蘑菇氣鎮(zhèn)蛋雞養(yǎng)殖場建設(shè)項(xiàng)目建議書1.doc

to the library and find out. he could not have yong hui getting away with telling people lies! he had better do some research!at the library wang peng was surprised to find that his restaurant served far too much fat and yong huis far too little. even though her customers might get thin after eating yong huis food, they were not eating enough energy-giving food to keep them fit. they would become tired very quickly. wang peng felt more hopeful as he drove back home. perhaps with a discount and a new sign he could win his customers back! so he wrote:want to feel fit and energetic?come and eat here! discounts today!our food gives you energy all day!the competition between the two restaurants was on!come and eat here (2)a week later, wang pengs restaurant was nearly full and he felt happier. perhaps he would be able to earn his living after all and not have to close his restaurant. he did not look forward to being in debt because his restaurant was no longer popular. he smiled as he welcomed some customers warmly at the door but the smile left his face when he saw yong hui walking in. she did not look happy but glared at him. “may i ask what you were doing in my restaurant the other day? i thought you were a new customer and now i know that you only came only to spy on me and my menu,” she shouted. “please excuse me,” he calmly explained,“i wanted to know where all my customers had gone last week. i followed one of them and found them in your restaurant. i dont want to upset you, but i found your menu so limited that i stopped worrying and started advertising the benefits of my food. why dont you sit down and try a meal?” yong hui agreed to stay and soon they were both enjoying the dumplings and breast of chicken cooked with garlic. when they were served the ice cream, yong hui began to look ill. “i feel sick with all this fat and heavy food,”she said,“i miss my vegetables and fruit.”wang peng was enjoying a second plate of dumplings so he sighed.“yes,”he added,“and i would miss my dumplings and fatty pork. dont you get tired quickly?” “well, i do have to rest a lot, ”admitted yong hui. “but dont you think it would be better if you were a bit thinner? im sure you would feel much healthier.” they began to talk about menus and balanced diets. “according to my research, neither your restaurant nor mine offers a balanced diet,”explained wang peng.“i dont offer enough fibre and you dont offer enough bodybuilding and energygiving foods. perhaps we ought to combine our ideas and provide a balanced menu with foods full of energy and fibre. ”so that is what they did.they served raw vegetables with the hamburgers and boiled the potatoes rather than frying them .they served fresh fruit with the ice cream. in this way they cut down the fat and increased the fibre in the meal. their balanced diets became such a success that before long wang peng became slimmer and yong