BEC英語高級內(nèi)部講義

Homework:

ReadingPartOne(Ex3)

ReadingPartTwo

ReadingPartThree(Ex1)

ReadingPartFour

ReadingPartFive

ReadingPartSix

WritingPartOne(additionalmaterial)

WritingPartTwo

ListeningPartOne(Ex1)

ListeningPartTwo(Ex1)

ListeningPartThree(Ex1)

DayFive

ExhibitingatatradeSelectiveReading(SBpage31);

fairIntroductionofReadingPartFive

Skills(EBpage42)andPractice;

IntroductionofReadingPartSix

Skills(EBpage45)andPractice;

ReplyingtoanIntroductionofWritingPartTwo;

enquiryLetter-writingskillsandPractice(EB

page1)；

SpeakingPartTwo

Homework:

ReadingPartOne(Ex4)

ReadingPartTwo

ReadingPartThree(Ex2)

ReadingPartFour

ReadingPartFive(SBpage29)

ReadingPartSix(SBpage30)

WritingPartOne(additionalmaterial)

WritingPartTwo

ListeningPartOne

ListeningPartTwo

ListeningPartThree

DaySix

ResearchingaSelectiveReading(SBpage36);

marketIntroductionofReadingPartTwo;

SkillsandPractice(EB12);

IntroductionofReadingPartFour;

SkillsandPractice(EB37);

BusinesspracticesinListeningPartOne;

China

SpeakingPartTwo

HomeworkCheck

Homework:

ReadingPartOne

ReadingPartTwo(Ex2)

ReadingPartThree(Ex3)

ReadingPartFour(Ex2)

ReadingPartFive(Ex2)

ReadingPartSix(Ex2)

WritingPartOne

WritingPartTwo(additionalmaterial)

ListeningPartOne(Ex2)

ListeningPartTwo(Ex2)

ListeningPartThree(Ex2)

DaySeven

VisionsSelectiveReading(SBpage43)

PredictionsReadingPartOne(SBpage44);

Discussion;

RealityListeningPartThree(SB45-46);

IntensiveExercise

SpeakingPartTwo

HomeworkCheck

Homework:

ReadingPartOne(Ex5)

ReadingPartTwo

ReadingPartThree

ReadingPartFour

ReadingPartFive

ReadingPartSix

WritingPartOne

WritingPartTwo

ListeningPartOne

ListeningPartTwo(Ex3)

ListeningPartThree

DayEight

Whatise-businessDiscussionandReading;

(e-business=e-commerce?)

TheadvantageofListeningPartTwo;

e-businessIntensivePractice;

ReportWriting;

SkillsandPractice;

HomeworkCheck

Homework:

ReadingPartOne

ReadingPartTwo(Ex3)

ReadingPartThree(Ex4)

ReadingPartFour(Ex3)

ReadingPartFive(Ex3)

ReadingPartSix(Ex3)

WritingPartOne

WritingPartTwo(additionalmaterial)

ListeningPartOne(Ex3)

ListeningPartTwo

ListeningPartThree(Ex3)

DayNine

SampleTest

DiscussionandAssessment

HomeworkCheck

Homework:

Review

DayTen

TestPreparationDiscussion(SBpage71;74-75)

HomeworkCheck

Homework:

ReadingPartOne(Ex6)

ReadingPartTwo(Ex4)

ReadingPartThree(Ex5)

ReadingPartFour(Ex4)

ReadingPartFive(Ex4)

ReadingPartSix(Ex4)

WritingPartOne

WritingPartTwo

ListeningPartOne(Ex4)

ListeningPartTwo

ListeningPartThree(Ex4)

IntensiveExerciseforUnitTvvoA

1.Well,alltheabouttheInternetsomeinvestorslookingfora

-Ithinkthehasbeenthefactthathasfar

alimited.TherewereonlyahandfulofInternetlastyear,

sotojumpontotheInternetbandwagonhavebeenvery.

2.Well,thisiswhat'ssofascinating.TakeA,forexample,theInternetbookseller.

