綜合廣告代理協(xié)議書.doc

精選資料綜合廣告代理協(xié)議書LETTER OF AGREEMENTADVERTISER:廣告主：_AGENCY: DSB ADVERTISING AGENCY代理商：上海大手筆廣告有限責(zé)任公司PRODUCT/SERVICE:代理商品與服務(wù)：_時間DATE：_年Y_月M_日D上海大手筆廣告有限責(zé)任公司（簡稱代理商）同意擔(dān)任_（以下稱廣告主）在中國境內(nèi)的廣告代理公司，惟須遵照下述相關(guān)條件：1代理商同意向廣告主提供一切廣告代理公司慣常提供的一切服務(wù)。惟經(jīng)雙方同意免除者則屬例外。前述代理商的服務(wù)尚須包括與廣告主合作擬訂服務(wù)計(jì)劃及分析相關(guān)產(chǎn)品的市場潛力、創(chuàng)作及推行所有類型的廣告計(jì)劃及廣告活動。代理商的服務(wù)亦將包括審核所有已刊的廣告提交廣告主，包括核實(shí)廣告面積的實(shí)際尺寸、檢查已刊廣告的質(zhì)量及印刷廣告的刊出位置、審核電臺及電視臺的播出證明，并且審核所有媒介及藝員的收費(fèi)單據(jù)。2代理商將按照正常廣告價(jià)目表向廣告主支取一切媒介費(fèi)用。代理商的酬報(bào)，媒介傭金為媒介凈價(jià)的17.65%。代理商應(yīng)將媒介傭金之外的所有媒介反還折扣全數(shù)歸還廣告主。廣告主在其所取得之媒介凈價(jià)低于代理商報(bào)價(jià)的10%時，廣告主可自行投放，惟廣告主以取得凈價(jià)為基礎(chǔ)支付代理商媒介傭金。3代理商將向廣告主支取一切由下列工作產(chǎn)生之費(fèi)用，包括制作美術(shù)稿件、制版、電動植字、打字組合、物料、電臺及電視臺廣告制作及藝員（包括整理節(jié)目）、照片、證明書及所有其它廣告附屬物品，包括與取得個別人士名字或照片使用權(quán)的相關(guān)費(fèi)用。代理商依此為其成本另加17.65%傭金計(jì)算收費(fèi)。代理商將按其成本向廣告主支取與出差公干、包裝、運(yùn)送、快遞及郵電等相關(guān)的一切費(fèi)用。4代理商亦將對經(jīng)由第三單位，如攝影、電視制作及準(zhǔn)備美術(shù)稿件的監(jiān)督列為收費(fèi)項(xiàng)目。其中涉及代理商為此消耗的所有時間，例如物色外景場地、藝員選配、監(jiān)督影片剪輯、以及核查創(chuàng)作美術(shù)稿件過程的所有階段。5代理商將按照成本向廣告主提供廣告草樣及電視廣告畫面構(gòu)思圖。廣告主若要求更全面的廣告草樣及植字，則由代理商內(nèi)部進(jìn)行的完稿及機(jī)械正稿工作，均按照收費(fèi)標(biāo)準(zhǔn)（見附件1、2、3）支取。廣告主可依據(jù)實(shí)際情況自行發(fā)包印刷、贈品業(yè)務(wù)，代理商以凈價(jià)基礎(chǔ)收10%作為代理傭金。6代理商未取得廣告主的書面同意前，不得發(fā)放任何廣告，亦不得在取得廣告主書面同意其估計(jì)成本前，產(chǎn)生任何將向廣告主支取的費(fèi)用。7廣告主須于代理商收費(fèi)單據(jù)發(fā)出日期起計(jì)30天內(nèi)，付予代理商費(fèi)用。惟以下第10節(jié)所列明電視廣告制作及媒介訂位所需要預(yù)付的金額則不在此限。廣告主若對收費(fèi)單據(jù)有異議，可在接獲收費(fèi)單據(jù)后1星期內(nèi)提出書面反對。代理商應(yīng)據(jù)此對相關(guān)單據(jù)提出書面澄清。8在廣告主同意基礎(chǔ)上，凡涉及外幣付費(fèi)，廣告主盡可能以外幣付費(fèi)。9超逾30日免息期仍未清付的金額，代理商保留按當(dāng)時利率向廣告主支取利息的權(quán)利。10代理商提出第三單位之確切依據(jù)，根據(jù)規(guī)定，若需預(yù)付款的，廣告主須為電視廣告制作及預(yù)定媒介廣告時間/篇幅預(yù)付實(shí)付廣告制作或媒介金額予代理商。11在雙方同意的免息期過后，如費(fèi)用仍未獲清付，代理商保留權(quán)利給予廣告主7天書面通知，即廣告主需在接到書面通知7天內(nèi)支付一切有關(guān)費(fèi)用。12由廣告主授權(quán)的下述服務(wù)，代理商將按每小時費(fèi)用收取，另加實(shí)報(bào)實(shí)銷成本，或任何經(jīng)雙方事先同意的金額。l 宣傳。l 設(shè)計(jì)及籌備其它未經(jīng)委托的合作廣告。l 設(shè)計(jì)及或籌備小冊子及印刷品。l 設(shè)計(jì)產(chǎn)品標(biāo)簽等。l 設(shè)計(jì)及或籌備商品行銷及輔助銷售物品。l 研究費(fèi)用及其它與研究相關(guān)的成本，代理商均須提交報(bào)價(jià)并經(jīng)廣告主批準(zhǔn)。代理商須按照批準(zhǔn)的報(bào)價(jià)向廣告主收取費(fèi)用。13由廣告主以書面要求的一切非經(jīng)常及額外工作，皆收取事先雙方同意的費(fèi)用。14代理商員工執(zhí)行慣常的工作任務(wù)，例如實(shí)地考察以改善廣播時間以及日常往返廣告主辦事處等，由此產(chǎn)生的正常交通費(fèi)，代理商將不收費(fèi)用。但廣告主須償還代理商創(chuàng)作部員工參與特別廣告或電視臺廣告，以及代理商員工負(fù)責(zé)通常由廣告主本身雇員所處理的事宜，所產(chǎn)生的交通費(fèi)用實(shí)額。15本協(xié)議書將由_年_月_日起生效，直至上述列出地址或任何一方以書面另提地址所代表的任何一方解除為止。16(a)本協(xié)議書可由任何一方以書面通知寄往另一方，于90日內(nèi)解除。(b) 在上述通知期限內(nèi)，代理商及廣告主的一切權(quán)利、義務(wù)及責(zé)任仍將完全執(zhí)行及生效，包括完成廣告主授權(quán)代理商進(jìn)行的發(fā)放廣告稿，計(jì)劃發(fā)稿至任何截稿時間在上述上述通知90日期限內(nèi)的媒介。(c)本協(xié)議書解除時代理商須交回廣告主前次向廣告主支取費(fèi)用所產(chǎn)生的全部資產(chǎn)及物料以及所有由代理商或廣告主訂立的合同以及預(yù)訂的一切廣告時間、空位、藝員及其它廣告相關(guān)物。所有虧欠的費(fèi)用及回扣仍將歸入廣告主的帳戶，不須調(diào)整之前所支付的傭金。由代理商代表廣告主訂立的一切未完成合同預(yù)留廣告及非收費(fèi)責(zé)任，廣告主將予代理商賠償。(d) 代理商亦將交回一切由廣告主提供有關(guān)廣告主產(chǎn)品、銷售、數(shù)據(jù)等資料以及研究資料。