelihood of investing. each financing source has preferences in investing at a particular stage of development, so do not waste time by approaching them at the wrong development stage of the company. at some point, raising money over the course of a companys development will seem like a
10、 full-time job. embrace this notion rather than run from it. in actuality, some one in the company will indeed be raising money continuously throughout the organizations development. even after securing the first round of capital, the company should be preparing for follow-on financing. raising foll
11、ow-on rounds of capital is easier and occurs faster when a company continuously communicates its progress to existing and potential investors. work on keeping the company in the public eye, and always look for opportunities to share the benefit of your product idea to potential nvestors. seek opport
12、unities for speaking at venture forums and investor meetings, irrespective of whether or not capital is immediately required. i routinely try to secure a presentation slot at many high profile investor conference meetings even when capital is not eminently needed. these types of activities can seem
13、at the moment nonproductive, but it is building credibility and leveraging interest for later. raising capital will be much easier during subsequent financing rounds if it is recognized that the entrepreneurs job is to raise money. even after becoming successful and the company becomes profitable yo
14、u will still need expansion capital to grow the business, acquire product lines or technology, make capital improvements, or acquire other companies; so do not forget that you really are, in a sense ? always raising money. it is easier to raise money when a company has money. waiting until the compa
15、ny is bone dry of cash offers limited options, little negotiating power, and usually results in a desperate situation. when cash is in the bank, that is the time to begin attracting investors for future rounds. investors do not like to invest in desperate companies; they want to invest in progressiv
16、e and vibrant companies that are making exciting product development progress. learn to raise money when money is in the bank. remember one can always say “no” to investors, but one cannot say “no” until someone has said “yes.” there is no advantage to having unusually high valuations for a company
17、at any stage, particularly at the seed and early development stage valuation and financing stages are discussed in more detail in chapter 9. the higher the valuation is from reasonableness, the more difficult it will be to raise the next round of capital. companies with unreal-istic valuations, and
