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IQVIA
WhitePaper
2025Safetyand
RegulatoryComplianceTrendsandPredictionsforPharmaandBiotech
PATRICKBRADY,GlobalHead,TherapeuticInnovation&RegulatoryScienceMARCELAMI?O,GlobalHead,LifecycleManagement&RegulatoryAffairsSIMONJOHNS,Director,MedicalInformation&MarketedProductSafety
SABIKARIZVI,Director,AggregateReporting&BenefitRiskManagementServicesANAPEDROJESUíNO,AssociateDirector,MarketedProductSafety
Tableofcontents
Introduction1
Whatdevelopmentsinyourareaofexpertisesurprisedyouthemostin2024?2
Speakingofinnovation,it’sclearthatGenAIisoneofthehottesttopicsinthisspace.3
WhatroledoyouseeAIplayingin2025?
TakingintoconsiderationhownewtechnologiesandAIareimprovinglifecycle4
managementprocesses,howdoesitspecificallyaffectthepreparationandsubmission
ofchemistry,manufacturing,andcontrols(CMC)variations?
Howdoyouseeglobalregulatorybodiesmovingtowardharmonizationofsubmission5
processesin2025?Whatimpactcouldthishaveonacceleratingapprovals
inemergingmarkets?
Howcanpharmaceuticalcompaniesbetteradapttheiroperationstomeetevolving5
localregulatoryrequirements?WhatrolewillalocalQualifiedPersonfor
Pharmacovigilance(QPPV)playinensuringcomplianceacrossdifferentregions?
Whattechnologicalinnovationsareyouusingtoenhancecross-teamcollaborations?6
Howdoyouenvisionpharmaceuticalcompaniesleveragingomnichannelsystems,6
specificallyforMImanagement?Whatchallengesmayariseinmaintainingcompliance
acrossAI-drivenplatforms,callcenters,anddigitalchannels?
Onthepost-approvalsideofthings,howdoyouseeAIanddataanalyticsenhancing7
post-approvallifecyclemanagementactivitieslikeregistrationrenewalsandlabel
updatesin2025?
DoyouseeregulatorybodiesplacingstricterguidelinesontheuseofAIin2025?7
Keepingupwithregulatoryguidanceisdifficult.Overtime,we’veseenalotof8
organizationsthatchoosepartnerstorelievethatburden.Howdoyouseethat
beingdeliveredin2025?
AboutIQVIA8
Abouttheauthors9
Introduction
Asthelandscapefordrugsafetyandregulatory
compliancecontinuestoevolvetoaccommodatemorecomplextherapies,drugsponsorsareconsideringhowtohandleincreasingglobaldemand,shiftingpatient
needs,andaboonofnewtechnologies,including
artificialintelligence(AI).Whilenavigatingthese
concurrentshiftscanbeoverwhelmingintheshort
term,inthelongterm,improvedtechnologyintegrationwillhelpproducemorepatient-centricsolutionsand
accommodategrowingpatientandhealthcareproviderinquiries.Asyoureviewyourcurrentapproaches,
considerwhereinnovationmighteaseresourcestrainandenhanceexistingworkflows.
InarecentwebinarhostedbyIQVIA,apanelof
expertsspoketothelatestdevelopmentsacrosspharmacovigilance(PV),MedicalInformation(MI),andlifecyclemanagement(LCM).Readtheirsafety,regulatory,andtechnologypredictionsfor2025inthisWhitePaper.
Inthelongterm,improvedtechnologyintegrationwillhelpproducemorepatient-centricsolutions
|1
Whatdevelopmentsinyourareaofexpertisesurprisedyouthemostin2024?
SABIKARIZVI:2024hasbeenextremelyeventfulfordrugsafetyservices,especiallynichesafetyserviceslikeperiodicreportwriting,literature,andstatementmanagementservices.Weobservedasurprising
searchforlocalaffiliateservicerequestsforthis
group,especiallyinlocalliteraturesurveillance,localperiodicreportwriting,andlocalriskmanagement.
Historically,theoutsourcingofthesetypesofactivitieshasbeenlimitedconsideringthecomplexnatureofthiswork.However,withhigh-costpressuresandglobal
microeconomicconditions,sponsorsarenowlookingforamorecost-efficientsolutiontomanageregionalPVserviceswithelevatedqualityandcompliance.