Theyhaveamarketvalueof$18bn,inof$1bn,andtheyhaven't

evenreachedthepoint.acoupleofcompanies,suchasyahoo!

andAmericaOnline,mostofthemarefrommaking

whatsoever,thehugeprofitseveryone's

hopingfor.

3.Wellthey'revery,andthere'salwaysthe,whichis

anotherreason.CompanieslikeYahoo!andAmericaOnlinenowenjoyincrediblyhigh

.Buttherealattractionistheforfuture

,particularlyfrom.

4.Well,it'snoteasy.Theyhavefewintheandtheyallshow

growthintermsof,soanalystsarehavingtorelyon

alternativetocomparethem.

Suchas?

Suchasthingslike.

5.Well,weweredueasoifsnotthatshareholders

therecentsharp.ButIthinkwhafsreally

pricesistheofInternetcompaniesthathaverecentlyandthe

marketwiththeir.Itseemsthatsupplyanddemandarenow.

6.Well,it'saverymarket,don'tforget.Andmanycompanieshavebeenfor

onlyacoupleofmonths.Also,alotofpeoplewhoinvestinthesestocksactuallyusethe

Internetto.Withoutthe,theycanaffordtoand

stocksseveraltimesaday.Thismakesthemarketverytoany

news.AndIthinkit'sthiswhichmakesitsovolatile.

7.Someofthepricesbeingpaid____reflecttheofthesecompaniessoIcan'treally

seepricesfallingsuchmore.Andalthoughwillreturn,isso

toseepricesinthenearfuture.

8.Well,Ithinkthesector'sgoingtoseelotsofactivityasthe

looktobuyand.

IntensiveExerciseforUnitFourA

1.Well,wehadalotpeopleinalotofdifferentbuildings.BritishAirways

hasbeenaroundalongtimesowe'vealotofoldofficesandbuildings.

wereonalotofkeybuildingsontheHeathrowsiteandwedecidedthat

ratherthantrytothem,itwouldforustobuildanew

buildingonthissite.

2.Wellweknewfromthatourworkenvironmentneededimproving.When

designingthebuilding,weverymuchwantedtorealizeawhichwas

and,onethatinvolvedbringingpeopletogetherinanopenworkingenvironment.

Wenowhaveanexcellentfacilitywherepeoplecanmeetandworkanywhereinthebuilding.

Andbyourinformationanddata,wecannowworktogethermuchmore

thanbefore.Welookedatandwaysofreducinghierarchy.

3.Physically,wehaveaveryhierarchical.PAs,forexample,usedtosit

rightoutsidethemanager'sofficeandwewhetherthatkinkofsystem

thewayweworked.Wealsolookedatthingslikethe_____andof

office.Andwemakesmallchangeslikenot.

4.Thismeanstheyhavetowalkthroughthestreettogettotheirplaceofwork,whereverthat

mightbethatday.Andwasverymuch,anditdoeswork,thatwewouldall

beveryandwewouldstopandtalkoreachotherattheshoporthebank.

Soagain,everyone,whatevertheir,comesthroughthebuildingthesameway.

5.It'sverysimple.Allthephonesinthebuildingare.SowhereverIaminthe

building,Icanintothesystemas95001,whichthatparticularterminaland

allmycallstoit.SoI'malways95001,whetherI'minthebuildingorevenat

home.Wealsohaveandanjustincasepeopleare

unavailable.

6.Well,it'sveryclearthatpeopleneedtodothingslikepoptothebankorpickupshoppingor

whatever.Normallyifyouwanttodothosethings,you'regoingtohavetooutat

lunchtimeorafterwork.Sowhatwe'vedoneiswhatpeopleneedtodoandwe've

justmadethem.It，sathing,that'sall.

7.Yes,we'reencouragingpeopleonthereally:makingsureyouneedameetingand

thatyou'reinvitingtherightpeople.Isupposewe'resuggestingthatwea

usefillmeetingtobethanpeople.Butwe'vegotalotof.I

canchoosealocationsuitedtothetypeofmeetingIwanttorun.There?sthe

cafesandinformalmeetingroomsthetheatre,whichseats400people.

