跨境電子商務(wù)雙語教程 英文試卷B

KnowledgeTestB

of《BilingualCourseofCross-BorderE-Commerce》

Name:IDNo.Group:

Item

Termexplanation

Multiplechoice

TrueorFalse

Casestudy

Calculation

Comprehensivetask

Total

Marks

20

20

20

10

15

15

100

Results

Termexplanation（4X5=20）

（1）ODM

（2）“FiveBulletinPoints”ofProductsonAmazonPlatform

（3）OverseasWarehouse

（4）1210

（5）Settlementofforeignexchange

Multiplechoice(1X20=20)

（1）()ThemainpurposeoftheactionofChinesegovernmentforcross-borderE-commerceisto_____,supportandleadtheoperationofelectroniccross-bordercommerceintherightdirection.

A.removeobstaclesB.addmoretaxes

C.addmorerestrictionsD.removee-businesscustomers

（2）()Alibaba’smajorbusinessesandthebusinessesofitsrelatedcompaniesincludeB2Bplatform,B2Cplatforms,and__________。

A.logisticstechnologyB.financeC.amusementD.allrelatedindustry

（3）（）Whichdepartmentshouldcross-borderE-commercecompaniesapplyforcustomsregistrationcertificate?

A.IndustrialandCommercialBureauB.Inspectionandquarantinedepartment

B.CustomsdepartmentD.MinistryofCommerce

（4）（）Whichofthefollowingplatformsisknownas"theinternationalversionofTaobao"?

A.ShopeeB.AliExpressPlatform

C.AmazonPlatformD.eBayPlatform

(5)()ThecharacteristicsofAliExpressproducttitle__________:

A.Within128charactersB.within200characters

C.musthavepunctuationD.mustcontainverb

(6)()WhichoffollowingisnotcorrectchoicewhencreatinganewlistingoneBay?

A.ProductdetailsB.Sellingdetails

C.ShippingdetailsD.Logisticdetails

（7）()Astoshortvideomarketing,Whichoffollowingstatementarenotcorrect?

A.Shortvideomarketingisakindofcontentmarketing

B.Advertisingproductplacementmarketingofinfluenceristhemostlyusedwaytodotheshortvideomarketingforcross-borderE-commerceenterprises

C.Shortvideomarketinghasthecharacteristicsofinteractivity

D.Atpresent,shortvideosaremainlyspreadonmobilephones

（8）()IntheAliExpressplatform,whichoneoffollowingmarketingtoolcanincreasetheaveragetransactionvalue?

A.Fullstorediscount

B.Falshsales

C.xxxoffonpurchaseoverxxx

D.Limitedtimeandlimitedquantitydiscount

（9）（）________meansthatthecarrierisresponsibleforthesafetransportationandcustodyofthecontainer,anddividestheresponsibilities,obligationsandrightswiththecargoowneraccordingtothebilloflading.

A.consignmentapplication

B.handoverconfirmation

C.shipment

D.seatransportation

（10）（）________isamoderntransportationmethodthatcombinesscatteredgoodsintolargecontainerswithcertainspecificationsandintensitythatareusedformulti-modaltransport.

A.internationalmultimodalunion

B.containertransportation

C.oceantransportation

D.airtransportation

（11）（）Whichisnotbelongtocross-borderE-commercelogisticstransportation.

A.privatejet

B.overseaswarehouse

C.cross-borderdedicatedlogistics

D.postaltransportation

(12)()Aconsumerentrustedhisfriendwhoisengagedinpurchasingfromaforeignwebsitetobuyahandbagfromaforeignwebsite,worth2,000ChineseYuan.Theitemisimportedintheformofcommercialexpressdelivery.Theapplicableimporttaxpolicyisasfollows.

A.ImporttariffsB.Comprehensivecross-borderE-commercetax

C.PostaltaxD.Duty-freerelease

(13)()Whichofthefollowingdoesnotbelongtothesupervisionmethodcodeforcross-borderE-commerceB2Bexports?

A.1210B.0110C.9710D.9810

(14)()WhichofthefollowingdoesnotbelongtotheservicescopeofOneTouch?