Forthesenichegroups,thereisoftenahesitancytotrynewtechnologyconsideringthecomplexitiesinvolvedandthesignificantdependencyonhumanexpertiseandmedicaljudgment.Butin2024,weobservedsponsorswhowereaskingforsophisticatedtechplatforms,
whichhasledtotheuseoftechnologytodrivelow-cost,reliablesolutions.
SIMONJOHNS:We’veobservedacontinuedpost-
pandemiceffectonMIintermsofchangesinbehaviorfromhealthcareproviders,patients,andconsumers
forourpharmacustomers.There’sbeenadefinite
trendtowardaself-servicemodeofengagingwithMIacrossdigitalchannels.Inaddition,we’veseenpharmacompaniesviewingMIastheironlyremaininginboundcommunicationchannel.Asaresult,MIisreceiving
awiderrangeofinquiriesathighervolumes.
ANAPEDROJESUíNO:Acrosstheboard,wewere
surprisedbythespeedoftechnologyintegration.
BringingtechnologyintothefieldofPVhelpedintegratereal-worlddata,ensuregreateraccuracy,andseta
precedentforhowtechnologiescanbeharnessedmorebroadlyacrossthepharmaceuticalindustrytoaddress
“BringingtechnologyintothefieldofPVhelpedintegratereal-worlddata,ensuregreateraccuracy,andseta
precedentforhowtechnologiescanbeharnessedmorebroadlyacrossthepharmaceuticalindustrytoaddresscomplexchanges.”
—PedroJesuíno
complexchanges.Wenowhaveabetterunderstandingofthedatawearereceiving,andwecancollectand
analyzemoreinformationmorerapidly.
PATRICKBRADY:In2024,theFDAheldpublic
workshopswithdifferentstakeholdergroupsaround
clinicaltrialinnovation.TheystartedtheCDERCenter
forClinicalTrialInnovation(C3TI)andreleaseddraft
guidanceonmasterprotocolsforproductdevelopment.OneofthethingsthattheEMAisdoingtoencourage
clinicaltrialinnovationistheAcceleratingClinicalTrialsintheEuropeanUnion(ACTEU)initiative.Therehas
beenalotofstakeholderengagementthere,andthe
EMAhasshownleadershipindetermining,whatdoweneedtodotomakeEuropeanattractiveenvironment
forconductingclinicalresearch?Itisencouragingtoseehowregulatorsacrossdifferentjurisdictionsaretakingstepstoattractclinicalresearch.
2|2025SafetyandRegulatoryComplianceTrendsandPredictionsforPharmaandBiotech
Speakingofinnovation,it’s
clearthatGenAIisoneofthehottesttopicsinthisspace.
WhatroledoyouseeAIplayingin2025?
JOHNS:In2025,AIwillcontinuetoenhancerather
thanreplacehuman-to-humaninteractioninMI.ThetechnologybenefitsofAIwillbeusedtodriveboth
productivityenhancementsandimprovedcustomerengagement.Forexample,youmightbereceivinglargevolumesoflow-complexityMIinquiries.AIsupport
canallowhumanteammemberstofocusonhandlingmorecomplexinquiries,whichwillhelpdrive
customerengagement.
“In2025,AIwillcontinuetoenhance
ratherthanreplacehuman-to-humaninteractioninMI.”
—Johns
MARCELAMI?O:Inpost-marketing,Iseeacleartrendinthreesignificantareas.Thefirstisobtainingregulatoryintelligenceglobally,whichiscrucialformaintaining
licenses.Areal-timeunderstandingofregulatorychangesisessentialforensuringcompliance.Thesecondis
theautomationoffileauthoring.Certaintechnologies
alreadyofferthis,butthetrendwillcontinueinto2025.Thethirdaspectisstrategicplanning.AIwillfacilitate
real-timestatusupdatesoftheentireportfolio,enablingfasterdecisionsandefficientplanningforpost-marketingvariations.Theregulatoryaffairsprofessionalswill
easilyidentifytherightapproachfortheirupcomingapplicationstothehealthauthorities.
