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2023秋期國(guó)開(kāi)《管理英語(yǔ)3》單元自測(cè)1-8試題及答案
單元自測(cè)1試題(題庫(kù))及答案
說(shuō)明:測(cè)試中共有6道隨機(jī)題,其中有5道選擇題和1道完形填空題。
第一大題:選擇填空(每題10分,共5題)
從下列題庫(kù)中抽2個(gè)小題?。?!
—No,sorry,Idicin'tknowtheruleaboutpunchingin.
[答案]C.Dicin'tyoupunchinthismorning,Wendy?
—Isupposethere'11bealotofarguments.
[答案]A.Ishouldimagineso.
—Twishyousuccessinyourcarper.
[答案]C.Thesametoyou.
一I'mleavingforShanghaitomorrow.
[答案]B.Haveapleasanttrip!
—Whoshouldberesponsiblefortheaccident?
-Theboss,nottheworkers.Theyjustcarriedouttheorder,
[答案]B.astold
—Wehavethreemajordivisions:Operations,Salesand
Marketing,FinanceandAdministration.
[答案]A.HuwiiRuiydeparluieutsdowehave?
從下列題庫(kù)中抽3個(gè)小題!??!
Abusdriverthesafetyofhispassengers.
[答案]B.isresponsiblefor
Anumberofboys_________absentsometimeduringtheterm.
[答案]A.havebeen
Hewillwritetomeassoonashehome.
[答案]B.returns
Iamyourearlycoming.
[答案]A.lookingforwardto
Leavethereferencebooksbehind,youwon'tbeableto
thinkindependently.
[答案]A.or
Myfriendinvitedme________theartclub,andIaccepteditwith
pleasure.
[答案]B.tojoin
Thekey______successfulimplementationisclearlycommunicating
thpstrategytothewholecompany.
[答案]A.to
Theprogrammegivesstudentsthetolearnmoreaboutglobal
warming.
[答案]C.opportunity
Thisisthemanlastnight.
[答案]B.whomIsaw
第二大題:閱讀理解選擇、判斷、翻譯等(共50分)
從下列帶★題庫(kù)中抽其中1個(gè)試題!??!
★翻譯
為下面的句子選擇正確的翻譯(每題10分)。
操作提示:通過(guò)題干后的下拉框選擇題目的正確答案。
1.Ifyouarebinai'Ienough,andhavegotainbilionandkeeppushing
forward,youcanrisetothetopofyourchosenprofession.
[答案]C.如果你既聰明過(guò)人,乂有上進(jìn)心,并且勇往直前,那么你就可以在自
己所選的職業(yè)領(lǐng)域中出類拔萃。
2.It'suptoyoutostriveforyourplace,tokeepyourselfengaged
andproductiveduringaworkinglifethatnaylastaround50years.
[答案]B.在大約50年的職業(yè)生涯中,能否積極上進(jìn),勤奮工作,取得成效是
取決于你自己的。
3.Theyaresounusualbothintheirtalentsandtheir
accomplishmentsastobeconsideredrareexceptions.
[答案]A.正因?yàn)樗麄兗炔胖沁^(guò)人,又成就非凡,所以他們這樣的例子少之又
少。
4.Wewillhavetoplaceourselveswherewecanmakethegreatest
contribution.
[答案]C.我們應(yīng)該把自己放到能做出最大貢獻(xiàn)的位置。
5.Somearestillnervousaboutlosingtheirjobsdespitethelow
wages.
[答案]A.盡管工資不高,但還是有很多人擔(dān)心失去這份T作.
★聽(tīng)力理解
聽(tīng)對(duì)話錄音,根據(jù)對(duì)話內(nèi)容判斷正誤(每題10分)。
task4test,mp3
操作提示:句子正確選擇下拉選項(xiàng)框?yàn)門;句子錯(cuò)誤選擇下拉選項(xiàng)框?yàn)镕o
1.Wendypunchedinthismorning.[答案]F
2.Theyneedtopunchoutafterwork.[答案]T
3.Theyneedtoworkovertime.[答案]T
4.Theycanwearcasualclotheswhengoingoutonasalescall.[答
案]F
5.Theycanuseofficephonesforpersonalmatters.[答案]F
★聽(tīng)力理解
聽(tīng)對(duì)話錄音,根據(jù)對(duì)話內(nèi)容完成下方題目(每題10分)。
TASK3TEST.MP3
操作提示:通過(guò)題干后的下拉框選擇題目的正確答案。
1.Thetwospeakersare.
