2024年度廣告代理與推廣服務(wù)合同樣本3篇

20XX專業(yè)合同封面COUNTRACTCOVER20XX專業(yè)合同封面COUNTRACTCOVER甲方：XXX乙方：XXXPERSONALRESUMERESUME2024年度廣告代理與推廣服務(wù)合同樣本合同目錄一、合同概述1.1合同名稱1.2合同編號1.3合同簽訂日期1.4合同雙方基本信息二、廣告代理服務(wù)內(nèi)容2.1廣告策劃與創(chuàng)意2.2廣告內(nèi)容制作2.3廣告發(fā)布與推廣2.4廣告效果評估三、推廣服務(wù)內(nèi)容3.1推廣渠道選擇3.2推廣活動策劃3.3推廣內(nèi)容制作3.4推廣效果監(jiān)測四、雙方權(quán)利與義務(wù)4.1廣告代理商的權(quán)利4.2廣告代理商的義務(wù)4.3推廣服務(wù)商的權(quán)利4.4推廣服務(wù)商的義務(wù)五、費用及支付方式5.1廣告代理費用5.2推廣服務(wù)費用5.3費用支付方式5.4費用支付時間六、保密條款6.1保密內(nèi)容6.2保密期限6.3違約責(zé)任七、知識產(chǎn)權(quán)歸屬7.1廣告內(nèi)容知識產(chǎn)權(quán)7.2推廣內(nèi)容知識產(chǎn)權(quán)7.3知識產(chǎn)權(quán)保護八、違約責(zé)任8.1違約情形8.2違約責(zé)任8.3違約處理九、爭議解決9.1爭議解決方式9.2爭議解決機構(gòu)9.3爭議解決費用十、合同解除10.1合同解除條件10.2合同解除程序10.3合同解除后果十一、合同生效與終止11.1合同生效條件11.2合同終止條件11.3合同終止程序十二、合同附件12.1附件一：廣告策劃方案12.2附件二：推廣活動方案12.3附件三：費用清單十三、其他約定13.1合同變更13.2合同解除13.3合同終止十四、合同簽署14.1簽署日期14.2簽署地點14.3簽署雙方代表簽字合同編號_________一、合同概述1.1合同名稱：2024年度廣告代理與推廣服務(wù)合同1.2合同編號：_______1.3合同簽訂日期：_______1.4合同雙方基本信息：1.4.1廣告代理商名稱：1.4.2廣告代理商地址：1.4.3廣告代理商聯(lián)系人：1.4.4廣告代理商聯(lián)系電話：1.4.5推廣服務(wù)商名稱：1.4.6推廣服務(wù)商地址：1.4.7推廣服務(wù)商聯(lián)系人：1.4.8推廣服務(wù)商聯(lián)系電話：二、廣告代理服務(wù)內(nèi)容2.1廣告策劃與創(chuàng)意：2.1.1廣告代理商負(fù)責(zé)制定廣告策劃方案，包括廣告目標(biāo)、定位、風(fēng)格等。2.1.2廣告代理商需在合同簽訂后____個工作日內(nèi)提交廣告策劃方案。2.2廣告內(nèi)容制作：2.2.1廣告代理商負(fù)責(zé)制作廣告內(nèi)容，包括文案、圖片、視頻等。2.2.2廣告內(nèi)容需符合國家法律法規(guī)及雙方約定的要求。2.3廣告發(fā)布與推廣：2.3.1廣告代理商負(fù)責(zé)將廣告內(nèi)容發(fā)布在約定的媒體平臺上。2.3.2廣告發(fā)布時間需符合雙方約定。2.4廣告效果評估：2.4.1廣告代理商需定期向推廣服務(wù)商提供廣告效果評估報告。2.4.2評估報告需包括廣告曝光量、量、轉(zhuǎn)化率等數(shù)據(jù)。三、推廣服務(wù)內(nèi)容3.1推廣渠道選擇：3.1.1推廣服務(wù)商負(fù)責(zé)選擇合適的推廣渠道，包括但不限于社交媒體、搜索引擎、網(wǎng)絡(luò)廣告等。3.1.2推廣渠道需符合廣告主的產(chǎn)品特性和目標(biāo)受眾。3.2推廣活動策劃：3.2.1推廣服務(wù)商負(fù)責(zé)制定推廣活動方案，包括活動目標(biāo)、時間、內(nèi)容等。3.2.2推廣活動方案需在合同簽訂后____個工作日內(nèi)提交。3.3推廣內(nèi)容制作：3.3.1推廣服務(wù)商負(fù)責(zé)制作推廣內(nèi)容，包括文案、圖片、視頻等。3.3.2推廣內(nèi)容需符合國家法律法規(guī)及雙方約定的要求。3.4推廣效果監(jiān)測：3.4.1推廣服務(wù)商需定期向廣告代理商提供推廣效果監(jiān)測報告。3.4.2監(jiān)測報告需包括推廣渠道效果、轉(zhuǎn)化率、ROI等數(shù)據(jù)。四、雙方權(quán)利與義務(wù)4.1廣告代理商的權(quán)利：4.1.1獲取廣告代理費用。