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ASEANCosmeticDocumentsAppendixIII–ASEANCosmeticClaimsGuidelines

APPENDIXIII–ASEANCOSMETICCLAIMGUIDELINE

1.Introduction

Theevaluationofproductclaimscannotbeseparatedfromtheconsiderationofwhetheraproductisacosmeticornot.Whetheraproductcanbeconsideredtobeacosmeticproductdependsonseveralfactors,claimsareanimportantelementofthisprocess.Thisguidelineprovidesasimple5-step

decision-makingprocessthathelpstoidentifyproductsandclaimswhichcanbeconsideredtobe

cosmetics.Thedocumentalsoprovidessomeexamplesofunacceptableclaimsforcosmeticproducts.However,itisnottobetakenasthefinalauthoritynorasanexhaustivelist.

2.DecisionProcesstoidentifycosmeticproductsandallowableclaims(Seesummarychart

below)

a.Compositionofcosmetics

TheproductshouldcontainonlyingredientsthatcomplywiththeannexesofACD,anddoesnotcontainanyingredientsthatarebannedintheACD.

b.Targetsiteofapplicationofcosmetics

Theproductshouldbeintendedtobeplacedincontactwiththevariousexternalpartsofthehumanbody(epidermis,hairsystem,nails,lipsandexternalgenitalorgans)orwiththeteethandthemucousmembranesoftheoralcavity.

Productsthatareintendedtobeingested,injectedorplacedincontactwithotherpartsofthehumanbodye.g.themucousmembranesofthenasalpassageortheinternalgenitaliacannotbeconsideredtobecosmeticproducts.

c.Intendedmainfunctionofcosmetics

Theproductshouldbeappliedtothepermittedpartsofthehumanbodywithaview

exclusivelyormainlytocleanthem,perfumingthem,changingtheirappearanceand/orcorrectingbodyodorsand/orprotectingthemorkeepingthemingoodcondition.

Notethatproductsmayhaveasecondary,minorfunctionthatisoutsidetheabovescope.

Someexamplesofacceptablesecondaryclaimareasaregivenbelow.Notethatthisisnotanexhaustivelist.

Dandruff

Caries

Cellulite

Hairloss

●●

BustcontouringAnti-bacterial

Acne

d.Productpresentationofcosmetics

Theproductshouldnotbepresentedastreatingorpreventingdiseaseinhumanbeings.Thefollowingfeaturesoftheproductshouldbetakenintoaccount

i.Productclaimsandthecontextinwhichtheclaimsaremade

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ASEANCosmeticDocumentsAppendixIII–ASEANCosmeticClaimsGuidelines

ii.Labelingandpackaging/packaginginserts(includinggraphics)

iii.Promotionalliterature,includingtestimonialsandliteratureissuedbythirdpartiesonbehalfofthesupplier

iv.Advertisements

v.Theproductformandthewayitistobeusede.g.capsule,tablet,injectionetc.

vi.Particulartargetofthemarketinginformatione.g.specificpopulationgroupswith,orparticularlyvulnerableto,specificdiseasesofadverseconditions.

e.Physiologicaleffectsofcosmetics

Everyproductthathasaneffectonthefunctioningofthebodyalsohasaneffectonits

metabolism.Cosmeticproductstypicallyhaveeffectsthatarenotpermanent,andhavetobeusedregularlytomaintaintheireffects.

Asafirstpointofguidance,claimsthatcanbereasonablyexpectedforproducttypesgivenintheIllustrativeListofCosmeticProducts(Annexe1ACD)canbeconsideredtobecosmeticinnature.

Section3.belowgivessomeexamplesofunacceptableclaimsforcosmeticproducts.Notethatitisnotanexhaustivelist.

3.Someexamplesofunacceptableclaimscommonlyobservedforcosmeticsundertheproducttypes.

ProductType

Unacceptableclaims

Haircareproducts

?Eliminatesdandruffpermanently

?Restoreshaircells

?Hairlosscanbearrestedorreversed

?Stimulateshairgrowth

Depilatories

?Stops/retards/preventshairgrowth

Nailproducts

?Referencetogrowthresultingfromnourishment

Skinproducts

?Prevents,reducesorreversesthephysiologicalchangesanddegenerationconditionsbroughtaboutbyaging

?Removesscars

?Numbingeffect

?Prevents,heals,treatsorstopsacne

?Treatmentofcellulite

?Losecentimetres

?Reduces/controlsswelling/oedema

?Removes/burnsfat

?Fungicidalaction

?Virucidalaction

Oralordentalhygieneproducts

?Treatmentorpreventionofdentalabscess,gumboils,inflammation,mouthulcers,periodontitis,pyorrhoea,periodontaldisease,stomatitis,thrushoranyoral

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ASEANCosmeticDocumentsAppendixIII–ASEANCosmeticClaimsGuidelines

?

diseasesorinfections

Whitenstetracycline-inducedstains

Deodorants&Anti-perspirants

?

Completelypreventssweating/perspiration

Perfumes/fragrances/colognes

?

Aphrodisiacor

Notethatclaimscanbesoftenedi.e.madelessfunctionalandmorecosmeticinnaturebytheuseofmodifiers.Anexampleofthiswouldbeaclaimforremovingalloilfromskin.Thisclaimcouldbesoftenedasfollows,

?Helpstoremoveoilfromskin

?Suitableforoilyskintypes

?Reducestheshineofoilyskin

?Makesyourskinfeellessoily

hormonalattraction

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ASEANCosmeticDocumentsAppendixIII–ASEANCosmeticClaimsGuidelines

Decisionprocesstoidentifycosmeticproducts&claims

Not

Cosmetic

1.

Composition

NO

YES

Not

Cosmetic

2.

TargetSite

NO

YES

Not

Cosmetic

3.

MainFunction

NO

YES

4.

Product

Proposition

1.Doestheproductcontainonly

ingredientspermittedbytheACDandnoingredients

bannedbytheACD?

2.Istheproductintendedfor

contactwiththevarious

externalpartsofthehuman

body(epidermis,hairsystem,nails,lipsandexternalgenitalorgans)orwiththeteethandthemucousmembranesoftheoralcavity?

3.Istheproductintended

exclusivelyormainlytoclean,perfume,changethe

appearanceand/orcorrect

bodyodoursand/orprotectorkeepthedefinedpartsofthe

humanbodyingoodcondition?

4.Istheproductpresentedas

treatin

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