外貿(mào)英語函電..ppt

1、外貿(mào)英語函電,石如璧,課程簡(jiǎn)介,1.外貿(mào)英語函電是必修課，學(xué)分3分。 2.importance of this course 隨著世界經(jīng)濟(jì)一體化及中國(guó)加入世界貿(mào)易組織 ,我國(guó)企業(yè)面臨的國(guó)際競(jìng)爭(zhēng)越來越殘酷 ,為了在競(jìng)爭(zhēng)中取勝 ,企業(yè)需要一批英語運(yùn)用能力強(qiáng)、外貿(mào)業(yè)務(wù)水平高的復(fù)合型人才。在此形勢(shì)下 ,越來越多的高校紛紛開設(shè)若干實(shí)用性較強(qiáng)的課程 ,外貿(mào)英語函電則是當(dāng)中最普通的一門。,How to learn this course,1.學(xué)習(xí)、模仿樣式盡管當(dāng)今外貿(mào)函電的格式和語言趨于簡(jiǎn)單化、口語化,但人們?cè)谧珜懶藕瘯r(shí),仍襲用著一定的格式。因此，首先得學(xué)習(xí)商業(yè)信函的格式,弄清各部分在信中的位置和書寫方法,

2、然在撰寫信函時(shí),可以直接模仿或套用自己喜歡的一種格式。,在商務(wù)信函中,很多的習(xí)慣用語和表達(dá)方式有很大的借鑒價(jià)值,特別是開頭用語和結(jié)束用語,值得學(xué)生學(xué)習(xí)和仿效。 比如請(qǐng)對(duì)方早日答復(fù)的常用結(jié)束語有: We hope to hear from you soon.We look forward to hearing from you.Your prompt reply is eagerly awaited.We should appreciate your early reply.We look forward to your early reply.Please let us have your r

3、eply at once.,2.歸納、誦記句式由于外貿(mào)信函有其獨(dú)特的語言特征和詞匯特征,因此在學(xué)習(xí)外貿(mào)函電時(shí),可以歸納、總結(jié)所學(xué)過的常用詞匯、短語和句型進(jìn)行分門別類,然后花些時(shí)間背誦、記憶所歸納和總結(jié)的內(nèi)容。,(1)我們經(jīng)營(yíng)電器。 We handle electric goods.We deal (trade) in electric goods.We are in the business (trade,line)of electric goods.意義大同小異的句型還有:We specialize in electric goods.We exclusively deal in elect

4、ric goods.Electric goods fall (lie) within the scope of our business activities.,(2)Please (請(qǐng)放心)a.我們會(huì)把一切準(zhǔn)備好。(that we will get everything ready)b.我們將裝運(yùn)無誤。(that we will effect shipment without delay)c.我們會(huì)密切合作。(that we will closely cooperate with you)d.我們的產(chǎn)品能在你處打開銷路。(that our products will find a good

5、market at your end),3.操練、撰寫形式在具備了一定的外貿(mào)英語詞匯量,掌握了必要的外貿(mào)句型,了解了外貿(mào)實(shí)務(wù)的各個(gè)環(huán)節(jié)之后, 要練習(xí)如何撰寫各種信函的形式。在操練過程中, 不仿由淺入深地分三步實(shí)施:1)從英漢互譯入手,先句子,再段落,到全文。,外貿(mào)函電綜合了英語的基礎(chǔ)知識(shí)和涉外商務(wù)的相關(guān)知識(shí),是一門系統(tǒng)性、模仿性、實(shí)踐性和操作性都很強(qiáng)的課程。只有通過系統(tǒng)地學(xué)習(xí)、不斷地操練、模仿和實(shí)踐, 才能鞏固所學(xué)的知識(shí),最終達(dá)到能夠正確翻譯并能擬寫相關(guān)的外貿(mào)信函。,推薦書目和網(wǎng)站,一、有用網(wǎng)站： 1，英語學(xué)習(xí) 1）聽力特快 2）外銷員考試網(wǎng) ,2.網(wǎng)上詞典 1）劍橋國(guó)際英語詞典 http:/

6、/ 2）韋氏詞典 http:/www.merriam-,3.外貿(mào)知識(shí) 外貿(mào)精英網(wǎng) ,二、推薦書目 1， 國(guó)際商務(wù)英語函電，王碂，西安交通大學(xué)出版社。 2，外貿(mào)英語函電，易露霞，陳原，清華大學(xué)出版社。,Chapter 1 Introduction,一、 商務(wù)函電的寫作原則 7”C”原則 1.體諒Consideration 體諒的重點(diǎn)在于要注重多站在對(duì)方立場(chǎng)上考慮問題。 “We”- attitude e.g. We allow 2 percent discount for cash payment. “U”-attitude You can get