代理商同意不泄露此等機(jī)密資料予任何于本協(xié)議書解除后可能雇傭此等服務(wù)的人士。(e) 廣告主同意償還代理商任何之前由廣告主授權(quán)而未能完成工作的制作成本及附加傭金。此等未完成工作將退回予廣告主，廣告主有權(quán)加以完成并于日后的廣告中使用此等材料及意念。(f) 廣告主亦可選擇委托代理商在90日通告期限之后的任何日期發(fā)放廣告予傳播媒介。在此情況下代理商將按照慣例收取正常的傭金。在期限（90日）屆滿后廣告主未作此類要求，則該期滿，日后雙方的關(guān)系不再產(chǎn)生任何權(quán)利及義務(wù)。(g) 廣告主可選擇在不遲于90日通知期限最后一日前由代理商將一切有關(guān)印刷、時間及藝員的合同以及對電臺或電視臺所制作物件的監(jiān)督工作轉(zhuǎn)移予新代理公司或廣告主，使通知期限結(jié)束前可進(jìn)行正常的移交工作。(h) 代理商同意與廣告主及新代理公司合作落實(shí)有效率的責(zé)任移交工作。17廣告主付予代理商款項(xiàng)的毛額或凈額須繳付的，或代理商付予媒體供應(yīng)者款項(xiàng)的毛額或凈額須繳付的，或因代理商提供服務(wù)或額外服務(wù)而須繳付的，或與該等服務(wù)有關(guān)的各項(xiàng)應(yīng)繳稅項(xiàng)、關(guān)稅或政府征費(fèi)（例如上海城建稅、廣州防洪基金及印花稅等），一律由廣告主承擔(dān)。18(a)廣告主不能要求代理商做出中華人民共和國廣告法或中華人民共和國其它法律禁止進(jìn)行的任何事情，亦不能要求代理商不做該等法律規(guī)定必須進(jìn)行的任何事情。(b) 只有廣告主有資格享有代理商在本協(xié)議上所承諾的服務(wù)。代理商毋須就有關(guān)的承諾而向第三者（包括但不限于任何與廣告主有關(guān)的公司）負(fù)任何責(zé)任。(c )代理商就提供任何服務(wù)或無法履行任何服務(wù)承諾而須向廣告主承擔(dān)的責(zé)任，只限于代理商就該項(xiàng)服務(wù)所收取的傭金總額，而代理商須向廣告主承擔(dān)的責(zé)任亦同時受下一條文所規(guī)限。(d) 任何與廣告主所提供或認(rèn)可的任何物料有關(guān)，或與廣告主的任何指示有關(guān)，或由之而引起的行動、訴訟、費(fèi)用、損毀、損失、索償或追究，代理商均毋須承擔(dān)任何責(zé)任，而廣告主須向代理商就有關(guān)事項(xiàng)做出賠償。19廣告主前述隨同本函件所附的副本將構(gòu)成對文件內(nèi)條款的接受。20本協(xié)議受中國法律所制約，并須根據(jù)中國法律詮釋。上海大手筆廣告有限責(zé)任公司明了及同意_總經(jīng)理（代理商）（廣告主）DSB Advertising Agency (hereafter referred to as “AGENCY”) agrees to serve as an advertising agency of (hereafter referred to as “ADVERTISER”) in China in accordance with and subject to the following terms and conditions.1. AGENCY agrees to furnish to ADVERTISER all the services customarily furnished by advertising agencies except as may be otherwise mutually agreed. Without limiting the foregoing AGENCYs services shall include formulation of marketing plans in cooperation with ADVERTISER, study and analysis of the market potentials for such products, creation and execution of advertising plans and campaigns of all types.2. AGENCY will bill the ADVERTISER at normal card rates for all media.3. AGENCY will bill the ADVERTISER for expenditure incurred for artwork, engraving, electrotyping, type composition, materials, radio and television production and talent(including package programs), photographs, testimonials and all other advertising adjuncts, including expenditures in connection with acquiring authorization for the use of the names or photographs of individuals, at the cost thereof to AGENCY plus 17.65%. AGENCY will bill ADVERTISER at cost for expenditures in connection with travel, packing, forwarding, express and postage expenses.4. AGENCY will include a supervision fee on photography, TV production, and artwork preparation. This covers all aspects of AGENCY time incurred such as location hunting, casting, editing supervision, and checking all stages of artwork development.5. AGENCY will provide layouts and story-boards at cost to ADVERTISER. Comprehensive layouts and typesetting required by ADVERTISER, finished art, and