[答案]B.colleagues
2.Therearedivisionsinthecompany_________.
[答案]A.3
3.CustomerServiceisapartofdivision__________.
[答案]B.SalesandMarketing
4.TheSalesandMarketingincludesdepartments.
[答案]C.4
5.ThedirectoroftheSalesandMarketingisnow.
[答案]C.onabusinesstrip
★完型填空(每空10分)。
操作提示:通過(guò)題目中的下拉選項(xiàng)框選擇恰當(dāng)?shù)脑~語(yǔ)補(bǔ)全填空。
Joachim'svisionisbasedonanideacalledpleaching(編織),where
treebranchesaregrownsothattheynaturallyweavetogether.Since
thpgrowthpat.t.prnsoft.rppsare{pffpct.pd:affpct.pd;att.pmptpd}hywind
andsunlight,itmaybepossibletocontrolthewayatreedevelops.
TheseFabricatedTreeHouseHabitatswouldusetreesgrowninto
shapesashousing.Oneofthe{purposes;disadvantages;advantages}of
thesedesignsisthattreeswouldnothavetobecutdownforlumber.
“A100percenttreehousewouldtakeyearstocreate,“Joachim
said.(Dependingon;Judgingby;Protectedfrom)theclimate,ahouse
couldtakeanywherefrom5to30yearstogrow.Fortunately,there,sa
waytospeeduptheprocess.Joachimsuggestsincludingecological
materialssuchassod(草皮),grassesand1ivingbranchesinthehousing
designs."Thismaterialwouldbeabletomoveasthehousegrows,“
Joachimsaid.
Ahomewouldbcuoiiicailctclualeuobyblem,uumiiiuiiilyof
plants,animals,andbacteriaworkingtogether.Thetreeswouldalsogive
offwatervaporthatwouldassistin{cleaning;heating;cooling)the
homes.Solarpanelsandwindwouldhelpprovideenergy.Thetreehomes
mightevenhavesoi1pockets,whereplantscouldgrowfromthestructure
itself.
WorkhasalreadybegunonJoachim'sfirstdesign-ahousemadefrom
50percentrecycledand50percentlivingthings.Joachimisconfident
aboutthe{happiness;benefit;importance}ofhiswork,asheusesnatural
productswithoutdestroyingnature.
“Theenvironmentanditsstudyareveryimportant.Weneecto
respectnature,don,ttakeitforgranted,hesaid.
★閱讀理解
閱讀下面的文章,根據(jù)文章內(nèi)容,完成相應(yīng)的選擇題。(每題10分)
ORGANIZATIONSTRUCTURETNHOOGLEENGINEERING
I'mMichaelBush,ManagingDirectorofHoogleEngineering.Iam
pleasedtowelcomeyouheretoourwebsiteandI'dliketotellyou
a1i1.1.1pabout,thecompanyanditsorganization.HoogleEnginppringwas
setupin1960.Itwasdividedintoseveraldepartmentsatthat
time,suchasthesalesdepartment,marketingdepartment,andproduction
department.Lotsofnanagerswereemployedtomanageitall.
Fortunatelythingsaredifferentnow.Sixtypeopleareemployedby
Hoogleandcommunicationbetweendepartmentsisconsideredtobeone
ofthemostimportantaspectsofthebusiness.Themarketisglobalso
weneedtomakecontactwithcustomersworldwide,notjustlocally.
Butintheoldcayswewereallindifferentdepartmentsandnever
spoketoeachother.Wehadatallstructure.Traditionallywehadpeople
atthefirstlevelontheshopfloor,manufacturingproductsaccording
totheinstructionswhichtheyweregiven.Thenyouhadasupervisory
levelofpeoplewhosupervisedlliemeveryday.Thunyoumoveduptothe
middlemanagement,whoweredoingthetasksofgettingnewbusiness,and
thenyouhadtheseniormanagementteam,andthenyouhadtheboard,who
decidedthebusinessstrategy.Sotherewerealotoflevelsinthe
companyintheolddaysactual1y.