4.1.2按照合同約定完成廣告策劃與創(chuàng)意、廣告內(nèi)容制作等工作。4.2廣告代理商的義務(wù)：4.2.1按時提交廣告策劃方案和廣告內(nèi)容。4.2.2配合推廣服務(wù)商進行廣告發(fā)布與推廣。4.3推廣服務(wù)商的權(quán)利：4.3.1獲取推廣服務(wù)費用。4.3.2按照合同約定完成推廣渠道選擇、推廣活動策劃等工作。4.4推廣服務(wù)商的義務(wù)：4.4.1按時提交推廣活動方案和推廣內(nèi)容。4.4.2配合廣告代理商進行廣告效果評估。五、費用及支付方式5.1廣告代理費用：5.1.1廣告代理費用為_______元。5.1.2廣告代理費用支付方式為_______。5.2推廣服務(wù)費用：5.2.1推廣服務(wù)費用為_______元。5.2.2推廣服務(wù)費用支付方式為_______。5.3費用支付方式：5.3.1雙方約定采用_______方式進行費用支付。5.4費用支付時間：5.4.1費用支付時間為_______。六、保密條款6.1保密內(nèi)容：6.1.1雙方在合同履行過程中知悉的對方商業(yè)秘密。6.2保密期限：6.2.1保密期限自合同簽訂之日起_______年。6.3違約責(zé)任：6.3.1如一方違反保密義務(wù)，應(yīng)承擔(dān)相應(yīng)的法律責(zé)任。七、知識產(chǎn)權(quán)歸屬7.1廣告內(nèi)容知識產(chǎn)權(quán)：7.1.1廣告內(nèi)容的知識產(chǎn)權(quán)歸廣告代理商所有。7.2推廣內(nèi)容知識產(chǎn)權(quán)：7.2.1推廣內(nèi)容的知識產(chǎn)權(quán)歸推廣服務(wù)商所有。7.3知識產(chǎn)權(quán)保護：7.3.1雙方應(yīng)采取必要的措施保護各自知識產(chǎn)權(quán)不受侵犯。八、違約責(zé)任8.1違約情形：8.1.1廣告代理商未按時提交廣告策劃方案或廣告內(nèi)容。8.1.2推廣服務(wù)商未按時提交推廣活動方案或推廣內(nèi)容。8.1.3一方未按約定支付費用。8.1.4一方泄露對方商業(yè)秘密。8.2違約責(zé)任：8.2.1違約方應(yīng)承擔(dān)相應(yīng)的違約責(zé)任，包括但不限于支付違約金、賠償損失等。8.2.2違約金的計算方式為_______。8.3違約處理：8.3.1雙方應(yīng)友好協(xié)商解決違約問題。8.3.2如協(xié)商不成，任何一方均有權(quán)向合同簽訂地人民法院提起訴訟。九、爭議解決9.1爭議解決方式：9.1.1雙方應(yīng)友好協(xié)商解決合同履行過程中發(fā)生的爭議。9.2爭議解決機構(gòu)：9.2.1如協(xié)商不成，任何一方均有權(quán)向合同簽訂地人民法院提起訴訟。9.3爭議解決費用：9.3.1爭議解決費用由敗訴方承擔(dān)。十、合同解除10.1合同解除條件：10.1.1雙方協(xié)商一致解除合同。10.1.2一方嚴(yán)重違約，另一方有權(quán)解除合同。10.2合同解除程序：10.2.1解除合同需書面通知對方。10.3合同解除后果：10.3.1合同解除后，雙方應(yīng)按照約定處理剩余工作及費用。十一、合同生效與終止11.1合同生效條件：11.1.1雙方簽字蓋章后生效。11.2合同終止條件：11.2.1合同約定的服務(wù)期限屆滿。11.2.2合同解除。11.3合同終止程序：11.3.1合同終止需書面通知對方。十二、合同附件12.1附件一：廣告策劃方案12.2附件二：推廣活動方案12.3附件三：費用清單十三、其他約定13.1合同變更：13.1.1合同變更需雙方書面同意。13.2合同解除：13.2.1合同解除需符合合同約定的條件。13.3合同終止：13.3.1合同終止后，雙方應(yīng)按照約定處理剩余工作及費用。十四、合同簽署14.1簽署日期：_______14.2簽署地點：_______廣告代理商（蓋章）：_________________________推廣服務(wù)商（蓋章）：_________________________代表簽字：_________________________代表簽字：___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________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