hui put on more weight. after some time the two found that their business cooperation had turned into a personal one .finally they got married and lived happily ever after. for building a mcdonaldsi was excited when i heard that our community was to have its own mcdonalds restaurant. i thought about all those young people who would not have to go to the next town to buy their favourite burgers and chips. mcdonalds cares about healthy eating too and works with scientists to provide food that is of high quality, safe and healthy. it is also cheap .they often provide salads as well as burgers and chips. you can also choose between cola and milk shakes(奶昔). of course it also means more work for our area that needs jobs badly. mcdonalds say they are interested in doing what is right for the community and being a good neighbour. so i think they will be concerned about providing parking for the cars in our main street. many of our young people will be only too happy to work for the company. mcdonalds makes a promise to the people that work for them. they say,“we value you, your growing skills and your help to the company.”i can see nothing but good if this company comes to build its restaurant in our town.against building a mcdonaldsi am very worried about mcdonalds building a restaurant in our hometown. we are a small community and we enjoy our local dishes. i am not sure if mcdonalds food is as healthy as they say in their advertisements. when scientists look at it carefully, they find high levels of fat, sugar and salt. this is very worrying. too many young people are getting fat through eating too much fatty food. mcdonalds is not giving young people a good idea of what a healthy diet should be. local chinese food, on the other hand, is full of fresh vegetables and fresh meat and fish. the food at a mcdonalds restaurant is always the same, so i wonder if it is made or brought in from elsewhere. although it is freshly cooked, it must be less healthy than our own locally grown and cooked chinese food.i also worry about all those cars bringing people to buy food at mcdonalds. first, there would be petrol fumes(氣體),which will make our clean air dirty. second, theres the problem of all those cars that try to park and prevent other cars from moving quickly through our town. im sure many young people would be happy to work for mcdonalds but will they be treated fairly？in american, mcdonalds does not allow workers unions to operate in its restaurants and these are people who speak up for the workers. if, as they say, the workers are happy with them ,why should they fear some workers joining a union?so when i consider the food, the cars and the jobs, i think we should not allow mcdonalds to build their restaurant in our town.unit 3the million pound bank noteact i, scene 3narrator: it is the summer of 1903. two old and wealthy brothers, roderick an doliver, have made a bet. oliver believes that with a million