Thestructuretodayisthatweformteamswithinteamstoplace
peoplewhocanmanufactureaproduct.Eachteamhasmembersthatcan
manufacturedifferentproducts.Theactualteamsnowareself-
managing,sowedon'tevenhaveteamleaders.You*vegottheteams,and
thenyou,vegottwopeople,onlytwopeople,whoarewhatyouthinkof
asmanagement.Thisisgenerallycalledflatstructure.
操作提示:通過(guò)題干后的下拉框選擇題目的正確答案。
1.HoogleEngineeringwassetupin.
[答案]B.thetwentiethcentury
2.Therearenanydifferent______ofmanagementinatai1
structure.
[答案]B.levels
3.Poop!pinaf1at.st.riict.nrpusual1yworkin.
[答案]C.teams
4.Allofthefollowingstatementsaretrueaccordingtothe
passageEXCEPTthat________.
[答案]B.theauthorthinksthetwostructureshavethesame
functions
5.Thebesttitleforthepassageis.
[答案]A.OrganizationStructureinHoogleEngineering
★閱讀理解
閱讀下面的文章,根據(jù)文章內(nèi)容判斷文章后的句子是正確(T)還是錯(cuò)誤(F)。
(每題10分)
MANAGINGONESELF
Wcliveinanagefullofuppuxtunilies:Ifyouaxebiiiaxlenough,and
havegotambitionandkeeppushingforward,youcanrisetothetopof
yourchosenprofession,nomatterwhereyoustartedout.
Butwithopportunitycomesresponsibility.Companiestodayaren,t
managingtheiremployees'careers.Professionalworkersmustbetheir
ownchiefexecutiveofficers(CEO).It'suptoyoutostriveforyour
place,tokeepyourselfengagedandproductiveduringaworkinglife
thatmaylastaround50years.Todothosethingswell,you,11needto
haveadeepunderstandingofyourself-notonlywhatyourstrengthsand
weaknessesare,butalsohowyoulearn,howyouworkwithothers,what
yourvaluesare,andwhereyoucanmakethegreatest
contribution,becauseonlywhenyouoperatefromstrengthcanyou
achievetrueexcellence.
History?sgreatachievers-Napoldon,daVinci,andMozart-havealways
managedthemselves.Buttheyaresounusualbothintheirtalentsand
intheiraccomplishmentsastobeconsideredrareexceptions.Now,most
ofus,eventhoseofuswithmodesttalents,willhavetolearntomanage
oursplVPS.WPwi11haveto1parntoCIPVPIopoursplVPS.WPwi11haveto
placeourselveswherewecanmakethegreatestcontribution.Andwewill
havetostaymentallyalertandengagedduringa50-yearworking
life,whichmeansknowinghowandwhentochangetheworkwedo.
操作提示:句子正確選擇下拉選項(xiàng)框?yàn)門;句子錯(cuò)誤選擇下拉選項(xiàng)框?yàn)镕o
1.Companiestodayareresponsibleforemployee'scareer.[答案]F
2.ItistheCEOwhodecidesyourplace.[答案]F
3.Youneedtounderstandyourcompanywellsothatyoucando
thingswell.[答案]F
4.Understandingyourselfmeansknowingwellaboutyour
strengths,weaknesses,yourvalues,howyoulearn,howyoudowithothers
andsoon.[答案]T
5.Ordinarypeoplecainioliiiaiiageihcmsclveswell.[答案]F
單元自測(cè)2試題及答案
說(shuō)明:測(cè)試中共有6道隨機(jī)題,其中有5道選擇題和1道完形填空題。
第一大題:選擇填空(每題10分,共5題)
從下列題庫(kù)中抽2個(gè)小題?。?!
fathertookpartinthecharityactivityinthe
neighbourhoodyesterday?
—Peter's.
[答案]A.Whose
—Sorry,Imadeamistakeagain.
_Practisemoreandyou'11succeed.
[答案]A.Nevermind.
—Shegavetwoweeks.
[答案]B.Howmuchtimedidshegive?
—CouldIhelpyouwithyourheavybox?Youarcsotired
—Icanmanageit.
[答案]A.No.thanks.
—HowdidyoufindyourvisittoQingdao,Joanna?
[答案]A.Oh,wonderfulindeed.
一I'mmorethanhappytogooutthisweekend.
