意大利健康和食品補充劑行業(yè)市場前景及投資研究報告-外文版培訓(xùn)課件2024.7temu

CONSUMERS

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BRANDSHealthandfoodsupplementsinItalyCHAPTER

01GlobaloverviewSizeoftheworldwidemarketfordietarysupplementsfrom2018to2028(inbillionU.S.dollars)Sizeoftheworldwidemarketfordietarysupplements2018-2028300250200239.4218.4201.1185.1170.3158146.815010050137128.3119.7112.320180201920202021*20222023202420252026202720283Description:Theglobaldietarysupplementmarketisforecasttoreachamarketvalueof185.1billionU.S.dollarsin2025.In2021,itwasestimatedtobewortharound137billionU.S.dollars.Themarkethasbeengrowingsince2018andisexpectedtocontinuetogrowtill2028.ReadmoreNote(s):Worldwide;2018to2028;*YearofdatareleaseReadmoreSource(s):AdroitMarketResearch;Valueofthedietarysupplementsmarketworldwidein2018and2020withaforecastto2026,byregion(inbillionU.S.dollars)Regionalbreakdownofthesizeoftheglobaldietarysupplementsmarket2018-2026NorthAmericaAsia-PacificEurope8070605040302010072.0652.0750.6847.7142.5636.8231.28201831.6725.9320202026*4Description:Between2018and2020,theNorthAmericandietarysupplementsmarketgrewfrom42.6to50.7billionU.S.dollars.Themarketisprojectedtogrowfurtherandreachabout72billionU.S.dollarsby2026.TheAsia-Pacificmarketin2026isforecasttobeabout20billionU.S.dollarssmallerthanitsNAcounterpart.Europehasthesmallestmarketoftheregionsdepictedhereanditisexpectedtostaythatway.ReadmoreNote(s):Worldwide;2018,2020,2026;*ForecastReadmoreSource(s):ReportsAndData;estimatesRevenueofthevitamins&mineralsmarketworldwidefrom2020to2029(inbillionU.S.dollars)Revenueofthevitamins&mineralsindustryworldwide2020-202950454044.1841.6939.236.734.243531.9329.73025201510527.525.8923.56020202021202220232024202520262027202820295Description:Theglobalrevenueinthe'Vitamins&Minerals'segmentoftheotcpharmaceuticalsmarketwasforecasttocontinuouslyincreasebetween2024and2029byintotal12.3billionU.S.dollars(+38.52percent).Aftertheninthconsecutiveincreasingyear,theindicatorisestimatedtoreach44.18billionU.S.dollarsandthereforeanewpeakin2029.Notably,therevenueofthe'Vitamins&Minerals'segmentoftheotcpharmaceuticalsmarketwascontinuouslyincreasingoverthepastyears.

ReadmoreNote(s):Worldwide;2020to2029Source(s):ConsumerMarketInsightsRevenueofthevitamins&mineralsmarketworldwidebycountryin2023(inmillionU.S.dollars)Revenueofthevitamins&mineralsmarketworldwidebycountry2023RevenueinmillionU.S.dollars05001,0001,5002,0002,5003,0003,5004,0004,5005,0005,500ChinaUnitedStatesIndia4,820.574,369.392,402.96AustraliaBrazilJapanCanada1,302.11,175.491,024.59937.19804.08723.66PolandUnitedKingdomIndonesiaSouthKoreaPhilippinesRussia677.32665.95515.86512.946Description:Chinaisleadingtherankingbyrevenueinthe'Vitamins&Minerals'segmentoftheotcpharmaceuticalsmarket,recording4.8billionU.S.dollars.FollowingcloselybehindistheUnitedStateswith4.4billionU.S.dollars,whileSwedenistrailingtherankingwith5.36millionU.S.dollars,resultinginadifferenceof4.8billionU.S.dollarstotherankingleader,China.ReadmoreNote(s):Worldwide;Jan1sttoDec31st2023Source(s):ConsumerMarketInsightsForecastoftheworldwideprobioticsupplementsmarketvaluefrom2017to2027(inmillionU.S.dollars)Forecastoftheglobalprobioticsupplementsmarketvalue2017-20273,5003,0002,5002,0003,282.23,099.42,910.52,700.42,503.92,228.92,016.61,803.81,527.61,5001,00050001,343.61,216.32017201820192020*20212022202320242025202620277Description:Theglobalmarketforprobioticsupplementsisforecasttoincreasefrom1.5billionU.S.dollarsin2019to3.3billionin2027.Thiswouldconstitutemorethanadoublingofmarketvaluesinthattimeframe.Between2017and2020,marketvaluesgrewbyalmost600millionU.S.dollars.ReadmoreNote(s):Worldwide;2017to2027;*ForecastreleasedDec2020.Source(s):NetscribesForecastoftheworldwideprobioticsupplementsmarketvaluefrom2017to2027(inmillionU.S.dollars),byregionForecastoftheglobalprobioticsupplementsmarketvalue2017-2027,byregionNorthAmericaEuropeAsia-PacificLatinAmericaTheMiddleEastandAfrica1,6001,4001,2001,00080060040020002017201820192020*20212022202320242025202620278Description:Themarketsforprobioticsupplementsindifferentregionsacrosstheworldareforecasttogrowatsomewhatsimilarrates.NorthAmerica,Europe,andAsia-Pacificareforecasttoremainthethreelargestregionsforprobioticsupplements,withasignificantgapinmarketshareincomparisontoLatinAmerica,theMiddleEast,andAfrica.Europeisforecasttogrowitsestimatedmarketvalueof365millionU.S.dollarsin2017toapproximately920.6millionin2027.ReadmoreNote(s):Worldwide;2017to2027;*ForecastreleasedDec2020.Source(s):NetscribesCHAPTER

