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CONSUMER&
BRANDBrandKPIs
for
toys
&
babyonlineshops:
Anne
Claire
Baby
in
BrazilConsumer
Insights
reportDecember2024Discover
your
Brand
KPI
scores.
Benchmark
against
competitors
and
measureyour
brand’s
marketimpactIntroduction:
studydetailsThe
reportMethodologyThisreport
hasbeen
created
usingthe
datafromStatista’sConsumer
InsightsBrand
KPIs.Thereportprovides
you
with
key
consumer
insightsandbenchmarks
forabrand’sperformance
againsttheindustryoverall
and
theircompetitors.Design:OnlineSurveyDuration:
approx.
15
minutesLanguage:official
language(s)
ofeach
country
withAmerican
Englishoffered
asanalternativeRegions:Brazil,Germany,
India,
Mexico,
U.S.
and
UKNumberofrespondents:approx.
3750Ourdataallows
you
tomeasure
each
brand’spositioninthe
market
bycreating
aprofile
usingStatista’s5key
performance
indicators.
Which
are:
awareness,popularity,usage,loyalty,and
media
buzz.Sample:
Internet
users,
aged18
-64,
quotasset
ongender
and
ageThisreport
is
basedon
AnneClaireBaby’sperformance
inthe
toys&babyonline
shopmarket.Fieldwork:March-April
2024Ifyou
would
liketofind
out
more
abouttheConsumerInsightsatStatista
or
theBrandProfiler,
please
clickthe
linkbelow.2Notes:Sources:
Statista
Consumer
Insights
Global,
asofDecember202470%
of
Anne
Claire
Baby
users
display
loyalty
towards
the
brandIntroduction:
key
insightsWhodoesthebrandappeal
to?How
doesthebrandperform
inthemarket??AnneClaireBaby’sbrandingresonates
more
with?AnneClaireBaby
ranksoutside
the
Top
10
inMillennialsawareness
withinthetoys&babyonlineshop
market?AnneClaireBaby
generally
appealsto
women
morethan
men?Thepopularity
ratingof
AnneClaireBaby
is24%?AnneClaireBaby
rankseighth
inusage?Among
Anne
ClaireBabyenthusiasts,31%
fallunderthe
high-income
category?Interms
of
loyalty,AnneClaire
Babyisoutside
theTop
10
inBrazil?Consumers
want
theirtoys&babyonlineshopbrandstohavereliability,
honesty
/trustworthiness,andauthenticity?AnneClaireBaby
hasascore
of
15%
formedia
buzz3Sources:
Statista
Consumer
Insights
Global,
asofDecember2024CHAPTER
01Brand
profileInthissection,
we
show
the
demographics
and
attitudesof
consumers
who
saytheylikethisbrandversus
the
share
ofindustryusers.
Thechapteraimsto
bringclarity
tocompanies
who
want
to
know
whotheirbrandingiscurrently
appealingtoand
what
theythinkaboutthe
industry.4Loyalty
is
the
highest
scoring
KPI
for
Anne
Claire
Baby
at
70%Brand
profile:
snapshotBrand
performance
of
Anne
Claire
BabyinBrazil70%27%24%17%15%AwarenessPopularityUsageLoyaltyBuzz5Notes:Toys&baby
online
shops
‘a(chǎn)wareness’,‘popularity’,
‘usage’,‘loyalty’
and
‘buzz’
by
brand;
Multi
pick;
Base:
n=1,246,
all
respondents
(awareness),
n=335,
respondents
who
know
the
individual
brand
(popularity),
n=335,respondents
who
know
the
individual
brand
(usage),
n=56,
respondents
who
have
used
the
individual
brand
(loyalty),
n=335,
respondents
who
know
the
individual
brand(buzz)Sources:
Statista
Consumer
Insights
Global,
asofDecember2024Anne
ClaireBaby
’s
branding
resonates
morewith
MillennialsBrand
profile:
consumer
demographics
(1/3)Measuring
attitudesand
opinions
among
generationshelpsidentifyyourtarget
audience
foryournextcampaigns.Share
ofgenerations54%Withthatinmind,when
looking
atthe
shareofconsumers
who
likeAnneClaire
Babybygenerationversus
the
share
ofindustryusers
ingeneral,
we
cansee
thatAnneClaireBabyislikedby2%
ofBabyboomers
and
17%
of
Gen
Xers,whereas
the
total
shareof
industryusers
is
4%
and
23%,
respectively.42%30%26%23%ForMillennials
andGen
Z,
54%
and
26%
feel
positivelytowards
AnneClaire
Baby,versus
42%
and30%.