—We*vegotsomuchworktodoatthattime.
[答案]B.Forgetit.
從下列題庫(kù)中抽3個(gè)小題?。?!
IheardthatyoureallyhadawonderfultimeatJohn,sbirthday
party,____?
[答案]B.didn,tyou
importantitisforkidstoimaginefreely!
[答案]B.How
Hegaveuphisstudyincollegein.
[答案]B.despair
Itookitforthatyouwouldn,tcomehereagain.
[答案]C.granted
Ifyouneedfurtherinformation,please____ouroffice.
[答案]C.contact
It's_________topointtoortalkaboutstrangersinpublic.
[答案]A.notpolite
Thewasonlysentencedtopayafineof$10,000.
[答案]C.criminal
Thelightistooformetoread.1cannotstandanymore.
[答案]A.dim
Undernocircumstancetotellliestoparents.
[答案]B.arechi'drenallowed
第二大題:閱讀理解選擇、判斷、翻譯等(共50分)
從下列帶★題庫(kù)中抽其中1個(gè)試題?。?!
★翻譯
為下面的句子選擇正確的翻譯(每題10分)。
操作提示:通過(guò)題干后的下拉框選擇題目的正確答案。
1.Thoughtheyhavealotofapplicants,theycan'tfindthepeople
theywant.
[答案]B.雖然有很多應(yīng)聘者,但是他們卻找不到合適的人。
2.Practisingmoreisthekeytoleaningalanguage.
[答案]A.學(xué)習(xí)語(yǔ)言的關(guān)鍵是要多練習(xí)。
3.Somearestillnervousaboutlosingtheirjobsdespitethelow
wages.
[答案]A.盡管工資不高,但還是有很多人擔(dān)心失去這份工作。
4.Theteacherpointedoutthegrammarmistakesinthewriting.
[答案]C.老師指出了作文里的語(yǔ)法錯(cuò)誤。
5.Howwilltheevaluationoftheseinvestmentsbecarriedout?
[答案]B.如何對(duì)這些投資進(jìn)行評(píng)估呢?
★聽(tīng)力理解
聽(tīng)對(duì)話錄音,根據(jù)對(duì)話內(nèi)容判斷正誤(每題10分)。
TASK4TEST.MP3
操作提示:通過(guò)題干后的下拉框選擇題目的正確答案。
1.Whatisthepossiblerelationshipbetweenthetwospeakers?
[答案]B.Colleagues.
2.Whatistheopinionofthefemalespeakerabouthighsalaries?
[答案]C.Shethinkshighsalariesstoppeoplefrommovingon.
3.Whocontrolsovertimework?
[答案]B.Theworkers.
4.FAIRinfairwagesmeans________.
[答案]A.general
5.Thetopicofthedialogisabout.
[答案]C.howtonotivatetheemployees
★完型填空(每空10分)c
操作提示:通過(guò)題目中的下拉選項(xiàng)框選擇恰當(dāng)?shù)脑~語(yǔ)補(bǔ)全填空。
Whenitcomestoselectingcandidatesthroughinterview,moreoften
thannotthedecisionismadewiththefirstfivemunutesofa
meeting.Yetemployersliketo{suggest;convince;advise}themselves
thattheyarebeingexceptionallythoroughintheirselection
processes.Intoday'smarketplace,the{worth;credit;quality}ofstaff
isfundamentaltothecompany?ssuccessand,asaresult,recruiters
useallmeansattheirdisposaltosecurethebestinthefield.
Onemethodinparticularthathasriseninpopularityis
testing,eitherpsychometrictesling(心'千里測(cè)試),whichattemptstodefine
psychologicalcharacteristics,oraptitudetesting.Theideaisthat
Ihosulusliiigpiovidcanurganizaliuiiwithanextrawayofeslablisliing
acandidate'ssuitabilityforarole.
Theemploymentofpsychometricorabilitytestingas
one{component;member;share}oftherecruitmentprocessmayhavesome
merits,butinrealitythereissimplynoreal{extent;
measure;amount}.Theanswertothisproblemisexperienceininterview
techniquesandastrongdefinitionoftheelementsofeachpositionto
befilled.Theinstinctivedecisionthatmanyemployersmake,basedon
aCVandthefirstfiveminutesofameeting,areperhapsnolessvalid
thananyothertoolemployedinthe{business;topic;point}of
recruitment.
