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高三英語培優(yōu)外刊閱讀外刊精選|美國人造肉品牌能打入中國市場嗎?近兩年,美國兩大人造肉公司ImpossibleFoods和BeyondMeat迅速崛起,并獲得了資本的追捧。現(xiàn)在,兩家公司一起把目光投向了中國這個全球最大的肉類消費國。不過,兩家公司想要進入中國市場,還將面臨政策與文化上的多重挑戰(zhàn)。為何人造肉如此火爆?美國人造肉公司能打入中國市場嗎?ImpossibleDumplingsandBeyondBuns:WillChinaBuyFakeMeat?ByDAVIDYAFFE-BELLANYOverthelastcoupleofyears,ImpossibleFoodsanditsmainrival,BeyondMeat,havegonefromstart-upswithnichefollowingstomajorAmericanfoodcompanies.Theyhaveearnedplauditsfortheireffortstoreplaceanimalproductswithplant-basedsubstitutesthatarehealthierandlessharmfultotheenvironment.Nowthecompaniesarelookingtomakeinroadsinapotentiallyevenmoreprofitablemarketwithamajorenvironmentalfootprint:China,theworld’slargestconsumerofmeat.Butsellingplant-basedmeattomainlandChinawillnotbeeasy.Chinapresentsadifferentsetofpoliticalandculturalhurdles,whichotherAmericanfoodbrandshavefounddifficulttoovercome.ThecomplexregulatoryprocessinvolvesawebofstateagenciesthatImpossibleFoodsandBeyondMeatwillhavetonavigate.Andthenthereisamoreexistentialquestion:WilltheChinesepublicbuyplant-basedmeat?DespitethelonghistoryofvegetarianproteinsinChinesecuisine,manyconsumersinthecountry’sgrowingmiddleclassconsidermeatanimportantstatussymbol,orhaveradicallydifferentexpectationsfromAmericansabouthowitshouldbeprepared.Inrecentyears,anumberofChinesecompanieshavebegundevelopingplant-basedproducts,butthosemostlytargetvegetarians,notthemeateatersBeyondMeatandImpossibleFoodshopetoattract.【詞匯過關(guān)】請寫出下面文單詞在文章中的中文意思。1.dumpling[?d?mpl??]n.______________________________2.bun[b?n]n.______________________________3.niche[ni??]adj.______________________________4.plaudits[?pl??d?ts]n.______________________________5.substitute[?s?bst?tju?t]n.______________________________6.footprint[?f?tpr?nt]n.______________________________7.hurdle[?h??d?l]n.______________________________8.regulatory[?reɡj??le?t?ri]adj.______________________________9.navigate[?n?v?ɡe?t]vt.______________________________10.existential[?eɡz??sten??l]adj.______________________________11.cuisine[kw??zi?n]n.______________________________12.radically[?r?d?k?li]adv.______________________________【詞塊學(xué)習(xí)】請從文章中找到下面中文相對應(yīng)的文詞塊。1.過去這幾年______________________________2.侵占______________________________3.一套……______________________________4.一系列______________________________5.國家機關(guān)______________________________6.植物蛋白______________________________拓展練習(xí)閱讀理解Everymorning,Ieatthesamebreakfast.Everyevening,Ieatadifferentdinner.Strange?ButI’mnotalone.Whydoweavoidvarietyinthemorning,yetlaterinthesameday,seekvarietyinourchoiceoffood?Partoftheanswerisbiological.Wearemostenergeticinthemorning,andourarousallevel(喚醒水平)declinesfromthattopuntilwegotosleep.Sowemaypreferlessstimulatingfoodsinthemorningtoavoidfeelingoverstimulated,andprefermorestimulatingfoodslatertoavoidfeelingunder-stimulated.Partoftheansweriscultural.Themodernworkdaymeanswehavetheleasttimeformealsinthemorning.Ifwefindabreakfastrewardingandefficient,eatingthatsamefoodforbreakfastwillbecomeahabitwestickto.However,muchoftheanswerstillliesinpsychology-notthatwebelievebreakfastisnotimportantbutthatpeoplepursuedifferentgoalswheneatingbreakfastandothermeals.Whatgoalsarewepursuinginourmeals?Twogoalsinfluenceallkindsofdecisionsaboutwhatweeat—hedonic(享樂的)andpracticalgoals.Hedonicgoalsdrivepeopletoeatfoodsthatprovidepleasurableexperiencesandfeelings,andpracticalgoalsdrivepeopletoeattoefficientlyachieveotheraimssuchasweightcontrol,health,convenienceorefficiency.Wefindthatasthedayprogresses,moreandmorepeoplechangefrompursuingpracticalgoalsforbreakfasttogainingthepleasure.Inover3000+products’namedescriptionsfromAmazon,wefindthattherearemorepleasure-relatedwords(e.g.,tasty,delicious)forbreakfastcomparedtopracticalwords(e.g.,nutritious,healthy).Whetherthegoalscomefromourcultureorbiology,theyappeartobethepsychologicaldriverofourtendencytoeatthesamebreakfastdayafterday.Inthatcasewecanhavecontroloverthegoalstoimproveourdiet.Whynothaveatry?39.Whichexampleshowsbreakfastiseatenforthehedonicgoal?A.IorderatiramisubecauseIloveitscreamyflavor.B.Iorderaneggbecauseit’sagoodsourceofprotein.C.Iorderdumplingsbecausetheymakemeenergized.D.Iorderbreadandmilkbecauseitsavesmemuchtime.40.Whatisthebiologicalreasonforlackofvarietyinbreakfast?A.Toincreasearousallevel. B.Tobemoreenergetic.C.Toimproveefficiency. D.Toavoidoverstimulation.41.What’sthestructureofthetext?(①=Para.1
②=Para.2
③=Para.3
④=Para.4
⑤=Para.5
⑥=Par.6
⑦=Para.7)A.①-②③-④⑤/⑥⑦ B.①-②③/④⑤-⑥⑦C.①-②③/④⑤⑥-⑦ D.①-②③/④-⑤⑥/⑦42.What’sthebesttitleforthetext?A.BreakfastMattersALot B.WhatBreakfastTellsUsC.GoalsOfTheSameBreakfast D.BehindRepeatedBreakfast外刊精選答案【詞匯過關(guān)】請寫出下面文單詞在文章中的中文意思。1.dumpling[?d?mpl??]n.餃子2.bun[b?n]n.包子;圓形面包3.niche[ni??]adj.小眾的,精準的4.plaudits[?pl??d?ts]n.喝彩,贊美5.substitute[?s?bst?tju?t]n.替代品,替代物;替補隊員,代課老師6.footprint[?f?tpr?nt]n.影響;腳印,足跡7.hurdle[?h??d?l]n.阻礙8.regulatory[?reɡj??le?t?ri]adj.行政管理的9.navigate[?n?v?ɡe?t]vt.應(yīng)付,理解;導(dǎo)航10.existential[?eɡz??sten??l]adj.存在主義的11.cuisine[kw??zi?n]n.菜肴12.radically[?r?d?k?li]adv.徹底地;激進地【詞塊學(xué)習(xí)】請從文章中找到下面中文相對應(yīng)的文詞塊。1.thelastcoupleofye
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