7、2 percent discount when you pay cash.,2.謙恭 Courtesy 撰寫商務(wù)函電時(shí)的恭謙不僅僅意味著禮貌，同時(shí)應(yīng)真摯，機(jī)敏，縝密，注重時(shí)常表達(dá)對(duì)閱信者的欣賞與感激。 sincere, tactful and appreciative e.g. You are requested to send me a price list for your T-shirts. Would you please send me a price list for your T-shirts?,Polite We have received your letter of Oct

8、.7 with many thanks, and we take the pleasure of sending you our latest catalog. We wish to draw your attention to a special offer which we have made in it.,3.清晰Clarity 寫信者應(yīng)盡量清晰地表達(dá)自己的意思。 Mr. White yesterday called our agent David saying that the mistake was “his”. As to the steamers sailing from Hon

9、gkong to San Francisco, we have bimonthly direct services. The word “bimonthly” has two meanings: twice a month, or once two months. The reader will feel puzzled about the meaning.),4.簡(jiǎn)要 Conciseness 簡(jiǎn)要和清楚經(jīng)常是相輔而成的。摒棄信中的陳詞濫調(diào)可使信更清楚更簡(jiǎn)要。 Avoid “wordiness” and “clich” e.g We acknowledge the receipt of a l

10、etter dated August 27 from you. Thank you for your letter of August 27. We acknowledge the receipt of your letter of August 27 with thanks.,5.正確 Correctness 正確意味著適當(dāng)?shù)恼Z言、準(zhǔn)確的語法、真實(shí)的信息和精確可靠的數(shù)據(jù)。 Appropriate and grammatically correct language, factual information and accurate figures (such as specification

11、s, quantity, price and unit, etc.),6.完整 Completeness 一封商務(wù)函電應(yīng)包括所有必要的信息。諸如收信人、寄信人，寫信的目的、時(shí)間、地點(diǎn)。 All necessary information (who, what, when, where, how), and complete structure。,7.具體Concreteness 我公司專門經(jīng)營(yíng)中國(guó)紡織品出口業(yè)務(wù)。 We specialize in the export of textiles?,二、商務(wù)信函的格式與構(gòu)成Form and Structure of Business Letters

12、,1.商務(wù)信函的格式： 全齊頭式Full Block Form 縮進(jìn)式Indented Style 混合式Modified Block Form,1) 全齊頭式 在全齊頭式中，每行都從左邊頂格開始。這一格式簡(jiǎn)單易于打字，是商業(yè)信函中最常用的格式。,Marketing Department Huaqiang Company 200 Beijing Road， Changchun, Jilin, 130001，China Sept. 12, 2006 Prof. Thompson Harvard University Boston, MA 02163 U.S.A. Dear Professor T

13、hompson, To celebrate the fiftieth anniversary of the founding of our company, we request the honor of your presence at a reception which is to be held at Dayu Hotel, Changchun on September 30 from 7 p.m. to 9 in the evening. We would be glad if you could come. Yours faithfully, Mike Tang,2）縮進(jìn)式Inden

14、ted Style 信頭、信內(nèi)地址的每行文字均比上行向右縮進(jìn)一、兩個(gè)字母，正文每段的首行向右縮進(jìn)4個(gè)字母。,Harvard University Boston, MA 02163,U.S.A. Sept. 20, 2006 Mr. Mike Tang Marketing Department Huaqiang Company 200 Beijing Road Changchun, Jilin 130001 China Dear Mr.Tang, Thank you very much for your invitation to join the fiftieth anniversary of

15、 the founding of your company at Dayu Hotel, Changchun on September 30. I will be happy to be there at 6:50 p.m. to take part in the reception, and look forward to it with pleasure. Yours faithfully, Thompson,3）混合式 混合式也稱半齊頭式，使用這種格式時(shí)，只是日期、問候性的結(jié)尾及簽名寫在紙張的右方，其他所有都從左邊頂格寫。,518 Main Street Rochester,NY 146

16、12 U.S.A. July 8, 2006 Mr. Galen Smith ABC Company 5688 Sussex St. Buffalo, NY 14384 U.S.A. Dear Mr. Smith, We enclose details of our inquiry for fur coats to be delivered before the end of August. Will you please give us your prices for the quantity named? Yours faithfully, Mark Johnson,2.商務(wù)信函的構(gòu)成（如

17、下圖）,BEIJING LIGHT INDUSTRIAL PRODUCTS IMP. cable sb for sth 向某人電索某事物 Please cable us offers. Please cable us for offers. cable n. 電報(bào) Please make us an offer by cable. Please make us a cable offer.,Useful Sentences,1.初次寫信給對(duì)方，要求建立業(yè)務(wù)關(guān)系 1）盼望與您建立業(yè)務(wù)關(guān)系 We are writing to you with a desire to open an account