★閱讀理解
閱讀下面的文章,根據(jù)文章內(nèi)容,完成相應(yīng)的選擇題。(每題10分)
HUMANRESOURCESMANAGEMENT
HumanResourcesManagement(HRM)istheprocessofmanagingpeople
andtheirrelationshipsinanorganization.Thesetwoprocessesare
importantinthesuccessandgrowthofabusiness.
]nmanagingppop]p,staffingist.hpmostimportantcomponentof
HRM.Itneedstomakeguidelinesandproceduresforhiringand
placement.Staffingalsoinvolvesthemanagementofemployeesonmatters
likemonitoringofholidays,absences,healthandsafety,disciplinary
action,anddismissal.
AnotherimportantelementofHRMinmanagingpeopleiskeepingthe
employeesinthecompany.Thetrainingofemployeestoenablethemto
improvetheircareerdevelopmentisveryimportant.GoodHRMpolicies
ensurethatthereareclearregulationswhichshowthepaylevelsfor
thedifferentpositionsinanorganization.Itisimportantforthe
stafftoknowthecareerpath,pay,trainingandotheropportunitiesthat
areavailabletothem.Performancemanagementisanotherimportant
uoinpoiieiilofHRM.ThereasonfurthisisthatmanyemployerauseiIlu
evaluatecareerimprovementandtodeterminepayincreases.
ThesecondaryroleofHRMisthemanagementoftherelationships
amongpeopleinanorganization.Thisincludesstaffwithindepartments
aswel1asacrossthewholeorganization.Therelationshipbetweenstaff
andmanagementisanimportantfactorinthesuccessofan
organization.Itdecideshowfastanorganizationwillrealizetheir
goals.
ThefocusofHRMisthepeoplewithinanorganization.Regular
planning,monitoringandevaluationareimportantforthesuccessof
HRM.Successfulmanagementensuresthatallemployeesknowtheir
role,careerdevelopnentandalsofeelpartofanorganization.
操作提示:通過(guò)題干后的下拉框選擇題目的正確答案。
1._________is/areimportantinthesuccessofabusiness.
[答案]B.Theprocessofmanagingpeopleandtheirrelationships
2.ThemostimportantcomponentofHRMis.
[答案]A.staffing
3.Accordingtothepassage,itisimportantforthepmployppsto
knowthecareerpath,pay,trainingandotheropportunities
through.
[答案]B.policies
4.Wecanusetoevaluatecareerimprovementandto
determinepayincreases.
[答案]C.performancemanagement
5.isNOTmentionedinthetextaboutthesuccessofHRM.
[答案]C.Training
★閱讀理解
閱讀下面的文章,艱據(jù)文章內(nèi)容判斷文章后的句子是正確(T)還是錯(cuò)誤(F)。
(每題10分)
“WARFORTALENT”GOESONINJOBMARKET
The“warfortalentreadslikeheadlinesfrommanyyearsago.but
ithasnevergoneaway,saysEleanorNickerson,directorofUKoperations
forTopEmployers.Manycompaniestheyhaveresearchedareshortof
talents.Thoughthecompaniesmayreceivemanyapplications,theycannot
findthepeopletheywant.
TopEmployers'researchshowsthatofferinggoodcareerchances
isthekeytoattractingandkeepingthetalent.Smartemployeesknow
theirownvalueandwillwanttoknowwhattheiremployerscanoffer
themafter5or10years'careerdevelopment.So,keepingstaffisthe
biggestchallengeenployersfaceinthelongrun.
Yetnoteveryemployeefeelsthattheycanbettertheircareer
chances.Somearestillnervousaboutlosingtheirjobs,despitearecent
fallinunemployment,saystheTradesUnionCongress(TUC).TUCpoints
outthatsomefour-fifthsofnewjobscreatedhavebeeninpartofthe
economywhereaveragepayratesarelossthananhoursincethe
recessionbegan.Manyofthesejobsareontemporaryorzerohours
contracts.
