GlobalPETS2025年全球?qū)櫸镄袠I(yè)洞察報(bào)告（2月刊）（英文版）-68-11mb

THEGO-TOPUBLICATIONFORPETINDUSTRYPROFESSIONALSSINCE

1988FEB

2025SUSTAINABILITYGOALSRecycling

byproducts,CSR&

workingtowardszero

wasteSPOTLIGHTON

US,UK&AUSTRALIAThelatest

dataand

analysisBUSINESSOUTLOOKTracking

andpredictingM&A

activityTREND

REPORTPRIMECUTS:HOW

CULTUREDMEATIS

MAKINGHEADWAYDRY&COOK&BAKE

SOLUTIONSNewAll-in-Onetechnology:Dehydrating,cookingand

bakingbyforced

convectionAccelerationof

Innovation:Allowsto

developnewfoodsandtreatsfor

petsGreat

Versatility:Possibilitytodry&cook

&bakeany

type

of

product

and

formatProcessOptimization:Continuoussystem,withsuperiorperformance

and

lower

energy

consumptionFullConnectivity4.0:Full

control

of

the

processBAKEHEALTHIERTREATSHAPPIERPETSINSIDETHISISSUEPETSINTERNATIONAL|FEBRUARY

2025And

more:RegulationsbringingchangetopetfoodpackagingThe

potential

of

eggshell

membrane

for

pet

nutritionExploringhow

coatingsaffectextrudedfoodDo

the

UK's

pets

have

a

weight

problem?Cataccessoriesjustgot

smarterHow

petaccessoryretailersmustadapt132830556063Howmeal

enhancerssuchastoppersand

brothsarebuildinga

smallbutimportantshare

intheUSpet

market.45A

littlesomething

extra40SupplementarydataNewresearchconsidersthehowsandthewhysofvitaminandsupplementpurchases

forpetsinthe

US.56Country

report:AustraliaFromownership

statstobusinessdealings,acloserlookatthelandscapeofthepetsector‘Down

Under’.Closedfor

businessAsaNewYorkstate

restrictiononretailpetsalescomesintoforce,petshopsarelookingforwaysto

diversify.508What’sonthe

label?AsurveybyPETSInternationalandYummypetsprovides

insightsintowhatconsumersthinkabouthowinformationis

presentedonpetfood

labels.q~p9tfo0d.c0mFTo5ehfr9she@tf0rd0gJ@nd

KasE@s3os9r7eQHiKklyd9fToJt9dN0

haJtieJHall

22Meetus

there!Booth

B54IntermediumPublishers

BVNewtonstraat

31098GXAmsterdam

(NL)+31-33-4225833content@pets.nlEditorial

teamManagingDirector:Philippe

VanderhoydonckEditor-in-Chief:DavidPalacios

RubioHeadof

Operations:LisavanRoonSeniorEditor:Janetta

WillisEditors:JessicaMartindale,Lynn

Radford,MandyWolters-Savage,ElizabethYouensDesign:Hesterde

Gierpart

ofEmbracingthe

yearaheadThe

future

belongs

to

those

who

believe

in

thebeauty

of

their

dreams.ELEANORROOSEVELT,USFIRSTLADY1933-45,DIPLOMATAND

ACTIVISTWe

begin

2025

with

positive

expectations,

particularlyregardinginvestmentsinourindustry.Januaryhasalreadyshownanuptickinactivityandforecastssuggestthatthesectorisgearinguptogatherevenmore

momentum

in

the

coming

months,

followingayearofslower

activity.Inthisissue,weexplorehowinvestorappetiteisexpectedtoevolvethisyear,whileanalyzingtheemergingcategoriescapturingparticular

attention.One

example

isthe

cultivated

meat

space,

with

newplayers

on

the

scene

launching

products

this

month–drivenbythesurgingdemandforalternativeproteins

in

the

human

food

industry.

In

fact,

a

recentsurveyfromthinktankTheGoodFoodInstituterevealedthat45%ofUSconsumerswouldbelikelyto

tryaproduct

based

on

meat

alternatives.Sustainability

is

set

to

remainadefining

forcethis

year,

driving

pet

businesses

to

adopt

ever

moreresponsiblepractices.Wediveintothestateofcorporatesocialresponsibility(CSR)

initiativesand

zero-waste

goals

within

the

pet

sector.Onethingisclear:beinganenvironmentallyconscious

businessisno

longer

just

an

aspiration–

it

requires

actions

that

resonate

with

consumers.Wishingyouaninspiring

read,DavidPalacios

RubioEditor-in-Chief“”?

