劍橋商務(wù)英語(yǔ)授課教案(中級(jí))

Introduction&Unit1aTeamwork(1)Objective:makestudentsgettoknowbasicinformationaboutCambridgeBECvantageandtalkaboutteamworkFocuson:totalkaboutteamworkIntroductionabouttheexamTheexamcomprisesfourtests:reading,writing,listeningandspeaking.TheSpeakingTestdateisdecidedafteryourentryisconfirmedbyCambridge.Candidateswillreceiveanoverallgradeandseparategradeforeachtest.(PassgradesA,B,CorFailgradesD,E).Howtounderstand,recordandbuildvocabularyAdvisestudentstoadoptfollowingwaysonvocabularyWaystounderstandnewwordsExaminethecontextofthewordthecontextb.thepositionofthewordExaminetheworditselfprefixes(e.g.inter-,un-,bi-)suffixes(e.g.-ee,-tion,-ical)Useadictionaryorwebsite(e.g.,or)WaystorecordnewwordsinthemarginofyourcoursebookonaseparatesheetofpaperinavocabularynotebookonacomputeroncardsWaystobuildvocabularycompoundwordsusingprefixandsuffixsynonymandantonymputwordsinalogicalorderAssessingteamsSpeakingStep1choosethefivemostimportantcharacteristicsofagoodteamandputtheminorderStep2pairwork.Conductadialogueaboutteamwork.Question:Whatisagoodteam?Doyouworkinagoodteam?Doyoulikeyourteammembers?WhyorWhynot?Dialoguetips:Onecanexpresshisviewaboutteamworkintermsofone’sexperienceintheworkingplace,thesportsteam,orone’sfamilyorclass.Wordtips:Co-operative齊心協(xié)力的havecommunicationproblems交流有問(wèn)題attachimportancetoteam-building重視團(tuán)隊(duì)建設(shè)developteamwork開(kāi)拓團(tuán)隊(duì)協(xié)作aneffectiveteam精銳團(tuán)隊(duì)sharethesamevalues具有相同的價(jià)值觀HomeworkReadthefollowingquotesandproverbsaboutteamwork.HenryFord

Comingtogetherisabeginning.

Keepingtogetherisprogress.

Workingtogetherissuccess.

BruceCoslet,Coach,Bengals

Theeraoftheruggedindividualisgivingwaytotheeraoftheteamplayer.

Everyoneisneeded,butnooneisnecessary.

VinceLombardi,footballcoachfortheNFL(1913-1970)

TeamworkiswhattheGreenBayPackerswereallabout.Theydidn'tdoitforindividualglory.Theydiditbecausetheylovedoneanother…

SusanGerke,IBM,LeadershipDevelopment

Conflictisinevitableinateam...infact,toachievesynergisticsolutions,avarietyofideasandapproachesareneeded.Thesearetheingredientsforconflict.

BenjaminFranklin

Wemustallhangtogether,

orassuredly,weshallallhangseparately.

ThomasEdison,whenaskedwhyhehadateamoftwenty-oneassistants

IfIcouldsolvealltheproblemsmyself,Iwould.