AreportfromtheOfficeforNationalStatisticspublishecin
Februaryshowedthatrealwageshavebeenfallingconsistentlysince
2010.It*sthelongestperiodsinceatleast1964."We'restillin
thehardestlivingstandardssqueezeforoveracenturyandthosewho
arealreadyworkinghavehadyearsofreal-termspaycuts,“saysTUC
spokespersonLizChinchon.^Understandingthepressuresthatstaff
faceisagoodstartingpointforanyemployer.Ifemployerswantto
showconcernfortheirstaff,theyshouldbepayingthemwelland
understandthatzerohourscontractsbringinsecurityandextrememoney
worries.v
操作提示:句子正確選擇下拉選項(xiàng)框?yàn)門;句子錯(cuò)誤選擇下拉選項(xiàng)框?yàn)镕o
1.AccordingtoresearchbyTopEiiiployera,manycorporaIionshave
enoughtalentsfortheirdevelopment.[答案]F
2.Thedatashowsthekeytoattractingtalentsistoofferhigh
salary.[答案]F
3.Thebiggestchallengeforemployerstoiskeepingstaffinthe
longrun.[答案]T
4.Notallemployeesbelievethattheycangetabetteroffer.[答
案]T
5.Thewageshavebeenrisingconsistentlysince2010.[答案]F
單元自測(cè)3試題及答案
說(shuō)明:測(cè)試中共有6道隨機(jī)題,其中有5道選擇題和1道完形填空題。
第一大題:選擇填空(每題10分,共5題)
從下列題庫(kù)中抽2個(gè)小題?。。?/p>
_Everythingisgoingsmoothly.
[答案]Whatdoyouthinkofeverything?
—Areyougoingonholidayforalongtime?
[答案]A.Ilwasalongtime.
—IwonderifIcoulduseyourcomputertonight?
[答案]A.Sure,goahead.
—Inwhatformwillyoutaketheinvestment?
[答案]B.We'11contributeasiteandtherequiredpremises.
—Isitmoreadvisabletoupgradeourpresentfacilitiesthan
takingtheriskofopeninganewpark?
[答案]C.Idon,tthinkso.
—Isitpossibleforyoutoexpandbusinessthere?
[答案]C.Yes,Ithinkso.
從下列題庫(kù)中抽3個(gè)小題?。?!
AbudgetisanesliniationofIlieandovera
specifiedfutureperiodoftime.
[答案]B.revenue:expenses
Ifthebuildingprojectbytheendofthismonthis
delayed,theconstructioncompanywi11befined.
[答案]A.tobecompleted
JohnaswellasMikejustbeenbackfromanimportant
meeting.
[答案]B.has
Let'sdiscusstheseproblemsatthemeeting,?
[答案]C.willyou
Purchasingthenewproductionlinewillbeadealforthe
company.
[答案]A.profitable
Rent,electricityandinsuranceareallexamplesofthe
company's.
[答案]A.overhead
Thpmanagerurgedhisstaffnot,tothpsplendidopportunity.
[答案]B.miss
Theyaretryingtothewastedischargedbythefactoryfor
profit.
[答案]C.exploit
Theyrecommendedthattheamusementpark.
[答案]C.beextended
Youcangoout,youpromisetobebackbefore12o'clock.
[答案]C.aslongas
第二大題:閱讀理解選擇、判斷、翻譯等(共50分)
從下列帶★題庫(kù)中抽其中1個(gè)試題?。。?/p>
★翻譯
為下面的句子選擇正確的翻譯(每題10分)。
操作提示:通過(guò)題干后的下拉框選擇題目的正確答案。
1.Thecostofthenewprojectwillgooverbudget.
[答案]A.新項(xiàng)目的支出將超過(guò)預(yù)算。
2.Howwi11theevaluationoftheseinvestmentsbecarriedout?
[答案]B.如何對(duì)這些投資進(jìn)行評(píng)估呢?
3.Acreditcardisaninterestfreeshort-termloan.
[答案]A.信用卡是短期的無(wú)息貸款。
4.Assessingthedataisavitalpartofcreatinganeffective
marketingstrategy.
[答案]C.數(shù)據(jù)評(píng)估是制定有效市場(chǎng)營(yíng)銷策略的重要一環(huán)。
5.Weshoulddiscouragepeoplefromusingtheircarsinthecity
centers.
