IFPI：2023年音樂收聽報告 Engaging with music

Engaging

2023

withmusic

2

AboutIFPI

IFPIisthevoiceoftherecordingindustryworldwide,representingover8,000recordcompanymembersacrosstheglobe.Weworktopromotethevalue

ofrecordmusic,campaignfortherightsofrecordproducersandexpandthecommercialusesofrecordmusicaroundtheworld.

InsightandAnalysis

insight@

+44(0)2078787900

IFPI_orgifpi_org

Contents

METHODOLOGY

4

INTRODUCTION

5

AGLOBALSNAPSHOTOFMUSICENGAGEMENTIN2023

6

AUDIOSTREAMINGCONTINUESTORESONATE

8

ARTIFICIALINTELLIGENCEENTERSTHESTAGE

10

ATHOME,ATWORK,ATPLAY–MUSICSOUNDTRACKSOURLIVES

12

MUSICFANSAREENGAGINGWITHMUSICINMOREWAYS

14

THEMOSTPOPULARGENRESAROUNDTHEWORLD

16

RADIOANDMUSIC

18

FANSSTILLWANTTOBUYMUSIC

20

UNLICENSEDMUSICISSTILLANISSUE

22

COUNTRYFOCUS:

China24

India25

Indonesia26

Nigeria27

Philippines28

SaudiArabia29

UAE30

Vietnam31

4

METHODOLOGY

IFPI’sEngagingwithMusic2023exploresthewaysthatpeoplelistento,discover,andengagewithmusicaroundtheworld.Itisthelargestmusic-focusedconsumerstudyworldwide.

Thestudywascarriedoutamongstademographically

representativesampleoftheonlinepopulationaged16-

64inthefollowingterritories:Argentina,Australia,Brazil,

Canada,France,Germany,Italy,Japan,Mexico,Netherlands,NewZealand,Poland,SouthAfrica,SouthKorea,Spain,

Sweden,UKandUSA.Thestudywasalsoconductedamongst

arepresentativesampleof16–44-year-oldsinChina,India,

Indonesia,Nigeria,Philippines,SaudiArabia,UAE,andVietnam.Asinpreviousyears,resultsfromChinaandIndiaarenot

includedin`global′figurescitedinthisreportasthesizeof

thesecountrieswouldhaveaconsiderableimpactonthe

weightedaveragefiguresused.ResultsfromIndonesia,Nigeria,Philippines,SaudiArabia,Vietnam,andUAEarenotincludedinglobalfigurestoensurelong-termtrendingremainsaccurate.Casestudiesforallcountriesnotincludedinthe‘global’

figuresareprovidedattheendofthisreport.

Intotal,over43,000internetusersweresurveyedwithhighernumbersofrespondentsinlargermarkets.Variedsamplesofbetween1,100and4,000respondentspermarketwereset

inaccordancewithonlinepopulationsizeanddemographicstructure,asdeterminedbythelatestcensusdataineachterritory.Thisensuredthatastandarderrorofbetween

+/-1.55%to+/-2.95%wasachievedthroughoutthedataata95%confidencelevel.Studydesign,construction,andanalysiswasconductedbyIFPIwithfieldworkorganisedbyAudienceNet.

Totalsforchartsinthisreportmaynotaddupto100%whererelevantbecauseofrounding.

The26countriessurveyedaccountedfor91.2%ofglobalrecordedmusicmarketrevenuesin2022.

FieldworktookplacebetweenAugustandOctober2023.

Introduction

EngagingwithMusicisthebiggeststudyofitskind.Auniquesnapshotofhowfansaroundtheworld–over43,000in26countries–discover,listento,andengagewiththemusicthatissointegraltotheirlives.

Thereportshinesalightonhowtheworkandenergyofrecordcompaniesandtheirindustrypartnershasgivenartistsmoreopportunitiesthan

evertofindaudiences.Itcapturesthewaysinwhichthisactivityhasbeenembracedbyfans,whoarediscoveringandengagingwithmoremusicinanincreasingnumberofways.