pound bank note a man could survive a month in london. his brother roderick doubts it. at this moment, they see a penniless young man wandering on the pavement outside their house. it is henry adams, an american businessman, who is lost in london and does not know what he should do.roderick: young man, would you step inside a moment, please?henry: who? me, sir?roderick: yes, you.oliver: through the front door on your left.henry: ( a servant opens a door) thanks.servant: good morning, sir. would you please come in? permit me to lead the way, sir.oliver: （henry enters）thank you, james. that will be all.roderick: how do you do, mrer?henry: adams. henry adams.oliver: come and sit down, mr adams.henry: thank you.roderick: you are an american?henry: that s right, from san francisco.roderick: how well do you know london?henry: not at all, its my first trip here.roderick: i wonder, mr adams, if youd mind us asking a few questions.henry: not at all. go right ahead.roderick: may we ask what youre doing in this country and what your plans are?henry: well, i cant say that i have any plans. im hoping to find work. as a matter of fact, i landed in britain by accident. oliver: how is that possible?henry: well, you see, back home i had my own boat. about a month ago, i was sailing out of the bay ( his eyes stare at what is left of the brothers dinner on table.)oliver: well, go on.henry: oh, yes. well, towards nightfall i found myself carried out to sea by a strong wind. it was all my fault. it didnt know whether i could survive until morning. the next morning id just about given myself up for lsot when i was spotted by a ship.oliver: and it was the ship that brought you to england.henry: yes. the fact is that i earned my passage by working as an unpaid hand, which accounts for my appearance. i went to the american embassy to seek help, but ( the brothers smile at each other.)roderick: well, you mustnt worry about that. its an advantage.henry: im afraid i dont quite follow you, sir.roderick: tell us, mr adams, what sort of work did you do in america.henry: i worked for a mining comapany. could you offer me some kine of work here?roderick: patience, mr adams. if you dont mind, may i ask you how much money you have?henry: well, to be honest, i have none.oliver: (happily) what luck! brother, what luck! (claps his hands together)henry: well, it may seem lucky to you but not to me! on the contrary, in fact. if this is you idea of some knd of joke, i dont think its very funny. ( henry stands up to leave) now if youll excuse me, i think ill be on my way.roderick: please dont go, mr adams. you mustnt think we dont care about you. oliver, give him the letter.oliver: yes, the letter. (gets it from a desk and gives it to henry like a gift ) the letter.henry: (taking it carefully) for me?roderick: for you. (henry starts to open it) oh, no, you mustnt open it. not yet. you cant open it until two oclock.henry: oh, this is silly.roderick: not silly. theres money in it (calls to the servant) james ?henry: oh, no. i dont want your charity. i just want an honest job.roderick: we know youre hard-working. thats why weve given you the letter. james, show mr adams out.henry: well, why dont you explain what this is all about?roderick: youll soon know. (looks at the clock) in exactly an hour and a half.servant: this way, sir.roderick: mr adams, not until 2 oclock. promise?henry: promise. goodbye. act i, scene 4( outside a restaurant henry looks at the envelope without opening it and decides to go in. he sits down at a table next to the front window.)owner: ( seeing henrys poor appearance) that ones reserved. this way, please.( to the waiter) take this gentlemans order, horace.henry:蘑菇氣鎮(zhèn)蛋雞養(yǎng)殖場建設(shè)項(xiàng)目建議書第一章 總論一、項(xiàng)目名稱：扎蘭屯市蘑菇氣鎮(zhèn)海華蛋雞養(yǎng)殖場建設(shè)項(xiàng)目二、項(xiàng)目性質(zhì)：新建三、項(xiàng)目實(shí)施單位：蘑菇氣鎮(zhèn)忠海養(yǎng)雞農(nóng)民專業(yè)合作社項(xiàng)目負(fù)責(zé)人：教忠海四、項(xiàng)目實(shí)施地點(diǎn)：蘑菇氣鎮(zhèn)興隆溝村五組（蘑菇氣鎮(zhèn)牧業(yè)園區(qū)）五、項(xiàng)目實(shí)施期限：2011年六、項(xiàng)目內(nèi)容及規(guī)模：建設(shè)一個年產(chǎn)5萬只蛋雞養(yǎng)殖場，年產(chǎn)生物制品雞蛋1100萬枚。占地面積7000平方米，總建筑面積2000平方米。七、項(xiàng)目總投資與資金籌措：項(xiàng)目總投資100萬元，資金來源全部為合作社社員自籌。八、綜合評價本項(xiàng)目是高新技術(shù)養(yǎng)殖項(xiàng)目，也是畜牧業(yè)產(chǎn)業(yè)化項(xiàng)目，項(xiàng)目區(qū)具有良好的投資環(huán)境和資源優(yōu)勢，從畜牧產(chǎn)業(yè)化發(fā)展方向和地方產(chǎn)業(yè)發(fā)展規(guī)劃的要求來看，建設(shè)本項(xiàng)目是十分必要和迫切的；從項(xiàng)目的經(jīng)濟(jì)效益來看，合作社財(cái)務(wù)效益良好，盈利能力、償債能力和抗風(fēng)險(xiǎn)能力較強(qiáng)；從項(xiàng)目的社會效益來看，不僅能為市場提供優(yōu)質(zhì)生物制品雞蛋，而且能夠更好地解決“三農(nóng)”問題，積極培育壯大農(nóng)村主導(dǎo)產(chǎn)業(yè)，促進(jìn)畜牧業(yè)產(chǎn)業(yè)化經(jīng)營，提高農(nóng)民收入，帶動區(qū)域經(jīng)濟(jì)發(fā)展，實(shí)現(xiàn)農(nóng)業(yè)可持續(xù)發(fā)展，更好地為建設(shè)農(nóng)村小康社會服務(wù)。經(jīng)分析認(rèn)為，本項(xiàng)目建設(shè)單位具有較好的建設(shè)優(yōu)勢，本項(xiàng)目產(chǎn)品為市場所需，建設(shè)依據(jù)充分，建設(shè)方案可行，建設(shè)條件與時機(jī)成熟，因此，本項(xiàng)目建設(shè)是必要的和可行的。第二章 項(xiàng)目提出背景及必要性一、項(xiàng)目背景肉、蛋、奶，雞蛋排在第二位。雞蛋是我國比較傳統(tǒng)的農(nóng)產(chǎn)品，雞蛋中含有大量的維生素和礦物質(zhì)及有高生物價值的蛋白質(zhì)，對人而言，雞蛋的蛋白質(zhì)品質(zhì)最佳，僅次于母乳，是人類最好的營養(yǎng)來源之一。雞蛋是市民百姓“菜籃子”中的極為重要的骨干食品。我國是世界上最大的蛋品生產(chǎn)、消費(fèi)大國，人均年蛋品消費(fèi)量約在230枚/年。但雞蛋產(chǎn)品還有著它的特殊性它不像蔬菜、肉類可以直觀地看到并通過經(jīng)驗(yàn)判斷其品質(zhì)，所以人們反而忽略了天天都在食用的雞蛋，但它的安全問題依然存在。由于目前的養(yǎng)雞行業(yè)“門檻”不高，所以，市場上95以上的雞蛋都是由農(nóng)戶和小企業(yè)生產(chǎn)，由于資金、技術(shù)、管理等多方面的限制和市場價格的惡性競爭，致使雞蛋價格偏離于正常生產(chǎn)成本。而生產(chǎn)者為追求利潤，大量使用廉價的劣質(zhì)飼料，為降低疫病風(fēng)險(xiǎn)，就濫用抗生素。為求高產(chǎn)，又大量使用合成激素。其結(jié)果是顯而易見的，雞蛋品質(zhì)下降，營養(yǎng)失衡，致病菌、抗生素、激素、農(nóng)藥殘留嚴(yán)重超標(biāo)。由于落后的生產(chǎn)、消費(fèi)方式，我國的雞蛋的加工量不足5%。這種由養(yǎng)雞場養(yǎng)殖，未經(jīng)過任何無害化處理，直接進(jìn)入流通市場的生產(chǎn)、消費(fèi)方式，隱藏著巨大的食品安全隱患。主要表現(xiàn)在雞蛋表面和雞蛋內(nèi)部隱藏著我們?nèi)庋劭梢娀虿豢梢姷目赡車?yán)重危害人體健康的致病因素，比如雞蛋表面附著有雞糞、污血、雞毛、飼料、灰塵等。更重要的的是雞蛋表面附著有大腸桿菌、沙門氏菌甚至禽流感病毒，以及由于不合理的飼養(yǎng)管理方式，導(dǎo)致飼料、環(huán)境中的重金屬離子鉛、砷、汞甚至三聚氰胺等殘留在雞蛋中。在國外，人們把雞剛產(chǎn)出的未經(jīng)過加工處理的雞蛋稱為“臟蛋”，政府立法，禁止上市銷售。而在我國雞蛋產(chǎn)銷仍然沿用“雞蛋產(chǎn)下裝框就賣”的落后產(chǎn)銷方式。