Copyright2025,IntermediumPublishersBV.Allrights

reserved.Whilewe,asthepublisher,aimforaccuracyandcompletenessintheinformationandstatisticspresented,wecannotguaranteethat.

Wecannotbe

held

liable

for

any

use

of

this

information.The

publisheris

not

responsible

for

the

contentofadvertisementsorsponsored

editorial.PETSINTERNATIONAL|FEBRUARY

2025PETINDUSTRY

HIGHLIGHTSDon’tmissoutonkey

updatesinthedynamicpet

industry!Subscribetoour

newsletterat,or

just

scan

this

QR

code

for

aneasysign-up

process.PetsatHome

remainsconfidentdespitelossesPetsatHomehasmaintaineditsprofitguidanceafterreleasing

its

trading

statement

for

Q3

of

the

financial

year(FY)

2025.Overallrevenuedeclinedby0.2%to￡361.6million($449.5M/€431.1M),withlike-for-like(LFL)revenuedownby1%.Retailrevenuedroppedby2.4%andLFLretailrevenuedeclinedby2.8%,withthecompanyblamingachallengingUKretailenvironmentduringthe

quarter.Majoracquisitionsbolsterglobalpet

businessTennessee-basedrurallifestylesuperstoreTractor

SupplyCompanyhasclosedtheacquisitionofAllivet,amajorUSveterinarypharmaceuticalindustry

player.Thepurchasewillexpandthecompany’s

addressablemarketby$15billion(€14.5B)to

$225billion(€218B).GermanpetretailerFressnapf,meanwhile,hasacquiredItalianpetbusinessArcaplanetafterfinalapprovalbytheEuropeanCommission.Britishprivateequityfirm

Cinven,whichacquiredamajoritystakeinArcaplanetin2022,joinedFressnapfasastrategic

partner.AspartofitsEuropeanexpansionstrategy,NordicpetplayerMustiGrouphascompletedits€18.2million

($19.2M)acquisitionofPetCity,bringingtheBaltic

company’s46retailstores,16veterinaryclinicsand

e-commerceplatformintotheMustiGroup

fold.“I’mextremelyexcitedaboutwhatwecanachievetogether

in

the

growing

Baltic

market

as

we

share

bestpracticesbetweentheNordicandtheBalticmarkets,”saysMustiGroupCEODavid

R?nnberg.MustiGroup’sNorwegiansubsidiaryhasalso

announcedthepurchaseof40%ofPetrusVeterin?rer,aveterinarycompany

in

Norway

that

operates

2

vet

clinics

in

Oslo.Thepackagingsectorhasalsoseenmovement

asEuropeanpackagingcompanyCoverishascompleteditstakeoverofCzechproducerofself-adhesivelabels,

S&KLabel.GeneralMillseyesChineseexpansionasitbeefsuppet

portfolioPetfoodmanufacturerGeneralMillsispushingitspetproducts

in

China

with

plans

to

expand

its

portfolio

further.The

food

multinational

first

began

sales

in

China

in

the

1990s,but

pet

food

has

only

been

part

of

its

Chinese

portfoliosince2021.However,anyexpansioninthemarketwillface

growing

competition,

as

China’s

capacity

for

pet

foodproductionhasincreasedinrecent

years.General

Millshasrecently

focused

on

its

pet

food

portfolio,asthesectorhasseendecliningsalesinrecent

months.Toexpanditsselectionofpetfoodbrands,thecompanyrecentlyboughttheTikiPetsandCloudStarbrands,whichareknownfortheirhigh-qualitytreats,dryfoodandwetfood.

Together,

the

two

brands

generate

$24

billion

(€22.7B)in

revenue.4PETSINTERNATIONAL|FEBRUARY

2025PETINDUSTRY

HIGHLIGHTSJustEatboostsitson-demand

deliveryserviceforpetsuppliesinthe

UKOnlinedeliveryplatformJustEathasrecentlypartneredwith

British

pet

retailer

chain

Just

for

Pets

to

deliver

pet

careessentials,includingfood,treats,grooming

productsandtoys,in

30

minutes

orless.Thecompanyrecognizesthisasthefirst“l(fā)arge-scalecollaboration”betweenanon-demanddeliveryplatformand

apet

retailer.