Thisyear,forthefirsttimeinareportofthisscale,weseeglobalmusic

fansgivingtheirresponsetothenewopportunitiesandthreatsbroughtbyartificialintelligencetomusic.Theyexpressthehugevaluetheyplacein

theimportanceofhumancreativityandthebeliefthatmusicshouldnotbeusedtotrainAIsystemswithoutauthorisation.

Thepowerfuleffectofmusiconourmentalhealthandbroaderwellbeingisbeingincreasinglyrecognised,andevenprescribedinsomecountries.The2023reportremindsusofjusthowmuchsupportmusiccangive

peopleintheirlives.

Wealsoseeanincreasingenthusiasmfromfansfortheirowncountry’sgenresandartists,alongsideprideandsupportwhentheir“l(fā)ocal”genresreceiveworldwideinterestfromtoday’sstreaminggeneration.

Musicpiracyisstillverymuchanissue,withstreamrippingandtheuseofillegalmobileappsamongtheleadingcausesforconcern.Thisillegalactivityhasasevereanddirectimpactonroyaltieswhichshouldbe

returningtothoseinvestinginandcreatingmusic.Wewillcontinueto

workwithgovernmentsandthewidermusicindustrytoensurethemostsecuredigitalenvironmentpossibleformusiccreatorsandfansalike.

Wehopeyouenjoyreadingthis2023reportandtheauthoritativeinsightsitprovidesonthediverse,dynamic,andincrediblyexcitingworldofmusic.

FrancesMoore

ChiefExecutive,IFPI

20.7

6

L

A

V

I

U

Q

D

A

N

A

O

ENTT

13

3-minutesongsperweek

in2023

hours

TIMESPENTLISTENINGTOMUSICEACHWEEK(UPFROM20.1HOURS

IN2022)

Aglobalsnapshot

E

S

’

T

A

H

T

L

A

N

O

I

T

I

D

ONAVERAGE:

ofmusicengagementin2023

Peoplelistento

8+

differentgenresofmusic

Peopleuse

7+

differentmethodstoengagewithmusic

Basedonthebiggestpieceofresearchofitskind–across26of

theworld’sleadingmusicmarkets–EngagingwithMusicisaglobalinsightintothewaysfansinteractwithmusicandtheenormous

roleitplaysintheirlives.

THEMUSICENGAGEMENTMIX

Howallthehoursthatpeoplespendengagingwithmusicbreakdownbetweendifferentmethods.

%

USINGSUBSCRIPTIONAUDIOSTREAMING

32%

7%

Otherformsofmusiclistening

(TV,on-demandpremiumvideoservicessuchas

Net?ix,musicswappedwithfamilyandfriends)

Audiostreaming

(subscriptionandfreetierse.g.Spotify,AppleMusic,Melon)

74%

OFPEOPLEWITHAWARENESSOFAI’SMUSICCAPABILITIES

AGREETHATAISHOULD

NOTBEUSEDTOCLONE

ORIMPERSONATEARTISTSWITHOUTAUTHORISATION

Livemusic

(includinglivestreaming)

4%

31%

9%

71%

Videostreaming

(long-formandshort-forme.g.YouTube,TikTok)

Purchasedmusic

(e.g.CDs,vinyl,DVDs,digitaldownloads)

57%

OFPEOPLESAYMUSIC

ISIMPORTANTTOTHEIRMENTALHEALTH

29%

SAYITISIMPORTANTTOTHEMTHATTHEYCAN

ACCESSMUSICTHAT

COMESFROMANYWHEREINTHEWORLD

17%

Musicontheradio

USEUNLICENSEDOR

ILLEGALWAYSTOLISTENTOOROBTAINMUSIC

(broadcastlive,catchup,internetradiostations)

IFPIENGAGINGWITHMUSIC

2023

Listeningtimebasedoncore18countries

THETOPTHREEREASONS

whypeoplesubscribetoamusicstreamingservicefocuson

uninterruptedandon-demandaccesstothemillionsoflicensedtracksavailable:

01Noadvertsinterruptingthemusic

02IcanlistentowhatIwantwhenIwant

03Accesstomillionsofsongs

8

Audiostreaming

THEUSEOFSUBSCRIPTIONAUDIOSTREAMINGISHIGHESTINYOUNGERDEMOGRAPHICS:

73%

ofpeoplesaythey

listentomusicthroughlicensedaudiostreamingservices(subscriptionandad-supported)

+7%

growthintimespentlisteningtomusiconsubscriptionaudiostreamingservices,whichreaffirmsmusicfans’strongattractiontostreaming

16-2460%25-3462%35-4450%45-5440%55-6428%

(Inthelastmonth)

continuestoresonate

Theglobalaudiostreamingmarketcontinuestogrow,ledbysubscriptionaudiostreaming,allowingglobal

audiencestoaccessanddiscovergreatmusic.

THETOP5COUNTRIESMOSTENGAGEDWITHPAIDSUBSCRIPTION:

SWEDEN

61%

MEXICO

57%

GERMANY

55%

USA

53%

NEWZEALAND

52%

(Inthelastmonth)

WhenIwanttolistentoapieceofmusic,IknowIwillbeabletofinditonthemusicservicesIuse

70%

agree

ItiseasytolistentomusicwhereverIamandwhateverIamdoing

73%

agree

IamsatisfiedwiththeamountofrecordedmusicavailabletomeandhoweasilyIcanaccessit

72%

agree

MUSICFANSENJOYTHEABILITYTOCHOOSEFROMTHEMILLIONSOFLICENSEDTRACKS

AVAILABLEONSTREAMINGSERVICES:

LISTENERSAREACTIVELYCHOOSINGTHE

MUSICTHEYWANTTOLISTENTOONSTREAMINGSERVICES:

42%

59%

57%

63%

IFPIENGAGINGWITHMUSIC

2023

Specificsongs

Specificartists

Specificalbums

Own

playlists

NEARLY

8in10

HIGHAWARENESSOFAI:

ThereisalreadygoodawarenessofAIamongmusicfans,withmanyusingitandinterestedinitscapabilities:

10

89%

Artificialintelligence entersthestage

AREAWAREOFAI

MUSICFANS(79%)FEELHUMAN

CREATIVITYREMAINSESSENTIAL

TOTHECREATIONOFMUSIC

Forthefirsttimeinaresearchpieceofthisscale,fansaroundtheworldhavegiventheirviewsonAIinmusic.

ForfansawareofAI'scapabilities:

AUTHORISATIONFORTHEUSEOFMUSICISSEENASEXTREMELYIMPORTANT:

74%

agreethatAIshouldnotbeusedtocloneorimpersonateartistswithoutauthorisation

%

76

THINKTHATANARTIST’S

MUSICORVOCALSSHOULDNOTBEUSEDORINGESTEDBYAIWITHOUTPERMISSION

FANSALSORECOGNISE

THENEEDTOSETRULESFORAISYSTEMS:

70%

agreethereshould

berestrictionson

whatAIcando

THEVASTMAJORITYOFFANS

ALSOSUPPORTTHENEEDFORTRANSPARENCY:

73

%

IFPIENGAGINGWITHMUSIC

2023

AGREETHATANAISYSTEM

SHOULDCLEARLYLISTANY

MUSICTHATITHASINGESTED

ORUSEDFORTRAINING

64%

saygovernments

shouldplayarolein

settingrestrictions

inwhatAIcando

12

Athome,atwork,

atplay–music

soundtracksourlives

Onaverage,peopleengagein8differentactivitieswhilelisteningtomusic(risingto12among16-24yearolds).

IFPIENGAGINGWITHMUSIC

2023

TOPINDIVIDUALACTIVITIES

Peoplelistentomusicwhilstengaginginawiderangeofactivities.Herearesomeofthemostpopularoutofmorethan40differentactivitieswheremusicplaysapart.