8.IreallyfeelIgetthingsdonequickerandmoreandthatI'mof

mytime.

IntensiveReadingforUnitFourB

1.Well,it'sreallymadeahugeimpactandbythetimetheproject'sfullyimplemented,we'llhave

over300,000employeesandsuppliers-theyUlallbeabletocommunicatethrough

e-mail.Andit'sthisinterconnectivity,ifschangingeverythingaboutthewaywework.Imean,

lastyeararound15percentofourwascarriedoutthroughweb-based

usingthecompany.Andwereckonthatforevery1,000days

ofthat'ssuppliedby,itgeneratesabout$500,000in

.Andthisyearwe'Hbedeliveringupto30percentofourby

.Sowe'Hbelookingatofover$100million.

2.We'reoneofthelargestinsuranceorganizationsinCanada,offeringawiderangeoffinancial

products.Werelyonasystemoftodistributeourproductssoit'sreally

importanttomaintainacloserelationshipwiththem.Thisusedtobedoneoverthetelephonebut

thatwasallveryforouremployeesandmeantwecouldonlysupplyagents

with-duringofficehours.Nowwehavethe,whichmeansthatallour

canaroundtheclockandgetthelatest

about.Theycanalsorequestarticlesandinformationsuchas

telemarketingscriptsandadvertisements.Andofcourse,we'llbeintroducingmoreandmorenew

productlinessoit'sessentialthatouragentsgetthetheyneed.

3.We'reoneoftheNetherlands,leadingbankswith1,300brancheshereandabroad.Wedealwith

bothbusinessesandconsumersbutourprimaryfocusissmallandmedium-sized

businesses-SMBsaswecallthem.AspartofourofferingtoSMBs,werecentlylauncheda

web-basedeuroprojectwhichprovidestobothcustomersandstaffaboutthenew

Europeancurrency.Sincetheissuessurroundingtheeurowillconstantlybechanging,peoplewill

needregularupdating.Byprovidingup-to-the-minute,we'reestablishingourselvesasa

intheEurozonecountries.This,inturn,isenhancingourofus

andstrengtheningour.

4.Well,weareoneofFrance'smostprestigiousbicyclemanufacturers,sellingmainlyto

professionalsandpeoplewitharealpassionforcyclingasasport.Thebestbitaboutournew

websiteisthatitletscustomersactuallytheirowncybercycle.Allthey

havetodoischooseabasicmodelandthendecidewhatframe,wheels,pedals,colorandsoon

theywant.Theybyandthebikeisthentotheirnearest

within14days.It'sassimpleasthat.Ourbusinesswasaimedatmostly

Frenchcustomersbutwiththenewwayofusingtheinternet,wehavebeenabletocreatean

atafractionofwhatitwouldhavecosttooutsidethe

5.Afterrecentwefeltweneededtochangethecompanyculturetoreflectour

structure.Processesthatusedtobehighlybureaucratizedneededtobesimplified.One

areawereallyhadtotacklewas.Afterfillinginmassiveamountsof,

gettingandthenfaxingordersoff,ouremployeessometimeshadtowaitover

amonthforthingslikeofficematerialandPCstogethere.Arealadvantagewiththenewsystem

isthere'sforerrorbecauseiftheformisn'tfilledincorrectly,thenthesystem

sayssoimmediately.Solesstime'llbewastedonproblems.Bytheendofthe

yearwe'Hhavereducedourfivemilliontozero.

MaterialsforYourSpeakingTestPartOne

Couldyoutellmeaboutyourinterestsoutsidecollegeorwork?

Couldyoutellmehowyourelaxfromyourworkorstudy?

