教育部考試中心考研英語模擬試題(新題型7)

1、姓名：_ 班級：_ 學(xué)號：_-密-封 -線- 教育部考試中心考研英語模擬試題(新題型7)考試時間：120分鐘 考試總分：100分題號一二三四五總分分?jǐn)?shù)遵守考場紀(jì)律，維護(hù)知識尊嚴(yán)，杜絕違紀(jì)行為，確?？荚嚱Y(jié)果公正。.目錄：一.新題型試題二.答案三.總體分析四.試題精析五.全文翻譯教育部考試中心考研英語模擬試題-新題型partb匯編7、directions:you are going to read a list of headings and a text about preparing in the academic community. choose the most suitable hea

2、ding from the list a-f for each numbered paragraph (41-45). the first and last paragraphs of the text are not numbered. there is one extra heading which you do not need to use. mark your answers on answer sheet 1. (10 points)today, some 30% of small business owners dont have a web presence at all, w

3、hile the vast majority who do are watching their sites sit stale, waiting and wanting for business. where did things go wrong? there are common principles followed by those whose dreams of online success have become reality.41. build your site around your customer:thinking of your site as your onlin

4、e storefront, built around delivering the highest-quality customer experience from the moment your customer steps through the “door”.42. just because you built it doesnt mean theyll come:if you arent seeing a large volume of targeted traffic to your site, its time to up the ante.43. integrate custom

5、er loyalty programs and promotions:containing discounts, news, or friendly service reminders. use discount promotional offers to stay in touch with past visitors to your site.44. justify your monthly spending through product bundling:while pay-per-click internet advertising is much more cost-effecti

6、ve than traditional media channels, bundling products together will not only increase your sales revenue, but also enable you to get more out of your per-click ad rates.45. measure your progress:your site may be live, but how is it performing?armed with these simple lessons, vow to make your busines

7、s realize the true promise of the internet.a a manufacturing company selling $50 items was having trouble justifying the cost of online keyword ads. by bundling products to create packages of $100 or more and advertising to wholesale customers looking to buy in bulk, the manufacturer dropped its sal

8、es representative agencies and focused on large-volume buyers, such as wal-mart and target. needless to say, the company had no trouble exceeding its yearly sales quota.b one of my past clients had a well-designed physical storefront, solid prices, and quality offerings. however, he wasnt able to dr

9、ive enough store traffic despite targeted advertising efforts in print publications and other offline venues. we decided to shift those ad dollars to an online pay-per-click campaignin which the advertiser pays whenever someone clicks on its entry posted during the course of a site search based on k

10、eywords relevant to his business. the immediate impact was staggering. online revenue soared tenfold to $1 million from $100,000 within only a few months.c with todays technology, your return can be easily measured. if you rely on your web site as a sales tool, you cant afford not to invest in site

11、analytics. make sure your web solution includes an easy-to-use reporting tool that presents this information in a clear, concise format. after all, while metrics are a critical part of the web equation, you dont have the time to spend hours digging through reams of data.d years ago, i worked with a

12、woman who sold purses online through a home-built site that lacked critical e-commerce components. after a simple redesign including product descriptions, comprehensive navigation, and a secure, user-friendly ordering system, her revenue increased fivefold. and she began receiving rave reviews from

13、customers impressed with the ease and convenience of the online shopping experience.e online success demands more than simple presence. your internet investment should pay for itself with new customers and increased sales. find a trusted partner who can help you navigate todays (and tomorrows) techn

14、ology and who understands the bottom-line realities of your business.f one villa rental company had a web site that generated very few calls and online bookings. i helped the company set up a “l(fā)ast minute deals” distribution list. by subscribing, site visitors would receive weekly e-mails offering 1

15、1th-hour discounts on villa rentals. as a result, the company captured contact information for thousands of possible customers, reduced its unused inventory to almost zero, and increased revenue significantly.答案41.d 42.b 43.f 44.a 45.c總體分析本文是一篇介紹如何成功地進(jìn)行上商務(wù)的文章，全篇例證和理證相結(jié)合，條理清楚。第一段:由當(dāng)今的一個現(xiàn)象入手，引發(fā)出誘人深思的問