02ItalianoverviewSalesvaluemarketshareofthefoodsupplementssectorinEuropeinselectedyearsfrom2009to2020,bycountrySalesvaluemarketshareoffoodsupplementssectorinEurope2009-2020,bycountryItalyGermanyRussia*UnitedKingdom**FranceSpainOthers1.2%1%37%0.8%0.6%0.4%0.2%0%38.3%8.4%38.6%47%47%6%9%8.9%9.7%9.6%9.5%5.5%9%8%8%19%18%18.5%13%23%201813.2%29%27%19.8%200920%20162019202010Description:Between2009and2020,themarketoffoodsupplementsinEuropebecameincreasinglydominatedbyItaly.Infact,in2009theMediterraneancountryaccountedforalmost20percentofthetotalEuropeanmarketoffoodsupplements,whileby2020thisfigurehadincreasedto29percent.ReadmoreNote(s):Germany,Italy,Russia,Spain,UnitedKingdom;2009to2020;*Startingfrom2018,dataforRussiaareincludedintoOthers**Startingfrom2019,datafortheUnitedKingdomareincludedintoOthersReadmoreSource(s):Euromonitor;IQVIAConsumptionoffoodsupplementsinItalyin2013and2023(inmillionunits)FoodsupplementconsumptioninItalyin2013and20232502002001501251005002013202311Description:TheconsumptionoffoodsupplementsinItalyincreasedby60percentbetween2013and2023,risingfrom125millionunitsto200millionunits.ThisstatisticdisplaystheconsumptionoffoodsupplementsinItalyin2013and2023.ReadmoreNote(s):Italy;2013and2023Source(s):IlSole24OreNumberofpackagesofsupplementssoldinItalyin2023,bytype(inmillions)NumberofsupplementpackagessoldinItalyin2023,bytype3026.52520141510513.111.811.30ProbioticsMineralsVitaminsProductsagainstthecoughLaxatives12Description:TheconsumptionofsupplementsinItalyhasgrowninthepastdecadeinItaly.In2023,probioticswerethemostsoldtypeofsupplement,with26.5millionpackagessold.Mineralsandvitaminsfollowed,with14and13.1millionpackagessold,respectively.ThisstatisticdisplaysthenumberofpackagesofsupplementssoldinItalyin2023,bytype.ReadmoreNote(s):Italy;2023Source(s):NewLineRicerchedimercato;PharmaRetailMarketvalueoffoodsupplementsinItalyfrom2008to2020(inmillioneuros)MarketvalueoffoodsupplementsinItaly2008-20204,0003,5003,0002,5003,7893,6843,4753,2772,7602,5672,3582,06620131,93820121,8922,0001,5001,0001,66420101,57620091,31520082011201420152016201720182019202013Description:Between2008and2020,thetotalmarketvalueoffoodsupplementsinItalyboomed.Accordingtothedata,thevaluegrewthreefoldthroughouttheperiodofconsideration.Asamatteroffact,in2008,themarketvalueoftheseproductswasof1.3billioneuros,andreachednearly3.8billioneurosin2020.ReadmoreNote(s):Italy;2008to2020Source(s):FederSalus-AssociazioneNazionaleProduttorieDistributoriProdottiSalutistici;IQVIAYear-on-yearmarketvaluechangeoffoodsupplementsinItalyfrom2009to2020Y-o-YmarketvaluegrowoffoodsupplementsinItaly2009-20200.25%19.8%0.2%0.15%0.1%0.05%0%18.7%14.1%13.7%8.9%20157.5%20166.6%20136%6%5.6%20102.9%20202.4%201220092011201420172018201914Description:Between2009and2020,thetotalmarketvalueoffoodsupplementsinItalygrewcontinuously.In2008,themarketvalueoftheseproductswas1.3billioneuros,andreachednearly3.8billioneurosin2020.Thefastestgrowthofthisindustrywasrecordedin2009,whenthemarketvalueoffoodsupplementsincreasedby19.8percentcomparedtothepreviousyear.