InterestsReason

Sports:Basketball;football;Watchingorplayingthesesportshelpmetofosteraspirit

volleyball;ofteamwork.I'mabletolearnhowtoachievemyowngoal

inateamorhowtosuccessthroughteamworkor

job-sharing.Tmalsoabletodevelopmyinterpersonalskills

andlearnhowtocooperatewithotherteammembers.These

skillsandtechniquesareveryusefulinmyfuturejobs.

CouldyoutellmehowimportantyouthinkthetouristindustryinChina?

TourismisakeyeconomicsectorinChina.Intermsofforeigncurrencyitactsasa

positivefactoranditsshareinexportandthegrossdomesticproductisalso

particularlyimportant.Thedevelopmentofotherbranchesoftheeconomyisbasedon

thegrowthofthetouristindustryanditsimpactontheemploymentrateandonthe

developmentofindividualregions,wheretourismprovidesagreatopportunityto

exploitthepotentialofnaturalandculturalmonumentsisverypositive.

Canyoutellmewhetheryouwouldliketoworkorstudyinaforeigncountry?

Keepmecurrentonthelatesttechnologiesandbestpracticesinglobalbusiness,(if

youareworkingnow)

ProvidemewiththeskillsIneedinglobalbusinessandequipmewiththeexperience

necessarytosucceedintheglobalmarketplace,(ifyouareworkingnow)

I'mabletogainexperienceandobtainskillsthattheymaynothavethechanceto

learnintheirhomecountryandabsorbdifferentvaluesandcometobetterunderstand

internationalexpectations,(ifyouareastudent)

Forstudents,aninternationaleducation一particularlythroughlifeexperience一

createsanunderstandingthatdifferencesamongpeoplecanbelife-enhancing,and

makesthetransitionintoforeignculturesmuchmoresuccessful.

口語部分

整個考試時間：16分鐘左右。

第一項：詢問個人信息

本項考試的時間：3分鐘左右。

本項考試的形式：由考官逐個向考生提出問題，考生進行回答。

本項考試內(nèi)容：涉及個人信息的諸多方面，考官的提問更是千變?nèi)f化，但一定設計個人信息

的某個方面。通常，為了核對考生資格，考官會問以下問題：What'syourname?/canyouspell

yourfamilyname?/canyouspellyoursurname?/whafsyournumber?回答范例：Mynameis

Ray.That'sR-A-Y,Ray.

本項考試的目的是：考官借助于對考生個人信息的提問，核對考生考試資格，并通過與考生

之間的交流，考察考生的發(fā)音，語法和用詞。

本項考試從難度上來說是口語三項考試之末,但由于其為考試第一項,所以考生在本項中

留給考官們的印象至關重要?？忌鷤儽仨氄J真對待。

考生在本項考試中必須做到：

1.克服考試開始時的緊張情緒。方法：提前進入考場，適應考場環(huán)境。了解考試模式，進

行模擬訓練。

2.聽清考官所問之問題。若沒有聽懂，可以要求考官重復其問題。方法：使用lamsorrybut

couldyourepeatyourquestion?/!begyourpardon,Madam(Sir)?等句型。

3.全面地回答考官提出的問題，不能跑題。

實用技巧：A.對于考官提出的特殊疑問句，首先使用單詞、詞組或句子給予明確的答復。

然后闡述理由。B.對于考官提出的一般疑問句，首先答復yes或者no,然后闡述理由。C.對

于考官提出的選擇疑問句，方法同A。

4.不要與另一位考生交流，不要干擾另一位考生的答題。

5.有時由于時間問題，考官有可能非常簡單地進行本項甚至打斷考生的答題，這考生的臨

場表現(xiàn)沒有任何關系。出現(xiàn)上述情況，切忌緊張。

PartOne(interviews)

Inthefirstpartofthetesttheinterlocutoraddresseseachcandidateinturnandasksgeneral

questions.Candidateswillnotbeaddressedinstrictsequence.Thispartofthetestlastsabout

threeminutesandduringthistime,candidatesarebeingtestedontheirabilitytotalkabout

themselves,toprovidepersonalinformationontheirhome,interestsandjobs,andtoperform

functionssuchasagreeinganddisagreeing,andexpressingpreference.