LewisB.Ergen

TheratioofWe'stoI'sisthebestindicatorofthedevelopmentofateam.Unit1aTeamwork(2)Objective:toenablestudentstotalkaboutteamworkFocuson:tolearnsomeusefulphrasestomakeandchangearrangementsReadingStep1introducebackgroundinformationandexplainsomenewwordsNewsreportstructure:headline,leadandbody.Thetopicsentenceusuallyappearsintheheadlineandlead.Step2Readthearticle,trytogetthemainideaandfinishtheexercises.Step3Askstudentstopresentanswersandcorrecttheanswerstogether.VocabularyStep1dothematchworkandchecktheanswerStep2AskstudentstousethephrasestodescribewhathappenedatCussonsinPoland.Practicepersonallyorinpair.Step3Askonestudenttomakepresentationandcorrectthemistakesafterit.SpeakingStep1Groupwork:discusshowteamworkcanhelpyourclasspreparefortheCambridgeBECVantage.Step2Studentscanformgroupofnomorethan4personsandconductadiscussion.Encourageeveryonetospeakandcontributetothediscussion.Timelimit:FiveminutesStep3Afterthediscussion,askeachgrouptochoosearepresentativeandmakeasummarytothewholeclass.Wordtips:workinateam團(tuán)隊(duì)合作shareideas交流想法helpeachotherwithhomework做作業(yè)相互幫忙testeachotherontextscovered對(duì)已學(xué)的課文相互檢測(cè)e-maileachother相互發(fā)電子郵件learnfromone’sstrongpoints學(xué)人所長(zhǎng)ArrangingacourseReadingStep1ReadthequestionsbeforereadingandlookforthespecificinformationwhilereadingStep2Askstudentstoanswerthequestionsandcorrectthemistakes.Step3Explainsomelanguagepointsandnewwords.SpeakingPairwork1Step1LearnsomeusefulphrasestomakeandchangearrangementsStep2Lookattheactivitysheetsandgettoknowtherequirementandallocateroles.Step3Makeupadialogueandpracticeitinpairs.Step4Asksomepairstopresentthedialogueinfrontoftheclass.Step5Correctthemistakesandgivesomecomments.Pairwork2Step1Lookattheadvertisementsfortheteam-buildingcoursesbelow.Step2Explainsomelanguagepointsandnewwords.Step3Askthestudentstoanswerthequestionsandchecktheanswers.TeamworkPlayagameonteamworkandexperiencetheimportanceofcooperationHomeworkremembertheusefulphrasesandfinishself-study1aHowabout/whataboutthefollowingweek?Shallwesay8Feb.?Whenwouldyousuityou?I‘mafraidIcan’tmakeitthen.They’reworkingonanotherprojectuntil12Feb.Unit1bCommunicationObjective:toimprovecommunicationinspokenlanguageandgraspthemainideaandspecificinformationduringreadingandlistening.Focuson:tolearntoleaveandtakevoicemailmessages.KeepingontouchSpeakingStep1Pairwork.Askyourpartnerquestionsabouttheformsofcommunicationandmarkthemonthegraph.Step2DiscusstheadvantagesanddisadvantagesofeachformofcommunicationwithyourpartnerStep3Asksomepairstopresentthedialoguetothewholeclassandcorrectthemistakestheymake.Wordtips:snailmail傳統(tǒng)的信件Time-consuming費(fèi)時(shí)Savetime/trouble省時(shí)間，方便Raisetheefficiencyinyourwork提高工作效率Inwrittenform書(shū)面形式Refertoitanytimeyoulike你隨時(shí)可拿來(lái)參考ReadingStep1ReadthearticleaboutusingEnglishforinternationalbusiness,lookingforthetopicsentenceandthekeywordsandgiveatitletoeachparagraph.Step2Answerthequestionsaboutthearticleandchecktheanswers.Step3Explainthetitleandsomenewwordsandusefulexpressions.Limitthemselvesto把…限制在…Insiston/uponsth/doingsth堅(jiān)持Culture-specific文化特有的SpeakingStep1Discusswithpartner:Questions:whatdoyoufinddifficultaboutunderstandingnativeEnglishspeakers？