[答案]C.我們應(yīng)該勸阻人們不要在市中心開(kāi)車。
★完型填空(每空10分)。
操作提示:通過(guò)題目中的下拉選項(xiàng)框選擇恰當(dāng)?shù)脑~語(yǔ)補(bǔ)全填空。
ManypeoplewhoworkinLondonprefertoliveoutsideit,andtogo
totheiroffices,factoripsorschoolspverydaybytrainorhybus,RVAD
thoughthismeanstheyhavetogetupearlierinthemorning
and{arrive;getto:go}homelaterintheevening.
OnebenefitoflivingoutsideLondonisthathousesare
cheaper.EvenasmallflatinLondon{without;with;near}agardencosts
quitealottorent.Withthesamemoney,onecangetalittlehousein
the{city;placo;country}withagardenofhisown.
Then,inthecountryonecanbefree{outof;from;without)thenoise
andhurryofthetown.Althoughonehastogetupearlierandspend
moretimeintrainsorbused,onecansleepbetteratnight,and,during
weekendsandonsumnerevenings,onecanenjoythefreshcleanairof
thecountry.Ifonelikesgardening,onecanspendone'ssparetime
digging,pldiiliiig,walexiuganddoingalotofotherjobswhichaxe
neededinthegarden.Then,whentheflowersandvegetablescomeup.one
hastherewardofapersonwhohassharedthesecretsof(working;
nature;gardening}.
★閱讀理解
閱讀下面的文章,根據(jù)文章內(nèi)容,完成相應(yīng)的選擇題。(每題10分)
THREESTEPSTOAGOODMARKETINGBUDGET
Withoutgoodbudgetmanagement,youarelikelytooverspendon
marketingaccidentally.Herearethreestepsthathelptomakeagood
marketingbudget.
STEP1:ORGANIZEFINANCIALINFORMATION
Thefirststepistobeclearofyourcurrentfinancial
situation.Youneedtoknowhowmuchmoneyyourcompanymakesmonthly
andthechangesthatmightariseinthefuture.Althoughincomeflows
changethroughouttheyear,youmustorganizetheinformationbasedon
reliablerevcnuc-thcminimumamountofmoneyyourcompanymakeseach
month.
Arealisticbudgptplanwi11a1waysfocusontheincomethat,
exceedstheexpenses,notthetotalrevenuethatcomesin.Whenyouhave
determinedtheamountofdisposableincomeavailableforthe
company,youshoulddeterminewherethemoneywillgo.
STEP2:DETERMINEWHEREYOUWANTTOSPENDMARKETINGFUNDS
Afteryouknowthetotalamountavailabletospendonmarketing.the
nextstopishowyouplantospendthatmoney.Throemainfactorsdecide
howyouspendmarketingfunds:thebudgetamount,yourpast
experiences,andwhereyoucanreachtherightaudience.
Youwillstartorganizinghowtospendthefundsbasedonthe
amount.Besides,youneedtoconsiderthestrategiesthathaveworkedin
thepast.Also,youneedtoconsiderwhichmarketingchannelswillallow
youtoieachtherightaudience.
STEP3:?\SSESSDATAANDMAKEAPPROPRIATECHANGES
Thefinalstepinbuildingagoodmarketingbudgetistheanalysis
oftheplanandanychangesthatmayimprove
revenue.Ultimately,narketingisdesignedtobringinextrarevenue.If
theactivitydoesnotbringinanyadditionalrevenueoverits
cost,thenitisbettertochangestrategyandtrysomethingelse.
Assessingthedataisavitalpartofcreatinganeffective
marketingstrategy.Evaluationbeginswithcomparingpastperformance
totheperformanceaftermarketingtheproductorservices.However,a
goodbudgetaloneisnotenough.Youhavetotakeactionandremain
committedtofollowingthroughyourplan.Bykeepingthebudgetinmind
whenyoumakedecisions,youwillhavetheopportunitytoworkout
differentstrategiestofindthebestsolutionsforyourbusinessgoals
andpreventoverspendingonmarketing.
操作提示:通過(guò)題干后的下拉框選擇題目的正確答案。
1.Whatshouldthebudgetplanbebasedon?
[答案]R-Thecompany,sreliahipincomp.
2.WhatdoesdisposableincomemeaninPassage3?
[答案]C.Netincome.
3.Youhavetobeclearof______whenorganizingfinancial
information.
[答案]A.theincomeandexpenses
4.Thethroemainfactor
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