我國每年發(fā)生數(shù)十期食物不安全事件，近年集中表現(xiàn)在肉、蛋、奶、糧、油等農(nóng)牧產(chǎn)品的食品中。從蘇丹紅、瘦肉精到紅心蛋和三聚氰胺，農(nóng)產(chǎn)品的質(zhì)量安全牽動著億萬人的心。主要原因是農(nóng)產(chǎn)品未經(jīng)過加工處理或加工處理程度很低，大量的農(nóng)牧產(chǎn)品沒有經(jīng)歷商品化過程，沒有標(biāo)準(zhǔn)規(guī)范、沒有質(zhì)量控制體系，也無法監(jiān)管，以初級農(nóng)產(chǎn)品原料的形式流入市場。本項(xiàng)目旨在以生態(tài)農(nóng)牧業(yè)發(fā)展為基礎(chǔ)，以生產(chǎn)放心蛋為目標(biāo)，通過雞糞還田替代化肥生產(chǎn)無公害飼料原料和利用微生態(tài)與中草藥飼料實(shí)施動物保健標(biāo)準(zhǔn)規(guī)?；B(yǎng)殖蛋雞，生產(chǎn)無公害原料雞蛋，破解雞蛋內(nèi)部的農(nóng)藥、抗生素和重金屬殘留的世界難題，然后再通過工業(yè)化的蛋品分級、清洗、殺菌、涂油保鮮，除掉雞蛋表面的污物與病菌，徹底解決“臟雞蛋”消費(fèi)所隱藏的安全隱患。從源頭上開始，建立優(yōu)質(zhì)綠色蛋品原料生產(chǎn)體系，建立雞蛋無害化處理加工廠和專賣流通體系，完成農(nóng)牧產(chǎn)品的商品化過程，解決農(nóng)牧產(chǎn)品的質(zhì)量安全，讓市民吃上放心蛋，成為當(dāng)務(wù)之急。第三章 項(xiàng)目建設(shè)的必要性及目的意義（一）項(xiàng)目建設(shè)的必要性食品的產(chǎn)業(yè)鏈非常長，其源頭是農(nóng)產(chǎn)品。目前到我們餐桌上的食品，需經(jīng)過一條“從田間到餐桌”的漫長產(chǎn)業(yè)鏈，從食品的種養(yǎng)殖、生產(chǎn)加工、市場流通一直到存儲、運(yùn)輸，其中任何環(huán)節(jié)出現(xiàn)差錯都容易引出大問題。由于我國農(nóng)產(chǎn)品生產(chǎn)目前還處在轉(zhuǎn)型期，正由一家一戶的傳統(tǒng)生產(chǎn)、經(jīng)營向標(biāo)準(zhǔn)集約化、市場化生產(chǎn)、經(jīng)營過渡。由于基礎(chǔ)薄弱，產(chǎn)業(yè)鏈各個利益環(huán)節(jié)各自為政，沒有共同的價值目標(biāo)，導(dǎo)致在整個產(chǎn)業(yè)鏈環(huán)節(jié)，執(zhí)行標(biāo)準(zhǔn)不同意，養(yǎng)殖環(huán)節(jié)和飼料、獸藥等環(huán)節(jié)受各自利益驅(qū)使，劣質(zhì)飼料、獸藥流入養(yǎng)殖環(huán)節(jié)，在雞蛋內(nèi)部形成化學(xué)藥物殘留和重金屬殘留，情況十分普遍。我國目前還沒有更細(xì)致的雞蛋食品規(guī)范標(biāo)準(zhǔn)，形成監(jiān)管困難或空白。在銷售環(huán)節(jié)，雞蛋產(chǎn)出不經(jīng)無害化加工處理，直接進(jìn)入市場消費(fèi)，雞蛋表面附著的污物和病菌直接和消費(fèi)者接觸，形成病菌傳播，嚴(yán)重危害消費(fèi)者的身體健康。影響蛋品質(zhì)量內(nèi)在指標(biāo)的因素，主要是細(xì)菌超標(biāo)、重金屬污染、抗菌素殘留等，這些指標(biāo)看不見摸不著，離開儀器根本無法鑒別。相關(guān)數(shù)據(jù)表明，我國每年食物中毒報(bào)告例數(shù)約為24萬人，估計(jì)這個數(shù)字尚不到實(shí)際發(fā)生數(shù)的1/10，微生物性食物中毒占據(jù)食源性疾病的第1位。近幾年來，危害民眾健康的食品安全事件頻頻見報(bào)，涉及面之廣、影響人數(shù)之多，使食品安全前所未有地受到公眾關(guān)注。據(jù)統(tǒng)計(jì)，我國是世界上生產(chǎn)和消費(fèi)雞蛋數(shù)量最多的國家，每年人均消費(fèi)230枚左右，年產(chǎn)雞蛋接近3000萬噸，但與如此大的消費(fèi)量不相稱的是，我國雞蛋的生產(chǎn)技術(shù)水平、蛋品質(zhì)量都還不盡如人意，給餐桌安全帶來了隱患。雞蛋達(dá)不到食用安全要求，就談不上餐桌的安全。我市現(xiàn)有萬只以上規(guī)模的蛋雞養(yǎng)殖場10多家，5000只以上規(guī)模的養(yǎng)雞場20余家，每日直供到市場的鮮雞蛋約10噸（2萬斤）。養(yǎng)殖場比較分散，多為個人經(jīng)營，以追求產(chǎn)蛋率和盈利為目的，使用標(biāo)準(zhǔn)不一的不同廠家的低廉飼料，所有雞蛋產(chǎn)出后直接販賣到市場銷售，沒有經(jīng)過任何加工處理，“臟蛋”充斥消費(fèi)市場，安全狀況十分堪憂。本項(xiàng)目通過使用微生態(tài)與中草藥添加劑，強(qiáng)化飼料與動物營養(yǎng)的價值，建立全程質(zhì)量控制和可追溯制度，形成優(yōu)質(zhì)蛋品生產(chǎn)體系，消除了化學(xué)藥品與重金屬殘留，較好的解決了品牌蛋品的生產(chǎn)原料之憂。通過引進(jìn)家禽所的蛋品加工技術(shù)和國內(nèi)最先進(jìn)蛋品加工生產(chǎn)線，有效清除雞蛋表面的污物和微生物殘留，建設(shè)現(xiàn)代化的蛋品無害化處理加工體系，消除蛋品的安全隱患，解決蛋品消費(fèi)的食品安全。通過建立自營可控的專賣、商超直營流通體系，構(gòu)建農(nóng)牧食品品牌，使雞蛋這個與市民日常生活極為密切的食品更好吃、更安全，實(shí)現(xiàn)政府安心、市民放心，企業(yè)盈利的發(fā)展目標(biāo)。（二）項(xiàng)目的目的、意義當(dāng)前隨著我國農(nóng)業(yè)和農(nóng)村經(jīng)濟(jì)發(fā)展進(jìn)入新的階段，農(nóng)產(chǎn)品質(zhì)量安全問題已成為農(nóng)業(yè)發(fā)展的一個主要矛盾。農(nóng)藥、獸藥、飼料添加劑、動植物激素等農(nóng)資的使用，為農(nóng)業(yè)生產(chǎn)和農(nóng)產(chǎn)品數(shù)量的增長發(fā)揮了積極的作用，與此同時也給農(nóng)產(chǎn)品質(zhì)量安全帶來了隱患，加之環(huán)境污染等其它方面的原因，我國農(nóng)產(chǎn)品污染問題也日漸突出。農(nóng)產(chǎn)品安全問題的存在，不僅是我國農(nóng)業(yè)和農(nóng)村經(jīng)濟(jì)結(jié)構(gòu)調(diào)整的嚴(yán)重障礙，也直接影響到我國農(nóng)產(chǎn)品的出口和國際市場競爭力。