It

has

launched

the

service

with

18

Justfor

Pets

locations,

with

plans

to

expand

to

its

sister

brand,Pets&

Friends.ThedeliveryplatformhasalsoformedpartnershipswithpetretailersFressnapfandMaxiZooinAustria

andSwitzerland.“Pet

care

is

a

key

part

ofourretailstrategy,andweaimtoexpandthisverticalacrossallofour

Just

Eat

markets,”

acompany

spokespersontellsPETS

International.Japanesepetparentskeentobring

theirpetson

vacationAsurveybyJapanesepetfoodbrandCoCoGourmetof1,021dog

owners

in

October

2024

revealed

that

nearly

all(96.3%)wantedtotravelwiththeirpets–anincreaseof3.3%since

2022.Additionally,

the

percentage

of

Japanese

pet

owners

who

havealready

traveled

with

their

dogs

jumped

from

70%

to

82%.Despiterisingtravelexpenses,84.5%ofrespondents

indicatedastrongcommitmenttocontinuingtoplanpet-inclusivetrips.Spendingonpetsduringtravelhasalsoincreased,withtheproportionofownersspendingover

JPY10,000($65.03/€61.98)pertripgrowingfrom37.9%to50.6%.Italy

confirms

higher

tax

on

pet

litterItaly’sRevenueAgencyhasclarifieditsValueAddedTax(VAT)rulesforpetlitterproductsinaresolutionissuedinDecemberwithplant-basedpetlitternowsubjecttoItaly’s22%VAT–ending

an

ambiguity

that

created

loopholes

for

manufacturers.The

Revenue

Agency’s

ruling

came

just

months

after

industryplayerspushedtoreduceItaly’sVATforahostofotherpetsupplies.Advocates

recently

brought

a

bill

to

the

Chamber

of

DeputiesproposingadecreaseintheVATforpetfoodandveterinarysuppliesto10%.AsimilarefforttolowerVATonpetgoodsisbeingmadein

Portugal.Singaporeeasesfood

licenserulesforpet-friendlyoutdoor

diningSingapore’sFoodAgency(SFA)hassimplifieditslicensingframework,

allowing

retail

food

businesses

to

welcome

petsto

their

outdoor

refreshment

areas(ORAs)

without

requiringadditional

approvals,

provided

they

do

not

serve

pet

food.SFA’s

move

highlights

the

low

risk

of

zoonotic

transmissioninORAsandaimstoaddressfoodsafetyconcernswhilefosteringapro-enterpriseregulatory

environment.However,thebodystillcautionsoperatorsto

adopthygienepractices,suchasclearsignage,accessiblehandwashfacilitiesandsanitationspotstopreventcross-contamination.Atleast120food

businessesacrosstheislandcountryare

believed

to

be

eligible

tobenefitfromthe

update.PETSINTERNATIONAL|FEBRUARY

20255PETINDUSTRY

HIGHLIGHTSCanada

updates

import

rules

for

Thai

pet

foodTheCanadianFoodInspectionAgency(CFIA)hasupdated

itsimport

regulations

for

Thai

pet

food

products,

with

the

aim

ofstreamlining

the

importation

process

and

reducing

delays.Under

the

new

requirements,

Thailand’s

Department

ofLivestock

Development

(DLD)

will

completeasingle

Annex

1facility

covering

all

exports

fromasingle

facility

for

12

monthsinstead

of

requiringa

fresh

questionnaire

for

each

shipment.Thisadjustmentmeansthe

DLD

will

inspect

eachThaifacilityatleastonceayear.Theagencyhasrestrictedthegranting

offreshapprovalsto

facilitiesexportingtreats,kibble,freeze-driedfoodandpetsupplementsuntilfurthernotice.Canadahasalso

introducedthestandardizationofimportpermitsforcannedorhermetically

sealedpet

food

to

“reduce

theriskof

error”.Central

Garden

&

Pet

expects

to

‘bottom

out’in2025asCEOhintsatnew

acquisitionsCentral

Garden

&

Pet’s

losses

are

likely

to

slow

in

2025,

CEONiko

Lahanas

said

at

a

recent

KeyBank

Consumer

Spotlight.After

a

weak

Q4,

Lahanas

expects

profits

to

return

in

late2025

or

in

2026.