ReadmoreNote(s):Italy;2009to2020Source(s):FederSalus-AssociazioneNazionaleProduttorieDistributoriProdottiSalutistici;MediobancaRevenueofthevitamins&mineralsindustryinItaly2018-2029(inmillioneuros)Revenueofthevitamins&mineralsindustryinItaly2018-2029145135125115133.27128.68124.1119.52114.58109.56104.01202310597.74969590.71201889.97201989.512020852021202220242025202620272028202915Description:Therevenueinthe'Vitamins&Minerals'segmentoftheotcpharmaceuticalsmarketinItalywasforecasttocontinuouslyincreasebetween2024and2029byintotal23.7millioneuro(+21.63percent).Aftertheseventhconsecutiveincreasingyear,theindicatorisestimatedtoreach133.27millioneuroandthereforeanewpeakin2029.ReadmoreNote(s):Italy;2018to2029Source(s):ConsumerMarketInsightsShareofhealthsupplementsrevenuegeneratedfromnewbrandsandlineextensionsinItalyin2021,bycategoryHealthsupplementsinnovationrateinItaly2021Revenueshare0%2%4%6%8%10%12%14%16%18%SkincareMetabolism15.5%15%Respiratorytract12.5%12.3%11.8%11.6%11.3%11.2%11%Mentalwell-beingandsleepaidsMusculoskeletalareaVitaminsandmineralsBowelwellnessproductsGastrointestinalareaBodywellnessTotalhealthsupplementssegmentUrogenitalarea10%9.5%9.3%CardiovascularareaWomanwellness7.8%Other4.3%16Description:Overthecourseof2021,theshareofrevenuegeneratedthroughthesalesofnewbrandsandlineextensionsinthefieldofhealthsupplementsinItalywasequalto10percent.AccordingtodataprovidedbyNewLineRicerchediMercato,skincaresupplementsshowedthehighestincidenceofnewproductsonsales,since15.5percentofthetotalrevenuecomingfromthiscategoryofproductswereduetonewbrandsandlineextensions.

ReadmoreNote(s):Italy;2021;pharmaciesSource(s):NewLineRicerchedimercatoCHAPTER

03PharmacymarketfiguresDistributionoffoodsupplementssalesinItalyin2020,bysaleschannelFoodsupplementsdistributionsalesinItaly2020,bysaleschannelOn-lineretail5%Large-scaleretail8%Drugstores8%Pharmacies79%18Description:In2020,thefoodsupplementsmarketinItalygeneratedsalesofalmost3.8billioneuros.Thisstatisticshowsthedistributionoffoodsupplementssalesinthecountrybysaleschannel.Themajorityofsaleswerethroughpharmacies,with79percent.On-lineretailaccountedforfivepercentoffoodsupplementssales.ReadmoreNote(s):Italy;2020Source(s):Mediobanca;VarioussourcesRevenuegeneratedbypharmaciesthroughthesalesofhealthsupplementsinItalyfromApril2021toMarch2022,bycategory(inmillioneuros)HealthsupplementssalesvalueinpharmaciesinItaly2021-2022,bycategoryRevenueinmillioneuros05001,0001,5002,0002,5003,0003,500TotalVitaminsandmineralsBowelwellnessproductsRespiratorytract3,195836582301296279OthersCardiologyareaMentalwell-beingandsleepproductsGastrointestinalareaUrogenitalarea228194185176MusculoskeletalareaSkincare11619Description:VitaminsandmineralswasthebestperformingcategoryintermsofsalesvalueintheItalianmarketofhealthsupplementsbetweenApril2021andMarch2022.AccordingtothedataprovidedbyNewLineRicerchediMercato,vitaminsandmineralsregisteredasalesvalueof836millioneuros.Bowelwellnessproductsfollowed,astheygeneratedrevenuefor582millioneurosinpharmacies.Intotal,therevenuegeneratedbythesalesofhealthsupplementsinpharmaciesamountedto[...]