在一系列農(nóng)牧食品不安全事件頻現(xiàn)的同時，我國政府重拳出擊，連續(xù)出臺了農(nóng)產(chǎn)品質(zhì)量安全法。又于2009年7月，頒布實(shí)施了食品質(zhì)量安全法，大力整治食品生產(chǎn)、加工、流通環(huán)節(jié)，正在構(gòu)筑起一道道食品安全的“防火墻”，來遏制之。本項(xiàng)目通過建立優(yōu)質(zhì)蛋品生產(chǎn)體系，建設(shè)現(xiàn)代化的蛋品無害化處理加工體系，最終將形年養(yǎng)殖蛋雞5萬只，年加工潔凈蛋550噸的能力，較好的解決江蘇以及周邊市場安全高品質(zhì)雞蛋的市場供應(yīng)，以替代隱藏著巨大安全隱患的鮮雞蛋的消費(fèi)格局。在標(biāo)準(zhǔn)化蛋雞無公害養(yǎng)殖與原料雞蛋生產(chǎn)方面，建立行業(yè)標(biāo)準(zhǔn)和標(biāo)桿，形成示范。在雞蛋流通、消費(fèi)前進(jìn)行無害化加工，更好的解決雞蛋表面附著的不潔污物、致病菌殘留，徹底消除蛋品內(nèi)部的化學(xué)藥品與重金屬殘留。通過建立自營可控的專賣、商超直營流通體系，構(gòu)建農(nóng)牧食品品牌，使雞蛋這個與市民日常生活極為密切的食品更好吃、更安全，實(shí)現(xiàn)政府安心、市民放心，企業(yè)盈利的發(fā)展目標(biāo)。第四章 項(xiàng)目產(chǎn)品的市場需求分析雞蛋中含有大量的維生素和礦物質(zhì)及有高生物價值的蛋白質(zhì)，雞蛋是人類最好的營養(yǎng)來源之一。雞蛋是市民菜籃子里不可缺少的蛋白質(zhì)食品，漢中每日的雞蛋消費(fèi)量約在10噸左右，所有雞蛋由各個個體養(yǎng)殖場直接供應(yīng)消費(fèi)市場。隨著人們生活水平的提高和膳食營養(yǎng)知識的普及，廣大消費(fèi)者日益崇尚無公害食品和綠色食品，要求方便地買到“放心蛋”并青睞于“土雞蛋”、“無公害或有機(jī)雞蛋”等。本項(xiàng)目通過建立良好規(guī)范的工廠化蛋雞養(yǎng)殖和全程質(zhì)量控制體系，以及通過利用現(xiàn)代食品加工設(shè)備、技術(shù)，對雞蛋進(jìn)行分級、清洗、殺菌、涂油保鮮等，一方面提高了雞蛋的風(fēng)味和品質(zhì)，延長了雞蛋的保質(zhì)期，一方面又徹底從根本上消除雞蛋對人體健康引起的公共安全隱患。據(jù)資料顯示，標(biāo)準(zhǔn)化的雞蛋加工不會過多的增加雞蛋的商品成本，在價格方面，消費(fèi)者是完全可以接受的。目前扎蘭屯、海拉爾、扎賚特旗、烏蘭浩特、齊齊哈爾等周邊城市經(jīng)過標(biāo)準(zhǔn)化加工的品牌雞蛋十分俏銷，銷售勢頭十分看好，正在替代傳統(tǒng)“臟蛋”，成為消費(fèi)者放心的商品。扎蘭屯的市民也和全國消費(fèi)者一樣，由“吃飽”向“吃好好吃”逐步轉(zhuǎn)變，從食品第一安全屬性上講，保潔蛋具有強(qiáng)大的市場基礎(chǔ)。本項(xiàng)目的年產(chǎn)量僅為1500噸，用以替代市場的“臟蛋”消費(fèi)格局，生態(tài)資源優(yōu)勢將進(jìn)一步凸現(xiàn)，將進(jìn)一步提升優(yōu)質(zhì)雞蛋的消費(fèi)量。因此保潔蛋未來的市場潛力十分巨大。第五章 項(xiàng)目建設(shè)的條件（一）地理位置及場地選址蘑菇氣鎮(zhèn)位于扎蘭屯市西南75公里處濟(jì)沁河畔，東接黑龍江省龍江縣，南與興安盟的扎賚特旗接壤，西與洼堤鄉(xiāng)為鄰，北和薩馬街鄂溫克民族鄉(xiāng)相連。全鎮(zhèn)總面積700平方公里，其中耕地面積38萬畝，轄19個行政村。項(xiàng)目區(qū)位于蘑菇氣鎮(zhèn)興隆溝村五組蘑菇氣鎮(zhèn)牧業(yè)園區(qū)，距鎮(zhèn)政府西側(cè)3公里。（二）自然資源項(xiàng)目區(qū)空氣清新，四季分明，雨量充沛，無霜期長，具有中溫帶大陸性半濕潤氣候特征。年平均氣溫在13左右，年極端最高氣溫38.3，年極端最低氣溫為-40，年平均降水量580mm，多集中在68月份，占全年降水量6070%。全年無霜期105125天。年平均積溫在21002400，年平均風(fēng)速3.03.2米/秒，早霜在9月上、中旬，結(jié)凍期一般在10月下旬，晚霜終日在5月上旬。干旱、低溫、洪澇、冰雹、大風(fēng)是影響農(nóng)牧業(yè)生產(chǎn)的主要自然災(zāi)害?？傊⒐綒怄?zhèn)草場干旱少雨，氣熱資源豐富，冬季寒冷漫長，夏季溫涼而較短，春季干旱多風(fēng)，秋季晝夜溫差較大。境內(nèi)地帶性土壤為棕色、暗棕色森林土，土質(zhì)肥沃，養(yǎng)份含量高。（三）社會經(jīng)濟(jì)狀況蘑菇氣鎮(zhèn)現(xiàn)有人口5.3萬人，2010年農(nóng)牧民人均純收入7135元。路、電、訊、郵等基礎(chǔ)設(shè)施公益事業(yè)完善，各項(xiàng)服務(wù)體系健全。當(dāng)前，蘑菇氣鎮(zhèn)正搶抓住機(jī)遇，以小城鎮(zhèn)建設(shè)為載體，以地域優(yōu)勢為紐帶，全面實(shí)施“生態(tài)立鎮(zhèn)、工業(yè)強(qiáng)鎮(zhèn)、農(nóng)牧富鎮(zhèn)、商貿(mào)活鎮(zhèn)”發(fā)展戰(zhàn)略，有效推動了全鎮(zhèn)工業(yè)化、農(nóng)牧業(yè)產(chǎn)業(yè)化和城鎮(zhèn)化進(jìn)程，在城鎮(zhèn)規(guī)劃發(fā)展中找準(zhǔn)定位，加快發(fā)展步伐。具體是圍繞“一個目標(biāo)”，即把蘑菇氣鎮(zhèn)建設(shè)成為產(chǎn)業(yè)特色明顯、配套功能完善、生態(tài)環(huán)境優(yōu)美的扎蘭屯市西南中心文明城鎮(zhèn)；推進(jìn)“二個對接”，即與扎蘭屯市的城市規(guī)劃對接，與現(xiàn)代農(nóng)業(yè)特色產(chǎn)業(yè)對接；發(fā)揮“三大優(yōu)勢”，即區(qū)位優(yōu)勢、交通優(yōu)勢和資源優(yōu)勢；發(fā)展“四大產(chǎn)業(yè)”，即制造業(yè)、農(nóng)副產(chǎn)品加工業(yè)、高效農(nóng)業(yè)和物流倉儲、商貿(mào)等第三產(chǎn)業(yè)。（四）項(xiàng)目關(guān)聯(lián)產(chǎn)業(yè)發(fā)展現(xiàn)狀蘑菇氣鎮(zhèn)是一個典型的農(nóng)牧結(jié)合區(qū)，養(yǎng)殖業(yè)基礎(chǔ)良好，飼草料充足，資金、勞力、技術(shù)等條件已具備，飼養(yǎng)潛力很大。