泰國消費電子行業(yè)市場前景及投資研究報告-外文版培訓(xùn)課件2024.8小米SU7

INDUSTRIES

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MARKETSConsumerelectronicsindustryinThailandCHAPTER

01OverviewTotalrevenueofconsumerelectronicsinThailandfrom2013to2029(inbillionU.S.dollars)ConsumerelectronicsrevenueinThailand2013-202987.196.966.8765432106.646.326.056.066.076.025.965.895.835.735.635.525.425.32201320142015201620172018201920202021202220232024*

2025*

2026*

2027*

2028*

2029*3Description:TherevenueofConsumerElectronicsindustryinThailandisforecasttocontinuouslydecreaseby0.75billionU.S.dollarswithinthenextyears.Therefore,therevenueisestimatedtoshrinkto5.32billionU.S.dollarsin2029.TheConsumerElectronicsmarketcompriseselectronicanddigitaldevicesusedprivatelyeitherforentertainment(televisionsets,radios,smartspeakers,etc.),communication(telephones,smartphones,etc.)orhome-officeactivities(printers,copiers).Consumer[...]

ReadmoreNote(s):Thailand;2013to2029;*Forecast.

DataprovidedbyMarketOutlookareestimates

TheConsumerElectronicsmarketcompriseselectronicanddigitaldevicesusedprivatelyeitherforentertainment(televisionsets,radios,smart[...]

ReadmoreSource(s):ShareofadultpopulationthatcurrentlyownssmarthomedevicesinThailandfrom3rdquarter2019to3rdquarter2023ShareofpopulationthatownssmarthomedevicesinThailand2019-20238%6.9%7%6%5%4%3%2%1%0%6.7%5.9%5%3.7%201920202021202220234Description:AccordingtoasurveyondeviceownershipbyDataReportal,asofthethirdquarterof2023,approximately5.9percentoftheThaipopulationownedsmarthomedevices,indicatingadecreasecomparedtothepreviousyear.Smarthometechnologyisbecomingmorepopularinthecountry.ReadmoreNote(s):Asia,Thailand;Q32019toQ32023;16-64years;internetusersSource(s):DataReportal;GWI;Meltwater;WeAreSocialRevenueofmajorconsumerelectronicsandcomputerretailcompaniesinThailandasofApril2024(inmillionU.S.dollars)RevenueofleadingconsumerelectronicsretailersThailand2024RevenueinmillionU.S.dollars01002003004005006007008009001,000SonyThaiSiSDistribution(Thailand)PublicJayMartPublic868.5775.3385.4ITCityPCL257.9245.3AsianInsulatorsPCLSPVIPublic188.7PremierTechnologyPublicSWSGroup9855.34442.130.5AdviceAppliCADRedHat5Description:AsofApril2024,therevenueofSonyThaiamountedtoapproximately868.5millionU.S.dollars.ThiswasfollowedbySiSDistribution(Thailand)Publicwitharevenueof775.3millionU.S.dollars.ReadmoreNote(s):Thailand;asofApril2024Source(s):ZoomInfoShareofadultpopulationthatcurrentlyusedigitaldevicesinThailandasofJanuary2024,bydeviceShareofpopulationthatcurrentlyusedigitaldevicesThailand2024,bydeviceShareofadultpopulation40%

50%0%10%20%30%60%70%80%90%100%98.5%98.5%110%Mobilephone(ofanytype)SmartphoneLaptopordesktopcomputerTabletdevice36%29.4%SmartwatchorwristbandGamesconsole21.8%11%8.7%5.9%5.4%2.5%TVstreamingdeviceSmarthomedeviceFeaturephoneVirtualrealitydevice6Description:AccordingtoareportpublishedbyDataReportal,asofJanuary2024,mobilephoneofanytypeandsmartphoneaccountedforthehighestshareofdeviceownershipamonginternetusersinThailandat98.5percent.Thiswasfollowedbytheownershipofalaptopordesktopcomputer,accountingfor36percentoftheadultpopulationinThailand.ReadmoreNote(s):Thailand;January2024;16to64years;amonginternetusersSource(s):DataReportal;GWI;Kepios;WeAreSocialForecastedspendinghabitsofThaiconsumersonconsumerelectronicsinThailandfrom2021to2023SpendingpatternonconsumerelectronicsThailand2021-2023Shareofrespondents30%0%10%20%40%50%60%SpendmoreUnchangedSpendless50%38%11%7Description:AccordingtoasurveyconductedfromApriltoSeptember2020inThailand,50percentoftheThairespondentsstatedthattheywouldspendmoreonconsumerelectronicssuchassmartphoneaccessoriesandsmarthomedevicesinthenextthreeyears.Meanwhile,only11percentstatedthattheyexpectedtospendlessonsuchproducts.ReadmoreNote(s):Thailand;ApriltoSeptember2020;1,004respondents;18-60years;thesurveywasconductedinBangkokandChaingMaiprovinceSource(s):HKTDCCHAPTER

