Brand KPIs for toys baby online shops mundo da menina by pampili in brazil-外文版培訓(xùn)課件（2025.2）

CONSUMER&

BRANDBrandKPIs

for

toys

&

babyonlineshops:

Mundo

da

Menina

by

Pampiliin

BrazilConsumer

Insights

reportDecember2024Discover

your

Brand

KPI

scores.

Benchmark

against

competitors

and

measureyour

brand’s

marketimpactIntroduction:

studydetailsThe

reportMethodologyThisreport

hasbeen

created

usingthe

datafromStatista’sConsumer

InsightsBrand

KPIs.Thereportprovides

you

with

key

consumer

insightsandbenchmarks

forabrand’sperformance

againsttheindustryoverall

and

theircompetitors.Design:OnlineSurveyDuration:

approx.

15

minutesLanguage:official

language(s)

ofeach

country

withAmerican

Englishoffered

asanalternativeRegions:Brazil,Germany,

India,

Mexico,

U.S.

and

UKNumberofrespondents:approx.

3750Ourdataallows

you

tomeasure

each

brand’spositioninthe

market

bycreating

aprofile

usingStatista’s5key

performance

indicators.

Which

are:

awareness,popularity,usage,loyalty,and

media

buzz.Sample:

Internet

users,

aged18

-64,

quotasset

ongender

and

ageThisreport

is

basedon

MundodaMenina

byPampili’sperformance

inthe

toys&babyonline

shopmarket.Fieldwork:March-April

2024Ifyou

would

liketofind

out

more

abouttheConsumerInsightsatStatista

or

theBrandProfiler,

please

clickthe

linkbelow.2Notes:Sources:

Statista

Consumer

Insights

Global,

asofDecember202485%

of

Mundo

da

Menina

by

Pampili

users

display

loyalty

towards

the

brandIntroduction:

key

insightsWhodoesthebrandappeal

to?How

doesthebrandperform

inthemarket??MundodaMenina

byPampili’sbrandingresonatesmore

with

Millennials?MundodaMenina

byPampili

ranksoutside

the

Top10

inawareness

withinthetoys&babyonlineshopmarket?MundodaMenina

byPampili

generally

appealstowomen

more

than

men?Thepopularity

ratingof

MundodaMenina

byPampiliis29%?Among

MundodaMeninabyPampili

enthusiasts,40%

fallunderthe

high-income

category?MundodaMenina

byPampili

ranksoutside

the

Top10

inusage?Consumers

want

theirtoys&babyonlineshopbrandstohavereliability,

honesty

/trustworthiness,andauthenticity?Interms

of

loyalty,MundodaMenina

byPampiliissixthinBrazil?MundodaMenina

byPampili

hasascore

of17%

formedia

buzz3Sources:

Statista

Consumer

Insights

Global,

asofDecember2024CHAPTER

01Brand

profileInthissection,

we

show

the

demographics

and

attitudesof

consumers

who

saytheylikethisbrandversus

the

share

ofindustryusers.

Thechapteraimsto

bringclarity

tocompanies

who

want

to

know

whotheirbrandingiscurrently

appealingtoand

what

theythinkaboutthe

industry.4Loyalty

is

the

highest

scoring

KPI

for

Mundo

da

Menina

by

Pampili

at

85%Brand

profile:

snapshotBrand

performance

of

Mundoda

MeninabyPampili

inBrazil85%29%27%17%15%AwarenessPopularityUsageLoyaltyBuzz5Notes:Toys&baby

online

shops

‘a(chǎn)wareness’,‘popularity’,

‘usage’,‘loyalty’

and

‘buzz’

by

brand;

Multi

pick;

Base:

n=1,246,

all

respondents

(awareness),

n=339,

respondents

who

know

the

individual

brand

(popularity),

n=339,respondents

who

know

the

individual

brand

(usage),

n=52,

respondents

who

have

used

the

individual

brand

(loyalty),

n=339,

respondents

who

know

the

individual

brand(buzz)Sources:

Statista

Consumer

Insights

Global,

asofDecember2024Mundo

da

Menina

by

Pampili’s

branding

resonates

morewith

MillennialsBrand

profile:

consumer

demographics

(1/3)Measuring

attitudesand

opinions

among

generationshelpsidentifyyourtarget

audience

foryournextcampaigns.Share

ofgenerations45%42%Withthatinmind,when

looking

atthe

shareofconsumers

who

likeMundodaMenina

byPampilibygeneration

versustheshareof

industryusers

ingeneral,

we

cansee

thatMundoda

Menina

byPampiliisliked

by3%

of

Babyboomers

and22%

of

Gen

Xers,whereas

the

totalshare

ofindustryusers

is4%

and23%,

respectively.30%

30%23%22%ForMillennials

andGen

Z,

45%

and

30%

feel

positivelytowards

MundodaMenina

byPampili,versus

42%

and30%.