養(yǎng)殖戶入駐蘑菇氣鎮(zhèn)牧業(yè)園區(qū)后，已建立起了圈舍和青貯窖，已創(chuàng)造了舍飼圈養(yǎng)養(yǎng)殖的各項(xiàng)條件。“111”國道、阿海省際通道、蘑阿公路、碾蘑公路、關(guān)浩公路均在項(xiàng)目區(qū)境內(nèi)通過，郵電、通訊普及全鎮(zhèn)，程控電話和互聯(lián)網(wǎng)遍布項(xiàng)目區(qū)。經(jīng)濟(jì)社會條件優(yōu)越，項(xiàng)目具備取得良好的經(jīng)濟(jì)、社會、生態(tài)效益的條件，對蘑菇氣鎮(zhèn)乃至扎蘭屯市的畜牧業(yè)發(fā)展具有重要意義。第五章 市場分析及銷售方案一、市場分析近年來，蘑菇氣鎮(zhèn)以發(fā)展綠色畜牧業(yè)、現(xiàn)代畜牧業(yè)為目標(biāo)，以增加農(nóng)民收入為目的，狠抓農(nóng)村產(chǎn)業(yè)結(jié)構(gòu)調(diào)整，使產(chǎn)業(yè)結(jié)構(gòu)日趨合理。與此同時，充分利用得天獨(dú)厚的自然資源優(yōu)勢，大力發(fā)展蛋雞養(yǎng)殖，實(shí)行產(chǎn)供銷一條龍的產(chǎn)業(yè)化經(jīng)營，有效地帶動了全鎮(zhèn)經(jīng)濟(jì)的發(fā)展。國家產(chǎn)業(yè)政策導(dǎo)向以發(fā)展集約型養(yǎng)殖業(yè)主導(dǎo)的產(chǎn)業(yè)政策，生活消費(fèi)向營養(yǎng)型轉(zhuǎn)化是人民生活水平提高的發(fā)展趨向，發(fā)展優(yōu)質(zhì)、高效益、高附加值的蛋雞養(yǎng)殖業(yè)是集約畜牧業(yè)，這對于擁有豐富優(yōu)勢資源的蘑菇氣鎮(zhèn)來說，建設(shè)蛋雞養(yǎng)殖場具有廣闊的市場前景。二、產(chǎn)品價格預(yù)測產(chǎn)品價格受價值規(guī)律作用，按照今年幾年我國雞蛋市場需求預(yù)測的速度增長，所需雞蛋市場將呈現(xiàn)為成長期，雞蛋價格也將有所攀升。據(jù)實(shí)調(diào)查，2010年雞蛋的市場銷售價格為5.8元/公斤，是比較穩(wěn)妥的。三、市場競爭優(yōu)勢分析1、政策環(huán)境優(yōu)勢近年來，當(dāng)?shù)卣呀鉀Q“三農(nóng)”問題作為工作重中之重，不斷優(yōu)化投資環(huán)境，尋找發(fā)展機(jī)遇，將畜牧業(yè)生產(chǎn)作為鎮(zhèn)重要支柱產(chǎn)業(yè)之一發(fā)展，視建設(shè)本項(xiàng)目為農(nóng)村產(chǎn)業(yè)化經(jīng)營的主要工程之一，對本項(xiàng)目工作給予各方面的支持，充分利用本地相關(guān)產(chǎn)業(yè)的發(fā)展，建設(shè)高標(biāo)準(zhǔn)養(yǎng)殖場，使農(nóng)民脫貧致富，帶動當(dāng)?shù)叵嚓P(guān)產(chǎn)業(yè)的發(fā)展，要求盡快建成投產(chǎn)，推進(jìn)社會經(jīng)濟(jì)可持續(xù)發(fā)展，政府的大力支持為本項(xiàng)目創(chuàng)造了良好的實(shí)施環(huán)境，提供了強(qiáng)有力的政策保證。2、優(yōu)質(zhì)資源優(yōu)勢項(xiàng)目區(qū)地區(qū)我國中溫帶半濕潤氣候區(qū)，氣候溫和，雨量充沛，四季分明。農(nóng)作物資源豐富，且無污染，堪稱綠色農(nóng)產(chǎn)品。據(jù)統(tǒng)計(jì)，全鎮(zhèn)年產(chǎn)玉米量1.2億公斤，為本項(xiàng)目的實(shí)施提供可靠的飼料保障。3、地理位置優(yōu)勢項(xiàng)目區(qū)地處扎蘭屯市西南75公里處重要的交通樞紐，是扎蘭屯市西南部重要的商貿(mào)物流集散地。111國道、阿北省際通道、蘑阿公路、碾蘑公路均從項(xiàng)目區(qū)經(jīng)過，項(xiàng)目建設(shè)及項(xiàng)目投產(chǎn)后的交通條件極其便利，為本項(xiàng)目的銷售服務(wù)提供了優(yōu)越的條件。4、經(jīng)濟(jì)實(shí)力優(yōu)勢忠海養(yǎng)雞農(nóng)民專業(yè)合作社的負(fù)責(zé)人具有豐富的市場營銷經(jīng)驗(yàn)和雄厚的經(jīng)濟(jì)實(shí)力，為本項(xiàng)目的建設(shè)提供了可靠的資金來源。5、引進(jìn)先進(jìn)的生產(chǎn)技術(shù)，同時聘用優(yōu)良的管理人才。本項(xiàng)目全面引進(jìn)國內(nèi)先進(jìn)的養(yǎng)殖技術(shù)和設(shè)備，同時聘用優(yōu)良的管理人才。四、產(chǎn)品營銷策略根據(jù)本項(xiàng)目產(chǎn)品的優(yōu)勢，產(chǎn)品銷售根據(jù)情況分三個階段實(shí)施不同的營銷策略。第一個階段，從項(xiàng)目建設(shè)投入生產(chǎn)到2012年，產(chǎn)品以中高價銷售為主進(jìn)行貼牌銷售，在滿足本鎮(zhèn)需求的同時，向扎蘭屯、海拉爾、扎賚特旗等周邊城市銷售。第二個階段，從2013年2016年，營銷方向以創(chuàng)立品牌為主，產(chǎn)品價格隨市場供應(yīng)量的增加不斷調(diào)整，在滿足第一階段客戶的基礎(chǔ)上，開發(fā)國內(nèi)其他銷售客戶，合理運(yùn)用營銷手段，盡可能的提高市場占有率。第三個階段，2016年以后，營銷方向以創(chuàng)立著名品牌為主要目標(biāo)，使企業(yè)對市場有重要的影響力。這一階段營銷的主要任務(wù)是不斷擴(kuò)展?fàn)I銷渠道，減少營銷成本，提高營銷效率。綜上所述，本項(xiàng)目符合國家產(chǎn)業(yè)政策，符合地方經(jīng)濟(jì)發(fā)展戰(zhàn)略及畜牧產(chǎn)業(yè)化發(fā)展要求，產(chǎn)品市場需求量大，具有廣闊的發(fā)展前景。第六章 建設(shè)方案一、項(xiàng)目建設(shè)的指導(dǎo)思想堅(jiān)持以鄧小平理論和“三個代表”重要思想為指導(dǎo)，深入貫徹黨的十七大精神，落實(shí)科學(xué)發(fā)展觀，以市場為導(dǎo)向，把科技成果轉(zhuǎn)化為經(jīng)濟(jì)發(fā)展的突破口，以政府扶持為動力，走企業(yè)集約式的發(fā)展模式，以增加農(nóng)民收入、解決好農(nóng)民問題為目標(biāo)，積極探索疫苗制齊提取液原材料蛋雞養(yǎng)殖方式，為提升鎮(zhèn)畜牧業(yè)生產(chǎn)水平開創(chuàng)新思路。