國際貿(mào)易實務(wù)第18章.ppt

Chapter 18 Company Introduction and Product Presentation,18.1 Background Information A business organization can be defined as a firm, a company, a business or a corporation that makes, buys or sells goods, or provides services, to make a profit. The words are often used interchangeably. In competitive society in which we live, its essential that we go out and sell what we have to offer, and advertising plays an important role in the respect. So you should learn to introduce your product in detail. 18.2 Situational Conversation Section 1: Product Presentation Cindy: Hello. Im proud to launch BZFones first smart phone. It uses an open operating system and boats more functions than any other phones on the market. We call it “An Office at Your Fingertips.” (Shows slides of the smart phone and its function.),As you can see, its very sleek and compact. Particularly impressive is its ability to wirelessly connect with other devices. Now Ill let my colleague Bill Wright provide you with specifics about the XK2000B. Bill: Im here to tell you about some of the spectacular features of this phone. (Shows a slide listing features of the smart phone) In addition to wireless internet access, e-mail integration, contact database, and instant messaging, it also supports playing digital music and has a built-in camera. The volume of our mobile phones memory card is much larger than other products on the market. Cindy: Its more than just a phone; its a mobile office. In a single handled unit, it offers everything a professional on the go needs to be on top of his or her game. Bill: Speaking of games, the XK2000B will have the greatest selection of games with the most advanced graphics.,Section 2: Company Introduction Presenter: Could you tell us something about your company? Buddy: Well, Peterson Packaging is part of the PSSI Packaging Group. Presenter: PSSI, is it a Swedish company? Buddy: Yes, it is. Peterson Packaging itself is really composed of two companies. Peterson Packaging Ltd. manufactures board for packaging. Presenter: What is it used for? Buddy: Most of it is for the food industry, although we also produce packaging material for other goods too. We have two factories, one here in Stalybridge and a second one just outside Bristol. Presenter: Then, what about Peterson Wellpack Ltd.?,Buddy: Thats the other company, which markets our packaging systems and machines. Most of them for the British market, although we do export as well. Presenter: And where are the UK headquarters? Buddy: Stalybridge. Presenter: I see. And how many employees dose Peterson Packaging have? Buddy: Almost 8,500 to be exact. Presenter: Thank you very much for talking to us.,18.3 Practical Skills 1. Attentions In product introduction the person need to avoid the following matters: (1) Know nothing about the new product. (2) Know nothing or very litter about the function of the products. (3) Avoid exaggerating the products performance. Need to state introduction honestly. At the same time in the introduction to do: (1) Introductive language should be attractive. (2) The specific introduction of the company or products which can bring to customers interests. (3) If the occasion should arise，please give some examples, such as product quality report or a letter from customers.,2. Common Sentences (1) It takes years of hard work to even get your foot in the door in the world of broadcast journalism. (2) Our product will be available from (3) This new version