A.CustomsdeclarationagentB.Financialservice

C.LogisticsserviceD.Clientdevelopment

(15)()Withtheconsentof______,thesellermayopenanoverseasaccountfordepositingexportincomeinanoverseasbankinaccordancewiththedetailedrulesfortheimplementationoftheguidelinesonforeignexchangeadministrationoftradeingoods,anddeposittheexportincomewithrealandlegaltransactionbackgroundabroad

A.EnterpriselegalrepresentativeB.crossborderE-commerceplatform

C.foreignexchangemanagementdepartmentD.enterprisefinancialdirector

(16)()Type________companymaysimplifytheimportpaymentdocuments.Thecompanycandirectlyhandlethepaymentofforeignexchangeinthebankwithanykindofdocumentsthatcanprovetheauthenticityofthetransaction,suchasimportdeclarationform,contractorinvoice.Companyofthistype’sexportcollectiondoesnotneedtobecheckedonline.Bank'sverificationproceduresforthecompany’scollectionandpaymentofforeignexchangearesimplifiedaccordingly

A.AB.BC.CD.D

(17)()theStateadministerstheannualtotalamountofindividualforeignexchangesettlementanddomesticindividualforeignexchangepurchase,whichistheannualequivalentofeachperson.

A.CNY50000B.CNY200000C.USD2000D.USD50000

(18)()Pre-salesconsultation,allneedcustomerserviceanswersorquestionsabout"products"or"__________".

A.ServiceB.TechnologyC.ParametersD.price

(19)()Cross-borderE-commerceplatformscontinuetoconnectvariouspaymentchannels,themostcommonofwhichare__________.

A.VisaandMasterCardB.MercadoPagoC.BoletoD.WebMoney

(20)()Yandex.Moneyisamorepopularelectronicwalletin__________.

A.UnitedStatesB.JapanC.RussiaD.Brazil

3.TrueorFalse(2X10=20)

（1）（）ComparedwithAliExpress,Amazonhasahigherentrythreshold.

（2）（）GoogleTrendsisaninternaldataanalysistool.

（3）()ThepoliticalfactorsinPESTanalysismainlyincludepoliticalsituation,unexpectedpoliticalevents,politicalstability,relevantgovernmenttradepolicies,relevantlawsandregulations.

（4）()ThemostfamoussocialnetworkplatformsareDingtalk,YouTubeandInstagram..

（5）()Thespecificmethodsofsearchenginemarketingmainlyincludesearchengineoptimizationandpaidpromotion.

（6）()Aftertheentry-exitinspectionandquarantineareincorporatedintothecustoms,theinspectionofimportandexportcommoditiesshouldbeappliedtothecustoms,sothemodeloffirstdeclarationandthendeclarationisnolongerapplicable.

（7）()Theestablishmentofcustomsagenciesisconsistentwiththeestablishmentofadministrativedivisions.

（8）()Customsdeclarationmustbehandledbytheconsignororconsignorofimportandexportgoods.

（9）()Customerserviceshouldadoptdiversifiedresponsemethods.

（10）()Buyerscanfiledisputesatanytime,orsubmitthemtotheplatformforjudgmentatanytime.

4.Casestudy（2+3+2+3=10）

OROLAY

Inthepasttwodays,anunknowndownjacketinChinahasbecomeahotitemintheUnitedStates.What'smoreunexpectedisthatthemanufacturerofthisdownjacketisinJiaxing,Zhejiang.Adownjacketwithlessthan140dollarshasbecomeafanofeventrendsettersanddesignersinrichareas.Pre-saleisevencalled"Amazoncoat"intheUnitedStates.SinceDecember2018,ithasmaintainedtherecordofAmazon'ssaleschampionintheUSclothingcategory!

Infact,thiswomen'sthickeneddownjacketnamedOROLAYhasbeensweepingAmazonintheUnitedStatessince2015,anditssaleshaveincreasedby300-400%annually.

Onebuyerwroteintheevaluation:"Ifinallyboughtit.Isaw20womenwearingitinawalkbefore."Anotherbuyersaid:"It'swarmandfashionable!Ilikethiscoatverymuch."Onebuyersaidthatshesawawomanwearingthiscoatwhenshewasinline."Itfeelsalmosteverywhere."Anotherbuyersaidthatsinceshestartedwearingthiscoat,Atleasteightfriendsboughtit.

AnaMariaPimentel,fashiondirectorofNeimanMarcus,saidthatshefirstsawthisdressonafriendofhermother's,andthensheboughtit.Twoweekslater,shewenttoaplace,andshewasoneofthefourpeoplewearingthisdress.

OROLAY'ssuccessisalsoduetothesocialmediaeffecttoacertainextent.Accordingtothesurvey,56%ofwomenbetweentheagesof18and34arewillingtobuyonethingbecausetheirfriendspublishinformationaboutthisproductonsocialmedia,comparedwith38%ofallagegroups.OROLAYalsohasitsownInstagramaccount,whichspecializesintakingphotosofwomen.