27%

Takingawalkorhike

27%

Usingsocialmedia

37%

Browsingtheinternet

33%

Exercisingoratthegym

50%

Inthecar

32%

Working

39%

Housework

33%

Cooking

45%

Commuting

toworkor

30%

Takingabathorshower

28%

Wakingup

andgetting

ready

41%

Relaxingorunwinding

school

28%

Ataparty

MUSICPLAYSACOREROLEINOURMENTALANDPHYSICALWELL-BEING:

71%

OFPEOPLESAYMUSICISIMPORTANTTOTHEIRMENTALHEALTH

Thisishighestin:

86%

BRAZIL

83%

PHILIPPINES

88%

SOUTHAFRICA

ThisisalsoparticularlyhighamongMillennials74%

78%

SAYMUSICHELPSTHEMRELAXANDCOPEWITHSTRESS

IFINHOSPITALANDINPAIN

87%

OFPEOPLESAYTHEYWOULDLIKETO

LISTENTOMUSICTOHELPTHEMCOPE

14

Musicfansareengagingwithmusicinmoreways

Fansaretakingadvantageofagrowingnumberofwaystoengagewithmusic.

IFPIENGAGINGWITHMUSIC

2023

FANSAREALSODISCOVERINGOLDERMUSICTHATISNEW

TOTHEM:

Thisfigureishigherinoldergenerationswhohaveexperiencedthegrowthand

evolutionofmusiclisteninghabits

E

AREMOREWAYSTOLISTENTOMUSICTHANEVER

82%

64%

OF16-44YEAROLDSLIKE

DISCOVERINGOLDERMUSIC

of55-64yearoldsbelievethisto bethecase

80%

FANSAREEXCITEDTODISCOVER

THEENORMOUSRANGEOFARTISTS

ANDNEWMUSICTHATISRELEASED

EACHWEEKACROSSAWIDEVARIETYOFFORMATS:

44

ofgamerslistentomusicwhiletheyplay

54%

Musiciscentralto54%ofallthetimespentwatchingvideosonshortformvideoapps

36%

ofpeoplesaytheyhadwatchedamusiclivestream,suchasaconcert,inthelastmonth

57%

ofpeoplehavewatchedamusic-focusedTVshoworfilminthelastmonth

%

OFPEOPLEWHOPAYFORAMUSICSUBSCRIPTION

DISCOVERANEWMUSICARTISTATLEASTWEEKLY

THETOPFOURWAYSINWHICH16-24SENGAGEWITHMUSICEVERYDAY:

72%

82%

48%

66%

Short-formvideo

Audio

streaming

Radio

Videostreamingplatforms

N

R

E

F

F

I

D

8

O

T

U

M

F

O

S

E

R

N

E

T

TOP10

FAVOURITEGENRES

GLOBALLY:

16

Themostpopulargenresaroundtheworld

Across43,000respondentsin26countries,over700different

genreswerenamedbypeopleasthemusictheytypicallylistento–includingAccordion,KannywoodandZarzuela–reflectingtherichanddiversemusiclandscapefansnowenjoyaroundtheworld.

01

Pop

02

Rock

03

Hip-Hop/Rap

04

Dance/Electronic

05

Latin

06

R&B

07

Classical/Opera

08

Country

09

Soundtracks

57%

sayitisimportantthat

theycanaccessmusicfromanywhereintheworld.

Amongst16-24s,it’s65%

52%

saymusicgivesthemasenseofsocialandculturalidentity

55%

areproudwhenanartist

fromtheircountryisgloballysuccessful

EG

8

10

Reggae

LOCALGENRESAREINCREASINGLYPOPULARINCOUNTRIESAROUNDTHEWORLD:

Belowarepercentagesofmusicfansfromdifferentplaceswholistentothelistedlocalgenre.