BRADY:Severalregulatoryagencieshavepublished
discussionpapersontheuseofAIindrugdevelopment.
“AIwillfacilitatereal-timestatusupdatesoftheentireportfolio,enablingfasterdecisionsandefficientplanningforpost-
marketingvariations.”
—Mi?o
ItisencouragingtoseeregulatoryacknowledgmentandreceptivitytowardtheuseofAIacrossallphasesofdrugdevelopment.Itisimportantforsponsorsanddrugdeveloperstopayattentionastheregulatory
frameworkevolves.
WhatIhearregulatorssayingisthatthey’rewilling
totakearisk-basedapproach.IfyouthinkaboutAI
usageacrossthedrugdevelopmentlifecycle,some
implementationsaremuchmoreupstream,likeusingAItoscreendruglibrariesortargets.ThereislessinterestfromregulatorsintryingtoregulatethatcomponentofAIusage.Therisk-basedapproachcomesinasyougetclosertothepatient,if,forexample,we’reusingAIforpatientidentification,diagnosis,safetyscreening,
ortodeveloptreatmentrecommendations.
Takearisk-basedapproach,thinkaboutregulatorytransparencyorexplainability,andfindthose
opportunitiestomeetwiththeregulatoryagenciesasitrelatestoyouruseofAIindrugdevelopment.
“Takearisk-basedapproach,thinkaboutregulatorytransparency
orexplainability,andfindthose
opportunitiestomeetwiththe
regulatoryagenciesasitrelatestoyouruseofAIindrugdevelopment.”
—Brady
|3
PEDROJESUíNO:If2024markedthegrowthofAI,
we’llobserveamaturingofAIin2025.Whenit
comestoAIapplicationsinPV,Iwouldexpectto
seecontinuedevolutionandexpansion,including
increasedautomationandintegration.PVsystemsareexpectedtoincreasedigitalizationofAIandexplorethepotentialofmachinelearning.ThiscanbeappliedtoPVcaseprocessingbyautomatingdatacollection
processingandinitialadverseeventreporting,whichwillminimizehumanerrorandleadtomoreaccurate,timelyreporting.
Anotherthingwecanexpectistobeclosertopatients
byengagingpatientsonsafetyandengaginghealthcareprofessionalsonreporting.Weexpecttoseestreamlineduseofthesetools,whichwillbringpatientsclosertous.
MItoolswillallowPVtogetreal-timeinformation.Oncewemakethesetoolsavailabletopatients,reporterswillgetthisinformationinrealtime.
RIZVI:WithrespecttoPVandmodeofsafetystudies,
AIhasalreadystartedtoplayaninstrumentalrole.
Ithelpsusstreamlineoperations,drivedowncosts,
andincreaseoperationalefficiency.Itisbeingused
foropticalcharacterrecognition(OCR),whichallows
forintakeautomationandeliminatesmanualeffort.
Neuralmachinetranslationisbringingdownthecost
ofglobalcaseprocessingandallowingrapidtranslationofliteraturecases.Naturallanguageprocessingwillallowyoutoreviewabstractsandtextarticlesfaster.
“Neuralmachinetranslationis
bringingdownthecostofglobalcaseprocessingandallowingrapidtranslationofliteraturecases.”
—Rizvi
TakingintoconsiderationhownewtechnologiesandAIareimprovinglifecycle
managementprocesses,howdoesitspecificallyaffectthepreparationandsubmissionofchemistry,manufacturing,andcontrols(CMC)variations?
MI?O:AIwillinfluencetheprocessofCMCvariations
fromtheverybeginning.Allmanufacturingcompaniesadheringtogoodmanufacturingpracticesandgood
documentationpracticesinitiatetheirCMCvariation
processbyissuingadocumentcalledChangeControl,whichaims,amongotherthings,toevaluatetheimpactoftheproposedchange.Thechangecontrolassessmentistime-consumingforregulatoryprofessionalswhomayneedtoassesstheimpactofsuchchangesonmultiplelicensesglobally.WithAI,thistimelineissignificantly
shortened,leadingtoaneffectivesubmissionstrategy.Wecandeterminewhethertheproposedchange
shouldbesubmittedtothehealthauthorities(HAs),
identifyifthereareanyothervariationsunderHA
evaluationforthesameproduct,theagencyfees,andtheoverallcostofthesubmissionprocess.Additionally,automatedgatheringofspecificcountryrequirementsandsubmissionfileauthoringarereducingoperationaltimelines,acceleratingthetimeframetoeffectively
implementtheCMCvariation.