Besidesthecheapdownjacket,whatattractsAmericans?

OnFebruary24,thereporterinterviewedQiuJiawei,theheadofJiaxingZichiTradeCo.,Ltd.,thebrandownerofOROLAY.

"Inthecoldweatherofminus32℃,adownjacketwithabottomcoatisenough!"

Thedesignofthesixoversizedpocketshasalsowonalotofpraise:"Youcanputmobilephonesandgloves."Somebuyerscommentedthattheyalsolikeitssoftandwarmhood.Itwillnotbeblownupunlessitiswindy.".

Inaddition,thisdownjacketisfashionableandpractical.Thesmoothzipperandsilktreatmentdesignarethree-dimensional.Thespecialsidezipperdesignmakesitconvenientforpeopletomove.

QiuJiaweisaidthatOROLAYisawomen'sclothingbrandregisteredbythecompanyin2014,andthedesignandmanufactureofclothingareinJiaxing.Thisseeminglyinconspicuousdownjacketismadeofhigh-qualitywhiteduckdownwith90%ofhigh-gradeplush,andahoodwithasoftartificialsheepskinlining,whichisbothfluffyandwarm.

Thiskindofdownjacketismorefashionableandpractical,anditsfunctionisnotinferiortothatofbigbrands.Thepriceisonly99.99-139.99dollars.Somebuyersalsocomparedthisdownjacketwithdesignerbrandsintheircomments.YoushouldknowthatCanadianGooseandMonclerusuallysellformorethan$900.

Atthebeginningofhisbusiness,QiuJiaweiwantedtobecomeadomesticbrand,namedOuronglai,whichmeansdownjacketwithEuropeanandAmericanstyle.Later,hetranslateditdirectlyintoOROLAYwhendoingforeigntrade.

In2013,thiscross-bordere-commerceenterprisebasedinJiaxingbegantosetfootinAmazonbusiness,mainlyengagedinthreebusinesses,downjacket,furnitureandluggage,ofwhichdownjacketaccountedfor80%ofthebusinessvolumeofthewholeyear.

DuringamarketresearchintheUnitedStates,QiuJiaweiandhisteamfoundthatmanydownjacketsandjacketsinNorthAmericaarepositionedasoutdoorproducts,emphasizingthewaterproofandfunctionaldiversityoffabrics,andlackoffashion.Therefore,theyaddedfashionelementsonthebasisofqualityandwarmthpreservation.

QiuJiawei'swifewasadesignerofaluxuryclothingcompanyinJiaxing,engagedinthedevelopmentofearlyaccessoriesandclothingfabrics.Now,shehastakenupthemaindesignworkofOROLAY.Since2016,OROLAYhasestablishedadesigncenteranddevelopedmanystylesfortheNorthAmericanmarket."WegototheUnitedStatesalmosteverymonth,domarketresearchfirst,thendesignsampleclothes,andarrangeproductionaccordingtothepre-salesituationofsampleclothes."QiuJiaweisaidthatatpresent,thecompany'sdevelopmentfocusisonR&Danddesign.Atthebeginningofnextmonth,hewillgotoNewYorkagainandtrytonegotiatecooperationwithlocalbrands,offlinestoresandsalescompaniestoestablishofflinesaleschannels.

Amazon'ssalesofallcategories(morethan150millionproducts)intheUnitedStateseventoppedthelistofcomprehensivecategoriessuchasclothing,shoesandjewelryforsometime,whichQiuJiaweicouldnotimagine."Inthefirstyear,weonlysoldmorethan400clothesintotal,andnowwehavemoredownjacketsthansockssoldonthewebsite".

Inrecentyears,cross-bordere-commercehasbecomeverypopular.ManyproductsmadeinZhejianghavebeensoldtooverseasplatformssuchasAmazonandeBay.InQiuJiawei'sview,Oralay'ssuccessisduetoitsownbrandawareness.InJiaxing,therearemanydownjacketandluggageenterprises,butmanyofthemareOEMforotherbrands.QiuJiaweiregisteredhisownbrandatthebeginningofhisbusiness,integratingdesign,productionandsales.

Inthesecondhalfoflastyear,thecoldwavesweptacrosstheUnitedStates."Becausethesalesaretoohot,thereisnotimetopreparethegoods,sowecanonlychoosetheairtransportationwithshortertimeandhighercost,butitstilloftencan'tcatchup."QiuJiaweisaidthattheproductsareusuallysoldoutatthepre-salestagebeforetheyareputontheshelf.FromDecemberlas