02PCs,laptops,tabletsRevenueofthedesktopPCsmarketinThailandfrom2019to2029(inmillionU.S.dollars)RevenueofthedesktopPCsindustryinThailand2019-20297059.67605040302010049.649.0748.8948.1747.4746.7645.9845.6746.0544.91201920202021202220232024202520262027202820299Description:Therevenueinthe'DesktopPCs'segmentoftheconsumerelectronicsmarketinThailandwasforecasttocontinuouslyincreasebetween2024and2029byintotal3.6millionU.S.dollars(+7.82percent).Accordingtothisforecast,in2029,theindicatorwillhaveincreasedfortheseventhconsecutiveyearto49.6millionU.S.dollars.ReadmoreNote(s):Thailand;2019to2029Source(s):RevenueofthelaptopsmarketinThailandfrom2019to2029(inmillionU.S.dollars)RevenueofthelaptopsindustryinThailand2019-2029400353.7935030025020015010050283.07284.61280.8276.99270.4272.14269.93273.48266.38262.0102019202020212022202320242025202620272028202910Description:Therevenueinthe'Laptops'segmentoftheconsumerelectronicsmarketinThailandwasforecasttocontinuouslyincreasebetween2024and2029byintotal18.2millionU.S.dollars(+6.83percent).Accordingtothisforecast,in2029,theindicatorwillhaveincreasedforthefifthconsecutiveyearto284.61millionU.S.dollars.ReadmoreNote(s):Thailand;2019to2029Source(s):RevenueofthetabletsmarketinThailandfrom2018to2028(inmillionU.S.dollars)RevenueofthetabletsindustryinThailand2018-2028350327.58322.51309.26291.56290.9530025020015010050280.68275.92274.39272.84271.27270.202018201920202021202220232024202520262027202811Description:Therevenueinthe'Tablets'segmentofthedevicesmarketinThailandwasforecasttocontinuouslydecreasebetween2023and2028byintotal20.8millionU.S.dollars.Aftertheseventhconsecutivedecreasingyear,theindicatorisestimatedtoreach270.2millionU.S.dollarsandthereforeanewminimumin2028.ReadmoreNote(s):Thailand;2018to2028Source(s):MarketshareoftabletvendorsinThailandasofJuly2024MarketshareoftabletvendorsThailand2024Marketshare0%10%20%30%40%50%60%70%80%AppleSamsungHuaweiXiaomi72.98%19.44%2.51%2.25%1.83%UnknownOppo0.35%Realme

0.27%Lenovo

0.1%Honor

0.09%Amazon

0.06%Other

0.13%12Description:AsofJuly2024,AppleheldthehighestmarketshareoftabletsinThailand,accountingforapproximately72.98percentofthemarketshare.ThiswasfollowedbySamsungataround19.44percent.AppleandSamsungalsodominatethesmartphonemarketinThailand.ReadmoreNote(s):Thailand;July2024Source(s):StatCounterValueofcomputerpartsandaccessoriesimportedtoThailandfrom2015to2023(inbillionU.S.dollars)ImportvalueofcomputerpartsandaccessoriesThailand2015-20235.04.624.594.54.03.53.02.52.01.51.00.50.03.893.913.893.43.393.33.2620152016201720182019202020212022202313Description:In2023,Thailandimportedaround3.39billionThaibahtworthofcomputerpartsandaccessories.Thiswasaslightincreasecomparedtothepreviousyear.