16、題，即上商務(wù)的困境。第二段至第五段:給出具體的幾條原則，以引導(dǎo)持有上商務(wù)夢想的人將夢想變成現(xiàn)實(shí)。第六段:總結(jié)、概述這幾條原則對于成功進(jìn)行上商務(wù)的的重要性。. 試題精解(一)通讀全文，了解文章大意，確定小標(biāo)題的作用通過閱讀各選項，進(jìn)而瀏覽全文，把握文章主題關(guān)于如何成功地進(jìn)行上商務(wù)的原則建議。文章一開始描述了現(xiàn)存的一種現(xiàn)象很少有人成功地進(jìn)行在線商務(wù)，并對此發(fā)出疑問，接下來為大家提供幾條共同的原則，所以可以推斷從第二段起的內(nèi)容大部分應(yīng)該都與這些原則有關(guān)?？忌枰_定小標(biāo)題也就是黑體字在文中的作用以及與上下文之間的聯(lián)系。初步瀏覽全文不難發(fā)現(xiàn)，五個小標(biāo)題都是對于幾條商務(wù)原則的簡要概述，各原則之間有一定的

17、邏輯關(guān)系，但是每一條又都具有各自的獨(dú)立性。標(biāo)題下面的文字多是對標(biāo)題的補(bǔ)充說明。(二)瀏覽選項，概括大意。這種題型中，由于選項部分內(nèi)容可能相對較多，而且和原文是非等額搭配，因此可以先概括各選項的大意，將濃縮后的信息迅速地記下來，可以記在選項旁?；蛘邔⒏黜椫械闹匾畔澇鰜恚员憬忸}時一目了然，與小標(biāo)題一一對應(yīng)。本文六個選項有四個列舉了具體事例，另外兩個是說理分析。其大意分別是：a一個制造公司通過捆綁銷售和將上廣告銷售對象確定為批發(fā)商，從而提高了銷售額。b 我的一個客戶雖然擁各種優(yōu)勢條件，卻仍不能招徠大量顧客，因此我?guī)退麑⑾聫V告的經(jīng)費(fèi)轉(zhuǎn)移到絡(luò)銷售上，結(jié)果，公司收入暴漲。c 如果依賴站作為銷售工具，

18、就必須進(jìn)行站分析，因此確保你的站建設(shè)方案中有一套方便使用的報告工具。d 通過給一位女士的上錢包銷售中增加關(guān)鍵的電子商務(wù)元素，使她的收入大幅增加，她也因給顧客帶來舒適便捷的購物體驗而受到好評。e 僅有絡(luò)還不能保證在線銷售的成功。還應(yīng)找到一位合伙人，幫助你駕御技術(shù)并了解你生意的底線。f 通過幫助一家別墅租賃公司建立“最后時限打折”分配表，使它贏得了潛在客戶，使空房率達(dá)到零，從而增加了收入。(三)掌握論證方法，將論據(jù)與論點(diǎn)一一匹配既然所給六個選項中有四個都是例子，那么文章的主要論證手法就是例證?？忌乱徊揭龅木褪歉鶕?jù)文章的基本結(jié)構(gòu)，將論據(jù)和論點(diǎn)匹配?？梢韵瓤礃?biāo)題后看選項，也可根據(jù)選項尋找合適的標(biāo)題

19、。41題的小標(biāo)題是“以客戶為中心建立站”。接下來的論述是對這一標(biāo)題的解釋：應(yīng)該把站看作是在線的店面，從顧客踏入店門的那一刻起就傳遞給他們一種最優(yōu)質(zhì)的顧客體驗。而d項中明確指出，該女士的在線銷售因給顧客帶來舒適便捷的購物體驗而受到好評，因此與標(biāo)題照應(yīng)。42題的小標(biāo)題是“你僅僅是建立了它，并不意味著顧客就會光臨”。該標(biāo)題下面，只給出了一句話作為說明，即如果你沒有看到大量的顧客光臨你的站，就是時候提高賭注了。考生應(yīng)該抓住這一句的關(guān)鍵部分：提高賭注。從常識上講，“下賭注”一般意味著作出某種新的嘗試或者改變。而前半句提到的“沒有大量顧客光臨你的站”是促使你作出這種嘗試或改變的原因。閱讀選項，內(nèi)容和邏輯上