Socurrently,
forAnneClaireBaby,Millennials
connectmost
with
theirbrandcompared
tothe
overall
industryuser.17%4%2%Gen
ZMillennialsGen
XBaby
BoomerBrand
enthusiastIndustryuser6Notes:“How
oldareyou?”;Single
Pick;“When
it
comestotoys
&baby
online
shops,
which
ofthe
following
brands
do
youlike?”;Multi
Pick;Base:
n=81,
Anne
Claire
Baby
enthusiast,
n=963,
toys
&baby
online
shop
usersSources:
Statista
Consumer
Insights
Global,
asofDecember2024Anne
Claire
Baby
generally
appeals
to
women
more
than
menBrand
profile:
consumer
demographics
(2/3)GenderTheGender
splitbetween
brandenthusiastsof
AnneClaireBaby
showsthatwomen
are
more
likely
tohaveanaffinity
with
thebrand
compared
tomen.LGBTQIA+statusUnderstanding
and
respecting
thediverse
needsandidentitiesof6%9%consumers
is
becoming
more
and
moreimportant,notjustfrom
asensitivitypointof
view,
but
also
fromrecognizingpotential
businessopportunities
thatcome
withinclusivity
and
diversity.
Andcurrently,
AnneClaireBaby
hasalowerproportion
of
LGBTQIA+
consumerswhen
compared
tothe
industryusers
ingeneral.52%48%60%60%
ofwomen
likeAnneClaireBabycompared
to
40%
of
men,whereas
forthe
overall
industry,52%
of
women
usetoys&babyonlineshopscompared
to48%
ofmen.89%89%6%
of
AnneClaireBaby
enthusiastsconsider
themselves
tobe
partof
theLGBTQIA+
community
compared
to9%among
industryusers
overall.40%Brand
enthusiastFemaleIndustryuserMaleBrand
enthusiastIndustryuserNot
givenYesNo7Notes:“What
is
yourgender?”;Single
Pick;“Doyouconsider
yourself
partofthe
LGBTQ+community?”;
Single
Pick;
“When
it
comes
to
toys&baby
online
shops,
which
ofthe
following
brands
do
you
like?”;Multi
Pick;Base:
n=81,Anne
Claire
Baby
enthusiast,
n=963,
toys
&baby
online
shop
usersSources:
Statista
Consumer
Insights
Global,
asofDecember2024Among
Anne
Claire
Baby
enthusiasts,
31%
fall
under
the
high-income
categoryBrand
profile:
consumer
demographics
(3/3)HouseholdincomeThegraphillustratestheannualhousehold
income
distribution
amongenthusiastsof
thebrand
anduserswithin
the
industry.HouseholdtypeThechartshows
thehousehold
type,takinginto
account
factorssuchashousehold
size,
familystructure,
andthe
number
ofchildren.12%8%Single31%33%32%12%14%CoupleSingleparentNuclear31%
ofAnneClaireBabyenthusiastsarefrom
high-income
households.AnneClaireBaby’s
brandis
generallyenjoyed
more
byconsumers
who
arepartof
anuclearhousehold,
41%
ofAnneClaireBaby
enthusiastshavethiscurrent
living
situation.6%8%29%41%35%Multi-generational11%10%40%35%15%22%ExtendedOther2%3%Brand
enthusiastIndustryuserLowHighMediumBrand
enthusiastIndustryuser8Notes:Recode
based
on’’Monthly/annual
household
income
(local
currency)’’;Single
Pick;Typology
basedon
’’household
size’’,
’’household
constellation’’
and
’’children
under
the
ageof14
in
household’’;
Single
Pick;“When
it
comesto
toys&baby
online
shops,
which
ofthe
following
brands
do
youlike?”;Multi
Pick;Base:
n=81,
Anne
Claire
Baby
enthusiast,
n=963,
toys
&baby
online
shop
usersSources:
Statista
Consumer
Insights
Global,
asofDecember2024Consumers
want
their
toys
&
baby
online
shop
brands
to
have