GeneralProcedure

Examiners,greetingandself^introduction

Candidate'snamesandhometowns

Marksheetsrequired

Questionsforreference

Canyoutellmeaboutyourself?

Canyoutellmeaboutyourhometown?

Canyoutellmeaboutyourfriends?

Couldyoutellmeaboutthefacilitiesinyourhometown?

CouldyoutellmeaboutyourreasonsforlearningEnglish?

Couldyoutellmeaboutyourinterestsoutsidecollegeorwork?

Couldyoutellmeaboutyourambitionsforthefuture?

Couldyoutellmewhyyouchosethistypeofwork?/thesestudies?

CouldyoutellmehowmuchyouuseEnglishatwork?/inyourstudies?

Couldyoutellmewhatyoulikebestaboutyourwork?/studies?

Couldyoutellmewhatyoulikeleastaboutyourwork/studies?

CouldyoutellmehowimportantyouthinkEnglishisinbusinesslifeinChina?

CouldyoutellmehowimportantyouthinkimportsandexportsaretoChina?

CouldyoutellmewhateffectyouthinktechnologyishavingonbusinesslifeinChina?

CouldyoutellmewhateffectyouthinkadvertisinghasonpeopleinChina?

CouldyoutellmehowworkinglifeischanginginChina?

CouldyoutellmehowimportantyouthinkthetouristindustryistoChina?

Canyoutellmeaboutyourreasonsforchoosingyourprofessionorstudies?

Canyoutellmewhatyouhopetoachieveprofessionallyinthenextfiveyears?

Canyoutellmehowimportantaforeignlanguageistoyouinyourworkorstudies?

Canyoutellmehowyourelaxfromyourworkorstudies?

Canyoutellmewhatyouwouldliketochangeaboutyourworkorstudies?

Canyoutellmewhetheryouwouldliketoworkorstudyinaforeigncountry?

Canyoutellmewhichforeignlanguageyouthinkwillbemostimportantinthefuturefor

businessinChina?

CanyoutellmewhatyouthinkisthebiggestchangeinworkinglifeinChina?

CanyoutellmehowimportantyouthinkitisforpeoplewhoworkinbusinessinChinatobe

familiarwithinformationtechnology?

CanyoutellmewhichprofessionsaremostusefulforChina?

Canyoutellmehowpeople'sattitudestoworkarechanginginChina?

CanyoutellmewhichyouthinkarethemostimportantnewcommercialactivitiesinChina?