Doyousuchexperiences?Doyouhaveanysuggestionstoimprovecommunicationwithforeigners?Step2AsksomepairstopresenttheirdialogueandcorrectthemistakesandmakesomecommentsWordtips:thefastspeedmakesithardtofollow語(yǔ)速太快Localaccent地方口音Idiomaticlanguage俗語(yǔ)Slang俚語(yǔ)jargon行話Culturaldifference文化差異Cultural-specifichumor文化特有的幽默LeavingvoicemailListening1Step1readtherequirementoftheexerciseandguessthecontentofthefivevoicemailStep2ListentothetapeandtrytomatchtherightitemsStep3ListentothetapeagainandchecktheanswersStep4Listentothetapeforathirdtimewhilereadingthetypescriptsandcorrecttheanswers.SpeakingStep1Discusswithyourpartner:whichcalldoyoufindmostdifficulttounderstandandwhy?Step2Makethedifficultmessageeasiertocatchandpresenttheadaptationtothewholeclass.Step3Givesuggestionstomakeyourselfmoreeasilyunderstood:usesimpleEnglish,onepointonesentence.TakingmessagesListening2Step1LookatthetwoformsandguessthemainideaofthecallStep2Listentothetapeandlookforthespecificinformationtofilltheblanks.Step3ListentothetapeagainandchecktheanswersStep4Listentothetapeforathirdtimewhilereadingthetypescriptsandcorrecttheanswers.SpeakingStep1Learnsomeusefulphrasestoleaveandtakemessages.Step2Lookattheactivitysheetsandgettoknowtherequirementandallocateroles.Step3Makeupadialogueandpracticeitinpairs.Step4Asksomepairstopresentthedialogueinfrontoftheclass.Step5Correctthemistakesandgivesomecomments.HomeworkSelf-study1bandremembersomeusefulsentencestotakeandleavemessagesI’mafraidshe’snotheretoday.CanIhelpyou/takeamessage?CouldIaskwho’scalling?Couldyougivemeyourfaxnumber,please?I‘llgiveherthemessageassoonasshe’sback.Iamringingaboutthesalesreport.Couldyoupleasecallmeback?Unit2aEntertainingaclient(1)Objective:ToenableSstotalkaboutthecritiriaofrestaurantsFocuson:TopracticereadingforspecificinformationChoosingarestaurantReading1Step1Warming-upexercise:questions:Whenyouinviteyourfriendtohavedinner,wherewouldyouchoose?Ifyouinviteamimportantpersonforameal,wherewouldyouchoose?Whatisyourrequirementforagoodrestaurant?Step2Afterthestudentshaveabrianstorming,askthemtoseethelistsofcriteriaonthecustomersatisfactionform.Step3Pairwork.Haveadiscussionwithyourpartneranddecideonthethreemostimportantcriteriaforthem.Step4Asksomepairstopresentthedialoguetothewholeclassandcorrectthemistakestheymake.SpeakingPairWork.Askeachotheraboutthelastrestauranttheyvisited.Trytodescirbetherestaurantintermsofthecritiamentinedabove.Theyarerequirednottouse“satisfactory”“excellent”and”poor”intheirdialgue.Insteadtheyshoulduseothersimilarwordstodescibeandthusexpandtheirrangeofvacabulary.Wordtips:spendid,magnificent,neat,elegant,amiable,consideratedirty,untidy,cold,impatientheavy,lightCouldyoutellmesomethingabout…?Howisthe….?Whatisyourimpressionof….?Reading2Step1AskstudentstolookattheadvertisementforPotersEnglishRestaurantinLondon.Step2Askstudentstoindentifythectiriathecustomersatisfactionformreferredtoandwhatfoodtheywouldexpectthisrestauranttoserveandwhatkindofcustomersthisrestaurantissuitablefor.Step3AskstudentstoseethefivesituationsbelowtheadvertisementanddecidewhetherPortersisgoodfortheirchoiceandexplainwhybasedonthemainfeatureordistinctionoftherestaurant.Explainlanguagepoints:1objective:目標(biāo)、宗旨Theobjectiveoftheneworganizationistoprovidefeelegalservicetothepoor.2bepopularwith:受歡迎的、招人喜歡的Swimmingispopularwithallages.apopularresort,apopularfood,popularsong3prideoneselfon/upon以…為豪Heprideshimselfonhissuccessinpainting.tocaterforHerunsarestaurantwhichcatersforweddingsandparties.callin:順路到某處Callinonyourwayhomeandtellmehowtheinterviewwent.SpeakingPairwork.Askyourpartnertodescribethemostmemorablerestauranthe/shehaseverbeentoandpresentthedialoguetothewholeclass.Wordtips:Whatmakesmydiningexperiencestandoutis….Enjoytheattractiveandrelexingatmosphere.CatertodifferenttastesHaveafeelingoffriendlinessandcomfort.Theclassicalinteriordesignservesasavisualfeast.Homeworktheexerciseofself-study2areadthesupplementarymaterialattachedabouttablemanner.Unit2aEntertainingaclient(2)Objective:ToenableSstopractisetechniquesforencouragingconversationFocuson:TopracticelisteningforspecificinformationMakingconverationListening1Step1Askstudentstolookthroughthequestionsintherightandguesswhatwouldbetheanswers.Step2explainthedifferencebetween“trip”and“journey”Step3listenforthefirsttimeandtrytogetthemainideaStep4Listenforthesecondtimeandconcentrateontheusefulandkeywords.Suchas“bed”“sleep”“delay”“l(fā)uggage”andetc.Step5matchtheanswerswiththequestions.Listentothetapewhilereadingthetapescriptsandchecktheanswer.Languagepoints:Igotstoppedat我在…被卡住了Iwouldn’tminddoing我不介意干….getthroughquitealot經(jīng)歷了很多Itwasabittooheavy.太油膩了alongwayfromadecision作決定還早Listening2Listentothedialoguecarefullyandindentifythephrasesandexpressionsusedbythefirstspeakertoencouragetheconveration.Askstudentstocontributemorebythemselves.Speaking3Step1pairwork.Askstudentstodevelopthefivestatementsintoconversation,usingthetechniquesfromtheDon’tforgetsectionwhereappropriate.Step2Askvolunteerstopresentthedialogueandmakesomecomments.Speaking4Step1Explaintherulecarefullytostudents.Studentsshouldfromgroupsof4andplaythegame.Wewillusetwocoinstodecidethestepsthatoneshouldmove.Studentsshouldthrowthecoinsinturntostartandmoveastherulesays.Whenaplayerlandsonasqaresheshouldtakaboutthetopicforoneminute.Theothersshouldencouragehertotalkfurtheruntiltheconversationgoesforoneminute.Whenaplayerlandsona“freechoice”oneoftheotherplayershouldchoosesatopicandasksasuitableinitialquestionstosetthespeakertalking.Thefirstpersonreachesthe“Finish”wins.Step2Dividethestudentsintogroupsof4andmakesuretheyunderstandtherules.Beginthegameandwalkaroundtochecktheirplay.Step3Makethewinnersstandoutandgivethemencouragementandawards.AdditonalsituationalconversationSetthesituation:Supposeyouwereanassistantofasalesmanager.Onedayyourbosstoldyouhewasgoingtoinvitetwoimportantclientstohavedinner.Heaskedyouforyourrecommendationandsuggestionsinceyouareinchargeofmakingreservationandbusinesstriparrangementandhavekeptalotofinformationabouthotelsandrestaurants.Yourbossmadeadecisionafterdiscussingwithyou.Heaskedyoutomakereservationwiththerestaurantheconfirms.Youcalledthehotelandmadereservationaccordingtoyourboss’srequirement.Allocaterolestothestudentsandexplaintherequirement.Studentsformgroupsofthreeandbegintherole-play.Checktheirpracticeandencourgethemtobecreativeandmakethisrole-playvivid.Asktwogroupstoperformtherole-playandmakesomecomments.Homeworkexampraticeremembertheexpressionsusedtoencourageconversation:--Really?--I’msurprisedtohearthat.--Whatdidyouthinkof….?--Sothemeeting’sbeenpostponeduntilnextMarch.Unit2bCorporatehospitalityObjective:ToenableSstotalkaboutcorporatehospitalityFocuson:TopracticereadingforspecificinformationandusingphrasesonmakinganddealingwithinvitationsMixingbusinessandpleasureSpeakingStep1Askstudentstobrainstormwaysofentertainingexistingandpotentialclients.Step2Askstudentstolookthroughtheprofilesofthebusinesspeopleandmatcheachprofilewithabestwayofentertainingthemfromthelists.Step3Askstudentstoexplainthereasonoftheirchoiceandgivesuggestionsandcomments.Step4Makeasummry:youshouldmakeyourdecisionsbasedonthedistinctionofthepeople,yourbusinessobjectiveyouwanttorealiseinthem.Step5explainsomenewwords.Fact-finding實(shí)地考察Substantial重要的，實(shí)質(zhì)的Reading1Step1Askstudentstoscanthearticleandfindtheactivitiesmentionedforentertainingbusinesspeople.