18、 with you. (2) 請(qǐng)容我們自我介紹，我們是臺(tái)北首屈一指的貿(mào)易公司。 Lets us introduce ourselves as leading trading firm in Taipei. （3）我們希望與您建立業(yè)務(wù)關(guān)系。 Please allow us to express our hope of opening an account with you.,(4) Your name has been mentioned by our chief supplier as the most reliable firm. 我們的主供貨商曾向我公司提及過貴公司，認(rèn)為你們是最可信賴的。

19、 （5）We are interested in your new product electronic translator and shall be pleased to have a catalog and price list. 我們對(duì)您的新產(chǎn)品電譯機(jī)甚感興趣，希望能寄來貴公司的產(chǎn)品目錄及價(jià)格表。,2.結(jié)尾用語,1)Your prompt reply is eagerly awaited. 2)We look forward to hearing from you soon. 3)Your prompt attention to this matter would be highly

20、appreciated. 4) We hope that this will meet your immediate attention.,3.從何處獲取收信人的信息表達(dá)句子,1）We have obtained your name and address from 2) Your firm has been recommended to us by 3) Through the courtesy of ,we come to know your name and address. 4) We own/have your name and address to 5) We are indebt

21、ed to for your name and address. 6) Your name and address has been given to us by 7) On the recommendation of ,we have learned with pleasure the name address of your firm. 8) We come to know the name and address of your firm through,4.關(guān)于介紹寄信人公司業(yè)務(wù)范圍的表達(dá)句子,1）Our company deals with (handles, deals in ,i

22、s in the line of )the import and export of 2) We specialize in (are engaged in, are specialized in) the exportation of 3) We are one of the largest importers in our country and have handled with various kinds of the products for about years. 4) We write to introduce ourselves as 5)We wish to inform

23、you that 6) To fall within the scope of,三、資信咨詢 Status Inquiry,當(dāng)?shù)谝淮闻c一家公司打交道并有意與其做生意時(shí)，你肯定要了解這家公司。如果一家國(guó)外公司，雙方相距甚遠(yuǎn)，很難親自去進(jìn)行視察、走訪，那么通過信函所作的資信調(diào)查就十分重要和必要。 外貿(mào)企業(yè)為了資金安全或者貨物的安全，首先要了解即將交易的對(duì)象是否真實(shí)存在，還要了解其經(jīng)營(yíng)狀況、財(cái)務(wù)狀況、信用、聲譽(yù)、經(jīng)營(yíng)方式和范圍以及管理能力等。,調(diào)查資信的方法有很多，既可以通過與其有業(yè)務(wù)往來的公司和銀行，也可以通過咨詢機(jī)構(gòu)和商會(huì)等來獲取相關(guān)信息。 要想從對(duì)方銀行得到資信證明書，就必須到自己銀行，借助于

24、雙方銀行的關(guān)系來獲取未來顧客的資信情況。,一般的資信調(diào)查信函的寫作步驟如下： 1.直截了當(dāng)?shù)卣f明寫信的意圖，對(duì)要查詢的公司給予簡(jiǎn)單的說明，并注明其詳細(xì)的地址； 2.說明雙方之間的關(guān)系及想要調(diào)查的原因； 3.說明想要調(diào)查的詳細(xì)內(nèi)容，如：財(cái)務(wù)狀況，業(yè)務(wù)范圍以及以往的履行合同的情況等； 4.保證嚴(yán)格地保守秘密； 5.表示感謝并希望得到進(jìn)一步幫助。,Bank of ChinaShanghai Branch April4,2004 Barminster Bank LTD., London E.C. 25BP England Dear Sirs, Our client, China National Im

25、port狀態(tài) A standing order for the above-mentioned goods should be delivered every three months. 2. credit n.信用，信譽(yù)；信用證 Their credit is good. Our products are in high credit with the customers in Europe. Please establish the credit as soon as possible.,3.trading n. 貿(mào)易，交易，交換 Trading was active throughout

26、 the day. Trading was low last month. Trading account 營(yíng)業(yè)帳戶 Trading company 貿(mào)易公司 Trade reference 商業(yè)證明人 4.sound adj. 可靠的，有理由的 CNIEC is a sound business firm. The firms financial standing is sound.,4. Our knowledge of the company is limited 5. We would like to know whether or not their financial and cr

27、edit standing are sound. 6. We shall be most grateful for many information you can obtain for us.,四、The reply of the Status Inquiry 資信調(diào)查的回復(fù),一般回復(fù)資信調(diào)查信函的寫作步驟如下： 1. 告知對(duì)方已經(jīng)按對(duì)方要求展開調(diào)查。（分為好和不好兩種情況） 2.陳述調(diào)查的事實(shí)。 3.基于調(diào)查事實(shí)，提出我方建議。 4.告知對(duì)方所有信息需要保密。,Dears Sirs: We have completed our enquiries concerning the firm m