18、in need of cash, usually wind up accepting a “down round.” this is a situation where the previous premoney valuation is reduced in order to secure a new investment. in a down round, the existing shareholders lose more than just a straight proportional ownership of their equity by dilution. learn not
19、 to be greedy or have greedy investors. when financing is done right ? in the end, everyone will be rewarded. there is some truth to the saying “pigs get fat, but hogs get slaughtered.”譯文公司的融資 資料來源: /./././login.aspx?returnurlhttp%3a%2f%/./.%2fnstladvancedsearch.aspx 作者:羅伯特 一旦公司成立,下一個(gè)步驟理所當(dāng)然的便是提高公司的資
20、本,籌資活動(dòng)是一個(gè)艱苦,而且耗時(shí)巨大的活動(dòng)。關(guān)于公司融資決策,對中國未來的發(fā)展機(jī)會(huì)有著很大的影響,所以這有一個(gè)很重要的問題就是要了解有關(guān)的很多很多的融資方式選擇。這其中適當(dāng)?shù)呢?cái)務(wù)規(guī)劃是至關(guān)重要的。在這一章中,我們討論了這么個(gè)問題,我們需要籌集多少錢,需要多長時(shí)間才能籌集到它, 可以去什么樣的地方尋求資助。如果一家公司經(jīng)過精心的規(guī)劃自己的產(chǎn)品發(fā)展并且不斷滿足關(guān)鍵的發(fā)展階段,很快的,他們要得到的所需的資本獲得的機(jī)會(huì)將有極大的提高。做一些正確的準(zhǔn)備,學(xué)習(xí)經(jīng)費(fèi)方面的一些知識,能使這有挑戰(zhàn)性的工作得到更好的回報(bào)。在接下來的部分里,我想與你們分享一些其中的觀點(diǎn),即是先了解相關(guān)具體的狀況后,再去募集資金。公
21、司需要多少的資金總額,是依靠公司的產(chǎn)品以及公司的業(yè)務(wù)模式?jīng)Q定的。在募集資金前,首先要確定這批所需的資金數(shù)量被用于公司哪批特定產(chǎn)品,并且估算出每件單位產(chǎn)品經(jīng)歷一系列的發(fā)展階段所需要的單位資金。當(dāng)在計(jì)算所需要的資金時(shí),一定要包括所有的費(fèi)用以及產(chǎn)品的開發(fā)成本,如開拓市場和公司自己的研發(fā)費(fèi)用。當(dāng)在預(yù)測財(cái)務(wù)需求時(shí),通常會(huì)存在一些誤區(qū)。其中一個(gè)是估計(jì)所需的資金比真正需要的資金少了。這是一種很常見的問題,因?yàn)橐话闫髽I(yè)家他們第一次不太熟悉研究開發(fā)的成本,和一些其他的意外增加成本。避免這種情況的一種好方法就是在建立估計(jì)時(shí),對產(chǎn)品的開發(fā)成本,如開拓市場和公司自己的研發(fā)費(fèi)用,實(shí)際資本的數(shù)量明細(xì)到公司自身發(fā)展的各階段
22、,而得到的估計(jì)總款項(xiàng)需要達(dá)到商品化要求。每一個(gè)資金出處來源都有屬于自己的不同的領(lǐng)域,不同的局限,每個(gè)資金出處來源帶來了屬于自己的不同的價(jià)值,詳細(xì)到每一個(gè)組織。更為重要的是,假如你知道自己公司所要達(dá)到的具體的目標(biāo),和每個(gè)資金的去處所能給公司帶來的具體利益,這樣就能提高公司的自身效率,讓公司的在有效且較短的時(shí)間里去投資那些投資回報(bào)率最高的投資項(xiàng)目。金融發(fā)展的每一個(gè)階段,都會(huì)存在著各種各樣的投資偏好,但不要浪費(fèi)公司的時(shí)間來投資這些他們在錯(cuò)誤的發(fā)展階段。 從某種意義上來說,一家公司募集資金的經(jīng)歷對其自身發(fā)展來講,看起來更像一個(gè)全職得工作。我們應(yīng)當(dāng)去熱情的擁抱這個(gè)想法,而不是選擇去逃避它。在現(xiàn)實(shí)的公司經(jīng)
23、營中,有些公司在全面的發(fā)展的同時(shí),自身的內(nèi)部融資跟不上需求,的確需要不斷的去募集資金來支持它的發(fā)展與擴(kuò)張。即一般在發(fā)展的公司,在保證第一輪資本供應(yīng)后、公司資金不應(yīng)該出現(xiàn)斷層,應(yīng)當(dāng)馬上準(zhǔn)備后續(xù)融資。后續(xù)資金的準(zhǔn)備充足,對發(fā)展中的公司有著莫大的好處,能更好的開拓市場和研發(fā)新產(chǎn)品,相當(dāng)于是一個(gè)潛在的投資者。盡量把自己公司的狀況展示在公眾眼中,讓他們了解你們的公司,盡量的尋找機(jī)會(huì)和你的投資者分享公司的利益以及產(chǎn)品理念,那樣會(huì)吸引更多的潛在的投資者。盡量的尋找機(jī)會(huì)在風(fēng)險(xiǎn)論壇和投資者會(huì)議上展示自己的公司,不論自己的公司目前是否立即就需要資本。我經(jīng)??吹皆诤芏嗉词官Y本沒有顯著的需要的公司在許多風(fēng)險(xiǎn)論壇和投資者會(huì)議上會(huì)議高調(diào)地做著報(bào)告,展示著自己的公司。這些行為目前似乎沒什么必要和作用,但它卻是在潛移默化中建立著信譽(yù),它的杠桿利益可能會(huì)有點(diǎn)滯后,但終究還是會(huì)有效果的。自身企業(yè)價(jià)值的提高
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