4|2025SafetyandRegulatoryComplianceTrendsandPredictionsforPharmaandBiotech
Howdoyouseeglobal
regulatorybodiesmovingtowardharmonizationof
submissionprocessesin2025?Whatimpactcouldthishave
onacceleratingapprovalsinemergingmarkets?
BRADY:Thereareseveralinitiativesthatwillinfluence
howsubmissionsarehandledinthefuture.Asreflected
bytheAccumulusprojectandtheFDA’sPRISM(Post-
licensureRapidImmunizationSafetyMonitoringSystem),thereisamovementtowardamoredynamicexchangeofinformationusingcloud-basedtechnology.Though
therearesomeconditionsneededtoensuredataandIPprotection,wearetrendingtowardmorecloud-basedregulatorysubmissionsandinteractions,whichallow
forareal-timeexchangeofinformationacrossproductdevelopmentandthroughoutlifecyclemanagement.
Intermsofharmonization,moreregulatorsarecomingintotheICHenvironmentandadoptingtheelectroniccommontechnicaldocument(eCTD).Thisisakeen
enablerofamoreharmonizedapproachtowardsubmissionsandinteractionswithregulators.
“Wearetrendingtowardmorecloud-basedregulatorysubmissionsandinteractions,whichallowfora
real-timeexchangeofinformationacrossproductdevelopmentandthroughoutlifecyclemanagement.”
—Brady
Howcanpharmaceuticalcompaniesbetteradapttheiroperationstomeet
evolvinglocalregulatory
requirements?WhatrolewillalocalQualifiedPersonforPharmacovigilance(QPPV)playinensuringcomplianceacrossdifferentregions?
PEDROJESUíNO:LocalQPPVswillplayakeyrolein
ensuringthatcompaniesaremeetinglocalrequirementswhileabidingbyglobalprocesses.LocalQPPVsmust
understandhowtointegratetheseexpectationsinto
localreportingrequirements.Whendetermininghowtobringtechnologiesandefficienciestodatacollectionmethodsandsafetymonitoringprotocols,companiesshouldrelyonthelocalQPPVs’expertisetomeetall
regulatorystandards,whetherglobal,local,orregional.GlobalcompaniesshouldenlistlocalQPPVstoliaiseandestablishconnectionswithregulatorybodies.
|5
Whattechnological
innovationsareyouusingtoenhancecross-team
collaborations?
RIZVI:AtIQVIA,weimprovecollaborationbyadoptingandimplementingbest-in-classtechnologies.We
leverageanintelligentbalanceofhumanexpertise
andtechnology,especiallyinfunctionsthatdepend
onhumaninterventionandmedicaljudgment.Cross-functionalcollaborationisessentialforproducinghigh-qualitydeliverablesconsideringthevariationsinsourcedataacrossdifferentfunctions.
Weleverageanelectronicplatformthatallowsseamlesscontributorinputandtouchpointsacrossdifferent
stakeholders.Professionalservicesautomationprovidesmanagementofcorebusinessprocessesbyvarious
functionalareas,whichfacilitatesintegratedproject
management,oversight,andoperations.Thereare
severalveryrobustdocumentcollaborationplatformsthatprovidetheopportunityforcollaborativeinput,review,andapprovalofdocuments.Whenwetalkaboutcross-functionalcollaborationacrosssafetyandregulatory,
regulatoryintelligencedatabasesmustprovidearobust,comprehensiveone-stopshopforregulationsand
regionalrequirementsthathelpsreducemanualeffort.
Howdoyouenvision
pharmaceuticalcompaniesleveragingomnichannel
systems,specificallyfor
MImanagement?What
challengesmayarisein
maintainingcomplianceacrossAI-drivenplatforms,call
centers,anddigitalchannels?
JOHNS:Iviewomnichannelsystemsasanopportunityforpharmacompaniestoofferoptionstotheir
customers,whichincludeshealthcareproviders,
patients,andconsumers.Itisimportanttoprovidecustomer-centricsolutionsthatsuittheirneeds,
includingthetimetheyhaveavailabletocontactMI.