ReadmoreNote(s):Thailand;2015to2023Source(s):BankofThailand;ThaiCustomsValueofcomputers,accessories,andpartsexportedfromThailandfrom2019to2023(inbillionThaibaht)Exportvalueofcomputers,accessories,andpartsThailand2019-2023800716.96694.94700614.825796005004003002001000564.632019202020212022202314Description:In2023,Thailandexportedapproximately614.82billionThaibahtworthofcomputers,accessories,andparts,indicatingaslightdecreasecomparedtothepreviousyear.Inthatsameperiod,thetotalvalueofallitemsexportedfromThailandamountedtoaround9.83trillionThaibaht.ReadmoreNote(s):Thailand;2019to2023Source(s):InformationandCommunicationTechnologyCenter(Thailand);MinistryofCommerce(Thailand);ThaiCustomsCHAPTER

03SmartphonesMarketvalueofsmartphonesinThailandfrom2017to2022withaforecastfor2023(inbillionThaibaht)MarketvalueofsmartphonesThailand2017-2022160140136.28134.27131.55120.43120.01117.42117.731201008060402002017201820192020202120222023*16Description:In2022,themarketvalueofsmartphonesinThailandamountedtoalmost134.3billionThaibaht.Thiswasanincreasecomparedtothepreviousyear.Themarketvaluewasforecasttoincreasefurtherinthesubsequentyear.

ReadmoreNote(s):Thailand;2017to2022;*Forecast.OneThaibahtisequalto0.029U.S.dollarsand0.026eurosasofDecember2023.thefigureshavebeenrounded.

ReadmoreSource(s):NBTC(Thailand)MarketshareofmobilevendorsinThailandasofMarch2024MobilevendorsmarketshareThailand2024Marketshare0%5%10%15%20%25%30%35%33.4%40%AppleSamsungOppo20.62%14.33%Vivo10.31%XiaomiRealmeUnknownHuaweiInfinix6.46%4.67%4.37%2.73%1.43%0.26%1.41%TecnoOthers17Description:AsofMarch2024,Applehadaround33.4percentshareofthemobilevendormarketinThailand,whileSamsunghadaround20.62percentshareofthismarket.ThemajorplayersinThailand’smobilephoneindustryhavealsoexpandedtoincludedifferentbrandsthroughouttheyears.?Functionalityofasmartphone?

ForApplephones,itsmanyqualitiesmakeitapreferredbrandamongThaiusers.TheAppleiOSoniPhonesandotherdevicesisknownforitsstabilitycomparedtoother[...]

ReadmoreNote(s):Asia,Thailand;March2024Source(s):StatCounterValueoftelecommunicationequipmentimportedtoThailandfrom2019to2023(inbillionThaibaht)ImportvalueoftelecommunicationpartsThailand2020-2023252022.7622.8514.791510513.710202020212022202318Description:In2023,Thailandimportedaround22.85billionThaibahtworthoftelecommunicationequipment,indicatingaslightincreasecomparedtothepreviousyear.Thevalueofimportsunderthiscategoryhasincreasedcontinuouslyovertheyears.

ReadmoreNote(s):Thailand;2020to2023Source(s):MinistryofCommerce(Thailand)ValueoftelecommunicationequipmentexportedfromThailandfrom2020to2023(inbillionThaibaht)ExportvalueoftelecommunicationpartsThailand2020-20231201008097.19604339.54020020212022202319Description:In2023,Thailandexportedaround97.19billionThaibahtworthoftelecommunicationequipment,includingfaxmachines,telephones,andequipment,indicatingasignificantincreasecomparedtothepreviousyear.Thevalueofexportsinthiscategoryhasincreasedovertheyears.ReadmoreNote(s):Thailand;2020to2023Source(s):MinistryofCommerce(Thailand)CHAPTER