第二項：話題的討論

本項考試的時間：6分鐘左右

本項考試的形式：每個考生從給定的三個話題中任選一個進行吩鐘的闡述，在闡述之前有

一分鐘進行準備，可以做筆記。另一考生認真聽取對方闡述（可以作筆記），并在對方闡述

完畢后，提問其一到兩個問題，對方給予回答。

本項考試內(nèi)容：本項考試中所給出的話題的范圍包括：廣告、求職、通信聯(lián)系、商業(yè)交流、

經(jīng)營者與顧客的關系、財政、會計、生產(chǎn)管理、生產(chǎn)安全、員工健康、員工管

理、員工招聘、員工培訓、市場、銷售、貨物運輸、技術等等。

本項考試的目的是：考官借助考生對自選觀點話題的解釋與闡述，考察考生的英語語言組織

能力（包括個人意見、觀點的提出、表達、解釋和結(jié)論）。同時附帶考察考生的發(fā)音，語法

和用詞。

本項考試從難度上來說居于口語三項考試之中。

考生在本項考試中必須做到：

1.充分利用本項開始之前的一分鐘準備時間做好筆記。筆記格式范例：

Openingsentence:_______________________________

Mainpoints

*

*

*

Supportingideas

*

*

*

Concludingsentence:________________________________________________

2.本項考試的順序問題：考生一定要遵守以下的順序。首先提出觀點（參見3）。然后闡述

理由，隨即給出具體論據(jù)。最后進行總結(jié)。

3.開頭陳述觀點時所使用的句型：

A.所選擇的觀點本身是特殊疑問句的格式。例如：howtofillakeyvacancy

使用：to...,weshould.../weshould...inorderto.../wecansolvetheproblembydoing…等句型。

例如：Tofillakeyvacancy,weshould/Weshould...inordertofillakeyvacancy./Wecansolve

theproblemby

B.所選擇的觀點本身短語的格式。例如：theimportanceofhavingagoodCV

使用：Ithink...is.../Inmyopinion,...is.../Frommypointofview,...is…等句型。

例如：Frommypointofview,theimportanceofhavingagoodCVisthat...

4.結(jié)尾總結(jié)時所用的句型：Therefore,.../Inaword,.../That'smyopinion./

5.由于考生在本項考試中只有一分鐘的時間，因此建議考生只陳述一個觀點，給出兩個理

由，兩個論據(jù)，一個總結(jié)。共計六句話，時間分配為每句十秒鐘。

6.考生相互詢問以及回答中的注意事項；不要提問對方難度較大或模棱兩可的問題,以免

產(chǎn)生不必要的對抗心理。導致后續(xù)考試中合作的不愉快。提問方可以針對某個細節(jié)向?qū)Ψ教?/p>

問,使得對方可以自然的重復自己的觀點。回答方對提問方的問題僅做簡要回答,主要是重

復自己的觀點。

PartTwo

Inthisparteachcandidate'staskistochooseonetopicfromasetofthree,andtotalkaboutitfor

oneminute.Candidateshaveoneminuteinwhichtoprepareandshouldusethistimetomake

briefnotes.Theothercandidatelistenstothetalkandisinvitedtoaskoneortwoquestionsatthe

end.Candidatesmaymakenoteswhilelisteningtotheirpartner.Eachcandidateisgivena

differentsetofthreetasksfromwhichtochoose.

Generalprocedure

Achoiceofthreedifferenttopics

Oneminutepreparationwhilemakingnotes

A/Bstartswiththeotherlisteningoneminute

Questionasked

1.Customerrelation:theimportanceofofferingincentivestocustomers

Offeringincentivestocustomerscanhelpyoutostrengthenyourcustomerbaseandenhance

customerloyalty.Ifyouofferincentivessuchasvouchers,complementarytickets,miles,giftsin

thepromotionorsales,youwillattractivemorecustomersandgetthembuyyourproductsor

services.Atthesametimetheimageofyourcompanywillbeimprovedandyourbrandsaremore

likelytobeknownbycustomers.

2.Productpromotion:howtoensurethatproductsarepromotedeffectivelyatinternationaltrade

fairs

Youshouldsendaprofessionalteamofexpertstoarrangethepromotionatthetradefair.They

mustbefamiliarwiththeproductsyouwanttopromoteatthefair.Meanwhiletheymustbegood

atdealingwithclientsespeciallyforeignclients.

Youshoulduseadvancedtechnologytodisplayyourproductsatthefair.Necessaryequipments

suchasDVD,overheadprojector,high-definitionscreencanhelpyoudemonstratethequality,

functionandspecificationofyourproducts.

Youshoulddesignyourshowroomandstandcarefullytoattractmorecustomers.Yourstand

shouldbeputupatanobviousplacesothateverycustomercangetaneasyaccesstoyour

products.

3.Howtoreducelaborturnoverrates

Inordertoreducelaborturnoverrateswemusttakethefollowingeffectivemeasures:

Setupaclearstaffappraisalprocesstomakesurethattheperformanceofeverystaffcanbe

evaluatedopenlyandhonestlyandtheirpromotionisbasedontheircontributiontothecompany.

Thusnoonewillcomplaintaboutunfairpromotionwhichonceforcedsomeofyourstafftoleave

theirjobs.

Ifpermitsenhancethestaffbenefitsincludingtheirbasepayannualbonusandotherbenefits.An

incentivesystemshouldalsobenecessarytoencouragethestafftoworkwiththecompanylonger.