For

the

full

financial

year

(FY)

2024,

thecompany’spetsegmentposteda2%year-on-year(YoY)decline

in

netsales,totaling

$1.83

billion

(€1.74B).Lahanasblamesindustryheadwindsandaslowdowninliveanimal

sales

for

the

company’s

recent

weak

numbers.

The

UScompanyisalsostrugglingtocompetewithlargeChinesecut-price

e-commerce

retailers

like

Shein

and

Temu.However,healsonotesthatmergers

andacquisitions(M&A),whichhavedriventhe

company’sgrowthinthepast,maygeteasierin2025:“We’reprettyexcited

about…anewadministrationinDC,andhopefully

[with]amoreM&Afriendlyenvironment,we’llsee

alotmoredeal

flow.”Major

players

look

to

consolidate

positions

in

European

pet

marketsBulgarianpetretailerPetmallismergingwithitsdistributor,Petfoodtrade,

to

form

one

entity

to

improve

efficiency

in

thelocalpet

market.The

combined

operationhasa

projected

revenue

of

лв26

million($13.7M/€13.3M)in2025andoverлв32million($16.9M/€16.4M)in

2026.Petmalloperates16bricks-and-mortarstoresnationwideand

isthe

country’s

largest

online

pet

supply

shop.“The

unified

companyis

well-positioned

to

lead

the

Bulgarian

petindustryandexploreopportunitiesforinternationalexpansion,”saysPetmallCEONikola

Ninov.Also

in

Eastern

Europe,

with

the

Bosnian

local

pet

food

marketprojectedtogrowby6%annuallyandreach$52.4million(€51.2M)

by

2029,

Sarajevo-based

pet

store

chain

Pet

City

aimsto

expand

its

footprint

to

30

locations

by

2027.Theretailer,whichisinvesting€1.4million($1.48M)intoexpanding

its

market

reach,

plans

to

open

5

additional

stores

by2026

across

Central

Bosnia

and

the

Republic

ofSrpska.Meanwhile,Stockholm-basedPetPawrGroup(PPG)hasmergedwith

Norwegian

retailer

PetXLGroup,

solidifying

its

positionas

the

second

largest

pet

retailer

in

the

Nordic

region

with

acombinedturnoverofSEK1.1billion

($100M/€95.1M).6PETSINTERNATIONAL|FEBRUARY

2025LATESTNEWSGermanbusinessAlphaPet

Ventureshas

acquiredJRPet

Products,aWelshtreatmanufacturer.FoodtechfirmJBThastakenoverIcelandiccompetitorMarel,

currentownerof

Wenger.BelgianbirdfoodmanufacturerVersele-Lagahasacquired

Barcelona-based

PsittacusCatalonia.TOP3INVESTMENTSDATA

INSIGHT61%of

UK

pet

parents

spend

up

to

￡100

($124/€120)amonthonpetgrooming,accordingtoasurveyof2,000

pet

owners

by

pet

insurance

player

ManyPets.TOPWEB

NEWSNEW

APPOINTMENTSAlphiaTheUSpetfoodmanufacturerhasappointedCody

RisnerasVice

Presidentof

Operations.PetbuddyGroupPaulvanderRaad,previouslyofProtix,hasjoinedthesustainableSwedishpetcarecompany

asCEO.PetcoJoeVenezia

hasbeen

selectedfor

the

newly

createdroleofChiefRevenue

Officer.IsZooplusconsideringsale?The

private

equity

owners

of

thee-commercepet

retailerarereportedly

looking

to

sell

the

business,butthecompany’sprofitprojectionshave

declined.PETINDUSTRYFACT

FILE8PETSINTERNATIONAL|FEBRUARY

2025PETS

INTERNATIONAL

|

FEBRUARY

2025 9Overthepastfewyears,theinformationprovidedonpetfoodlabelshasevolvedsignificantly,drivenbyademandfortransparencyanddetailedproductinformation.Canresearchtellushowmanufacturersmightbestaddresscustomer

doubts?Alwaysreadthe

label?Surveyrevealsconsumershave

issueswith

how

pet

food

is

describedPaula

FloresContributorPETS

InternationalArecent

survey

by

PETS

International

and

Yummypetsofmorethan800petparentsintheUS,Canada,theUK

and

France

reveals

that

6

out

of

10

pet

owners

sayaccurateandtransparentlabelingisveryimportant.Thefindingsprovidemanufacturerswithinsightintoopportunitiesfor

improvements.Notjustalegal

requirementRegulationsrequirelabelstocontainessentialdetailssuchasproductname,ingredients,nutrientlevels,additives,bestbeforedates,batchcodes,producercontactinformation,feedinginstructionsandweight.Inacompetitiveindustrysuchaspetfood,labelingthatisclear,accurateandtransparentisnotonlyalegal

requirement

–

it

isalso

essential

for

building

trustand

loyalty.According

to

the

European

pet

food

industry

federationFEDIAF,theprimarypurposeofalabelis“tosupportinformedpurchasingdecisionsbyprovidingclear,conciseandtruthfulinformationontheproduct’scomposition,characteristicsanduse”.Theresearchfindings

show

that

most

purchasers

agree

with

this,butaminority

are

not

confident

they

understand

theinformationtheyare

given.Accuracyandtransparencyinapetfoodlabelisveryimportantorsomewhatimportantfor88%ofthe

respondents

when

they

are

choosing

a

product.Almost

60%

find

transparency

very

important,

with

USconsumers

feeling

particularly

strongly

about

it

(68%),compared

to

those

in

other

countries.SEENEXT

PAGE10 PETSINTERNATIONAL|FEBRUARY

2025Source:Yummypets-PETSInternational,September2024(n=827)inUS,Canada,UKand

France“Howimportantisaccurateand

transparentlabelingtoyouwhenchoosingpet

food?”Neutral11%Not

veryimportant1%Veryimportant59%Somewhatimportant29%Whatalabelreally

saysWhen

it

comes

to

interpreting

pet

food

labels,79%

of

the

respondents

feel

at

least

somewhatconfidentinunderstandingtheinformationprovided,suggestingthatmanyconsumersbelievetheycannavigateclaimsandingredientlists.Yet,20%ofpetparents

admit

uncertainty

about

what

they

are

actuallyfeedingtheir

pets.Frenchconsumersaretheleastlikelytofeelveryconfidentaboutunderstandingalabel(14%),whereas

US

consumers

are

the

most

confident

(34%).Interestingly,men(35%)arealsofarmorelikelytofeelconfidentthanwomen(21%).Consumersaged35-44(36%)alsodisplayhigherconfidencelevelsthanotherage

groups.Skepticismratherthan

trustOne

of

the

most

striking

findings

of

the

research

iswhat

seems

to

bea

disconnect

between

consumerunderstandingandtheiractualtrustinpetfoodlabeling.Amajorityofrespondents(58%)tothePETSInternationalandYummypetssurveybelievethat

pet

food

labels

are

misleading,

with

Frenchpet

owners

distrusting

them

the

most(68%).Claimssuchas‘grain-free’,‘human-grade’and‘sustainably

sourced’

are

prominent

on

many

products,reflectingtrendsinpremiumizationandhealth-consciousbuying.Sustainabilityhasalsoinfluencedlabeling,withmanybrandsemphasizingeco-friendlyclaims,recyclablepackagingandcertificationssuchasorganicor

MSC(MarineStewardshipCouncil).Asmanyas4outof10petparentsfindmarketingclaimssuchas‘natural’or‘premium’onpetfoodmisleading.Nutritionalclaims(31%),ingredientlists(29%)

and

even

the

images

on

packaging(20%)arealso

identifiedassourcesofconfusion.Nutritionalclaimsare

particularly

relevant

for

Canadian

consumers

(39%),whereasethicalandenvironmental

claims–

though

less

prominent

–

raise

concerns

among16%of

consumers.Thisskepticismaboutpetfoodclaimsmayindicateaneed

for

brands

to

re-evaluate

their

labeling

strategies.Theanswercouldbeinsimplifyinglabelinglanguage.Informationonthepackagingshouldonlyprovidehonest

and

transparent

explanations

that

empower

petconsumers

to

make

informed

choices.QRcodes:amissedopportunity?Technologicaladvanceshavealsoshapedlabelingtrends.