20、銜接最貼切的是b項，其中enough store traffic和原文中的a large volume of targeted traffic相呼應(yīng)，該項提到的“將下廣告的經(jīng)費(fèi)轉(zhuǎn)移到絡(luò)銷售上”則是新的大膽嘗試。因此確定b項為正確答案。43題的小標(biāo)題是“將顧客忠誠計劃和促銷手段結(jié)合在一起”。在下文的論述中，給出了實(shí)施這一原則和建議的具體方法：包括打折、新聞和友好的提醒性服務(wù)。通過提供打折的促銷活動來與站的訪問者保持聯(lián)系。因此，接下來論述的內(nèi)容至少應(yīng)該與顧客忠誠或促銷有關(guān)，甚至可能繼續(xù)論述打折的銷售手段。在剩余的幾個選項中，f項直接出現(xiàn)了discount(折扣)一詞，即提供別墅租賃折扣，此外該項中

21、的contact information for thousands of possible customers與原文中的stay in touch with past visitors to your site相呼應(yīng)。所以f為正確答案。44題的小標(biāo)題是“通過產(chǎn)品捆綁銷售來證明你每月開銷的必要性”。該標(biāo)題將銷售方式確定為捆綁銷售。接下來的內(nèi)容則指出這種方法不僅可以增加銷售收入，還可以使你從絡(luò)點(diǎn)擊銷售中受益更多。由此，可預(yù)測接下來的內(nèi)容也應(yīng)圍繞“捆綁銷售”展開論述。a項中出現(xiàn)了bundling一詞，以一個制造公司為例，論證這種銷售方式使銷售額得到了提高。45題的小標(biāo)題是“估計你的進(jìn)展”。接下來的

22、論述中，提出“也許你的站仍在運(yùn)行之中，但具體運(yùn)轉(zhuǎn)如何”的疑問。因此可以推斷下文要論述的是如何估計站的運(yùn)轉(zhuǎn)狀況。大部分備選項的內(nèi)容都是關(guān)于如何通過在線銷售改善銷售狀況，只有c和e項是關(guān)于站如何更好地運(yùn)行的建議。兩個選項皆為說理論證。表面上看它們都是在講站運(yùn)轉(zhuǎn)，但是e項主要論述了保證在線銷售成功除絡(luò)以外的因素，如：合伙人。而c項則圍繞站分析、站建設(shè)展開論述，因此是正確答案。. 全文翻譯當(dāng)今，有30%的小生意業(yè)主沒有開通在線商務(wù)，而絕大多數(shù)的開通上商務(wù)的人士也都是看著自己的站閑置，靜等生意的到來。問題到底出在哪里。下面是一些夢想獲得上商務(wù)的成功，并使夢想變成了現(xiàn)實(shí)的人遵從的一些共同的原則。41、以客

23、戶為中心建立站把你的站看成你的在線店面，圍繞著從顧客踏入店門的那一刻起就傳遞給他們一種最優(yōu)質(zhì)的顧客體驗這一觀念而建。多年前，我曾與一位在線銷售錢包的女士合作。該女士的在線銷售通過一個缺少嚴(yán)格的電子商務(wù)成份的自制站進(jìn)行。簡單的重新設(shè)計中包括產(chǎn)品描述、全面導(dǎo)航以及一個安全友好的用戶指令系統(tǒng)等。之后，她的收入增加了五倍，她也開始因為在線銷售給顧客帶來舒適便捷的購物體驗而受到好評。42、你僅僅是建立了它，并不意味著顧客就會光臨如果你沒有看到大量的顧客光臨你的站，就是時候提高賭注了。我過去的一個客戶雖然擁有良好的店面設(shè)計，穩(wěn)定的價位，優(yōu)質(zhì)的商品，并將廣告費(fèi)用主要投資在印刷宣傳和其它下活動中，卻仍不能招徠大量顧客。于是我們幫他將廣告的經(jīng)費(fèi)轉(zhuǎn)移到在線點(diǎn)擊銷售上。依照這一方案，只要有人在以與廣告商的生意相關(guān)的關(guān)鍵詞為基礎(chǔ)進(jìn)行搜索的過程中，