BRAZILSertanejo40%

FRANCE

Variétésfran?aises49%

ITALY

Italianpop46%

JAPAN

J-pop65%

NIGERIA

Afrobeats64%

SOUTHAFRICA

Amapiano42%

SOUTHKOREA

K-pop61%

PHILIPPINES

OPM61%

SAUDIARABIA

Khaliji37%

N

E

T

S

C

I

S

I

L

E

L

V

A

N

O

HEREAREJUSTSOMEOFTHE700+GENRESIDENTIFIED

ASBEINGENJOYEDBYMUSICFANSALLOVERTHEWORLD:

P

O

E

P

E

G

A

R

E

UK:Grime

Canada:Industrial

China:

Chinesefolk

music

USA:

Country

Germany:Schlager

Sweden:VikingMetal

SaudiArabia:Khaliji

$

f

Japan:J-rock

Mexico:RegionalMexicano

India:I-pop

Indonesia:Citypop

Brazil:

Funk

Brasileiro

7

New

Zealand:

TeReo

Māori

Nigeria:AfroJuju

South

Africa:

Amapiano

Argentina:Cuarteto

Australia:Ambient/chill-out

IFPIENGAGINGWITHMUSIC

2023

18

Radioand

music

Musiccontinuestodrivethepopularityofradio.

IFPIENGAGINGWITHMUSIC

2023

67%

TUNEINTOTHEIR

FAVOURITERADIO

STATIONBECAUSEOF

THEMUSICITPLAYS

76

%

LISTENTOTHE

RADIOMAINLYFOR

THEMUSIC

63

SAYWITHOUTMUSIC,

THEYWOULDN’TLISTEN

TOTHERADIO

%

ALLAGEGROUPSREPORTSTRONGENGAGEMENTWITHRADIO:

16-2459%

25-3471%

35-4477%

45-5477%

64%

KNOWWHATKINDOFMUSICTHEY’REGOINGTOHEARWHENTHEYTURNONTHERADIO

IFMUSICWASN’TONTHERADIO:

85%

OFRADIOLISTENERSWOULDTHEN

SEEKMUSICELSEWHERE,MOSTOFTENTHROUGHSUBSCRIPTIONSTREAMING

SERVICES

55-6478%

RADIOLISTENINGTIMEBYDEVICE:

65%

Standaloneradio/carradio

17%

Phoneorcomputer

ker

20

9%

5%

%

PURCHASEDACD

INTHELASTMONTH

PURCHASEDVINYL

INTHELASTMONTH

PURCHASEDMUSICONCASSETTE

Fansstillwanttobuymusic

THEMOSTPOPULARGENRESAMONGSTVINYLPURCHASERSARE:

Demandforphysicalproductsremainsstrong.

Pop

Hip-Hop/Rap

Rock

tt+

Dance/EDM

Classical/Opera

THEMOSTCOMMONREASONSPEOPLEBUYVINYLARE:

Ilikecollectingvinylrecords24%

Ilikephysicallyowningmyownmusic

22%

Iliketheritualofplayingavinylrecord

19%

Ilikehavingthephysicalrecordstolookat19%

IFPIENGAGINGWITHMUSIC

2023

22

Unlicensedmusicisstillanissue

Unlicensedmusiccontinuestorestrainahealthymusicecosystem,divertingfansawayfromthosewhoinvestinandcreateit.Almost29%reportedusingillegalor

unlicensedmethodstodownloadandlistentomusic.

43%

OF16-24s

29

%

USECOPYRIGHTINFRINGEMENT

ASAWAYTOLISTENTO

OROBTAINMUSIC

20%

USEDANUNLICENSEDMOBILEAPPTOILLEGALLYDOWNLOADMUSIC

WHATISSTREAMRIPPING?

Streamrippingistheillegalpractice

ofcreatingadownloadablefilefrom

contentthatisavailabletostreamonline

ITISNOWTHEMOSTPREVALENTFORMOFONLINEMUSICCOPYRIGHTINFRINGEMENT

26%

USESTREAMRIPPING

SITESASAWAYTOLISTEN

IFPIENGAGINGWITHMUSIC

2023

TOOROBTAINMUSIC

-24s%

55

%

OFTHOSESTREAMRIPPING

SAYTHEYDOWNLOADED

MUSICSOTHEYWOULDN’T

HAVETOPAYFORASTREAMING

SUBSCRIPTION

24

COUNTRYFOCUS:

China

O

R

E

B

M

U

N

E

G

A

R

E

V

A

C

U

M

H

T

I

W

E

G

A

G

N

E

O

T

D

E

S

U

S

D

O

H

HOURSSPENTLISTENINGTOMUSICEACHWEEK:

FMET

9.5

IS

27.9

Uselicensedaudiostreaming96%

Agreehumancreativityisessentialinthecreationofmusic87%

Discoveranewartistormusicweekly53%

TOP

GENRES

01

C-pop

02

Pop

03

Anime/Anisong

04

Classical/Opera

05

Cantonese/GuangdongMusic

06

Soundtracks

07

ChineseFolkMusic

Saidmusicisimportanttotheirmentalhealth75%

Useunlicensedorillegalwaystolistentomusic75%

08

EasyListening

09

Dance/EDM

10

K-pop

IFPIENGAGINGWITHMUSIC

2023

COUNTRYFOCUS:

India

Uselicensedaudiostreaming94%

Agreehumancreativityisessentialinthecreationofmusic

84%

Discoveranewartistormusicweekly

74%

Saidmusicisimportanttotheirmentalhealth

76%

Useunlicensedorillegalwaystolistentomusic74%

TOP

GENRES

01

Bollywood(modern)

02

BollywoodNewAge

(2000-2020)

03

Bollywood(classic)

04

Bollywood

ComingofAge(80s,90s)

O

R

E

B

M

U

N

E

G

A

R

E

V

A

C

U

M

H

T

I

W

E

G

A

G

N

E

O

T

D

E

S

U

S

D

O

H

05

IndianPop

06

Hip-Hop/Rap

07

Dance/EDM

FMET

11.4

IS

HOURSSPENTLISTENINGTOMUSICEACHWEEK:

24.4

08

BollywoodRetro

10

ReligiousMusic

09

Punjabi

26

COUNTRYFOCUS:

Indonesia

TOP

GENRES

O

R

E

B

M

U

N

E

G

A

R

E

V

A

C

U

M

H

T

I

W

E

G

A

G

N

E

O

T

D

E

S

U

S

D

O

H

HOURSSPENTLISTENINGTOMUSICEACHWEEK:

FMET

10.3

IS

28.3

Uselicensedaudiostreaming89%

Agreehumancreativityisessentialinthecreationofmusic87%

Saidmusicisimportanttotheirmentalhealth74%

01

Pop

02

K-pop

03

ReligiousMusic

04

IndonesianCityPop

05

Hip-Hop/Rap

06

Dangdut

07

Dance/EDM

08

Rock

09

Jazz

Useunlicensedorillegalwaystolistentomusic66%

10

Acoustic

IFPIWITH

2023

ENGAGINGMUSIC

TOP

GENRES

COUNTRYFOCUS:

01

Hip-Hop

Nigeria

02

Afrobeats

03

Gospel

04

Pop

05

ChristianMusic

06

Amapiano

Uselicensedaudiostreaming93%

Agreehumancreativityisessentialinthecreationofmusic

94%

Discoveranewartistormusicweekly

62%

Saidmusicisimportanttotheirmentalhealth

86%

Useunlicensedorillegalwaystolistentomusic76%

07

R&B

08

African

09

O

H

FMET

11.7

IS

Blues

R

E

B

M

U

S

U

S

D

O

10

N

E

D

E

Reggae

G

A

R

O

T

E

V

A

G

N

E

E

G

A

H

T

I

W

C

U

M

HOURSSPENTLISTENINGTOMUSICEACHWEEK:

31.1

28

COUNTRYFOCUS:

Philippines

TOP

GENRES

01

FMET

10.2

IS

Pop

O

R

E

B

S

D

O

H

02

M

U

N

E

D

E

S

U

OPM

G

A

R

E

E

O

T

03

V

A

E

G

A

G

N

Acoustic

M

H

T

I

W

04

C

U

HOURSSPENTLISTENINGTOMUSICEACHWEEK:

R&