Socurrently,

forMundodaMeninabyPampili,Millennials

connect

most

withtheirbrandcompared

tothe

overall

industryuser.4%3%Gen

ZMillennialsGen

XBaby

BoomerBrand

enthusiastIndustryuser6Notes:“How

oldareyou?”;Single

Pick;“When

it

comestotoys

&baby

online

shops,

which

ofthe

following

brands

do

youlike?”;Multi

Pick;Base:

n=97,

Mundo

da

Menina

by

Pampili

enthusiast,

n=963,

toys&baby

online

shop

usersSources:

Statista

Consumer

Insights

Global,

asofDecember2024Mundo

da

Menina

by

Pampili

generally

appeals

to

women

morethan

menBrand

profile:

consumer

demographics

(2/3)GenderTheGender

splitbetween

brandenthusiastsof

MundodaMenina

byPampilishows

thatwomen

are

morelikely

to

haveanaffinity

with

the

brandcompared

to

men.LGBTQIA+statusUnderstanding

and

respecting

thediverse

needsandidentitiesof6%9%consumers

is

becoming

more

and

moreimportant,notjustfrom

asensitivitypointof

view,

but

also

fromrecognizingpotential

businessopportunities

thatcome

withinclusivity

and

diversity.

Andcurrently,

Mundoda

Menina

byPampilihasalower

proportion

of

LGBTQIA+consumers

when

compared

totheindustryusers

ingeneral.52%48%76%

ofwomen

likeMundodaMenina

byPampilicompared

to24%

of

men,whereas

forthe

overall

industry,52%

ofwomen

usetoys&baby

online

shopscompared

to

48%

of

men.76%88%89%6%

of

MundodaMenina

byPampilienthusiastsconsider

themselves

to

bepartof

the

LGBTQIA+

communitycompared

to

9%

among

industryusersoverall.24%Brand

enthusiastFemaleIndustryuserMaleBrand

enthusiastIndustryuserNot

givenYesNo7Notes:“What

is

yourgender?”;Single

Pick;“Doyouconsider

yourself

partofthe

LGBTQ+community?”;

Single

Pick;

“When

it

comes

to

toys&baby

online

shops,

which

ofthe

following

brands

do

you

like?”;Multi

Pick;Base:

n=97,Mundo

da

Menina

by

Pampili

enthusiast,

n=963,

toys

&baby

online

shop

usersSources:

Statista

Consumer

Insights

Global,

asofDecember2024Among

Mundo

da

Menina

by

Pampili

enthusiasts,

40%

fall

under

the

high-income

categoryBrand

profile:

consumer

demographics

(3/3)HouseholdincomeThegraphillustratestheannualhousehold

income

distribution

amongenthusiastsof

thebrand

anduserswithin

the

industry.HouseholdtypeThechartshows

thehousehold

type,takinginto

account

factorssuchashousehold

size,

familystructure,

andthe

number

ofchildren.7%8%Single33%32%16%14%40%CoupleSingleparentNuclear40%

ofMundodaMenina

byPampilienthusiastsare

from

high-incomehouseholds.MundodaMenina

byPampili’sbrandisgenerally

enjoyed

more

byconsumerswho

arepartof

amulti-generationalhousehold,

14%

ofMundodaMenina

byPampilienthusiastshavethiscurrentlivingsituation.4%8%39%35%29%Multi-generational14%10%35%15%22%30%ExtendedOther3%3%Brand

enthusiastIndustryuserLowHighMediumBrand

enthusiastIndustryuser8Notes:Recode

based

on’’Monthly/annual

household

income

(local

currency)’’;Single

Pick;Typology

basedon

’’household

size’’,

’’household

constellation’’

and

’’children

under

the

ageof14

in

household’’;