(meal,opera,sportsevent,drinks,theatre)Step2Askstudentstoreadthetextandtrytogetthemainideaofeachparagraph.Matcheachnumberedparagraphwithatitlefromthelist.Step3AskstudentstocompletethesentencesbyborrowingsomeinformationfromthearticleStep4Askstudentstopresenttheiranswersandmakesomecomments.Step5Explainsomeimportantlanguagepoints.Languagepoints1contact:熟人，有業(yè)務(wù)關(guān)系的人，有利用價(jià)值的人apersonyoumayusetoyouradvantageorwhocanprovideyouwithimportantinformationthecontactsinthecityhall在市政府里面的熟人2prospect潛在顧客，委托人或購(gòu)買者，前途，前景Sheistalkingwarmlytoseveralprospects.Hehasagreatprospectsinceheisalwaysdiligentandsmart.3.thereisnopointindoingsth.做…沒(méi)有意義Whatisthepointindiscussingthisissuesinceithasbeenfinishedalready?4havingfreedrinksonthecompany.On,由…付費(fèi)，付帳Thismealinonme.Helpyourself.5addupto意味著，說(shuō)明Theiractionaddsuptotheopenchallengetotheauthority.6liein（原因，興趣，答案）等在于…Thecauseofthewarliesinthegreedandincompetenceofpoliticiansonbothsides.如指責(zé)任，選擇，決策等關(guān)鍵在于某人，習(xí)慣用liewithResponsibilityforthedisastermustultimatelyliewiththegovernment.Thechoicelieswithyou.SpeakingStep1Discusstheadvantagesanddisadvatagesofmixingbusinessandpleasureinpairs.Step2Asksomepairstopresenttheirviewandotherscanmakesupplements.Correctthemistakesandmakesomecomments.WordTips:BuildagoodbusinessrelationshipEnhancemutualunderstandingIncreasemorepersonaltouchAmorecolorfullifeDifficulttoswaprolesToopreoccupiedwithyourworkArrangeacompanyvisitReading2Step1Askstudentstobrainstormpurposesofdifferenttypesofformalletters(enquiry,complaintetc.).Step2Readthelettertofindoutthepurposeofthisinvitation.Ignorethegapsthefirsttime.Step3ReadtheletteragainandfinishtheexerciseTorFStep4Askstudentstoreadthephrasesandchoosetherightonetofilleachgapintheletteranddiscusswhythemoreformalphrasesareappropriateinthissituation.Languagepoints1meettheexpenses支付，付清Canyoumeettheamount?2put/leave/placesthatone’sdisposal把某物交給某人自由處理myreadingroomisatyourdisposal.3intermsof從什么角度看，就什么而言Intermsoflaw,sheshouldbeheavliypunished.4induetime/course經(jīng)過(guò)一段時(shí)間，到適當(dāng)時(shí)侯Wewillbeinformedinduetime.HomeworkWritealetterofacceptanceof120-140words.Itshouldbeclear,appropriatelyformalandincludethefivelistedpoints.Unit3aOrderinggoods(1)Objective:ToenableSstotalkaboutmakingandchangingordersFocuson:TopracticewritingshortandclearsentencesinbusinessletterPlacinganorderWarming-upexerciseAskstudentstomakealistofthequalitiesOttoCompanyexpectsfromhissuppliers.Mail-ordercompany:小康之家、貝塔斯曼書(shū)友社、麥考琳家居On-lineshopping:當(dāng)當(dāng)、淘寶、卓越、異趣Wordtips:reliableandtrustworthypossessbasicqualitiesofhonesty,integrity,accountabilityanddependabilityprovidegood-qualityproductssatisfactoryservicehaveflexibilitytowardsnew/additionalrequirementscourteousandco-operativetimelydeliverycompetitivepriceReading1Step1AskstudentstoreadtheletteranddotheexerciseofTorFStep2AskstudentssomequestionsconcerningtheletterWhatisthepurposeofthisletter?Whatisthechangedorder?Step3Explainsomelanguagepoints.finalise:定稿,完結(jié)summercollection夏季時(shí)裝展覽會(huì)Reading2Step1Askstudentstoreadthereplyletterandanswerthequestions.Step2Correcttheanswersandexplainlanguagepoints.Step3modifythelettertomakeitclearStep4supplyabetterversionaboutit.Step5introductionaboutthebasicrulesofbusinesscorrespondenceWordexplantion:Summercatalogue夏季時(shí)裝商品目錄Article指一件具體的物品或物件,anarticleofclothing一件衣服animportantarticleoffood一種主要食品articlemix商品組合sorttheproblemout理清、解決問(wèn)題ThemajorproblemsoftheletterLayout:toodense,Paragraph:shouldbedevidedintoindependentparagraphs.Connectors:useconnectorstomakeitconsistentandlogicalSentences:makethesentencesshort.StickonepointinoneparagraphAccuracy:correctsomespellingmistakes.Clarity:writingshouldbeclearandmakeyourselfunderstand.Thebasicqualities(7Cs)ofbusinessletter1Clear:expressyourselfclearlyandmakeyourselfunderstood2Courteous:bepoliteandleavegoodimpressiononthebusinesspartners3Concise:makeyourlettershortandpowerfulandinceaseefficiency4Complete:stateessentialelementsoftransaction5Considerate:inclcudeeverydetailandprepareforsomethingunexpectedorrisky6Concrete:bespecificanddowntodetail7Correct:supplycorrectinformationtoensurethesuccessfultransaction.Completeness:youmaycheckcompletenessby5Wand1HWho\Why\What\Where\When\HowHomeworkexerciseofself-study3aUnit3bCashflowObjective:ToenableSstotalkaboutday-to-daycompanyfinancesFocuson:TopracticereadingandlisteningforspecificinformationManagingcashflowCashflowbasicsInflow:allthemoneyorcapitalwhichiscomingintothecompany,suchasincomefromsales,receiptsfromdebtors,rentrevenueOutflow:allthemoneyorcapitalwhichisgoingoutofthecompany,suchaswagesorsalary,overheadcosts,laborcosts,paymenttocreditors,paymentofexpensesReadingStep1GetfamiliarwiththethreequestionsandreadthroughthecasestudyaboutcashflowproblemoftheQuickComputers.Step2Checktheanswersandidentifytheproblemsthissmallcompanyishaving.Step3IndentifythewordsbelowwhichreferinflowsoroutflowsStep4Drawachartontheblackboardandfillinoutflowandinflowandbalanceaccordingtothecasestudy.Step5ExplainsomelanguagepointsWordtips:downpayment訂金或分期付款的首期付款earlysettlementdiscount提前付款折扣outstandingbalance余款tofinance籌措資金bill:要求…付，給…開(kāi)帳單Theofficialsareplanningtobillonthefederalgovernmentforthestate’sfirefightinhcosts.supplies:指所供應(yīng)的貨物，也可指日常開(kāi)支officesupplies,stationerysupplies,householdsuppliesSpeakingStep1DisscusswithyourpartneraboutthereasonswhysmallcompanyfailStep2AskstudentstopresenttheanswersandmakesupplementsWordtipsSharp/intensecompetition激烈的競(jìng)爭(zhēng)InabilitytobrandthemselvesLackofcapitalUnsoundbusinessplanInabletodomarketresearchPoormanagementandfinancingskillsLackofteam-workandcorporatecultureWritingStep1ReadtheemailandfindthesolutionSteveandSueareconsideringStep2ComposeareplywhichshouldcontainthethreepointsStep3Askstudentstopresenttheirdraftandofferfeedbackontheclaritylengthandformalityofthereply.Step4Supplytherefernceanswer.Writingtips:emailisoftenshortandinformalandhasnofixedstyle.Thestyledependsonthewriter’srelationshipwiththereader.ListeningStep1Askstudentstolistentothediscussionandgetthemainidea.Step2ListentothetapeagainandwritedownthekeywordsoftheattitudesofthethreespeakerstowardsearlysettlementdiscountsStep3Checktheanswersandlistentothedialogueforathirdtimewhilereadingthetapescripts.Step4Answerthefollowingeightquestionsandexplainlanguagepoints.Step5Devidethepossibleusesofconditionalformsintopropergroupsandfindtheexamplesofconditionalformsinthediscussion.ReferenceanswerSteve:suspicious,doubtful,hesitantandreluctantSue:morepositiveandeagertohaveatryBarbara:lookatallthepossibilitiesandasksquestionsabouttheimplicationsofthevariousoptions.Open-mindedandinfavoroftheproposalSpeakingStep1Choosethebestfivesuggestionsanddiscusstheirimplicationswiththepartner.Step2Askstudentstopresenttheanswersandcheckifstudentsusecorrectconditionalforms.Step3givesomesupplementaryanswersforreference.Referenceanswers