QR

codes,

in

particular,

are

increasingly

used

toprovideextrainformation.Thisincludestransparencyaroundsourcingandtraceability,aswellasdataregarding

the

environmental

impact

ofaproduct.Nevertheless,

the

survey

findings

reveal

amixedconsumer

reception.Globally,justunderahalf(46%)ofrespondentstothesurveyhavenoticedthisnewtechnologyonpetfoodlabels.Asmanyas6outof10USpetparentsarefamiliarwithit,butFrenchpetparentsaretheleast

likely

to

find

QR

codes

on

pet

food

labels

(36%),LeveragingQRcodesto

providedetailedandeasilyaccessibleinformationcanmake

them

a

more

meaningful

resource.PETS

INTERNATIONAL

|

FEBRUARY

2025 11Source:Yummypets-PETSInternational,September2024(n=827)inUS,Canada,UKand

France*Multipleresponsestothequestion

permittedMarketingterms(‘natural’,‘premium’

etc.)Nutritional

claimsIngredients

listImageson

packagingEthicalorenvironmental

claims“What

do

you

specificallyfind

misleadingon

pet

food

labels?”*40% 31% 29% 20% 16%followedbyCanadian(43%)and

UK(44%)respondents.Additionally,54%oftherespondentssaytheyhaveneverscannedQRcodes.Unsurprisingly,youngerpetowners

are

more

adept

in

using

this

technology

–

with60%

of

them

having

scanned

QR

codes

–

compared

totheover-65agegroup,wheretheproportiondropstoanunimpressive

9%.Despite

the

awareness

levels,

6

in

10

pet

ownersare

positive

about

QR

codes,

nearlyathird

(32%)remainneutralonthis,andlessthan1in10(8%)viewthemnegatively.Again,itistheyoungerpetowners(25-34-year-olds)

who

are

the

most

positive

about

thetechnology(34%).Moreaccesstodetailed

informationThetypeofinformationthatconsumerswantandexpectfromthesedigitaltoolsisclear:detailedandaccessibleinformationthataddressestheirprimaryconcernsfortheirpet’snutrition.Thistranslatesasnutritionalanalysis–63%ofrespondents–closelyfollowedbydetailedingredientsourcing(59%),although

this

isless

relevant

for

UK

consumers(48%).Information

about

product

recalls

and

safety

are

alsoconsideredimportant(39%),particularlyforUSpetowners

(48%).ThemanufacturingprocessprovestobeparticularlyrelevantforFrenchpetowners(44%versus28%inthe

UK).More

thanathird

of

the

respondents

want

toseeclaimsorcertifications,particularlythoseinthe25-44agegroup,revealingastrongpreferencefortransparency

at

every

stage

of

production.ServingsuggestionsaremostlyappreciatedbyCanadianpetparents(41%),withFrench

consumerstheleastlikely(8%)to

appreciatethem.Futurebest

practicesForpetfoodmanufacturersandretailers,simplifyingand

clarifying

labeling

language

is

of

vital

importance.LeveragingQRcodestoprovidedetailedandeasilyaccessibleinformationcanmakethemamoremeaningfulresource,givingthetransparencythatconsumersdemandwithoutthepackagingitselfbecomingtoo

cluttered.Asthe

pet

food

sector

continues

to

evolve,

so

doconsumer

demands

for

honesty

and

openness.Byprioritizingclearcommunication,aswellasembracinginnovativelabelingpractices,brands

cannot

only

meet

these

demands,

but

also

build

lastingtrust

with

their

customers.

◆PETSINTERNATIONAL|FEBRUARY

202513DavidPalacios

RubioEditor-in-ChiefGlobalPETSIsmiraLutfia

TisnadibrataContributorPETS

InternationalPet

food

packaging

and

labeling

must

remain

flexibleand

adaptable

to

keep

up

with

constant

innovation

iningredientsandtechnology.Manufacturersmust

alsomeetgrowingconsumerdemandsfortransparencyand

information

about

their

sustainability

efforts.Regulatorychangesareemerginginsomeregionsaimed

at

ensuring

this.

Meanwhile,

in

Europe,

the

useof

on-pack

QR

codes

is

on

the

rise.Freshlegislationin

AustraliaInJune2024,SouthAustraliaannouncedplanstointroduceabill

to

regulate

the

state’s

marketing

andlabelingofpetfood.ThePetFood(Marketinga