Single

Pick;“When

it

comesto

toys&baby

online

shops,

which

ofthe

following

brands

do

youlike?”;Multi

Pick;Base:

n=97,

Mundo

da

Menina

by

Pampili

enthusiast,

n=963,

toys

&baby

online

shop

usersSources:

Statista

Consumer

Insights

Global,

asofDecember2024Consumers

want

their

toys

&

baby

online

shop

brands

to

have

reliability,honesty

/

trustworthiness,

and

authenticityBrand

profile:

qualitiesQualitiesuserswant

from

toys

&babyonlineshopbrandsFortoys&baby

online

shops,the

topthree

qualitiesusers

want

from

abrandarereliability,

honesty

/trustworthiness,andauthenticity.Authenticity80%Thrill/ExcitementSustainabilityBoldnessCleverness60%40%20%0%MundodaMenina

byPampiliusers

alsoappreciate

these

key

attributes,indicating

MundodaMeninabyPampiliexudes

thesequalities.SocialresponsibilityCoolnessThequalitiesthatMundodaMenina

byPampilienthusiastsareleast

focused

onarehighvalueandboldness.ReliabilityExclusivityInnovationInclusivenessFriendlinessMundodaMenina

byPampilishouldwork

onpromoting

honesty

/trustworthiness

toconvert

enthusiastsinto

owners.HighvalueHonesty/trustworthinessIndustryuserBrandenthusiastBrandowner9Notes:“When

it

comesto

toys&baby

online

shops,

which

ofthese

aspects

are

mostimportant

to

you?”;Multi

Pick;“When

it

comesto

toys&baby

online

shops,

which

ofthe

following

brands

do

youlike?”;Multi

Pick;“When

itcomesto

toys

&baby

online

shops,

which

ofthe

following

brands

have

youused

in

the

past

12

months?”;

Multi

Pick;Base:n=52,

Mundo

da

Menina

by

Pampili

users’,n=97,

Mundo

da

Menina

by

Pampili

enthusiast,

n=963,toys

&baby

online

shop

usersSources:

Statista

Consumer

Insights

Global,

asofDecember2024Among

Mundo

da

Menina

by

Pampili

fans,

53%

state

that

they

get

excited

abouttoys

&

baby

online

shopsBrand

profile:

attitudesWhat

doconsumersthink

oftoys

&babyonlineshopsin

general?59%55%55%53%52%44%41%36%33%32%30%29%Sustainability

is

Ivaluealow

priceimportant

to

me

over

highqualityIamwellinformedIrely

onbrandsIknow

and

trust

abouttoys&baby

topicsrelating

toIget

excitedIliketotalkaboutonlineshopstoys&babyonlineshopsBrand

enthusiastIndustryuser10

Notes:“Which

ofthese

statements

about

toys

&baby

online

shops

do

youagree

with?”;

Multi

Pick;“When

it

comesto

toys

&baby

online

shops,

which

ofthe

following

brands

do

youlike?”;Multi

Pick;Base:n=97,

Mundo

da

Meninaby

Pampili

enthusiast,

n=963,

toys

&baby

online

shop

usersSources:

Statista

Consumer

Insights

Global,

asofDecember2024CHAPTER

02Brand

KPIs

&

benchmarkingInthischapter,youcansee

howabrandperforms

againsttheirmaincompetitors

inthe

marketplace.Thissection

allows

benchmarking

ofthekey

performance

indicatorsfrom

the

brandprofile

againsttheindustryasawhole

andotherindustryleaders.1185%

of

Mundo

da

Menina

by

Pampili

users

display

loyalty

towards

the

brandBrand

KPIs

&benchmarking:

IndustrycomparisonBrand

performanceWhen

itcomes

to

toys&baby

online

shops,theaverage

awareness

of

abrandinBrazil

is45%.Awareness

ofMundodaMenina

byPampili,however,isat27%.Awareness28%

ofBrazilian

toys&babyonlineshop

users

saythey

likeMundoda

Menina

byPampili,compared

toanindustryaverage

brandpopularity

of34%.BuzzPopularity15%

ofindustryusers

inBrazil

saythey

useMundodaMenina

byPampili,withtheaverage

usageof

abrandat22%.85%

ofbrandusers

saythey

would

usethe

brandagain,compared

toanaverage

loyalty

score

of

80%.MundodaMenina

byPampilihasbeen

noticed

lessinthe

media

compared

toother

brands,with

a“Buzz”score

of17%

compared

to

24%.LoyaltyBrandUsageIndustryaverageSooverall,

the

results

showtheir

performance

tobebelow

average

compared

to

theindustry.12

Notes:Toys&baby

online

shops

‘a(chǎn)wareness’,‘popularity’,

‘usage’,‘loyalty’

and

‘buzz’

by

brand;

Multi

pick;

Base:

n=1,246,

all

respondents

(awareness),

n=339,

respondents

who

know

the

individual

brand

(popularity),

n=339,respondents

who

know

the

individual

brand

(usage),

n=52,

respondents

who

have

used

the

individual

brand

(loyalty),

n=339,

respondents

who

know

the

individual

brand(buzz)Sources:

Statista

Consumer

Insights

Global,

asofDecember2024Mundo

da

Menina

by

Pampili

ranks

outside

the

Top

10

in

awareness

within

thetoys

&

baby

online

shop

marketBrand

KPIs

&benchmarking:

awarenessSummaryAwarenessofMundo

daMenina

byPampiliRank#

BrandAwareness

%Driving

recognition

will

lead

to

growing

yourcustomerbaseand

measuring

brandawareness

isakeycomponent

toachieve

this.Withthisscore,

you

cangaugethe

current

market

presence

ofabrand,understandthebrand’svisibility,competitiveness,

andrecognition

among

theirtarget

audience.

Further

tothis,itisaperfect

way

toassess

yourcurrentmarketing

strategies.1Amazon95%89%82%79%46%43%41%41%37%32%2Estrela27%3Ri

Happy4Dafiti5Gr?o

deGenteToyManiaUsingtheconcept

of

aided

brand

recognition,

showingrespondents

both

the

brand’slogo

andthe

writtenbrandname,we

asked:

“Doyou

know

thisbrand,

evenifonly

byname?”.67BebêFofuxoAl?Bebê73%8Outofallrespondents,

27%

were

aware

of

MundodaMenina

byPampili.

Thisranksthemoutside

the

Top

10compared

to

other

brandssurveyed

inthismarket.9Mundo

Infantil

StoreLojaEra

Uma

VezAwarenessN/A1013

Notes:“Doyouknow

this

brand,

evenif

only

by

name?”;Multi

Pick;

Base:

n=1,246,

all

respondents

(awareness)Sources:

Statista

Consumer

Insights

Global,

asofDecember2024The

popularity

rating

of

Mundo

da

Menina

by

Pampili

is

29%Brand

KPIs

&benchmarking:

popularitySummaryPopularity

ofMundodaMeninabyPampiliRank#

BrandPopularity%ThepopularityKPIisagreat

indicatorof

brandperception

among

current

andpotentialfuturecustomers.

Thesocial

proof

provided

byahigh

scorecansignifyhow

trustworthy

abrandisandinfluenceconsumer

engagement.

Brandswith

alarge

engagedfollowing

canoften

enjoy

higherlevels

of

advocacyandloyalty.1Ri

Happy66%65%61%46%37%34%31%31%30%29%2Amazon29%3Estrela4Gr?o

deGenteDafitiOutofconsumers

who

knew

thebrand,

28%

saidtheyliked

MundodaMenina

byPampili.Thisranksthemtenthcompared

to

other

brandssurveyed

inthismarket.56Al?Bebê7ToyManiaSomosCorujasBebêFofuxo71%89Mundo

daMenina

byPampiliPopularityN/A1014

Notes:“When

it

comesto

toys&baby

online

shops,

which

ofthe

following

brands

do

youlike?”;Multi

Pick;Base:n=339,

respondentswho

know

the

individual

brand

(popularity)Sources:

Statista

Consumer

Insights

Global,

asofDecember2024Mundo

da

Menina

by

Pampili

ranks

outside

the

Top

10

in

usageBrand

KPIs

&benchmarking:

usageSummaryUsage

ofMundodaMeninabyPampiliRank#

BrandUsage

%51%Afterpopularity,we

want

tocover

thevalueactiongapsotounderstandifthe

brandwas

alsobeing

used,weasked

each

respondent:

“When

itcomes

to

toys&babyonlineshops,which

of

the

following

brandshaveyou

used

inthepast12

months?”.1Amazon15%2Ri

Happy43%3Estrela33%Outofconsumers

who

knew

thebrand,

15%

saidtheyused

Mundoda

Menina

by

Pampili.