二、產(chǎn)品方案與建設(shè)規(guī)模根據(jù)市場需求和原料供應(yīng)狀況，并綜合考慮設(shè)備生產(chǎn)能力、項(xiàng)目的資金來源和經(jīng)濟(jì)效益等各方面因素，擬建設(shè)一個年產(chǎn)5萬只蛋雞養(yǎng)殖場，年產(chǎn)生物制品雞蛋1100萬枚。需申請建設(shè)用地7000平方米，總建筑面積2000平方米。三、建設(shè)規(guī)劃與總體布局1、建設(shè)規(guī)劃為了滿足市場對雞蛋的需求，提升鎮(zhèn)畜牧業(yè)生產(chǎn)技術(shù)水平，促進(jìn)蛋雞養(yǎng)殖方式的轉(zhuǎn)變，實(shí)現(xiàn)產(chǎn)業(yè)化、規(guī)?；?jīng)營，持續(xù)增加農(nóng)民收入，實(shí)現(xiàn)項(xiàng)目整體效益，一期建設(shè)項(xiàng)目計(jì)劃在項(xiàng)目區(qū)新建年產(chǎn)5萬只標(biāo)準(zhǔn)化和規(guī)范化的潔凈蛋雞養(yǎng)殖場，建設(shè)相應(yīng)配套設(shè)施工程，建設(shè)規(guī)劃要求體現(xiàn)以下兩點(diǎn)：一是精心設(shè)計(jì)，合理規(guī)劃，不占一畝地，不毀一棵林，保證蛋雞養(yǎng)殖場的科學(xué)性和先進(jìn)性；二是利用現(xiàn)有資源條件，進(jìn)行合理規(guī)劃，為以后的發(fā)展留有一定空間。2、總體布局（1）總體布局原則本項(xiàng)目為養(yǎng)殖項(xiàng)目，根據(jù)場區(qū)的地形地貌，充分利用土地資源，基本按照生產(chǎn)工藝特點(diǎn)進(jìn)行平面布置，遵循“場區(qū)布局與清糞工藝”要求，養(yǎng)殖場的生產(chǎn)區(qū)、生活管理區(qū)設(shè)在常年主導(dǎo)風(fēng)向的下風(fēng)向或測風(fēng)向處，實(shí)現(xiàn)生產(chǎn)區(qū)、生活管理區(qū)的隔高，做到功能分區(qū)清晰、合理，便于生產(chǎn)的組織與管理，避免物流與人流的交叉通行以及蛋雞與人的交叉感染，滿足項(xiàng)目生產(chǎn)安全、衛(wèi)生健康、節(jié)能減排及消防等方面的需要。（2）平面布置整個場區(qū)占地7000平方米，呈長方形形狀，場區(qū)平面功能布置主要分為：生產(chǎn)車間及輔助建筑占地2000平方米，構(gòu)筑物及堆場占地500平方米，綠地占地120平方米。（3）豎向布置在滿足各項(xiàng)工程技術(shù)要求和有利于排水的前提條件下，結(jié)合場地的地形和控制特點(diǎn)，因地制宜地對自然地形加以應(yīng)充分利用和合理改造，以減少土方工程量，降低項(xiàng)目投資成本。（4）土建工程方案一期建設(shè)項(xiàng)目計(jì)劃在項(xiàng)目區(qū)新建年產(chǎn)5萬只蛋雞養(yǎng)殖場，建設(shè)相應(yīng)生產(chǎn)及配套設(shè)施工程，主要包括以下幾個部分：a、原料庫房：建筑面積300平方米，鋼架結(jié)構(gòu)。b、生產(chǎn)車間：建筑面積2000平方米，磚混結(jié)構(gòu)。c、前勤用房：包括門衛(wèi)室、更衣室、淋浴室、消毒室、獸醫(yī)防疫室、儲存室等生產(chǎn)性輔助用房，建筑面積300平方米，鋼架結(jié)構(gòu)。d、后勤用房：包括社員宿舍、辦公及食堂、實(shí)驗(yàn)室等辦公及生活性用房，建筑面積300平方米，鋼架結(jié)構(gòu)。e、環(huán)保處理設(shè)施：修建一座無公害處理池，進(jìn)行雞糞處理，建筑面積100立方米。f、場外配套設(shè)施：包括場外場地平整、供電、給排水、道路、綠化等配套設(shè)施建設(shè)。給、排水：場區(qū)生產(chǎn)、生活用水全部由自備水源供給、擬在水源豐富的地方打兩眼水源井。場區(qū)內(nèi)給水管網(wǎng)采取環(huán)狀布置，選用焊接鋼管及鍍鋅鋼管，生產(chǎn)、消防、綠化合用一套給水系統(tǒng)。按消防規(guī)范在場區(qū)及建筑物內(nèi)設(shè)置消防設(shè)備。綠地附近設(shè)灑水栓。場區(qū)排水系統(tǒng)分為生產(chǎn)污水排水系統(tǒng)和生活污水排放系統(tǒng)兩部分，生產(chǎn)污水一部分由暗管經(jīng)沉淀等特殊處理達(dá)到國家要求的排放標(biāo)準(zhǔn)后排放到周圍田間，一部分經(jīng)沉淀處理后用于場區(qū)綠化帶的綠化，生活污水經(jīng)化糞池處理后達(dá)到國家要求的排放標(biāo)準(zhǔn)后排入周田間，生產(chǎn)污水排放系統(tǒng)兼顧雨水的收集和排放。（5）設(shè)備方案設(shè)備選擇要能夠滿足項(xiàng)目產(chǎn)品方案及養(yǎng)殖技術(shù)等方面的要求，按照“環(huán)保、節(jié)能、可靠”的原則選購國內(nèi)先進(jìn)的配套生產(chǎn)設(shè)備，保證生產(chǎn)正常進(jìn)行和生產(chǎn)出合格產(chǎn)品。對所需主要設(shè)備的規(guī)格、型號、性能、價格等進(jìn)行考察論證。（6）建設(shè)期及實(shí)施進(jìn)度本地區(qū)養(yǎng)殖業(yè)發(fā)展較好，根據(jù)項(xiàng)目規(guī)劃的建設(shè)內(nèi)容，遵循畜牧業(yè)發(fā)展的客觀規(guī)律，并參與國內(nèi)其它地區(qū)類似項(xiàng)目的建設(shè)經(jīng)驗(yàn)，確定項(xiàng)目從2011年開始建設(shè)，建設(shè)項(xiàng)目當(dāng)年秋季開始受益。項(xiàng)目建設(shè)期為1.5年。進(jìn)度安排如下：2011年7月-8月，進(jìn)行項(xiàng)目設(shè)計(jì)、評估、立項(xiàng)批復(fù)；2011年8月-12月，進(jìn)行土建工程建設(shè)和設(shè)備安裝；2012年3月-12月，項(xiàng)目正常運(yùn)行。2012年12月，項(xiàng)目達(dá)到設(shè)計(jì)規(guī)模，申請驗(yàn)收。第七章 投資估算與資金籌措一、投資估算按基本費(fèi)用計(jì)，各分項(xiàng)目投資額如下：工程總投資為100萬元，其中土建工程34萬元，設(shè)備購置36萬元，原料購置20萬元，其它費(fèi)用10萬元。二、資金籌措本項(xiàng)目所需投入資金全部由合作社社員自籌。第八章 環(huán)境影響評價本項(xiàng)目建設(shè)地點(diǎn)