ImprovebusinessperformancethroughcashflowplanningBillassoonasworkhasbeendoneororderfulfilledBillpromptlysothatyoucanhavethecashavailabletocoverthepaymentsdueAddingpenaltychargesforlatepaymenturgesclientstopaypromtlyReducetheamout/timeofcreditgiventocustomersWeedoutthoseslowpays/nopaysBecomemoreselectivewhengrantingcreditisgoodforbusiness’scashflowTrimmingyourinventoryisalsoagoodwaytoavoidcash-flowproblemsHomeworkExampracticeandreadthematerialaboutfinancingofsmallbusinessUnit4aBrandPower(1)Objective:ToenableSstotalkaboutbrandsFocuson:TopracticereadingandlisteningforspecificinformationSellingpointSpeakingStep1Askwarming-upquestionsIfyouaregoingtobuyaTV,whatisimportanttoyou?(brand,price,quality,serviceetc.)Doyouprefertobuyproductsofbrand?why?Step2Presenttheanswersandlookattheproductsillustratedandhaveadiscussionwithyourpartner.Whatbrandofeachproductwouldyoubuy?Why?Doyouchooseforeignbrandordomesticbrand?Why?Step3PresenttheanswersandmakealistoftheadvantagesormeritoffamousbrandReferenceanswer:RepresentcertaincultureCarryhighcredibilityEnjoybrandloyaltySuperiorandreliablequalityConsiderateafter-salesserviceResonalandacceptablepriceDistinctiveanduser-friendlydesignListeningStep1Skimthereasonslistedandlistentothefivedialoguesforthefirsttime.Remindstudentstotakenotesandgraspthemainidea.Step2ListentothefivedialoguesseperatelyforthesecondtimeandjotdownthekeywordsofeachdialogueandchoosetherightreasonStep3ReadthetapescriptswhilelisteningtothefivedialoguesforthelasttimeStep4Explainsomelanguagepoints.Languagepoints:Iwantmycartosaysomethingaboutme.我想要我的車展現(xiàn)我自己的風(fēng)格Tarrif:關(guān)稅getontotheinternet上網(wǎng)One-yearall-inclusivepackage一年全包服務(wù)Ozonelayer:臭氧層It’scheaptorunaswell:供養(yǎng)費(fèi)用也便宜BrandstretchingReadingStep1ReadthenewspaperarticleaboutlargesupermarketchainsintheUKandtrytoanswerthequestions:howaretheystretchingtheirbrandsintonewmarket?RemindstudentstogetthemainideaStep2Readthearticleagainandanswerthelistedfourquestions.ReadforspecificinformationStep3Askstudentstopresenttheanswersandcorrectmistakes.Step4ExplainthewholetextandsomedifficultlanguagepointsExplaination1bankingonabrand:雙關(guān)語(yǔ)，可翻譯為：依賴品牌bankon:依靠…獲利，對(duì)….抱有信心2underway:正在進(jìn)行中3select:精選出來(lái)的少數(shù)，優(yōu)等的4besettodosth:很有可能,即將發(fā)生的事情Electricitypricesaresettogoupagain.5beboundto:肯定會(huì)，一定會(huì)6publicity:招引公眾注意，名聲seekpublicityavoidpublicity7addupto:表示實(shí)質(zhì)性的結(jié)果；總結(jié)起來(lái)意味著SpeakingStep1Pairwork.Haveadiscussionwithyourpartner:whetheryouwillbuytheproductsorservicesofthebrandofyourlocalsupermarketStep2Askstudentstopresenttheiranswersandcorrecttheirmistakes.HomeworkSelf-studyof4aUnit4aBrandPower(2)Objective:ToenableSstotalkaboutbrandbranddiversificationFocuson:TopracticelisteningforspecificinformationandgistSainsbury’sbankReadingStep1Askstudentstoreadthroughthesixadvertisngleafletandthefinancialproductsinthebox.Step2Matchthefinancialproductswiththerightadverstisement.Step3Checktheanswersandexplainsomedifferentfinancialterms.Explaination:A.關(guān)鍵詞是no-claimdiscount“無(wú)索賠獎(jiǎng)金”指保險(xiǎn)人因前一年未向保險(xiǎn)公司要求賠償而享受的保險(xiǎn)金優(yōu)惠。與保險(xiǎn)業(yè)務(wù)有關(guān)，選homeinsurance線索是“withindays”,creditcard或savingsaccount均可即時(shí)獲得現(xiàn)金，只有personalloan需要等待辦理時(shí)間，才能拿到現(xiàn)金關(guān)鍵詞是outletaroundtheworld,outlet專賣店,分銷店，指大公司專門銷售自己產(chǎn)品的連鎖式商店。這里說(shuō)業(yè)務(wù)覆蓋全世界，在各地有專門營(yíng)業(yè)部，指dreditcard業(yè)務(wù)thefixedrate是固定不變的利率。savingsaccount的利率的調(diào)整取決銀行，顧客一般只能接受認(rèn)可，而personalloan是借貸雙方約定的利率，而mortgage是隨銀行利率變化而變化，如果固定不變，客戶就不用擔(dān)心利率會(huì)上升，會(huì)擁有peaceofmind指示信息是instantaccesstoyourmoneyandnofees.只有savingsaccount具備這一特征關(guān)鍵詞是rewardpoints,信用卡一般有此獎(jiǎng)勵(lì)關(guān)鍵詞是cover,給…上保險(xiǎn)，如：get