澳大利亞租車用戶分析報告：GreenShareCar-外文版培訓(xùn)課件2024.7

CONSUMERS&BRANDSCar

sharing:

GreenShareCarusers

in

AustraliaConsumer

Insights

reportJune2024Statista

Consumer

Insights

Global

surveyIntroductionReport

overviewGlobalsurvey

methodology(1)Design:

OnlineSurvey,

splitquestionnaire

designThisreport

offers

thereader

acomprehensiveoverview

ofGreenShareCar

users

inAustralia:whothey

are;

what

theylike;

whatthey

think;

andhow

toreach

them.

Itprovides

insights

on

theirdemographics,

lifestyle,

opinions,andmarketingtouchpoints.Duration:

approx.

15

minutesLanguage:

official

language(s)

ofeach

country

withAmerican

Englishoffered

asanalternativeRegion:

56countriesAdditionally,the

report

allows

thereader

toNumberof

respondents:benchmark

GreenShareCar

users

inAustralia(’’brandusers’’)

againstAustraliancarsharingusers

ingeneral(’’category

users’’),

and

the

overall

Australian?

12,000+

forcountries

with

the

extended

survey(including

Australia)?

2,000+

forthe

basicsurveyconsumer,

labelled

as

’’all

respondents’’

inthe

charts.Sample:

Internet

users,

aged18

–64,

quotasset

ongender

and

ageThereport

isupdatedquarterly

andisbased

on

datafrom

the

StatistaConsumer

InsightsGlobal

survey,

aninternational

survey

thatcovers

more

than15,000brandsacross

56

countries.Fieldwork:?

Continuousfrom

JanuarytoDecember?

Countries

thatreceive

the

extended

survey

areupdatedfourtimesayear2Notes:(1):

Seethe

full

methodology

foradetailed

overviewofthe

study

designSources:

Statista

Consumer

Insights

Global

as

of

June

2024CHAPTER

01Management

summary?

Brand

usage?

Key

insightsGreenShareCar

is

the

sixth

most

used

carsharing

service

in

Australia

with

UberCarshare(Car

Next

Door)

in

first

placeManagement

summary:

brandusageand

competitionTop10

most

used

car

sharingservicesinAustraliaUber

Carshare(CarNext

Door)41%Drive

My

CarDrive

mateFlexicar39%23%21%21%21%GoGetGreenShareCarKINTOSharePopcar14%12%11%TuroStudentCarShare7%4Notes:"Which

ofthese

carsharing

providers

have

youused

in

the

past

12

months?";

Multi

Pick;Base:n=275

carsharing

usersSources:

Statista

Consumer

Insights

Global

as

of

June

2024The

share

of

carsharing

users

using

GreenShareCar

grew

by7

percentagepoints

since

2021Management

summary:

brandusagetimelineTimeline

of

carsharingusersusing

GreenShareCar24%23%23%23%23%22%22%22%21%21%20%16%14%2021

Q12021

Q22021

Q32021

Q42022

Q12022

Q22022

Q32022

Q42023

Q12023

Q22023

Q32023

Q42024

Q15Notes:"Which

ofthese

carsharing

providers

have

youused

in

the

past

12

months?";

Multi

Pick;Base:n=36-

73

GreenShareCarusers,n=177

-

308

carsharing

usersSources:

Statista

Consumer

Insights

Global

as

of

June

2024GreenShareCar

users

in

AustraliaManagement

summary:

