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ASEANCosmeticDocumentsAppendixIII–ASEANCosmeticClaimsGuidelines
APPENDIXIII–ASEANCOSMETICCLAIMGUIDELINE
1.Introduction
Theevaluationofproductclaimscannotbeseparatedfromtheconsiderationofwhetheraproductisacosmeticornot.Whetheraproductcanbeconsideredtobeacosmeticproductdependsonseveralfactors,claimsareanimportantelementofthisprocess.Thisguidelineprovidesasimple5-step
decision-makingprocessthathelpstoidentifyproductsandclaimswhichcanbeconsideredtobe
cosmetics.Thedocumentalsoprovidessomeexamplesofunacceptableclaimsforcosmeticproducts.However,itisnottobetakenasthefinalauthoritynorasanexhaustivelist.
2.DecisionProcesstoidentifycosmeticproductsandallowableclaims(Seesummarychart
below)
a.Compositionofcosmetics
TheproductshouldcontainonlyingredientsthatcomplywiththeannexesofACD,anddoesnotcontainanyingredientsthatarebannedintheACD.
b.Targetsiteofapplicationofcosmetics
Theproductshouldbeintendedtobeplacedincontactwiththevariousexternalpartsofthehumanbody(epidermis,hairsystem,nails,lipsandexternalgenitalorgans)orwiththeteethandthemucousmembranesoftheoralcavity.
Productsthatareintendedtobeingested,injectedorplacedincontactwithotherpartsofthehumanbodye.g.themucousmembranesofthenasalpassageortheinternalgenitaliacannotbeconsideredtobecosmeticproducts.
c.Intendedmainfunctionofcosmetics
Theproductshouldbeappliedtothepermittedpartsofthehumanbodywithaview
exclusivelyormainlytocleanthem,perfumingthem,changingtheirappearanceand/orcorrectingbodyodorsand/orprotectingthemorkeepingthemingoodcondition.
Notethatproductsmayhaveasecondary,minorfunctionthatisoutsidetheabovescope.
Someexamplesofacceptablesecondaryclaimareasaregivenbelow.Notethatthisisnotanexhaustivelist.
●
Dandruff
●
Caries
●
Cellulite
●
Hairloss
●●
BustcontouringAnti-bacterial
●
Acne
d.Productpresentationofcosmetics
Theproductshouldnotbepresentedastreatingorpreventingdiseaseinhumanbeings.Thefollowingfeaturesoftheproductshouldbetakenintoaccount
i.Productclaimsandthecontextinwhichtheclaimsaremade
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ASEANCosmeticDocumentsAppendixIII–ASEANCosmeticClaimsGuidelines
ii.Labelingandpackaging/packaginginserts(includinggraphics)
iii.Promotionalliterature,includingtestimonialsandliteratureissuedbythirdpartiesonbehalfofthesupplier
iv.Advertisements
v.Theproductformandthewayitistobeusede.g.capsule,tablet,injectionetc.
vi.Particulartargetofthemarketinginformatione.g.specificpopulationgroupswith,orparticularlyvulnerableto,specificdiseasesofadverseconditions.
e.Physiologicaleffectsofcosmetics
Everyproductthathasaneffectonthefunctioningofthebodyalsohasaneffectonits
metabolism.Cosmeticproductstypicallyhaveeffectsthatarenotpermanent,andhavetobeusedregularlytomaintaintheireffects.
Asafirstpointofguidance,claimsthatcanbereasonablyexpectedforproducttypesgivenintheIllustrativeListofCosmeticProducts(Annexe1ACD)canbeconsideredtobecosmeticinnature.
Section3.belowgivessomeexamplesofunacceptableclaimsforcosmeticproducts.Notethatitisnotanexhaustivelist.
3.Someexamplesofunacceptableclaimscommonlyobservedforcosmeticsundertheproducttypes.
ProductType
Unacceptableclaims
Haircareproducts
?Eliminatesdandruffpermanently
?Restoreshaircells
?Hairlosscanbearrestedorreversed
?Stimulateshairgrowth
Depilatories
?Stops/retards/preventshairgrowth
Nailproducts
?Referencetogrowthresultingfromnourishment
Skinproducts
?Prevents,reducesorreversesthephysiologicalchangesanddegenerationconditionsbroughtaboutbyaging
?Removesscars
?Numbingeffect
?Prevents,heals,treatsorstopsacne
?Treatmentofcellulite
?Losecentimetres
?Reduces/controlsswelling/oedema
?Removes/burnsfat
?Fungicidalaction
?Virucidalaction
Oralordentalhygieneproducts
?Treatmentorpreventionofdentalabscess,gumboils,inflammation,mouthulcers,periodontitis,pyorrhoea,periodontaldisease,stomatitis,thrushoranyoral
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ASEANCosmeticDocumentsAppendixIII–ASEANCosmeticClaimsGuidelines
?
diseasesorinfections
Whitenstetracycline-inducedstains
Deodorants&Anti-perspirants
?
Completelypreventssweating/perspiration
Perfumes/fragrances/colognes
?
Aphrodisiacor
Notethatclaimscanbesoftenedi.e.madelessfunctionalandmorecosmeticinnaturebytheuseofmodifiers.Anexampleofthiswouldbeaclaimforremovingalloilfromskin.Thisclaimcouldbesoftenedasfollows,
?Helpstoremoveoilfromskin
?Suitableforoilyskintypes
?Reducestheshineofoilyskin
?Makesyourskinfeellessoily
hormonalattraction
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ASEANCosmeticDocumentsAppendixIII–ASEANCosmeticClaimsGuidelines
Decisionprocesstoidentifycosmeticproducts&claims
Not
Cosmetic
1.
Composition
NO
YES
Not
Cosmetic
2.
TargetSite
NO
YES
Not
Cosmetic
3.
MainFunction
NO
YES
4.
Product
Proposition
1.Doestheproductcontainonly
ingredientspermittedbytheACDandnoingredients
bannedbytheACD?
2.Istheproductintendedfor
contactwiththevarious
externalpartsofthehuman
body(epidermis,hairsystem,nails,lipsandexternalgenitalorgans)orwiththeteethandthemucousmembranesoftheoralcavity?
3.Istheproductintended
exclusivelyormainlytoclean,perfume,changethe
appearanceand/orcorrect
bodyodoursand/orprotectorkeepthedefinedpartsofthe
humanbodyingoodcondition?
4.Istheproductpresentedas
treatin
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