improves on the previous version in terms of (4) The products innovative features include (5) This product is superior to others on the market because (6) Hows our price compared to our competitors? Are we undercutting them? (7) I guess youd like to see a new brand product. (8) This is our newest product. (9) Well give a full warranty on this product for 2 years. (10) Theyve been in business together since 1994.,3. Brief Introduction of Microsoft Corporation Microsoft Corporation is an American-based multinational computer technology corporation that develops, manufactures, licenses, and supports a wide range of software products for computing devices. Headquartered in Redmond, Washington, USA, its best selling products are the Microsoft Windows operating system and the Microsoft Office suite of productivity software. Originally founded to develop and sell BASIC interpreters for the Altair 8800, Microsoft rose to dominate the home computer operating system market with MS-DOS in the mid-1980s, followed by the Windows line of operating systems. Its products have all achieved near-ubiquity in the desktop computer market. One commentator notes that Microsofts original mission was “a computer on every desk and in every home, running Microsoft software.”,Microsoft possesses footholds in other markets; with assets such as the MSNBC cable television network, the MSN Internet portal, and the Microsoft Encarta multimedia encyclopedia. The company also markets both computer hardware products such as the Microsoft mouse as well as home entertainment products such as the Xbox, Xbox 360, Zune and MSN TV. The companys initial public stock offering (IPO) was in 1986; the ensuing rise of the companys stock price has made four billionaires and an estimated 12,000 millionaires from Microsoft employees. Known for what is generally described as a developer-centric business culture, Microsoft has historically given customer support over Usenet newsgroups and the World Wide Web, and awards Microsoft MVP status to volunteers who are deemed helpful in assisting the companys customers.,第十八章 公司和產(chǎn)品介紹英語應(yīng)用,一、背景知識 商業(yè)組織可以定義為通過從事商品生產(chǎn)、商品買賣或提供服務(wù)而營利的廠商、公司或企業(yè)。firm、company、business和corporation這幾個詞經(jīng)常通用。 我們生活在一個充滿競爭的社會里，走出去推銷你的商品是很重要的，在這方面廣告的作用舉足輕重，因此你要學(xué)會怎樣詳盡地介紹你的產(chǎn)品。 二、情景對話 對話1：產(chǎn)品介紹 辛蒂：大家好，我很榮幸能在這里發(fā)布BZ電話公司(BZFone)的第一臺智能型手機。它使用開放式操作系統(tǒng)，而且值得驕傲的是，比起市面上的其他手機，她擁有更多的功能。我們稱它為“指尖辦公室”。 (展示介紹智能手機及其功能的幻燈片),如各位所見，它的造型精致小巧。特別令人印象深刻的是它可以和其他裝置無線連接?，F(xiàn)在，讓我的同事比爾萊特為各位詳細介紹XK2000B。 比爾：我要向各位介紹這臺手機的特殊功能。(放映列出手機功能的幻燈片)除了能使用無線網(wǎng)絡(luò)、電子郵箱整合、聯(lián)絡(luò)人資料庫和即時通信外，它還支持?jǐn)?shù)碼音樂并且擁有內(nèi)置相機。我們手機的儲存卡比市場上其他產(chǎn)品的內(nèi)容量都大許多。 辛蒂：它不只是一臺手機，更是一個移動辦公室。就在這臺掌上型的裝置中，它為經(jīng)常在外奔波的專業(yè)人士提供所需要的功能，使他們能在激烈的競賽中保持領(lǐng)先。 比爾：說到游戲，XK2000B將精挑細選多種有最先進圖像技術(shù)的游戲。 對話2：公司介紹 節(jié)目主持人：您能否給我們談?wù)勀镜那闆r？ 巴迪：好。Peterson包裝公司隸屬于PSSI包裝集團。,節(jié)目主持人：PSSI是家瑞典公司嗎？ 巴迪：是的。Peterson包裝公司本身實際上是由兩個公司組成。Peterson包裝有限公司生產(chǎn)包裝用木板。 節(jié)目主持人：用來干什么呢？ 巴迪：盡管我們也生產(chǎn)其他包裝材料，但是大部分板材用于食品業(yè)。我們有兩家工廠。一家在斯泰利布里奇，另一家就在布里斯托爾邊上。 節(jié)目主持人：那Peterson Wellpack有限公司呢？ 巴迪：那是Peterson包裝公司的另一公司，負(fù)責(zé)銷售我們的包裝設(shè)備。產(chǎn)品大都在英國市場內(nèi)銷，不過我們也做出口。 節(jié)目主持人：英國的總公司設(shè)在什么地方？ 巴迪：設(shè)在斯泰利布里奇。 節(jié)目主持人：我知道了。Peterson包裝公司有多少雇員？ 巴迪：確切地講，近8500人。 節(jié)目主持人：巴迪先生，非常感謝您同我們交談。,三、實用技能 1. 注意事項 在產(chǎn)品介紹時需要避免以下的問題： (1) 對于新產(chǎn)品的知識一無所知。 (2) 對于產(chǎn)品的功能一無所知或一知半解。 (3) 避免夸大產(chǎn)品的性能，需要如實地介紹。 同時在介紹時盡量做到： (1) 介紹語言要具有吸引力。 (2) 詳細介紹你的公司或產(chǎn)品能給顧客帶來的利益。 (3) 必要的時候可以舉出一些例子，如