reliability,honesty
/
trustworthiness,
and
authenticityBrand
profile:
qualitiesQualitiesuserswant
from
toys
&babyonlineshopbrandsFortoys&baby
online
shops,the
topthree
qualitiesusers
want
from
abrandarereliability,
honesty
/trustworthiness,andauthenticity.Authenticity80%Thrill/ExcitementSustainabilityBoldnessCleverness60%40%20%0%AnneClaireBaby
users
alsoappreciatethese
key
attributes,indicatingAnneClaireBaby
exudes
thesequalities.SocialresponsibilityCoolnessThequalitiesthatAnneClaireBabyenthusiastsare
least
focused
on
arehighvalueand
boldness.ReliabilityExclusivityAnneClaireBaby
shouldwork
onpromoting
honesty
/trustworthiness
toconvert
enthusiastsinto
owners.InnovationInclusivenessFriendlinessHighvalueHonesty/trustworthinessIndustryuserBrandenthusiastBrandowner9Notes:“When
it
comesto
toys&baby
online
shops,
which
ofthese
aspects
are
mostimportant
to
you?”;Multi
Pick;“When
it
comesto
toys&baby
online
shops,
which
ofthe
following
brands
do
youlike?”;Multi
Pick;“When
itcomesto
toys
&baby
online
shops,
which
ofthe
following
brands
have
youused
in
the
past
12
months?”;
Multi
Pick;Base:n=56,
Anne
Claire
Baby
users’,n=81,
Anne
Claire
Baby
enthusiast,
n=963,
toys
&baby
online
shopusersSources:
Statista
Consumer
Insights
Global,
asofDecember2024Among
Anne
Claire
Baby
fans,
56%
state
that
they
get
excited
about
toys
&
babyonline
shopsBrand
profile:
attitudesWhat
doconsumersthink
oftoys
&babyonlineshopsin
general?62%62%58%56%51%47%41%36%33%32%30%29%Sustainability
is
Ivaluealow
priceimportant
to
me
over
highqualityIamwellinformedIrely
onbrandsIknow
and
trust
abouttoys&baby
topicsrelating
toIget
excitedIliketotalkaboutonlineshopstoys&babyonlineshopsBrand
enthusiastIndustryuser10
Notes:“Which
ofthese
statements
about
toys
&baby
online
shops
do
youagree
with?”;
Multi
Pick;“When
it
comesto
toys
&baby
online
shops,
which
ofthe
following
brands
do
youlike?”;Multi
Pick;Base:n=81,
Anne
Claire
Babyenthusiast,
n=963,
toys&baby
online
shop
usersSources:
Statista
Consumer
Insights
Global,
asofDecember2024CHAPTER
02Brand
KPIs
&
benchmarkingInthischapter,youcansee
howabrandperforms
againsttheirmaincompetitors
inthe
marketplace.Thissection
allows
benchmarking
ofthekey
performance
indicatorsfrom
the
brandprofile
againsttheindustryasawhole
andotherindustryleaders.1170%
of
Anne
Claire
Baby
users
display
loyalty
towards
the
brandBrand
KPIs
&benchmarking:
IndustrycomparisonBrand
performanceWhen
itcomes
to
toys&baby
online
shops,theaverage
awareness
of
abrandinBrazil
is45%.Awareness
ofAnneClaire
Baby,however,
isat27%.Awareness24%
ofBrazilian
toys&babyonlineshop
users
saythey
likeAnneClaireBaby,compared
to
anindustryaverage
brand
popularity
of34%.17%
ofindustryusers
inBrazil
saythey
useAnneClaireBaby,with
the
average
usageofabrandat22%.BuzzPopularity70%
ofbrandusers
saytheywould
usethe
brandagain,compared
toanaverage
loyalty
score
of
80%.AnneClaireBaby
hasbeen
noticed
lessinthemediacompared
to
other
brands,with
a“Buzz”score
of15%compared
to
24%.Sooverall,
the
results
showtheir
performance
tobebelow
average
compared
to