28、entioned in your letter of 4th April and regret that we must advise you to regard their request for credit with caution.（告知對(duì)方已經(jīng)按對(duì)方要求展開調(diào)查） About one year ago an action was brought against the firm by one of its suppliers for recovery of the sums due though payment was recovered in full.(陳述調(diào)查的事實(shí)),Our

29、enquiries reveal nothing to suggest that the firm is not straightforward. It seems to us that the firms difficulties were due to bad management and in particular to overtrading. Consequently, most of the firms suppliers either give only very short credit for limited sums or make deliveries on a cash

30、 basis.(基于調(diào)查事實(shí)，提出我方建議) This information is ,of course, supplied in the strictest confidence.(告知對(duì)方所有信息需要保密) Yours faithfully, Smith Manager,Notes,1. enquiry n.詢盤，詢價(jià) We have conveyed your enquiry to them for attention and are sure that you will hear from them within a short time. In conclusion, enquir

31、ies should be brief, specific, courteous and reasonable. 2.concerning prep.關(guān)于 I have no suggestions concerning this. He has already been reported concerning his tax-evasion.,3. recover v.收回、追償 The stock markets was recovered its usual briskness. We have decided to take steps at once legally to recov

32、er the amount due. Recover loans 收回貸款 Recover ones expense 追償費(fèi)用 4. straightforward adj. 正直的，坦白的，誠(chéng)實(shí)的 A straightforward glance 逼視 Straight forward explanation 率直的解釋,5.overtrading n. 貿(mào)易過度，交易過量 As a result of overtrading, the company went bankrupt. 6.regard v. 看待，對(duì)待 I regard his behavior with suspicion.

33、 7. reveal v.顯示，顯出；泄露，透露 Research has revealed that he was the father of twelve children. 8.confidence n.信賴，信任 in strict confidence 對(duì)（某事）保密,9.mention v. 提到，提及 Please do not fail to mention in your offer the quantity available.,Useful sentences,1. We have completed our enquiries concerning the firm m

34、entioned in your letter . 2. We must advise you to regard their request for credit with caution. 3. Our enquiries reveal nothing to suggest that the firm 4. This information is supplied in the strictest confidence.,五、促銷Sales Promotion,一般促銷信函的寫作步驟如下： 1. 告知對(duì)方已郵寄新產(chǎn)品樣品或新產(chǎn)品目錄; 2.介紹這些新產(chǎn)品新的功能、銷售業(yè)績(jī)以及價(jià)格; 3.希

35、望對(duì)方早日回復(fù)。,China National Import通情達(dá)理的,公道的 I think its a reasonable price. He gave me a reasonable explanation.,Ningbo Qianhu Trading Co.,Ltd. 101Lianfeng Road, Ningbo315000,China June1,2006 Thomas Co.,Ltd 120 Garden Street Vancouver V5Z3G7, Canada Dear Mr. Crown, Thank you for your enquiry of May 24.

36、At your request, we are making you the following offer subject to your reply reaching here before June23, 2006. Article: Brocade Handbags Price: US$12.00/pc,CIF Vancouver Quantity: 5,000 pcs Shipment: August,2006 Packing: By irrevocable documentary Letter of Credit in the sellers favor.,We hope that

37、 the above will be acceptable to you, and await with keen interest your formal orders. Your Sincerely, David Chen,Notes,1.At your request 應(yīng)你方要求 這是商業(yè)信函中的常用語，用作狀語 e.g. At your request, we have amended the L/C. 應(yīng)貴公司要求，我們已經(jīng)修改了信用證。 也可用：as requested, at the request of sb 應(yīng)某人的要求 e.g. As request, we are giv

38、ing you an estimate of approximate requirements for next year. 應(yīng)貴公司要求，寄上一份明年所需貨物的預(yù)估表。 We are sending the counter sample at the request of your agent. 應(yīng)貴公司代理商要求，寄上對(duì)等貨樣。,2. offer V.報(bào)盤 （包括交易的種種條件，如貨名、規(guī)格、數(shù)量、價(jià)格、船期及答復(fù)期限等） e.g. We can offer you various kinds of baskets. We can offer you large quantities of headdress flowers at attractive price. 我們能以很具吸引力的價(jià)格給公司報(bào)盤大量頭花。 Offer 還可用作名詞，在make offer, send offer, give offer后經(jīng)常接介詞for 或者on e.g. Please make/send us an offer for gold and silver thread embroidered articles. 請(qǐng)報(bào)金銀繡品價(jià)格。,3. subject to your reply rea