mechanical paste-ups prepared with the agency will charged at standard hourly rates.6. AGENCY shall not place any advertising without first obtaining the approval of the ADVERTISER in writing, nor shall it incur any expenditure, for which the ADVERTISER shall be billed, except shipping expenses, without first obtaining the approval of the ADVERTISER in writing for the estimate cost thereof.7. ADVERTISER will remunerate AGENCY within 30 days from AGENCYs invoice date with the exception of the prepayment for TV production and media booking as mentioned in #10 below. ADVERTISER shall object against invoices within one week after receipt in writing and AGENCY shall then clarify the relevant invoices in writing.8. For all foreign currency expenditures, ADVERTISER agrees to pay the AGENCY by the same foreign currency.9. AGENCY will reserve the right to charge ADVERTISER interest at the prevailing market rate for the sum outstanding in excess of the 30 days credit term.10. ADVERTISER shall pay 100% deposit up front to AGENCY for TV production.ADVERTISER shall pay 100% up front to AGENCY for all media booking requirement.11. AGENCY will reserve the right to terminate all expenditures on behalf of ADVERTISER in the event payments are not made within agreed credit terms by giving ADVERTISER 7 days written notice.12. For the services listed below as authorized by ADVERTISER, AGENCY shall bill its hourly time charges, out-of-pocket costs or such amount as shall be agreed upon in advance.l Publicity.l Design and preparation of cooperation of other non commission-able advertising.l Design and/or preparation of booklets and printed matter.l Design of labels of packaging, etc.l Design and/or preparation of merchandising and sales aids.l For research fee and other research related cost, AGENCY should prepare an estimate for the approval of the ADVERTISER. AGENCY should invoice ADVERTISER according to the approved estimate.13. All extraordinary and unusual work requested by ADVERTISER in writing will be charged at a fee to be mutually agreed in advance.14. AGENCY will assume without charge to ADVERTISER all normal travel expenses of AGENCY personnel engaged in regular duties such as field travel to improve broadcast time, and routine travel to and from ADVERTISERs office, ADVERTISER will reimburse AGENCY its net cost for travel of creative personnel in connection with specific advertisements or commercials and for any travel of AGENCY personnel in connection with matters normally handled by ADVERTISERs staff.15. This agreement shall become effective from and shall continue until terminated by either party at the address given above or such other address as may be designed by either party in writing.16. (a)This agreement may be terminated by either party upon 90 days written notice mailed to the party to whom such notice is addressed.