theindustry.LoyaltyBrandUsageIndustryaverage12
Notes:Toys&baby
online
shops
‘a(chǎn)wareness’,‘popularity’,
‘usage’,‘loyalty’
and
‘buzz’
by
brand;
Multi
pick;
Base:
n=1,246,
all
respondents
(awareness),
n=335,
respondents
who
know
the
individual
brand
(popularity),
n=335,respondents
who
know
the
individual
brand
(usage),
n=56,
respondents
who
have
used
the
individual
brand
(loyalty),
n=335,
respondents
who
know
the
individual
brand(buzz)Sources:
Statista
Consumer
Insights
Global,
asofDecember2024Anne
Claire
Baby
ranks
outside
the
Top
10
in
awareness
within
the
toys
&
babyonline
shop
marketBrand
KPIs
&benchmarking:
awarenessSummaryAwarenessofAnne
Claire
BabyRank#
BrandAwareness
%Driving
recognition
will
lead
to
growing
yourcustomerbaseand
measuring
brandawareness
isakeycomponent
toachieve
this.Withthisscore,
you
cangaugethe
current
market
presence
ofabrand,understandthebrand’svisibility,competitiveness,
andrecognition
among
theirtarget
audience.
Further
tothis,itisaperfect
way
toassess
yourcurrentmarketing
strategies.1Amazon95%89%82%79%46%43%41%41%37%32%2Estrela27%3Ri
Happy4Dafiti5Gr?o
deGenteToyManiaUsingtheconcept
of
aided
brand
recognition,
showingrespondents
both
the
brand’slogo
andthe
writtenbrandname,we
asked:
“Doyou
know
thisbrand,
evenifonly
byname?”.67BebêFofuxoAl?Bebê73%8Outofallrespondents,
27%
were
aware
of
Anne
ClaireBaby.
Thisranksthemoutside
the
Top
10
compared
toother
brandssurveyed
inthismarket.9Mundo
Infantil
StoreLojaEra
Uma
VezAwarenessN/A1013
Notes:“Doyouknow
this
brand,
evenif
only
by
name?”;Multi
Pick;
Base:
n=1,246,
all
respondents
(awareness)Sources:
Statista
Consumer
Insights
Global,
asofDecember2024The
popularity
rating
of
Anne
Claire
Baby
is
24%Brand
KPIs
&benchmarking:
popularitySummaryPopularity
ofAnne
Claire
BabyRank#
BrandPopularity%ThepopularityKPIisagreat
indicatorof
brandperception
among
current
andpotentialfuturecustomers.
Thesocial
proof
provided
byahigh
scorecansignifyhow
trustworthy
abrandisandinfluenceconsumer
engagement.
Brandswith
alarge
engagedfollowing
canoften
enjoy
higherlevels
of
advocacyandloyalty.1Ri
Happy66%65%61%46%37%34%31%31%30%29%24%2Amazon3Estrela4Gr?o
deGenteDafitiOutofconsumers
who
knew
thebrand,
24%
saidtheyliked
AnneClaireBaby.
ThisranksthemoutsidetheTop
10
compared
tootherbrandssurveyed
inthismarket.56Al?Bebê7ToyManiaSomosCorujasBebêFofuxo76%89Mundo
daMenina
byPampiliPopularityN/A1014
Notes:“When
it
comesto
toys&baby
online
shops,
which
ofthe
following
brands
do
youlike?”;Multi
Pick;Base:n=335,
respondentswho
know
the
individual
brand
(popularity)Sources:
Statista
Consumer
Insights
Global,
asofDecember2024Anne
Claire
Baby
ranks
eighth
in
usageBrand
KPIs
&benchmarking:
usageSummaryUsage
ofAnne
Claire
BabyRank#
BrandUsage
%51%Afterpopularity,we
want
tocover
thevalueactiongapsotounderstandifthe
brandwas
alsobeing
used,weasked
each
respondent:
“When
itcomes
to
toys&babyonlineshops,which
of
the
following
brandshaveyou
used
inthepast12
months?”.1Amazon17%2Ri
Happy43%3Estrela33%Outofconsumers
who
knew
thebrand,
17%
saidtheyused
AnneClaireBaby.