key

insightsDemographic

profileConsumerlifestyleConsumerattitudesMarketing

touchpointsGreenShareCar

ismore

popularamongMillennials

thanother

carsharingservices.Social

justiceis

more

importanttoGreenShareCar

users

than

to

other

carsharingusers.Itstands

out

that61%

ofGreenShareCar

WeChat

ismore

popularamongusers

would

like

to

switch

tomore

eco-friendly

transportation.GreenShareCar

users

thanthe

averagecarsharinguser.GreenShareCar

ismore

popularamongmale

carsharing

users

thanfemale

carsharingusers.Home

and

garden

are

relativelyprevalent

interests

of

GreenShareCarusers.39%

ofGreenShareCar

users

areinnovators

or

early

adopters

ofnewproducts.GreenShareCar

users

remember

seeingadson

search

engines

more

often

thanother

carsharingusers.GreenShareCar

hasalarger

shareofusers

with

alow

income

than

other

carsharingservices.Carsor

vehicles

are

relatively

popularhobbiesamong

GreenShareCar

users.Arelatively

highshare

ofGreenShareCar

users

think

thatclimatechangeisanissuethatneeds

tobeaddressed.GreenShareCar

users

aremore

likely

toliveincities

and

urbanareas

thancarsharingusers

ingeneral.6Sources:

Statista

Consumer

Insights

Global

as

of

June

2024CHAPTER

02Demographic

profile?

Generations?

Gender?

Education?

Income?

Household

classification?

Typeofcommunity?

LGBTQ+GreenShareCar

is

morepopular

among

Millennials

than

other

car

sharingservicesDemographic

profile:

generationsAge

of

consumersinAustraliaBrand

users12%68%19%16%0%Category

usersAllrespondents29%52%2%24%38%29%9%Generation

ZMillennialsGeneration

XBaby

Boomers8Notes:’’Howoldareyou?’’;

Single

Pick;"Which

ofthese

carsharing

providers

have

youused

in

the

past

12

months?";

Multi

Pick;Base:n=57

GreenShareCarusers,n=275

carsharing

users,n=12,120

all

respondentsSources:

Statista

Consumer

Insights

Global

as

of

June

2024GreenShareCar

is

morepopular

among

male

carsharing

users

than

femalecarsharing

usersDemographic

profile:

genderGenderofconsumersinAustraliaBrand

users74%26%Category

usersAllrespondents63%37%50%50%MaleFemale9Notes:’’Whatis

yourgender?’’;

Single

Pick;"Which

ofthese

carsharing

providers

have

youused

in

the

past

12

months?";

Multi

Pick;Base:n=57

GreenShareCarusers,n=275

carsharing

users,n=12,120

all

respondentsSources:

Statista

Consumer

Insights

Global

as

of

June

2024A

relatively

high

share

of

GreenShareCar

users

have

a

college

degreeDemographic

profile:

educationConsumer’s

level

of

educationinAustralia51%37%30%21%20%21%20%16%15%14%

14%11%9%7%4%2%2%

2%

2%Bachelor

degree

Master

degree

Doctoral

degree1%

1%Noformaleducation

/primary

schoolLower

secondary

Uppersecondaryeducation

(noteligible

forTechnical

/vocationaleducationeducation(eligible

foror

equivalentor

equivalentor

equivalentuniversity

study)

university

study)Brand

usersCategory

usersAllrespondents10

Notes:’’Whatis

the

highest

levelofeducation

youhave

completed?’’;

Single

Pick;"Which

ofthese

carsharing

providers

have

youused

in

the

past

12

months?";

Multi

Pick;Base:n=57

GreenShareCarusers,n=275

carsharing

users,n=12,120

all

respondentsSources:

Statista

Consumer

Insights

Global

as

of

June

2024GreenShareCar

has

a

larger

share

of

users

with

a

low

income

than

other

carsharing

servicesDemographic

profile:

incomeShare

ofconsumersinAustralia

inthehigh,

middle,

andlow

thirdsofmonthly

householdgrossincomeBrand

users37%33%31%Category

usersAllrespondents40%36%24%33%33%33%HighMiddleLow11

Notes:Recalculated

toonly

include

respondents

that

provide

income

information,

recodebased

on’’Monthly/annual

household

income

(local

currency)’’;Single

Pick;"Which

ofthese

carsharing

providers

have

youused

in

the

past12

months?";

Multi

Pick;Base:n=57

GreenShareCarusers,n=275

carsharing

users,n=12,120

all

respondentsSources:

Statista

Consumer

Insights

Global

as

of

June

2024Compared

to

other

car

sharing

users,

GreenShareCar

users

are

relatively

likelyto

live

in

a

nuclear

familyDemographic

profile:

household

classificationType

of

householdsin

whichconsumersinAustralialive63%43%32%20%17%16%13%12%11%10%9%8%7%7%7%5%5%5%4%3%2%SinglehouseholdCouplehouseholdSingleparenthouseholdPartnersandchildrenMulti-generationalfamilyTwo

or

morerelated

adults

household

typesOtherBrand

usersCategory

usersAllrespondents12

Notes:Typology

based

on’’household

size’’,’’household

constellation’’

and

’’children

under

the

age

of14

in

household’’;

Single

Pick;"Which

ofthese

carsharing

providers

have

youused

in

the

past

12

months?";

Multi

Pick;Base:n=57GreenShareCarusers,n=275

carsharing

users,n=12,120

all

respondentsSources:

Statista

Consumer

Insights

Global

as

of

June

2024GreenShareCar

users

are

more

likely

to

live

in

cities

and

urban

areas

than

carsharing

users

in

generalDemographic

profile:

typeofcommunityCommunities

whereconsumersliveinAustralia39%32%29%21%20%

20%19%18%18%16%14%12%11%10%9%8%4%0%Rural

communitySmall

townMedium-sized

townLarge

cityCitywithover

1

Megacity

with

over

5million

inhabitants

million

inhabitantsBrand

usersCategory

usersAllrespondents13

Notes:’’Inwhat

type

ofcommunity

do

youlive?’’;Single

Pick;

"Which

ofthese

carsharing

providers

have

youused

in

the

past12

months?";

Multi

Pick;Base:

n=57

GreenShareCarusers,n=275

carsharing

users,n=12,120

allrespondentsSources:

Statista

Consumer

Insights

Global

as

of

June

20245%

of

GreenShareCar

users

consider

themselves

part

of

the

LGBTQ+communityDemographic

profile:

LGBTQ+LGBTQ+

statusof

consumersinAustraliaBrand

users5%6%91%92%4%2%3%Category

usersAllrespondents9%88%YesNoWould

rathernot

say14

Notes:’’Do

youconsider

yourself

partofthe

LGBTQ+community?’’;

Single

Pick;"Which

ofthese

carsharing

providershave

youused

in

the

past12

months?";

Multi

Pick;

Base:

n=57

GreenShareCarusers,n=275

carsharing

users,n=12,120

all

respondentsSources:

Statista

Consumer

Insights

Global

as

of

June

2024CHAPTER

03Consumer

lifestyle?

Lifevalues?

Main

interests?

Hobbies

&leisure

activities?

Sportsactivities?

SportsfollowedSocial

justice

is

more

important

to

GreenShareCar

users

than

to

other

carsharing

usersConsumer

lifestyle:

lifevaluesMost

important

aspectsof

lifefor

consumersinAustralia55%49%49%43%43%41%40%40%39%35%32%33%33%32%25%30%29%27%26%26%26%25%25%20%12%14%14%12%12%11%AhappyrelationshipAnhonest

and

Tobesuccessfulrespectable

lifeLearningnew

thingsHavingagood

timeAdvancingmy

careerSafety

andsecurityMaking

myown

decisionsSocial

justiceTraditionsBrand

usersCategory

usersAllrespondents16

Notes:’’Outofthe

following

list,

which

are

the

3mostimportant

aspects

toyouin

life?

