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Enterprises development is inseparable from the building of enterprise culture Paper Keywords Enterprise Development Enterprise Culture Enterprise Culture Abstract enterprises to develop, it is necessary to build a quality culture, and only do a good job building of enterprise culture, will enable enterprises in all aspects to be continuous improvement, can we look to the enterprise brought about fundamental changes, is to seize the the fundamentals of business success is the road to revitalization of the country. Enterprise culture is long-term production and business activities in the evolving values, ethics, culture and so on, it is a group culture, it is the most important content is based on the spirit of enterprise as the core, including business objectives, corporate image, corporate reputation and so on. Owned enterprises have corporate culture, however, companies do not necessarily have corporate culture. Building of enterprise culture is consciously cultivating an excellent corporate culture to overcome the bad practice of corporate culture. Corporate culture-building process is the enterprise toward the lofty goal of the process, in a certain sense, it is the business status of all aspects of the process of continuous improvement. Building of enterprise culture will bring about a fundamental change in business outlook will enhance cohesion, so that enterprises establish a good business habits, to show a good corporate image, improve enterprise credit, the expansion of enterprise visibility, thereby affecting society and the community to the greatest contribution. Thus, the building of enterprise culture is the revitalization of this company, it is very important to the development of enterprises, and indispensable. First, the construction of enterprise culture to enable enterprises to foster a spirit of enterprise with its own characteristics and enhance the cohesion of the enterprise Cultivate the spirit of enterprise is the enterprise business management into all workers ideals, goals, and spiritual motivation as well as the conscious act to follow ethical norms, and the formation of internal cohesion and the driving force. Taiyuan Development Co., Ltd. as early as in 1988 proposed the unity and dedication, realistic and innovative entrepreneurial spirit, the entrepreneurial spirit embodied in the national housing pilot district - district Yifen Court building, is this: the pioneering spirit of joy , carry forward the fine Yan serious and pragmatic spirit, the courage to carry forward the reform and innovative spirit, carry forward the enterprising spirit catch up with the advanced; striving for the top of the economic benefits of striving for the top management level, striving for the top of the environment. To enable the spirit of enterprise is rooted in the hearts of the workers become truly inspiring spiritual support binding code of conduct for employees, the company promptly launched a factory-hing, my rich, plant loss, I the poor, the workers with the company with a common fate as the theme of the various forms of socialist labor emulation. In the staff and workers launched a bid to become a first-class masters of war do first-rate work, top-notch performance, and striving to offer first-class activities. To staff to be more of the collectivist sense of honor, to enhance the enterprises cohesion and centripetal force. Truly in the spirit, as enterprises such as home, personal interests and collective interests of solidarity; in action, preferring to sacrifice personal interests, looks after the collective interest; in principle, is the main business management, and actively participate in production and operation activities of the whole process of and various forms of political participation and activities; in business, the prosperity of the enterprise to work hard to contribute. Second, the construction of enterprise culture to enable enterprises to establish a good business habits, to show a good corporate image Corporate culture is not only focus on raising the level of knowledge and skills of workers, but also attach importance to the cultivation of ethical employees, with good corporate ethical behavior of people to enable enterprises to establish good habits. The conditions of socialism in our country, this business ethics include: (A) business to business, business relations between producers and users in order to meet sincere, pay attention to credibility. Although the commodity economy under the conditions of enterprises and between enterprises to competition, but under the conditions of competition in a fair playing field, rather than taking improper means to harm the interests of other businesses gain a competitive victory. A city, the property management company has hundreds of large and small, are in competition to survive, survival in the competition, if we lose a level playing field, businesses would be difficult to survive. (B) the relationship between workers and enterprises, the enterprises as the sake of workers, workers who love business, business continued to improve the workers working and living conditions, improve living standards of workers to work. Workers Zeyi the interests of the company, fully committed to the struggle to achieve business goals themselves, but also workers with good professional ethics, corporate responsibility, socially responsible. (C) in-house staff and employees of the relationship, equality and mutual assistance, solidarity and cooperation, with a harmonious and friendly relationships. Through the construction of enterprise culture, these relations have been satisfactorily addressed, they will establish good habits of business, winning praise all sectors of society. Demonstrate good corporate image, mainly in the production of civilization, beautiful environment, healthy and colorful amateur life, a strong learning atmosphere, harmony and a happy family workers, and these goals are related to the construction of sub-culture is not open. Corporate culture is not simply to satisfy the needs of the material interests of workers as the goal, more attention to workers in the spiritual and cultural needs of a higher level of satisfaction, which is intended to create such a small community business environment, peoples values are realized, everyone can be self-improvement and development of such goals, will bring a new style of business to enable enterprises to create a good social image. Reposted elsewhere in the paper for free download http:/ Third, the construction of enterprise culture to enable enterprises to increase credibility and visibility expanded to occupy the market The credibility of the enterprises life. In the reform, opening up a new period of development of commodity economy, enterprise transformation from inward to outward-oriented, expanding foreign trade, corporate reputation is more than ever demonstrated its significant value as the image of the most important corporate social manifestations. The improvement of corporate reputation will enhance the visibility, which is the development of enterprises is a great barnyard benefit, while the enhanced visibility, one important thing to do to ensure product quality and civilized service to achieve. These two aspects are the building of enterprise culture highlighted in the goal. The improvement of corporate reputation, they will win fame, winning the socially accepted. As Beijings Wang Mazi Scissors, Tianjin Goubuli steamed stuffed buns, Sichuan Changhong color TV, Qingdao Haier refrigerator and our provinces recognition pockets dumplings, mouse Cave Lantern, SD Park head , Liu Wei Di Vegetarian Sauce and so on brand-name products, it is because a good reputation and high-profile, creating a brand, the occupation of the market and increase the benefits. Although these companies create brand, perhaps not consciously cultivate the spirit of enterprise, but in the actual operation and management in fact has been consciously or unconsciously, to build their own corporate culture. These companies demonstrated distinctive style with the style, is its excellent corporate culture embodies the best. Taiyuan Comprehensive Development companies emphasis on quality, pay attention to the credibility of corporate management principles applied to the National Housing Pilot - Yi-Fen Yuan estate construction process, the emphasis on after-sales service in 1994, the credibility of the household is responsible, decisive free for 1300 households to replace substandard quality bathtub, although the loss of nearly 60 million, but has won the trust of residents in the sales of commercial property in general more difficult circumstances, the district 280 thousand square meters of commercial housing is very popular, to the full completion , has sold 95%. This case is very strong evidence to strengthen the building of enterprise culture, improve enterprise credit to enterprises dominate the market, increasing economic importance. Fourth, the construction of enterprise culture to enable enterprises with good moral values to influence society and make the greatest contribution to society Existence of the business value lies in its contribution to society. The purpose of socialist production is to satisfy peoples growing material and cultural needs, even in private ownership society, there is also a social enterprise it needs as a precondition. Thus, enterprises in building their corporate culture are highlighted to the customer, for the community to contribute content, will inculcate the concept of enterprise services to the hearts of every employee, enhance employee sense of responsibility and initiative. The results of such education to enable enterprises to contribute to society to become more conscious action, corporate social image will consequently be a greater degree of improvement. Corporate culture, the cultivation of moral values on the employees can form a good business habits, a positive impact on society. Enterprise staff and workers of education itself, not only enterprise workers knowledge and skills, cultural quality improved, but also to enable workers to establish a good ethics, the meaning of this progress has not only the contribution of the enterprise, while from the whole nation, the whole of society officers the quality point of view is also a great contribution to society, a society created a valuable asset, its significance went far beyond corporate social image of
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