Omnichannelscandriveengagementwhileensuringthatthesolution—
theinquiryfulfillment—meetsrequirementsforindividualcustomers.
IntermsofthechallengesofmaintainingcompliancethroughtheimplementationofAIsolutions,we
musthavesuitableguardrailsinplacetoensure
thatAIisaccessingonlyapprovedcontentfromthe
6|2025SafetyandRegulatoryComplianceTrendsandPredictionsforPharmaandBiotech
pharmacompanyandthatanysuggestiveresponsesbeinggeneratedbyAIarecontrolled.Thisisdone
bymaintaininghumanoversightandensuringthatapprovedresponsesmeetpharmacompanyand
regulatoryrequirements,whichcanmitigatetheriskofAIsearchingunapprovedcontentandprovidinginformationfromunapprovedinternetsources.Inaddition,anyconfidentialinformationlinkedtotheinquirymustbehandledinacompliantfashionwithregardtodataprivacy.
Onthepost-approvalside
ofthings,howdoyouseeAIanddataanalyticsenhancing
post-approvallifecycle
managementactivitieslikeregistrationrenewalsandlabelupdatesin2025?
MI?O:UtilizingnewtechnologyandAItocompare,
draft,andimplementchangesinlabelingiscrucialfor
reducingtime,cost,andtheriskofhumanerror.Inpost-marketing,AIcanalsoassistinreviewingpromotionalmaterialbasedonthelatestregulatoryguidance.
DoyouseeregulatorybodiesplacingstricterguidelinesontheuseofAIin2025?
BRADY:TheFDAhasspokenpubliclyabouttheuse
ofAIindrugdevelopmentandabouttheirownuseofAIinthedrugsafetyspace.We’restartingtoseeearlyexpectationsbeinglaidoutbyregulators,whichare
oftenprecursorstoguidelines.IftherewereguidelinesissuedontheuseofAIindrugdevelopmentoracrossthelifecycle,Iwouldexpectthemtoberelatedto
leveragingarisk-basedapproachandsettingguidelinesaroundtransparencyandexplainability.
|7
Keepingupwithregulatory
guidanceisdifficult.Overtime,we’veseenalotof
organizationsthatchoose
partnerstorelievethat
burden.Howdoyouseethat
beingdeliveredin2025?
PEDROJESUíNO:Acompetentvendorwilldeliver
PVservicesthatcombinehumanexpertisewithan
integratedtechnologyplatformthatallowsforbetter
informationcollectionforcaseprocessing.ThisincludesAI,machinelearning,andnaturallanguageprocessing,whichwillenhancedataprocessing,signaldetection,
andriskmanagement,andprovidevaluableinputsforriskmanagementtoolstomanagethePVsystemmoreeffectively.Apartnershouldbeabletotailorasolutionspecifictoeachpharmacompanyandanticipatechangesprovokedbyregulatoryupdates.
“AcompetentvendorwilldeliverPVservicesthatcombinehumanexpertisewithanintegrated
technologyplatformthatallowsforbetterinformationcollectionforcaseprocessing.”
—PedroJesuíno
AboutIQVIA
IQVIA(NYSE:IQV)isaleadingglobalproviderofclinicalresearchservices,commercialinsightsandhealthcare
intelligencetothelifesciencesandhealthcareindustries.IQVIA’sportfolioofsolutionsarepoweredbyIQVIA
ConnectedIntelligence?todeliveractionableinsightsandaccelerateinnovations.Withapproximately88,000employeesinover100countries,IQVIAisdedicatedtoacceleratingthedevelopmentandcommercializationofinnovativemedicaltreatmentstohelpimprovepatient
outcomesandpopulationhealthworldwide.Learnmoreat.
8|2025SafetyandRegulatoryComplianceTrendsandPredictionsforPharmaandBiotech
Abouttheauthors
PATRICKBRADY,PharmD
GlobalHead,TherapeuticInnovation&RegulatoryScience,
IQVIA
Withmorethantwodecadesofexperienceinregulatoryaffairsinthebiopharmaceuticalindustry,PatrickBrady
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