Pleasechoose

exactly

3.’’;Multi

Pick;"Which

ofthese

carsharing

providers

have

youused

in

the

past12

months?";

Multi

Pick;Base:

n=57GreenShareCarusers,n=275

carsharing

users,n=12,120

all

respondentsSources:

Statista

Consumer

Insights

Global

as

of

June

2024Home

andgarden

are

relatively

prevalent

interests

of

GreenShareCar

usersConsumer

lifestyle:

main

interestsTop10

interestsofGreenShareCar

usersinAustralia46%44%44%43%40%38%42%39%37%37%35%35%34%33%33%

33%32%32%30%30%30%28%28%27%

28%27%25%25%23%20%Home

&gardenHealth

&fitnessScience

&technologyFinance&economyHistoryVehicles

&mobilityPolitics&societyandcurrentSportsFood

&diningFashion&beautyworld

eventsBrand

usersCategory

usersAllrespondents17

Notes:’’Whattopics

are

youpersonally

interested

in?’’;Multi

Pick;"Which

ofthese

carsharing

providers

have

youused

in

the

past

12

months?";

Multi

Pick;Base:n=57

GreenShareCarusers,n=275

carsharing

users,n=12,120

allrespondentsSources:

Statista

Consumer

Insights

Global

as

of

June

2024Cars

or

vehicles

are

relatively

popular

hobbies

among

GreenShareCar

usersConsumer

lifestyle:

hobbies

&leisure

activitiesTop10

hobbiesandleisure

activities

ofGreenShareCar

usersinAustralia49%47%46%40%40%37%39%39%39%38%36%33%37%36%35%35%35%33%32%31%30%30%29%29%28%25%24%24%24%19%OutdooractivitiesShoppingSocializingCars/vehiclesVideo

gamingTravelingDoing

sportsandfitnessTech

/computersCooking/bakingDIYandarts&craftsBrand

usersCategory

usersAllrespondents18

Notes:’’Whatare

your

personalhobbies

and

activities?’’;Multi

Pick;"Which

ofthese

carsharing

providershave

youused

in

the

past12

months?";

Multi

Pick;Base:n=57

GreenShareCarusers,n=275

carsharing

users,n=12,120

allrespondentsSources:

Statista

Consumer

Insights

Global

as

of

June

2024GreenShareCar

users

are

more

likely

to

play

badminton

than

other

carsharingusersConsumer

lifestyle:

sports

activitiesTop10

sports

activitiesofGreenShareCar

usersinAustralia32%28%26%26%23%21%19%19%18%17%17%16%15%15%15%14%13%12%11%11%10%Golf10%10%9%8%8%8%6%6%6%BadmintonAustralianFootballFitness,aerobics,

cardioHikingCyclingBasketballRunning/joggingDancingCricketBrand

usersCategory

usersAllrespondents19

Notes:’’Which

ofthese

sports

oractivities

do

youdo

at

leastoccasionally?’’;Multi

Pick;"Which

ofthese

carsharing

providers

have

youused

in

the

past12

months?";

Multi

Pick;Base:

n=35

GreenShareCarusers,n=128

carsharingusers,n=4,799

all

respondentsSources:

Statista

Consumer

Insights

Global

as

of

June

2024GreenShareCar

users

are

more

likely

to

follow

golf

than

other

car

sharing

usersConsumer

lifestyle:

sports

followedTop10

sports

followed

byGreenShareCar

usersinAustralia17%18%18%18%16%16%14%13%11%12%12%12%12%12%10%11%11%9%9%9%8%6%6%5%5%5%

5%4%4%4%BasketballAustralianFootballBaseballGolfBoxingCricketSoccerSwimming/divingAmericanfootballAthletics(track&

field)Brand

usersCategory

usersAllrespondents20

Notes:’’Inwhich

ofthese

sports

do

youfollow

competitions,

leagues

orteams?’’;Multi

Pick;"Which

ofthese

carsharing

providers

have

youused

in

the

past

12

months?";

Multi

Pick;Base:n=20

GreenShareCarusers,n=77

carsharing

users,n=3,931

all

respondentsSources:

Statista

Consumer

Insights

Global

as

of

June

2024CHAPTER

04Consumer

attitudes?

Attitudestowards

mobility?

Innovation

adoption?

Challenges

facing

thecountry?