ThisranksthemoutsidetheTop10

compared

to

other

brandssurveyed

inthismarket.4Gr?o

deGenteAl?Bebê28%527%6Dafiti24%7BebêFofuxoAnneClaire

BabySomosCorujasToyMania19%817%85%917%UsageN/A1017%15

Notes:“When

it

comesto

toys&baby

online

shops,

which

ofthe

following

brands

have

youused

in

the

past

12

months?”;

Multi

Pick;

Base:n=339,

respondents

who

know

the

individual

brandSources:

Statista

Consumer

Insights

Global,

asofDecember2024In

terms

of

loyalty,

Mundo

da

Menina

by

Pampili

is

sixth

in

BrazilBrand

KPIs

&benchmarking:

loyaltySummaryLoyalty

ofMundodaMeninabyPampili’sconsumersRank#

BrandLoyalty

%92%Afterascertaining

the

usageof

abrandinthe

last12months,the

next

most

important

indicatorisbrandloyalty.

Thisscore

allows

ustoestablish

whether

abrandisperforming

well

inregard

to

customerretention.

Measuring

brandloyalty

establishes

aclearfeedback

loop

with

customers,

providing

valuableinsightsinto

customer

satisfaction

and

preferences.

Itisalso

apowerful

predictor

to

help

guide

marketingstrategies

andforecast

futuresalesandrevenue

moreaccurately.1Toyshow15%2Amazon90%3SomosCorujasRi

Happy89%489%5Gr?o

deGente85%Mundo

daMenina

byPampili685%Tomeasure

the

loyalty

of

theseconsumers

we

askeach

respondent:

“When

itcomes

to

toys&babyonlineshops,which

of

the

following

brandsareyoulikely

to

useagaininthe

future?”.7Estrela82%8ToyMania80%85%9Al?Bebê79%Outofrespondents

whohaveused

MundodaMeninabyPampili,85%

saidthey

would

usethe

brandagain.LoyaltyN/A10Mundo

Infantil

Store78%16

Notes:“When

it

comesto

toys&baby

online

shops,

which

ofthe

following

brands

are

youlikely

to

use

againin

the

future?”;MultiPick;Base:n=52,

respondents

who

have

used

the

individual

brand

(loyalty)Sources:

Statista

Consumer

Insights

Global,

asofDecember2024Mundo

da

Menina

by

Pampili

has

a

score

of

17%

for

media

buzzBrand

KPIs

&benchmarking:

buzzSummaryBuzzofMundodaMeninaby

PampiliRank#

BrandBuzz%67%Isthebrand

hot

or

not?Isitcausingastirinthemediaandonline,tofind

thisoutwe

asked

each

respondent:“Whichof

the

following

brandshaveyounoticed

inthemedia,on

social

media,or

inadvertising

inthepast3months?”.1Amazon17%2Ri

Happy45%3Dafiti34%Outofconsumers

who

knew

thebrand,

17%

saidtheyhadheardaboutMundodaMenina

byPampili

inthemedia.

This

ranksthemninth

compared

to

otherbrandssurveyed

inthismarket.4Estrela33%5Gr?o

deGenteAl?Bebê28%626%7SomosCorujasBebêFofuxo20%820%83%Mundo

daMenina

byPampili917%BuzzN/A10LojaEra

Uma

Vez16%17

Notes:“Which

ofthe

following

brands

have

younoticed

in

the

media,

onsocial

media,

orin

advertising

in

the

past3months?”;

Multi

Pick;

Base:

n=339,

respondents

who

know

the

individual

brand

(Buzz)Sources:

Statista

Consumer

Insights

Global,

asofDecember2024STATISTACONSUMER

INSIGHTSUnderstand

what

drivesconsumersGainabetterunderstandingofconsumers,brands,andmarkets.Withthe

Statista

Consumer

Insights,

youget

access

tostreamlinedmarketresearchtools