04VisualandaudioRevenueoftheTVperipheraldevicesmarketinThailandfrom2019to2029(inmillionU.S.dollars)RevenueoftheTVperipheraldevicesindustryinThailand2019-202990807079.5474.4569.464.4159.596055.0751.0350.2147.655040302010046.4245.992019202020212022202320242025202620272028202921Description:Therevenueinthe'TVPeripheralDevices'segmentoftheconsumerelectronicsmarketinThailandwasforecasttocontinuouslyincreasebetween2024and2029byintotal24.5millionU.S.dollars(+44.49percent).Aftertheeighthconsecutiveincreasingyear,theindicatorisestimatedtoreach79.54millionU.S.dollarsandthereforeanewpeakin2029.ReadmoreNote(s):Thailand;2019to2029Source(s):ValueofvideoplayersimportedtoThailandfrom2019to2023(inmillionThaibaht)ImportvalueofvideoplayersThailand2019-20238068.6470605040302010032.9717.75202117.47202210.7820232019202022Description:In2023,Thailandimportedapproximately10.78millionThaibahtworthofvideoplayers.Inthatsameperiod,thetotalimportvalueofallitemsinThailandamountedtoover10trillionThaibaht.ReadmoreNote(s):Thailand;2019to2023Source(s):InformationandCommunicationTechnologyCenter(Thailand);MinistryofCommerce(Thailand);ThaiCustomsValueoftelevisionsexportedfromThailandfrom2020to2023(inbillionThaibaht)ExportvalueofTVThailand2020-202360504050.3447.2247.31353020100202020212022202323Description:In2023,theexportvalueoftelevisionsinThailandamountedtoover50billionU.S.dollars.Thevalueofexportsforproductsunderthiscategoryhasincreasedconstantlyovertheyears.

ReadmoreNote(s):Thailand;2020to2023Source(s):MinistryofCommerce(Thailand)ValueofloudspeakersandaccessoriesexportedfromThailandfrom2019to2023(inbillionThaibaht)ExportvalueofloudspeakersandaccessoriesThailand2019-20232018161417.7713.8411.781210.271085.4964202019202020212022202324Description:In2023,Thailandexportedapproximately13.84billionThaibahtworthofloudspeakersandaccessories.Inthatsameperiod,thetotalvalueofallitemsexportedfromThailandamountedtoaround9.83trillionThaibaht.

ReadmoreNote(s):Thailand;2019to2023Source(s):InformationandCommunicationTechnologyCenter(Thailand);MinistryofCommerce(Thailand);ThaiCustomsCHAPTER

05WearablesandcamerasMostimportantfactorsinpurchasingelectronicdevicesinThailandasofJanuary2023LeadingfactorsinfluencingelectronicdevicespurchaseThailand2023Shareofrespondents10%0%5%15%20%25%PerformanceBrandreputationPrice19.57%17.22%16.96%Onlinereviews15.74%Habit15.39%Recommendationfrompeers15.12%26Description:AsofJanuary2023,asurveyconductedinThailandrevealedthattheperformancewasthemostcriticalfactorwhenpurchasingelectronicdevices,asstatedbyaround19.6percentofrespondents.Itwasfollowedbybrandreputationandprice,withrespondentsharesofabout17.2percentand17percent,respectively.ReadmoreNote(s):Thailand;January2023;1,032respondents;18yearsandolderSource(s):StandardInsightsShareofadultpopulationthatcurrentlyownssmarthomedevicesinThailandfrom3rdquarter2019to3rdquarter2023ShareofpopulationthatownssmarthomedevicesinThailand2019-20238%6.9%7%6%5%4%3%2%1%0%6.7%5.9%5%3.7%2019202020212022202327Description:AccordingtoasurveyondeviceownershipbyDataReportal,asofthethirdquarterof2023,approximately5.9percentoftheThaipopulationownedsmarthomedevices,indicatingadecreasecomparedtothepreviousyear.Smarthometechnologyisbecomingmorepopularinthecountry.ReadmoreNote(s):Asia,Thailand;Q32019toQ32023;16-64years;internetusersSource(s):DataReportal;GWI;Meltwater;WeAreSocialValueofmicrophones,speakers,andheadphonesimportedtoThailandfrom2019to2023(inbillionThaibaht)Importvalueofmicrophones,speakers,andheadphonesThailand2019-20232523.7122.9319.5201510515.2913.802019202020212022202328Description:In2023,Thailandimportedapproximately23.71billionThaibahtworthofmicrophones,speakers,andearphones,indicatinganincreasecomparedtothepreviousyear.Inthatsameperiod,thetotalimportvalueofallitemsinThailandamountedtoover10tril