Politics21It

stands

out

that

61%

of

GreenShareCar

users

would

like

to

switch

to

more

eco-friendly

transportationConsumer

attitudes:mobilityAgreementwithstatements

towards

mobilityinAustralia61%58%46%44%38%36%31%28%27%23%22%21%20%19%18%Itrytooptformoreenvironmentally-friendly

transportation

systemmeans

oftransportation

inmy

area

isgoodThepublicIcanimagineusingaself-driving

taxiThere

are

notenough

parkingspaceswhere

IliveDriving

cars

isbadfortheenvironmentBrand

usersCategory

usersAllrespondents22

Notes:’’Which

ofthese

statements

apply

toyou?’’;

Multi

Pick;"Which

ofthese

carsharing

providers

have

youused

in

the

past

12

months?";

Multi

Pick;Base:n=57

GreenShareCarusers,n=275

carsharing

users,n=2,022

allrespondentsSources:

Statista

Consumer

Insights

Global

as

of

June

202439%

of

GreenShareCar

users

are

innovators

orearly

adopters

of

new

productsConsumer

attitudes:innovation

adoptionInnovation

adopter

typesbasedonstatements

towards

innovation

byconsumersinAustralia43%39%39%38%29%24%21%19%17%14%12%4%1%1%0%InnovatorsEarly

adoptersBrand

usersEarly

majorityCategory

usersLatemajorityAllrespondentsLaggards23

Notes:Recode

based

on’’Which

ofthese

statements

regardingtechnology

apply

to

you?’’;

Multi

Pick;

"Which

ofthese

carsharing

providershave

youused

in

the

past12

months?";

Multi

Pick;

Base:

n=57

GreenShareCarusers,n=275carsharing

users,n=12,120

all

respondentsSources:

Statista

Consumer

Insights

Global

as

of

June

2024A

relatively

high

share

of

GreenShareCar

users

think

that

climate

change

is

anissue

that

needs

to

be

addressedConsumer

attitudes:challenges

facingthecountryThe

10

most

important

issuesfacing

Australiaaccording

toGreenShareCar

users44%37%37%35%34%33%33%32%28%25%32%31%30%29%29%28%28%28%28%28%28%27%26%25%21%19%20%18%17%13%Climatechange

Unemployment

EnvironmentEconomicsituationHealth

andsocial

securityEducationGovernmentdebtPovertyDefense

&foreign

affairsImmigrationBrand

usersCategory

usersAllrespondents24

Notes:’’Whatdo

youpersonally

think

are

the

mostimportant

issues

in

yourcountry

ofresidence

that

need

to

be

addressed?’’;MultiPick;"Which

ofthese

carsharing

providers

have

youused

in

the

past

12

months?";

Multi

Pick;Base:

n=57

GreenShareCarusers,

n=275

carsharing

users,n=12,120

all

respondentsSources:

Statista

Consumer

Insights

Global

as

of

June

2024Compared

to

other

car

sharing

users,

GreenShareCar

users

tend

to

have

moreright

leaning

political

viewsConsumer

attitudes:politicsPolitical

attitudes

ofconsumersinAustraliaBrand

users9%33%56%2%Category

usersAllrespondents16%37%43%5%20%42%25%14%LeftCenterRightPrefer

notto

answer25

Notes:Recode

based

on’’Manypeople

use

the

terms’left’

and

’right’when

they

want

to

describe

political

views.Where

would

youplace

yourself

ona

scale

fromleft

to

right?’’;

Single

Pick;"Which

ofthese

carsharing

providers

haveyouused

in

the

past

12

months?";

Multi

Pick;Base:n=57

GreenShareCarusers,n=275

carsharing

users,n=12,120

all

respondentsSources:

Statista

Consumer

Insights

Global

as

of

June

2024CHAPTER

05Marketing

touchpoints?

Social

media

usage?

Media

usagebychannel?

Digitaladvertising

touchpoints?