ReadmoreNote(s):Italy;April2021toMarch2022;pharmaciesSource(s):NewLineRicerchedimercatoDistributionoftheannualrevenuegeneratedbypharmaciesbysalesofhealthsupplementsinItalyfromApril2021toMarch2022,bycategoryHealthsupplementssalesvaluedistributioninItaly2021-2022,bycategoryRevenueshare0%5%10%15%20%25%30%VitaminsandmineralsBowelwellnessproductsRespiratorytract26.2%18.2%9.4%9.3%OthersCardiologyarea8.7%Mentalwell-beingandsleepproductsGastrointestinalareaUrogenitalarea7.1%6.1%5.8%5.5%MusculoskeletalareaSkincare3.6%20Description:VitaminsandmineralsrepresentedthebestperformingcategoryintermsofsalesofhealthsupplementsinItalybetweenApril2021andMarch2022.AccordingtothedataprovidedbyNewLineRicerchediMercato,vitaminsandmineralsaccountedfor26.2percentofthetotalrevenuecomingfromthehealthsupplementsegmentinpharmacies.ReadmoreNote(s):Italy;April2021toMarch2022;pharmaciesSource(s):NewLineRicerchedimercatoAnnualgrowthrateoftherevenuegeneratedbypharmaciesbysalesofhealthsupplementsinItalyfromApril2021toMarch2022,bycategoryAnnualgrowthrateofhealthsupplementssalesvalueinItaly2021-2022,bycategoryAnnualgrowthrate-5%0%5%10%15%20%25%23.1%RespiratorytractGastrointestinalareaMusculoskeletalareaBowelwellnessproductsVitaminsandmineralsUrogenitalarea13.2%12%11.1%7.3%7%6.6%CardiologyareaMentalwell-beingandsleepproductsSkincare4.5%2%Others-0.4%21Description:BetweenApril2021andMarch2022,therevenuegeneratedbypharmaciesthroughthesalesofhealthsupplementsexperiencedageneralincreaseofapproximately8.6percent.Morespecifically,accordingtothedataprovidedbyNewLineRicerchediMercato,almostallthecategoriesgrewinrevenuecomparedtothesameperiodofthepreviousyear.Amongthem,thefastestgrowingcategorywastheoneofsupplementsfortherespiratorytract,sincetherevenuegeneratedby[...]