Improvetheworkenvironmentofyourcompanyorfactory.Trytofosteraspiritofmutualhelp

amongyourstaffandletthemunderstandthatthecompanyorfactoryisfarmorethanjusta

workplace.It'safamilywhereallmembersaresupportedandvalued.

4.Careerdevelopment:theimportanceofbeingwillingtoacquirenewskillsthroughoutyour

career

Withtheunceasingdevelopmentofscienceandtechnologytheworkplaceisnowundertaking

profoundchanges.Thewayyoudoyourworkandtheequipmentyouuseinyourworkwill

definitelychangeorupgradeinthefuture,whichmeansyouhavetolearnnewskillstodealwith

thesechanges.Remember:youarenevertoooldtolearn.Newskillswillmakeyoukeepupwith

thelatesttechnologyandhelpdevelopyourselfthroughoutyourworklife.

5.Internationalsales:howtoresearchforeignmarketseffectively

Youshouldnoticethedifferencebetweenforeignanddomesticmarketandsetyourtarget

accordingtospecificsituationofforeignmarket.Forexample:giventhedifferentstateofliving

standardthepurchasingpowerofyourtargetmarketmaybehigherorlowerthanthedomestic

market.Ifyouignorethedifferenceyouarelikelytomakemistakesinproducts5pricinginforeign

market.

Youshouldensurethatyourresearchteamisexcellentatcarryingoutresearchinaforeigncountry.

Thatmeanseverymemberoftheteamshouldmaterthenativelanguageandbefamiliarwiththe

specificcultureofthetargetmarket.

6.Productionmanagement:howtoimplementaneffectivejust-in-timesystem

WhatisaJITproductionsystem?

?JITisanapproachtoachievingexcellenceinamanufacturingcompanybasedonthe

continuingeliminationofwaste(wastebeingconsideredasthosethingsthatdonotadd

valuetotheproduct).

?Arepetitiveproductionsysteminwhichboththemovementofgoodsduringproduction,

anddeliveriesfromsuppliers,arecarefullytimedsothatateachstepoftheprocess,the

next(usuallysmall)batcharrivesforprocessingjustasneeded.

?ThelogicbehindJIT:Nothingwillbeproduceduntilitisneeded.

7.Travel:theimportanceofbeingabletospeakforeignlanguagesininternationalbusiness

8.Marketing:howtoassesswhetherthereisamarketfbranewproduct

Youshouldcarryoutaresearchonthecustomerdemandstoseeifthereisareadneedinthe

marketfbryournewproduct.Thefeedbackorresultwillhelpyoutodecidewhethertolaunchthe

newproductonthemarket.

Youshouldpayspecialattentiontoyourcompetitors.Detectwhethertheyaregoingtolaunch

theirnewproductontothemarket,iftheanswerifyesthatprobablymeansthereisademandin

themarketfbrsomenewproduct.Thenbequickandputonyourrivalproducttocoincidewith

them.

9.Humanresources:howtousestaffappraisalschemes

Youshouldseetoitthatthestaffappraisalschemesbeachanceformanagementandemployees

tocometogetherandexchangeideas,setjointtargetsandimprovethewaydecisionsarereached.

Theschemeshouldhaveaclearappealprocessandanynegativefeedbackshouldbeaccompanied

byevidencesuchasdates,timesandoutcomes.Mostimportantlyratingsshouldreflect

measurableelementofthejobrequirements.

10.Advertising:theimportanceoftelevisionandcinemaadvertisement

Infacttelevisionandcinemaadvertisingbothfunctionasakindofmediawhichtellsoreven

guidespeopletobuyproductsorservices.Withthedevelopmentofthetelecommunication

televisionhasbecomethemostimportantcarrierofadvertisementandasaresultofthatTV

advertisinghasthelargestamountofaudienceallovertheworld.Theyhavepenetratedinto

people'sdailylifeandpersuadedthemtobuywhenevertheyturnonthem.Ontheotherhandthe

popularityofthemoviemakeeveryaudiencebeunderthe