Non-digital

advertising

touchpointsWeChatis

morepopular

among

GreenShareCar

users

than

the

average

carsharing

userMarketing

touchpoints:social

media

usageSocial

mediausageinAustraliabybrand81%80%76%73%72%67%57%67%

59%60%54%53%47%40%40%36%21%36%26%33%33%26%28%27%23%22%12%5%11%5%Facebook

InstagramTikTokYouTube

X(Twitter)

PinterestSnapchatFlickrWeChatLinkedInBrand

usersCategory

usersAllrespondents27

Notes:’’Whatsocial

media

platforms

do

youuse

regularly?This

does

notinclude

instant

messengerssuch

as

WhatsApp.’’;

Multi

Pick;

"Which

ofthese

carsharing

providers

have

youused

in

the

past

12

months?";

Multi

Pick;Base:n=15

GreenShareCarusers,n=90

carsharing

users,n=3009

all

respondentsSources:

Statista

Consumer

Insights

Global

as

of

June

202479%

of

GreenShareCar

users

watched

digital

video

content

in

the

past

4

weeksMarketing

touchpoints:media

usagebychannelType

of

mediaconsumersinAustraliahavebeen

using

inthepast4weeks79%78%70%77%75%

74%74%68%68%65%64%54%61%60%

57%58%56%55%50%37%46%41%37%44%39%39%33%31%17%24%24%14%24%Digitalvideo

Digitalmusiccontent

contentTVPodcastsMovies

/cinemaMagazinesDailynewspapersRadioOnlinemagazinesOnlinenewswebsitesWeeklynewspapersBrand

usersCategory

usersAllrespondents28

Notes:’’Whatkind

ofmedia

have

youused

in

the

past

4weeks?’’;

Multi

Pick;

"Which

ofthese

carsharing

providershave

youused

in

the

past12

months?";

Multi

Pick;Base:

n=57

GreenShareCarusers,n=275

carsharing

users,n=12,120

all

respondentsSources:

Statista

Consumer

Insights

Global

as

of

June

2024GreenShareCar

users

remember

seeing

ads

on

search

engines

more

often

thanother

car

sharing

usersMarketing

touchpoints:digitaladvertising

touchpointsTop10

placeswhereGreenShareCar

usersinAustraliahave

come

across

digital

advertisinginthe

past4weeks60%48%47%44%46%45%44%43%42%42%42%41%39%37%37%35%36%29%35%34%33%21%30%29%29%28%24%19%14%11%Search

engines

Video

streamingservicesEditorialwebsitesandappsPodcastsSocial

mediaVideo

portalsWebsitesandappsof

brandsBlogs/forumsOnlinestoresMusicportalsBrand

usersCategory

usersAllrespondents29

Notes:’’Wherehave

youcomeacrossdigital

advertisements

in

the

past4

weeks?’’;

Multi

Pick;"Which

ofthese

carsharing

providers

have

youused

in

the

past

12

months?";

Multi

Pick;Base:n=57

GreenShareCarusers,n=275

carsharing

users,n=12,120

all

respondentsSources:

Statista

Consumer

Insights

Global

as

of

June

2024GreenShareCar

users

remember

ads

they

saw

in

printed

magazines

andjournals

more

often

than

other

car

sharing

usersMarketing

touchpoints:non-digital

advertising

touchpointsPlaces

whereconsumersinAustraliahavecome

across

non-digital

advertisinginthepast4weeks56%54%51%50%49%49%43%47%46%41%40%38%38%36%34%34%34%33%28%26%21%20%17%16%InprintedmagazinesandjournalsBy

mailshot

/

Atthemovies

OnadvertisingOnTVDirectly

inthe

storeOntheradioInprinteddailynewspapersadvertisingmail/cinemaspaceson

the

goBrand

usersCategory

usersAllrespondents30

Notes:’’Wherehave

youcomeacrossnon-digital

advertisements

in

the

past4weeks?’’;

Multi

Pick;"Which

ofthese

carsharing

providers

have

youused

in

the

past

12

months?";

Multi

Pick;Base:n=57

GreenShareCarusers,n=275carsharing

users,n=12,120

all

respondentsSources:

Statista

Consumer

Insights

Global

as

of

Jun