Thisranksthemeighthcompared
to
other
brandssurveyed
inthismarket.4Gr?o
deGenteAl?Bebê28%527%6Dafiti24%7BebêFofuxoAnneClaire
BabySomosCorujasToyMania19%817%83%917%UsageN/A1017%15
Notes:“When
it
comesto
toys&baby
online
shops,
which
ofthe
following
brands
have
youused
in
the
past
12
months?”;
Multi
Pick;
Base:n=335,
respondents
who
know
the
individual
brandSources:
Statista
Consumer
Insights
Global,
asofDecember2024In
terms
of
loyalty,Anne
Claire
Baby
is
outside
the
Top
10
in
BrazilBrand
KPIs
&benchmarking:
loyaltySummaryLoyalty
ofAnne
Claire
Baby’sconsumersRank#
BrandLoyalty
%92%Afterascertaining
the
usageof
abrandinthe
last12months,the
next
most
important
indicatorisbrandloyalty.
Thisscore
allows
ustoestablish
whether
abrandisperforming
well
inregard
to
customerretention.
Measuring
brandloyalty
establishes
aclearfeedback
loop
with
customers,
providing
valuableinsightsinto
customer
satisfaction
and
preferences.
Itisalso
apowerful
predictor
to
help
guide
marketingstrategies
andforecast
futuresalesandrevenue
moreaccurately.1Toyshow2Amazon90%30%3SomosCorujasRi
Happy89%489%5Gr?o
deGente85%Mundo
daMenina
byPampili685%Tomeasure
the
loyalty
of
theseconsumers
we
askeach
respondent:
“When
itcomes
to
toys&babyonlineshops,which
of
the
following
brandsareyoulikely
to
useagaininthe
future?”.7Estrela82%70%8ToyMania80%9Al?Bebê79%Outofrespondents
whohaveused
AnneClaireBaby,70%
saidthey
would
usethebrand
again.LoyaltyN/A10Mundo
Infantil
Store78%16
Notes:“When
it
comesto
toys&baby
online
shops,
which
ofthe
following
brands
are
youlikely
to
use
againin
the
future?”;MultiPick;Base:n=56,
respondents
who
have
used
the
individual
brand
(loyalty)Sources:
Statista
Consumer
Insights
Global,
asofDecember2024Anne
Claire
Baby
has
a
score
of
15%
for
media
buzzBrand
KPIs
&benchmarking:
buzzSummaryBuzzofAnne
Claire
BabyRank#
BrandBuzz%67%Isthebrand
hot
or
not?Isitcausingastirinthemediaandonline,tofind
thisoutwe
asked
each
respondent:“Whichof
the
following
brandshaveyounoticed
inthemedia,on
social
media,or
inadvertising
inthepast3months?”.1Amazon15%2Ri
Happy45%3Dafiti34%Outofconsumers
who
knew
thebrand,
15%
saidtheyhadheardaboutAnneClaireBabyinthemedia.
Thisranksthemoutsidethe
Top
10
compared
tootherbrandssurveyed
inthismarket.4Estrela33%5Gr?o
deGenteAl?Bebê28%626%7SomosCorujasBebêFofuxo20%820%85%Mundo
daMenina
byPampili917%BuzzN/A10LojaEra
Uma
Vez16%17
Notes:“Which
ofthe
following
brands
have
younoticed
in
the
media,
onsocial
media,
orin
advertising
in
the
past3months?”;
Multi
Pick;
Base:
n=335,
respondents
who
know
the
individual
brand
(Buzz)Sources:
Statista
Consumer
Insights
Global,
asofDecember2024STATISTACONSUMER
INSIGHTSUnderstand
what
drivesconsumersGainabetterunderstandingofconsumers,brands,andmarkets.Withthe
Statista
Consumer
Insights,
youget
access
tostreamlinedmarketresearchtoolsandallresultsofthe
exclusiveStatista
surveys.
Leverage
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