ReadmoreNote(s):Italy;April2021toMarch2022;pharmaciesSource(s):NewLineRicerchedimercatoAnnualsalesvolumeofhealthsupplementssoldinpharmaciesinItalyfromApril2021toMarch2022,bycategory(inmillionunits)HealthsupplementssalesvolumeinItaly2021-2022,bycategoryNumberofpackagessoldinmillions020406080100120140160180200TotalVitaminsandmineralsBowelwellnessproductsRespiratorytract186504021Others17Mentalwell-beingandsleepproductsCardiologyarea141312GastrointestinalareaUrogenitalarea8MusculoskeletalareaSkincare7422Description:BetweenApril2021tandMarch2022,about186millionunitsofhealthsupplementsweresoldinItalianpharmacies.Inparticular,accordingtothedataprovidedbyNewLineRicerchediMercato,thebestperformingcategorywastheoneofvitaminsandminerals,withasalesvolumeof50millionunits.Bowelwellnessproductsfollowed,with40millionpackagessoldovertheyearunderconsideration.ReadmoreNote(s):Italy;April2021toMarch2022;pharmaciesSource(s):NewLineRicerchedimercatoDistributionofthesalesvolumeofhealthsupplementsinpharmaciesinItalyfromApril2021toMarch2022,bycategoryHealthsupplementssalesvolumedistributioninItaly2021-2022,bycategorySalesvolumeshare0%5%10%15%20%25%30%VitaminsandmineralsBowelwellnessproductsRespiratorytract26.8%21.3%11.3%Others9%Mentalwell-beingandsleepproductsCardiologyarea7.4%6.8%6.6%GastrointestinalareaUrogenitalarea4.5%MusculoskeletalareaSkincare4%2.3%23Description:BetweenApril2021andMarch2022,about186millionunitsofhealthsupplementsweresoldinItalianpharmacies.AccordingtothedataprovidedbyNewLineRicerchediMercato,thebestperformingcategoryinthesegmentwastheoneofvitaminsandminerals,accountingfor26.8percentofthetotalsalesvolumeofhealthsupplements,followedbyproductsforbowelwellnesswith21.3percent.ReadmoreNote(s):Italy;April2021toMarch2022;pharmaciesSource(s):NewLineRicerchedimercatoAnnualgrowthrateofthesalesvolumeofhealthsupplementssuppliedbypharmaciesinItalyfromApril2021toMarch2022,bycategoryAnnualgrowthrateofhealthsupplementssalesvolumeinItaly2021-2022,bycategoryAnnualgrowthrate-5%0%5%10%15%20%25%24.8%30%RespiratorytractMusculoskeletalareaGastrointestinalareaBowelwellnessproductsCardiologyarea9.3%9.2%6.8%4.3%4.1%3.9%VitaminsandmineralsUrogenitalareaSkincare1.1%0.8%Mentalwell-beingandsleepproductsOthers-1.6%24Description:BetweenApril2021andMarch2022,thesalesvolumeofhealthsupplementsinItalianpharmaciesexperiencedageneralincreasecomparedtothesameperiodofthepreviousyear.AccordingtothedataprovidedbyNewLineRicerchediMercato,thefastestgrowingcategoryintermsofvolumessoldwastheoneofsupplementsfortherespiratorytract,withanannualgrowthrateof24.8percent.ReadmoreNote(s):Italy;April2021toMarch2022;pharmaciesSource(s):NewLineRicerchedimercatoCHAPTER

04Price,expenditureandconsumerprofileFoodsupplementsexpenditurepercapitainleadingmarketsinEuropein2020(ineuros)FoodsupplementsexpenditurepercapitainleadingEuropeanmarkets2020Percapitaexpenditure300102040506070ItalyGermany63.632.9France31.7UnitedKingdomRussia20.611.126Description:In2020,ItalywasthecountryinEuropewiththehighestpercapitaexpenditureonfoodsupplements.Accordingtothedata,Italiansspentonaverage63.6eurosperinhabitantonfoodsupplementsduringthatyear.ThisfigurewasalmostdoubletheamountofmoneyspentpercapitainGermany,thesecondcountryinthisranking.Inthesameyear,theannualaverageconsumptionoffoodsupplementsinItalywasequalto4.1packagesperperson.

ReadmoreNote(s):France,Germany,Italy,Russia,UnitedKingdom;2020Source(s):Mediobanca;VarioussourcesAveragepriceperpackageoffoodsupplementsinItalyfrom2008to2020(ineuros)AveragepriceoffoodsupplementsinItaly2008-202016.015.515.014.514.015.615.615.515.313.913.713.613.613.613.613.513.513.513.012.512.9200820092010201120122013201420152016201720182019202027Description:Between2008and2020,theaveragepriceperpackageoffoodsupplementsinItalyincreasedconsiderably.Accordingtothedata,thepriceofapackageoffoodsupplementswasstablearound13.6eurosuntil2013,whenitdroppedto12.9euros,thelowestvaluerecordedintheperiodunderconsideration.In2017,then,theaveragepriceofsupplementsincreasedto15.5eurosperpackage,thusincreasingbytwoeurosinjustoneyear.In2020,thisfigurepeakedat15.6eurosperpackage.

ReadmoreNote(s):Italy;2008to2020Source(s):FederSalus-AssociazioneNazionaleProduttorieDistributoriProdottiSalutistici;MediobancaNumberoffoodsupplementpackagesconsumedpercapitainItalyfrom2008to2020FoodsupplementsconsumptionperpersoninItaly2008-20204.54.03.53.04.13.93.73.53.432.82.62.42.52.01.51.02.32.11.91.6200820092010201120122013201420152016201720182019202028Description:Between2008and2020,theaverageconsumptionoffoodsupplementsinItalyincreasedcontinuously.ThisstatisticshowsthenumberofpackagesoffoodsupplementsconsumedpercapitainItalyfrom2008to2020.I