(b) The rights, duties and responsibilities of AGENCY and ADVERTISER shall continue in full force and effect during this period of notice, including the completion of plans for and the placing of advertisements ADVERTISER has authorized AGENCY to place in any media whose closing dates fall within the 90-day notice period.(c) Upon termination of this agreement, AGENCY shall transfer to ADVERTISER all property and materials previously charged or chargeable to ADVERTISER and all contracts and reservations for time, space, talent and other advertising adjuncts entered into by AGENCY or ADVERTISER, and all short rates and rebates shall be for the account of ADVERTISER, without adjustment of commissions previously paid.ADVERTISER will indemnify AGENCY on all incomplete contracts, reservations and non-chargeable commitments entered into by AGENCY on behalf of ADVERTISER.(d)AGENCY will also return to ADVERTISER all information provided byADVERTISER on ADVERTISERs products, sales, or marketing data and market research information and AGENCY agrees not to disclose such confidential information to anyone who might engage their services after such termination.(e) ADVERTISER agrees to reimburse AGENCY for production costs plus commission of any incomplete work previously authorized by ADVERTISER. Such incomplete work will be returned to ADVERTISER and ADVERTISER will have the right to complete and use such material and ideas in its future advertising.(f) ADVERTISER may elect to have AGENCY place advertisements in media on dates subsequent to the 90-day notice period. In such cases AGENCY will receive the usual commission. If no such request is made by ADVERTISER beyond the 90-day expiration period no right or liabilities shall arise out of this relationship after such expiration date.(g) All print, time and talent contracts and the supervision of production of radio or TV properties will be assigned by AGENCY to the new agency or to ADVERTISER if ADVERTISER so elects, not later than the last day of this 90-day notice period so that a normal transition may take place at the end of the notice period.(h) AGENCY agrees to cooperate with ADVERTISER and the new agency to effect an efficient transition in responsibilities.17. All taxes, duties, levies or similar regulatory imposts(such as, but not limited to, Business Tax, Custom Duty, Stamp Duty, etc.) that are applicable to the gross or net amounts of ADVERTISERs payments to AGENCY or to AGENCYs payments to media suppliers or that arise out of or in connection with AGENCYs performance of the services or any additional services(the “Applicable Taxes”) shall be for the account of ADVERTISER.18. (a)ADVERTISER shall not require AGENCY to do anything prohibited, or to omit to do anything required, by the Advertising Law or other law of the Peoples Republic of China.(b) Only ADVERTISER is entitled to reply on AGENCYs undertakings in this Letter, which shall